Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Sport Beach 2024 - That’s a Wrap!
We're still buzzing from SPORT BEACH 2024 during the Cannes Lions Festival of Creativity!
More than 7,400 attendees and 170 speakers, including over 80 industry-leading brand marketers and 30 world-class athletes, made the beach an uncontested smashing success.
Relive all the action without breaking a sweat. Grab a coffee (or a Paloma by Don Julio) and stream every mainstage session from SPORT BEACH along with 140+ interviews with top athletes, CMOs, and creatives on our YouTube here.
e.l.f. | 72andSunny
72andSunny Amsterdam and e.l.f. Beauty are set to transform the beauty landscape in Germany with the "e.l.f. von zehn” campaign. Germans are known for their love of good ratings, and the German community has given e.l.f. the unique "e.l.f. von zehn" rating. Chief Marketing Officer Kory Marchisotto proudly noted that this rating is something only e.l.f. can own.
MilkPEP | GALE
GALE and MilkPEP's new campaign, "Sad Final Boss," highlights how milk's nutrients can help gamers stay focused. The ad shows the final boss talking with a therapist, emphasizing that milk's energy and focus benefits are better than typical energy drinks. This unique campaign is designed for gamers and shows how milk can help them concentrate, making it stand out in the busy market.
Indeed | 72andSunny
72andSunny collaborated with Indeed to create two humorous ads highlighting the frustrations of the hiring process. These ads effectively convey the message that everyone can do better in the job search, thanks to the creative efforts of the 72andSunny team.
La-Z-Boy | Colle McVoy
Colle McVoy’s “Ban Reclining” campaign for La-Z-Boy blew up over the holidays -- from 60 million to over 2B+ impressions—with 220,000 people signing the pledge to ban reclining on airplanes.
Choice Hotels | 72andSunny
72andSunny collaborated with client Choice Hotels International to launch their 2025 global marketing campaign. The campaign, called “Check Into More,” focuses on improving the guest experience and building brand loyalty. Keegan-Michael Key returns for the second year as the “Vacation Maximization-er,” helping travelers make the most of their stays with Choice Hotels.
