Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
Anomaly | Buffalo Wild Wings
Anomaly continued their support of Buffalo Wild Wings with the restaurant’s first ever holiday campaign, “Hank the Halls.” The holiday spot is a stop-motion short and features Hank the Buffalo and Santa Claus, taking inspiration from old-timey Christmas specials. The opening scene shows the two sharing a Pick 6 Meal while Santa’s reindeer get into a fight over a chicken wing, ultimately leading to Hank having the fly Santa’s sleigh and save the day. To coincide with the short, the brand is also dropping a Hank the Halls Blind Box, for BWW Rewards Members where they’ll get the chance to find six different felt ornaments with characters from the short.
Code and Theory | JBL Professional
Code and Theory worked with JBL to create a new editorial process and search strategy that is better oriented for “algorithmic search” and the new wave of shoppers who utilize AI tools. After providing an audit of JBL’s SEO practices, Code and Theory reimagined the brand’s website and developed an editorial content strategy that accounts for the uptick in AI tools and is best suited for LLM outputs.
Forsman & Bodenfors | Göteborgs-Posten
Forsman & Bodenfors assisted Swedish Newspaper, Göteborgs-Posten, in announcing their new partnership with The New York Times giving all GP subscribers digital access to the Times. To celebrate the launch, Forsman merged the two cities’ iconic statues into one, Poseidon of Liberty, and played around with different headlines for OOH that used homonyms from Swedish and English that united the two perspectives.
72andSunny | MILKLAB
72andSunny Australia hosted the second round of Coffee Shop Sets with MILKLAB in Brisbane, with sets headlined by rising star DJ Cyril. Created by 72andSunny, the Coffee Shop Sets have become an established presence in the Australian cafe scene, and MILKLAB was among the first to recognize and embrace the shift happening with younger consumers who are preferring early mornings, coffee, and music over nightlife and alcohol.
