Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
72andSunny | NASCAR
72andSunny pulled off a record breaking stunt with NASCAR in New York City’s Times Square, as part of the larger Hell Yeah brand refresh. To kick off the 2026 season the two built the World’s Loudest Billboard with a NASCAR engine built into the billboard, bringing the unmistakable roar of the engine to the streets of NYC. The Hell Yeah refresh highlights the instinctive, visceral energy that defines NASCAR, and also included a new spot that positions NASCAR as the destination to feel alive.
72andSunny | Zillow
72andSunny / Zillow
72andSunny worked with Zillow to launch Someday Starts Today, a campaign and tagline designed to support people along every step of the home buying journey. The campaign debuted during the Grammy’s and is a reflection of Zillow’s effort to resonate with everyone no matter where they are along the home buying journey, from those who are actively moving into a new home to those who are still building the belief and confidence that they too can own a home one day.
Anomaly | Chevrolet
Anomaly and Chevrolet put out the first of several resuscitated versions of popular campaigns from over the past century, starting with a modern interpretation of the brand’s See the USA in Your Chevrolet. The spot first ran during the Opening Ceremony of the 2026 Winter Olympics and during the Pregame Show of the Super Bowl as part of the brand’s larger plan to join in on the America 250 celebration. For the spot it was the third time General Motors has carted a Chevrolet up the 400 foot tall Castle Rock in Utah, as the brand was adamant about not using AI to generate the image.
Anomaly | Bud Light
Anomaly worked with Bud Light for their Super Bowl spot, Keg, featuring Peyton Manning, Shane Gillis and Post Malone who go to extreme measures to ensure the wedding’s keg of Bud Light doesn’t roll away, as no celebration is complete without one. Set to Whitney Houston’s I Will Always Love You the spot shows the wedding attendees, bride & groom, plus the celebrity trio chasing the keg down a hill as it continues to roll further, and further away. The campaign also featured OOH in Seattle, Boston and San Francisco showing how people would do anything for a Bud Light.
