Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell returns to Cannes with Sport Beach in 2024
We're still buzzing from SPORT BEACH 2024 during the Cannes Lions Festival of Creativity!
More than 7,400 attendees and 170 speakers, including over 80 industry-leading brand marketers and 30 world-class athletes, made the beach an uncontested smashing success.
Relive all the action without breaking a sweat. Grab a coffee (or a Paloma by Don Julio) and stream every mainstage session from SPORT BEACH along with 140+ interviews with top athletes, CMOs, and creatives on our YouTube here.
2024 Axios-Harris Poll 100
Instrument launched the first phase of its work to redesign a new shopping experience for health technology company Oura. The brand is best known for the Oura Ring, a smart ring used to track sleep and physical activity.
TopGolf | Anomaly
TopGolf Agency of Record, Anomaly debuted the latest ‘Come Play Around’ campaign with the introduction of two new brand ambassadors, puppets expertly crafted by Jim Henson Creature Shop.
United Airlines | 72andSunny
72andSunny partnered with client, United on the airlines rebooted safety video, The video, “Safety in Motion” was filmed inside a life-sized, airplane-inspired sequential reaction machine, with a creative concept designed to capture and keep the attention of even the most frequent fliers.
HOKA | Anomaly
Anomaly, creative AOR for HOKA developed a new brand anthem for the Fly Human Fly campaign. “Bird’s Eye” which highlights HOKA's origins in Mont Blanc and the concept of joyful human flight. The 60-second spot depicts how HOKA footwear enables people to feel like they can fly, seen through the eyes of a bird.
Craft | Forsman & Bodenfors
Forsman & Bodenfors have created an innovative campaign for Craft Sportswear that features a unique, ever-changing logo. This logo, designed for Craft Social Run, reacts to running data from STRAVA. By integrating a custom API, the logo dynamically changes based on the runner’s average pace and distance, visualizing this data within the letter 'U' of the logo.
