Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
Hunter | Premier Protein
Hunter assisted long-time client of theirs, Premier Protein, with the launch of their “Go Get ‘Em” Campaign where comedian Michelle Buteau encourages people to spend a little extra time in their “holiday haze.” The campaign declares January 5th as the new official start of the New Year, because who’s ready to start their resolutions on January 1st? To coincide with the campaign Premier Protein partnered with GoPuff to offer Free shakes everyday from January 5th-9th from 5 am - 9 am across six markets. The whole campaign came together with a Good Morning America integration with Michelle talking about the work live on air.
72andSunny | E*Trade
72andSunny continued to work with E*Trade from Morgan Stanely with “The Pursuit” the latest addition to the “More to Love” campaign. Featuring a mischievous monkey and stunt performer Ashton Moio the spot emphasizes the point that E*Trade is better than ever with Morgan Stanley. For the first time, the seamlessness of managing your investments and banking all in one place are being put at the center of the message being sent.
Code and Theory | TIME Magazine
Code and Theory reinvented an 102-Year old icon, TIME Magazine, for the modern attention economy. TIME set out to future proof their digital experience and turn 100 years worth of archives into AI-powered innovation, so Code and Theory worked with them to develop a myriad of new updates like an AI toolbar, reimagined Person of the Year pages, daily AI audio briefings, and an on-site AI agent. More releases are set to come as Code and Theory helps TIME modernize itself.
TEAM | YMCA
TEAM helped the YMCA host their groundbreaking ceremony at their new Holiday Park YMCA in Fort Lauderdale. The ceremony brought in members of the community to drum up excitement for the new addition to the neighborhood and emphasized the beginning of this transformational project for the Fort Lauderdale area.
