Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
Anomaly | Johnnie Walker
Anomaly and Johnnie Walker refresh iconic “Keep Walking” campaign in an effort to win over young consumers. The original “Keep Walking” campaign was released 26 years ago targeting the eldest millennials transitioning into adulthood, today’s version is meant for the next generation: Gen Z. The 30 second spot is meant to serve as a reminder of the importance of self-expression, the ability to be creative and your own unique individual; all themes that resonate deeply with Gen Z.
72andSunny | CarMax
72andSunny and CarMax continued their work for the “Wanna Drive?” campaign, tapping NBA Superstar Donovan Mitchell and WNBA Rookie of the Year, Paige Bueckers. The purpose of the “Wanna Drive?” campaign is to emphasize to consumers that when shopping with CarMax and their omnichannel experience, it provides consumers with clarity, confidence and control, all words one could use to describe Donovan and Paige both on and off the court. The spot continues with the campaign's overarching theme of music, and includes a drum solo performed by Donovan Mitchell himself.
Allison Worldwide | Tillamook
Allison Worldwide and Tillamook combined forces again for another viral marketing moment. This time, seizing the cultural conversation around the essential ingredients for a grilled cheese: bread, cheese, and butter - or is it mayo? That’s the debate that has had the foodie community torn, and Tillamook and Allison viewed it as an opportunity to authentically insert themselves with the limited edition Tillamook x KEWPIE Butternaise.
GALE | MilkPEP
GALE and MilkPEP hosted the second annual Every Woman’s Marathon, a race designed by women for women. The marathon serves as a tool in advancing MilkPEP’s commitment to supporting women in sports and placing community at the center of the event. The race hosted over 4,000 runners from all 50 states, and included an additional 26,000 runners who participated virtually through Strava. For 43% of participants it was their first ever marathon run, showing just how powerful a community can be when encouraging others to be themselves. Prior to race day they also hosted a two-day wellness fair & expo meant to create even further community engagement.
