Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
SKDK | Astronauts for America
SKDK partnered with over 100 former NASA astronauts to launch Astronauts for America, a new nonpartisan nonprofit dedicated to defending democracy in the US. Recognizing the universal respect commanded by space explorers, SKDK positioned the group as a highly credible, unified voice advocating for the rule of law and evidence backed decision making. The strategic, high profile national rollout successfully elevated the organization's launch, ensuring their upcoming candidate scorecards and accountability efforts carry maximum cultural and political impact.
Wolfgang | Jägermeister
Wolfgang worked with Jägermeister to launch the The Division of Jägermeister Dedicated to Ice Cold Shots or D.I.C.S for short. The campaign was shot inside the brand’s actual US headquarters and featured real employees, and playfully exaggerates the brand’s obsession with serving the product at exactly zero degrees Fahrenheit. By inventing fictional corporate departments like Thermal Compliance, the work highlighted the brand’s real product innovations, like their cold confirming glassware and custom tap systems.
72andSunny | Blizzard Entertainment
72andSunny brought Blizzard Entertainment and iconic metal band Korn together to build hype for the new Diablo IV: Lord of Hatred expansion. What made this even more special, is that it is the band’s first new music release in four years and it matches the dark, intense legacy of the Diablo franchise. The campaign effectively merged gaming nostalgia with heavy metal energy to activate two incredibly dedicated fanbases at once.
Anomaly | GrubHub
Forsman & Bodenfors continued their work with Barilla Group for crisps brand Wasa, launching the world’s first Jaw Workout Gym, a physical pop up in Stockholm that is dedicated entirely to training your jaw. Embracing the moment of mewing and looksmaxxing the work transforms the simple act of eating hard crispbread into an exercise routine where every rep is a bite. By taking a digital trend and turning it into a real, interactive activation, the campaign successfully highlighted the product’s signature crunch while organically driving massive social sharing and cultural relevance.
