Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Doner puts fairlife at the center of a classic cookies-and-milk pairing, leaning into the nostalgia and familiarity of a longtime favorite. The creative uses a playful tone to highlight how fairlife fits into everyday indulgences, moving beyond its usual associations with nutrition and protein to showcase a more lighthearted side of the brand. By pairing fairlife with cookies, the work connects the product to a recognizable food occasion while keeping the message simple and focused. The approach offers a different perspective on fairlife, emphasizing enjoyment alongside the functional benefits that have helped define its identity.
Doner | fairlife
Anomaly teamed up with Starbucks to bring warmth and a touch of creativity to the holiday season with a campaign celebrating the coffeehouse experience. The work shows Starbucks as more than a place to grab coffee, emphasizing its role as a gathering space where everyday interactions bring people together. Combining a memorable soundtrack with playful Sharpie-inspired illustrations that nod to the handwritten details on Starbucks cups, the creative captures the personal touches that have become part of the brand’s identity. The campaign leans into the atmosphere of Starbucks coffeehouses, from familiar holiday traditions to the small exchanges between baristas and customers that make each visit feel personal. By focusing on these moments rather than the products themselves, Anomaly reinforces Starbucks’ position as a welcoming space for connection while bringing a festive energy to the brand’s holiday storytelling.
Anomaly | Starbucks
72andSunny | e.l.f Beauty
72andSunny partnered with e.l.f. Beauty to introduce e.l.f. Cosmetics to Brazil through “e.l.f.ofoca,” a campaign inspired by Brazilian slang, humor, and the country's love of gossip. Marking the brand's official debut in the market through an exclusive partnership with Sephora, the campaign stars Brazilian singer, actress, and content creator Any Gabrielly in a series of three films built around popular expressions, including “Fogo no Parquinho” (Fire on the Playground), “Boca de Sacola” (Shopping Bag Mouth), and “Absolute Cinema.” Each film highlights one of the brand's signature products, including Power Grip Primer, Glow Reviver Lip Oil, and Camo Liquid Blush, while incorporating familiar cultural references and playful storytelling. Rather than adapting existing global creative, 72andSunny developed an approach specifically for Brazilian audiences, making e.l.f. the first global brand to create a dedicated launch campaign for Sephora Brazil.
Movers + Shakers | Graduate by Hilton
Movers+Shakers partnered with Graduate by Hilton on “Order of the Stay,” a social campaign turning the excitement, panic and sensory overload of college move-in weekend into an entertaining initiation. Led by actor and creator Clayton Farris, the campaign welcomed students and parents into a fictional, not-so-secret club, weaving Graduate into the story through humour and the shared chaos of starting college. The team expanded the concept through distinct creator voices and content tailored to each social platform, giving audiences more of the story to explore. When commenters questioned whether the hotel backdrop was AI-generated, M+S responded with behind-the-scenes content within 48 hours, turning audience curiosity into a fresh storytelling opportunity. Brought to life in under three months, it’s an exciting achievement for the team, showing how cultural insight, playful creative and responsive community engagement can help a brand stand out during a crowded marketing moment.
Anomaly partnered with Alaska Air Group following a competitive review led by UTA Advisory. The Los Angeles team will lead brand and creative work for Alaska Airlines, Hawaiian Airlines and Atmos Rewards, with campaigns spanning broadcast, digital, out-of-home and social. The appointment comes as Alaska Air Group looks to show travelers what the combined airline network means for them, from more international destinations and a more premium onboard experience to new ways to earn and use rewards. Anomaly’s first campaign under the partnership is expected to launch in early 2027.
Anomaly | Alaska Air Group
