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Sport Beach 2024 - That’s a Wrap!

We're still buzzing from SPORT BEACH 2024 during the Cannes Lions Festival of Creativity!

More than 7,400 attendees and 170 speakers, including over 80 industry-leading brand marketers and 30 world-class athletes, made the beach an uncontested smashing success.

 Relive all the action without breaking a sweat. Grab a coffee (or a Paloma by Don Julio) and stream every mainstage session from SPORT BEACH along with 140+ interviews with top athletes, CMOs, and creatives on our YouTube here.

Team Epiphany | Hulu’s Onyx Collective

Team Epiphany hosted the premiere event for Hulu's Onyx Collective series "Deli Boys" at Bike Shed Moto Co. in Los Angeles on February 27. The activation featured a custom deli storefront backdrop for the red carpet experience. The event included a screening with introductions from Onyx Collective President Tara Duncan and the series' executive producers, followed by a performance by Svetlana Tulasi. Additional elements included themed food offerings, interactive installations, a golf simulator reflecting the show's content, and music by Jai Wolf.



Forsman & Bodenfors | Nuveen

Forsman & Bodenfors created the “Invest Like the Future is Watching” campaign and new visual identity for Nuveen. The campaign highlighted Nuveen’s brand platform, which focuses on investing for future generations. The initiative includes a visual identity redesign that reflects the firm’s decade of market expansion and the consolidation of 11 distinct brands. Part of the development process incorporated qualitative research across international markets, including interviews with institutional investors and financial advisors.

72andSunny | United Airlines x JPMorganChase

72andSunny created the “Travel Truths” campaign for United Airlines Mileageplus and JPMorganChase, featuring actor Ty Burrell. The campaign promoted the benefits of traveling with the Mileageplus credit card. Ty Burrell also spoke to MediaPost about his experience on set, highlighting 72’s openness to ensuring humor was present in the ad.

Anomaly | Jimmy John’s

Anomaly created a series of ads for Jimmy John’s, featuring actor and comedian Adam Pally, to promote the restaurant’s new fast-feeder’s toasted sandwich offerings. The spot highlights Pally’s energy and improvisational style, which the creative directors pointed to as part of why Adam was such a great fit.

Gale | MilkPEP

Gale and MilkPEP are continuing their support of women in esports with the return of The Milk Cup, a women’s gaming competition developed with female gamers for female gamers. The tournament will feature an increased prize pool of $300,000, a new Duos format, and expanded qualification pathways. The campaign also introduces an educational component focused on providing amateur female gamers with professional development resources.

Transforming Marketing.
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