Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell returns to Cannes with Sport Beach in 2024
Stagwell’s Sport Beach was built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. Last year was the first time these groups converged at Cannes Lions International Festival of Creativity to explore the dynamic culture of sports business, and to great success – with nearly 40 athletes and drawing more than 5,000 people. This year Sport Beach is back, and this year we're going bigger, better and bolder.
From Megan Rapinoe to Carmelo Anthony, Justin Jefferson, Hélio Castroneves, Sue Bird, and many more, we are so excited to announce the first round of athlete-entrepreneurs, brands and media partners who are joining the SPORT BEACH 2024 team during this year’s Cannes Lions International Festival of Creativity.
Champion | 72andSunny
72andSunny teamed up with new partner Champion to launch the “No Permission” campaign, born of the unique insight that some of Gen Z’s favorite brands all made their early designs on Champion Blanks. The new collection debuted at the Brooklyn Museum.
Cotton Inc. | GALE
GALE's first work for Cotton Incorporated highlights how Cotton embodies real life— moments spent with friends, embracing life's joys and unwinding in comfort.
ETS | Code and Theory
Code and Theory led the rebrand of global education and talent solutions company ETS, unveiling a design to amplify its focus on “enabling future readiness” across society.
Guaraná Antarctica | Crispin
Crispin Brazil became the first Brazilian agency to project onto the Sphere in Las Vegas, bringing an activation for the Guaraná Antarctica brand that honors the legacy of former Formula 1 driver Ayrton Senna, who passed away 30 years ago during an F1 race and is still one of the country's greatest idols.
How Forsman & Bodenfors Challenged Chinese Women to Choose Destiny
Forsman and Bodenfors spoke with Little Black Book about its interactive film for SK-II, “My Destiny, My Choice,” a campaign challenging Chinese women to confront societal pressures and choose destiny.
