Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
72andSunny | E*Trade from Morgan Stanley
72andSunny partnered with E*Trade from Morgan Stanely to announce they are officially introducing cryptocurrency capabilities, with a brand film that chronicles the evolution of commerce. The time-traveling spot highlights watershed moments in trading history, tracing the progression of currency from bartering with goats to exchanging gold, cash and ultimately, crypto. The visually epic journey underscores E*Trade’s commitment to modernizing investment, playfully signaling that as financial markets continue to evolve, the platform is ready for whatever comes next.
Allison | Budweiser
Allison and Budweiser continued their work together this time for the MLB’s All Star Weekend in Philadelphia. Leaning into the city’s rich history, the campaign featured the iconic Clydesdales marching through the Historic District to make special beer deliveries to local bars. The activation was anchored with an unveiling of The Liberty Bud, a custom nine foot tall Liberty Bell filled with ice cold beer, that poured fresh drafts for fans outside the park. Blending Budweiser’s iconic imagery with Philly’s localized, historic tributes, the agency successfully celebrated both baseball’s biggest stars and the city’s most recognizable landmarks.
Anomaly | Journeys
Anomaly continued their work with Journeys to launch Don’t Show Up. Turn Up. to bring a fresh energy to the back to school season. As the latest installment of Journeys Life On Loud platform, the campaign transforms ordinary school hallways into dreamlike, music video inspired spaces. Directed by artist Max Siedentopf, the visually dynamic work blends practical effects with hand crafted animations. The multichannel push features talent like Sky Brown, Madison Bailey and more ultimately celebrating self expression through style, music and imagination.
Colle McVoy | The Goddard School
Colle McVoy’s latest work for The Goddard School is rooted in the belief that every child deserves to feel seen, understood and encouraged to learn in their own way. Through a series of forward looking moments, the work celebrates each child’s unique curiosity, interests and individual pace. By highlighting the limitless possibilities that emerge when young learners are empowered to embrace their personal educational journeys. Colle McVoy positions The Goddard School as the premier early childhood education provider and as a catalyst for building the confidence children need to grow into the best versions of themselves.
