Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
HUNTER | Sam Adams
HUNTER led the launch of the Sam Adams’ Our City, Our Beer campaign, generating massive momentum with over 1 billion impressions and 360 placements across top-tier national and local Boston media in just two weeks. To further amplify the release, the agency secured an appearance by Boston Celtics guard Derrick White on The Tonight Show Starring Jimmy Fallon, successfully driving mainstream cultural relevance for the brand.
Anomaly | Blacklane
Anomaly London partnered with premium chauffeur service Blacklane to launch "Flow," a global brand platform that redefines the standard of luxury travel. Moving beyond the traditional focus on the vehicles themselves, the work anchored the new identity in the emotional state of the passenger, designing an experience aimed at leaving guests feeling rested, focused, and completely in control by the time they arrive. The rollout spans a refreshed visual identity, an updated booking ecosystem, and elevated in-car touchpoints. By aligning Blacklane's digital interfaces with its physical service design, the work positions the brand as a true experience-led leader in the premium market.
72andSunny| Victim Service Toronto
72andSunny Toronto partnered with Victim Services Toronto to drive local awareness and expand the footprint of the vital Ask for Angela safety program. Through a strategic, multichannel campaign, the agency helped educate Toronto on the discreet protocol, empowering individuals facing gender-based violence or exploitation to safely signal for help at participating venues and instantly connect with critical support resources.
Instrument | Gradial
Instrument worked with Gradial to redesign and refresh their digital experience, transforming a complex, agent-driven platform into a clear and expressive interface. By implementing a fluid gradient language, thoughtful motion, and intentional UI moments, Instrument brought a cohesive sense of orchestration to the site, using agents entirely to build it.
