Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
72andSunny | Lyka
72andSunny Sydney launched Poo Glorious Poo, for Australian pet food brand Lyka which took a completely disruptive approach to the often sentimental pet food category. Taking the style of a Broadway show, and set to a reimagined version of Oliver!’s “Food Glorious Food,” to highlight the digestive benefits of the brand’s nutritious food. Directed by Joel Kefali with composition by Elliott Wheeler, the brand campaign leverages the color and choreography of musical theatre to turn a typically unglamorous indicator of pet health into a celebratory, highly memorable brand message.
Axios The Harris Poll Corporate Reputation Rankings
The Harris Poll and Axios released their eighth annual Axios Harris Poll 100 corporate reputation rankings. Drawing from 30 years of research and a nationally representative survey of everyday consumers, the 2026 index reveals that amid ongoing global and economic volatility, Americans are heavily favoring companies that project stability, fairness and wellbeing. This year’s findings crown Chewy as the top company, followed by Toyota, Samsung, NVIDIA and Costco. The comprehensive ranking also serves as a barometer for consumer forgiveness, highlighting significant reputation rebound for brands like UnitedHealth Group, Tesla and Southwest Airlines.
Crispin | Samsung
Crispin continued their work with Samsung launching the We Got You campaign, highlighting their “We Come To You” door-to-door repair service. Recognizing the endless ways people break their devices, the social first push brings impossible phone breaking stories to life. The camping blends live action footage with generative AI, and efficiently scaled a modular production system of over 250 assets. The creative reassures users that no matter how wild the accident,Samsung's technical care is ready to help.
Tinsel Experiential | The Brooklyn Museum
Tinsel Experiential worked with the Brooklyn Museum to honor Dutch fashion designer Iris van Herpen at the annual Brooklyn Artists Ball. Utilizing AI platforms to concept and render the gala’s immersive environment, Tinsel integrated generative tools to design everything from the tablescapes to the theatrical lighting within the museum’s Beaux-Arts Court. To anchor the after party, Tinsel also designed the DJ booth for the set hosted by Swizz Beatz. Pairing AI visualization with the evening’s haute couture theme, the execution delivered a multidimensional experience for all of the gala’s attendees.
