Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
Anomaly created new work for Starbucks celebrating the return of the Pumpkin Spice Latte, leaning into the idea that there is only one original PSL. The campaign plays on the drink’s status as a cultural marker of fall, embracing the familiarity and unapologetic “basic” appeal that has made the PSL an annual ritual for millions of fans. The work arrives alongside Starbucks’ fall menu, with the Pumpkin Spice Latte returning August 25 alongside new and returning pumpkin-forward drinks.
Anomaly | Starbucks
Forsman & Bodenfors made Feel More, a brand film for Liseberg, Sweden’s largest amusement park, that spends its full run with one boy on a day at the Gothenburg park. It opens mid scream on a roller coaster, then following him throughout the park, from the carousel to the carnival games emphasizing the joy and feelings being at the amusement park brings, ending on the line Kanslan av Liseberg, the feeling of Liseberg.
Forsman & Bodenfors | Liseberg
72andSunny and the NFL continued their partnership opening up the 2026 season with The Season Is Your Stage, a campaign built around the part of the game that continues well past the final whistle: the celly. The work invents the Celly Studio, a training ground where the league’s biggest stars rehearse and perfect their end zone moves, with Cam Bynum brought in as choreographer alongside stars like Bijan Robinson and Rome Odunze. The idea came out of research showing how celebrations have crossed over from the field into culture, from the Griddy to the Sexy Dexy, and the campaign follows that logic outward with social creative, behind the scenes content and stadium activations.
72andSunny | NFL
72andSunny | Qualcomm
72andSunny NY and 72andSunny Toronto created new back-to-school work for Qualcomm’s Snapdragon, positioning the processor as the technology that lets students do more without compromising on speed or battery life. The work brings the Snapdragon. That’s How platform into the back-to-school moment, highlighting faster performance and multi-day battery life as students move between classes, studying and everything else on their schedules. The campaign builds on Snapdragon’s push to redefine the PC category around performance, efficiency and mobility, with Snapdragon-powered PCs designed to keep up even when they’re away from the charger.
