Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Sport Beach 2024 - That’s a Wrap!
We're still buzzing from SPORT BEACH 2024 during the Cannes Lions Festival of Creativity!
More than 7,400 attendees and 170 speakers, including over 80 industry-leading brand marketers and 30 world-class athletes, made the beach an uncontested smashing success.
Relive all the action without breaking a sweat. Grab a coffee (or a Paloma by Don Julio) and stream every mainstage session from SPORT BEACH along with 140+ interviews with top athletes, CMOs, and creatives on our YouTube here.
72andSunny | Panera
72andSunny, as part of their new partnership, launched the "'It Just Meals Good'" brand platform for Panera Bread. This platform introduces a positioning focused on the satisfying and connective experience of meals.
Anomaly | Converse
Anomaly launched the “LOVE, Chuck” campaign for Converse. The campaign, narrated by Tyler, The Creator, features various artists and creators, including Shai Gilgeous-Alexander, Alexis Sablone, Roy Wang, and Charli XCX. The campaign highlights the Chuck Taylor shoe and encourages individual expression. The campaign aims to inspire creators to pursue their passions without fear of failure.
Left Field Labs | Google
Left Field Labs partnered with Google at the recent Google Cloud Next '25 conference to create a mad libs-style demo. The demo showcased applications of Gemini, including its use in Workspace and Google’s Agent Ecosystem, for creative and developer audiences.
Anomaly | Budweiser Canada
Anomaly created a campaign with Budweiser Canada to commemorate Alex Ovechkin’s record of 895 goals. 28 goalies who had never allowed Ovechkin to score were sent a “Budweiser Zero of 895” to honor how the leading goal scorer of all time couldn’t score on them.
