Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
NRG | Google Cloud
NRG put out a new report with Google Cloud that examines what companies are getting out of the use of generative AI. The study found that the use of AI agents has continued to become more prevalent as the ROI provided continues to increase due to new efficiencies. The conversation around AI has shifted from one of “if” it can be done to “how fast” can t be done. The rest of the report looks at the different use cases of AI, how it’s impacting businesses, and where they believe AI is going next.
Anomaly | Journeys
Anomaly helped Journeys’ introduce their new brand platform, “Life on Loud.” Meant to instill Gen Z with the confidence to unapologetically be themselves, the platform encourages us to embrace our individuality and creative uniqueness. Journeys partnered with artist Gus Dapperton to make a nostalgic 90s themed mall music video that emphasizes the connection the brand has to music and youth culture.
Team Epiphany | ANTA
Team Epiphany worked with ANTA, the Chinese sports apparel brand, leading up to the global release of NBA star Kyrie Irving’s new shoe, the “Kai 2.” Team Epiphany ran creative direction and executed the campaign from the photoshoot to the influencer seeding program to making the assets for socials and OOH. The two phase launch drove hype for the “Artist on Court” and “Solar Return” colorways of the sneaker, with special packaging for the seeding kits to create a content opportunity for the influencers.
Forsman & Bodenfors | Londis
Forsman & Bodenfors Dublin’s new work for Irish convenience store chain Londis celebrates local communities and emphasizes how nothing brings people together like being a part of a team’s fandom. The campaign, “Rathbar,” highlights the chain's deep roots in local communities and the role independent retailers play across Ireland, as they know what the people want, as they too are locals.
