Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
Anomaly & Crispin | Target
Anomaly has launched its first campaign for Target with “All of the Above,” a back-to-school effort built around a heartfelt, relatable narrative that captures moments shared by parents, teachers, and kids. Running alongside it is a second campaign from Crispin, “Hey Mom, I’m at Target,” which takes a more playful, youth-focused approach. Aimed at college students, it’s running across social, digital, and audio platforms, and marks the first time Target has featured young content creators in its back-to-school marketing.
Allison | Tillamook
Allison and the team at Tillamook once again tapped into a viral social media moment - this time involving Tiki, a NYC rescue dog whose rehabilitation journey has captured hearts on TikTok. Known for being motivated by cheese during his foster care days, Tiki became the inspiration for a playful gesture: Tillamook sent his adoptive family a 40-pound block of cheddar with Tiki’s face carved into it. The internet loved it, with fans praising Tillamook for the clever and heartfelt move.
Forsman & Bodenfors | Lime
Forsman & Bodenfors’ latest campaign for Lime, the electric scooter and bike-sharing company, encourages runners to “stop running in circles” and explore new routes by breaking out of their usual routines. The campaign playfully connects two seemingly opposite activities - running and riding - by showing how a quick scooter ride can complement a workout, whether it’s reaching a new starting point or winding down after a run.
SKDK & Targeted Victory | America250
SKDK and Targeted Victory have been working collaboratively on a multi-year effort for America250, a nonpartisan initiative meant to engage every American citizen on the 250th anniversary of the nation in 2026. For nearly three years SKDK had led project communications and strategic planning, deploying national programming to engage, educate, and unite Americans across the country. To kick off the programming they hosted a celebration at the Iowa State Fairgrounds.
