Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
Anomaly | Bud Light
Anomaly’s latest campaign for Bud Light celebrates the kickoff of the new NFL season with two spots, The Move and Armchair, starring Shane Gillis and Peyton Manning as they go to absurd lengths for a beer on gameday, from going horizontal across a crowded bar to dragging a recliner through a set of french doors. The work rolls out alongside the return of Bud Light’s limited edition team cans for its 27 NFl team partners, now carrying a QR code that gives fans a shot at NFL+ Premium, tickets and tailgating prizes. The campaign extends Bud Light’s long run as the NFL’s official beer sponsor into the season.
72andSunny | Foot Locker
72andSunny Amsterdam positioned Foot Locker as the destination for European sneaker culture with Then. Now. Always., a brand film that travels across the eras and silhouettes that defined them. Rather than a history lesson, the work plays as a shared obsession, moving from Jordan 1s on Italian basketball courts to Stan Smiths on English sidelines to Requins on Parisian streets. The film frames the retailer not as a bystander to those eras but as the place where they took hold, with a finger on the pulse of European culture across decades of shifting tastes, and they’ll continue to do so.
Forsman & Bodenfors | The Church of Sweden
Forsman & Bodenfors crafted Scream All the Way to Heaven for the Church of Sweden and Härnösands Stift, challenging the idea of church as a place you visit to sit in silence. Aimed at young people navigating a difficult moment, the work reframes it as a place that listens, whatever someone is carrying, leaning on the point that after 2,000 years the institution has heard most of it already.
Colle McVoy | Zoetis
Colle McVoy’s latest work for Zoetis launched their Performance Horse Care portfolio with the creative built on the idea that every ride tells a story. Rooted in the brand’s commitment to helping equine athletes thrive, the spot centers on the bond between horse and rider, making the case that the moments that matter most happen long before any ribbon is won, shifting the focus from competition results to the everyday care behind the horses.
