Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
Anomaly | Tiffany & Co
Anomaly continued their work with Tiffany & Co producing a spinoff of last year’s holiday campaign, going all in on the brand’s heritage with an emphasis on the different types of love. This holiday season’s “Love Is a Gift” stars Anya Taylor-Joy as she explores the different connections we form with loved ones, with the entire campaign embodying the Tiffany aesthetic.
Colle McVoy | 3M
Colle McVoy worked with 3M brand, Command, to launch a global campaign that emphasizes the creative possibilities using command strips. The campaign “Style That Sticks” reframes Command products as tools that unlock creativity as opposed to just a tool for hanging things. The work centers around two holiday themed spots, one showing the endless Halloween decoration possibilities and the other focuses on the winter holidays and how once one person gets to decorating, everyone else joins in.
Team Epiphany | Twisted Tea
Team Epiphany, now in their second year of working alongside Twisted Tea, helped the brand form deeper connections with the music, nightlife and cultural scene in Atlanta through the Get Twisted Entertainment platform. The program this year consisted of sponsored events, partnering with local businesses, exclusive merchandise giveaways, and high-impact wheat-paste creative throughout the city of Atlanta.
Left Field Labs | Salesforce
Left Field Labs built Agentforce City at this year’s Dreamforce 2025 Conference hosted by Salesforce. Agentforce City displayed how brands across industries are deploying the Agentforce, Salesforce’s platform for building and deploying AI Agents, to solve real business problems. The build was designed to represent Main Street America with 17 different “storefronts” that convention attendees were able to explore to get a further in depth view into how these different brands are taking advantage of agentic AI.
