Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
Anomaly | Visa
Anomaly and client Visa put out new work to celebrate the start of the NFL season and highlight their fraud protection capabilities. The campaign features two spots, one that brings in star running back Christian McCaffery for “The Purchase” where he protects your purchases from being taken by scammers, and the second brings in all pro defensemen Fred Warner, TJ Watt and Kyle Hamilton to intercept shady transactions before they impact your wallet.
Crispin | Designer Shoe Warehouse
Crispin launched their first work for Designer Shoe Warehouse with the new brand platform “Let Us Surprise You.” The work invites us all to remember the feeling of being a kid in a shoe store searching for new kicks and finding that surprise pair that speaks to you. Crispin led on all fronts from strategy and media, to research, design and creative; all with the purpose of trying to appeal to a younger audience.
Code and Theory | USTA
Code and Theory built and designed the all new coaching platform for the United States Tennis Association that gives a digital home to coaches and mentors at every level. USTA Coaching is the organization’s first national membership platform, which provides access to workshops, the ability to connect with peers, and share drills and practice plans. The USTA has an ambitious target of 35 million players in the US by 2035, and with only two out of every ten players receiving formal coaching, this a big first step in reaching their target as the platform gives more access to quality coaching.
72andSunny | NFL
72andSunny created “You Better Believe It” to fire fans up for the kick off of the NFL season. Using a mix of generative AI, CGI and live action shots, 72andSunny was able to bring to life an idea that would not have been possible without these technologies. The spot features a Super Bowl parade float of all 32 teams and cuts to different cultural references for each team like Lion’s head coach Dan Campbell’s knee biting comments or the “Black Hole” fan section for the Raiders. One of the focal points for the NFL this season is to attract younger fans and in an attempt to do so they tapped influencers like the Rizzler and Druski for cameos.
