Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
Unreasonable Studios | HOKA
Unreasonable Studios teamed up with Wild State, Chris Hemsworth’s production company, to launch Learning to Fly, an ultra marathon feature documentary directed by Max Lowe and produced by Oscar winner Evan Hayes (Free Solo). UNR developed and produced the film on behalf of client HOKA, following former competitive runner turned photographer Aisha McAdams through the world of elite endurance racing. It debuts theatrically on August 21st across 20+ domestic markets before a global launch on Amazon Prime Video in September, putting the brand backed story on a full theatrical and streaming stage.
Anomaly | Starbucks
Anomaly continued their work with Starbucks UK and the Made in Starbucks campaign with the launch of The Starbucks Illustration Club, a creative competition that turns the iconic Starbucks coffee cup into a canvas for emerging creative talent. The initiative invites entrants to design a Starbucks cup and share it on socials, with artist and designer Yinka Ilori MBE serving as judge and mentor alongside a panel drawn from art, design, architecture, and the Starbucks barista community. The winner is set to receive one to one mentorship from Ilori and a nationwide OOH campaign. The initiative moves the platform from celebrating creativity in the coffeehouse to enabling it.
Colle McVoy | Dairy Queen
Colle McVoy’s latest work for Dairy Queen celebrates the brand’s dedication to supporting local children’s hospitals through their initiative with the Children’s Miracle Network and Miracle Treat Day. For every DQ Blizzard sold on Miracle Treat Day, $1 or more was donated to local children’s hospitals through the network giving consumers an easy way to make a real impact in their own communities. Donations to the Children’s Miracle Network provide critical funding for life saving treatments and essential services for kids in need.
GALE | Cotton Incorporated & Utu Outdoor Skincare
GALE partnered with Cotton Incorporated and Utu Outdoor Skincare on The Essential Layer, a summer wellness collaboration timed to Plastic Free July. The campaign pairs 100% cotton underwear, chosen for being natural, breathable, hypoallergenic and free from microplastics, with Utu's mineral SPF stick, one of the few sunscreen formulas on the market with no plastic or petroleum-based ingredients or fillers. To mark the launch, GALE hosted a dinner with board-certified reproductive endocrinologist Dr. Adriana Wong, who spoke on why intimate areas call for a 100% cotton protective layer.
