Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
72andSunny | Nuveen
72andSunny Toronto partnered with Nuveen to launch “The Future Has Questions” , shifting the brand’s marketing approach from conventional B2B to a more human-centric storytelling approach. Building on Nuveen’s Invest Like the Future is Watching platform, the unscripted campaign places senior executives in the hot seat to answer bold questions from a panel of curious eight year olds. Facilitated by a child psychologist, the candid conversations explore the long term, real world impacts of today’s financial decisions. The social-led effort, supported by paid media in the Financial Times and live activations at the FT Weekend Festival, successfully underscores Nuveen’s commitment to generational investing and future accountability.
Anomaly | Budweiser
Anomaly Toronto and Budweiser Canada partnered with Toronto Blue Jays to launch “Catch Up With Your First Bud” to celebrate Father's Day. The emotional campaign centers around a hero film that invites fathers and their adult children to reconnect over a game of catch on the field at the Rogers Centre. Built on the insight that people spend the vast majority of their lifetime with their parents before turning 19, the creative highlights the lasting power of familial bonds and shared memories. The nationwide push spanned broadcast, digital and OOH, alongside a sweepstakes giveaway of 50 pairs of Blue Jays tickets to encourage fans to carve out quality time with their First Bud.
Colle McVoy | Dairy Queen
Colle McVoy and Dairy Queen continued their work together to highlight the value of Dairy Queen’s $7 Meal Deal with a campaign that puts the full size portions directly in the spotlight. Filling the frame with craveable, close-up shots of chicken strips, fries, drinks and the iconic DQ Treat, the spot emphasizes the completeness of the offering. The work effectively reinforces what fans get in every order, a satisfying, high quality meal experience from start to finish.
Anomaly | Starbucks
Anomaly London and Starbucks UK launched the Made In Starbucks campaign, celebrating the different communities who use the coffeehouses as informal studios. Anchored by research showing that Millennials and Gen Z still highly value face-to-face connection to unlock ideas, the initiative champions Starbuck’s role as a collaborative third place. The hero film, directed by Dnaiel Broadley and Harriet Bols, uses real musicians, artists, writers, producers and poets connecting and working inside stores across the country. The integrated push spans AV, social and OOH, notably transforming seven UK store windows into physical canvases for local sign makers to inspire the next wave of creativity.
