Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
72andSunny | Qualcomm
72andSunny developed the Snapdragon. That’s How platform for Qualcomm, aiming to elevate the Snapdragon processor from a backend component into a recognizable consumer brand. As Qualcomm expands into the PC market to capitalize on the incoming wave of agentic AI,the creative bypasses technical specs in favor of everyday human use cases. Shot and edited entirely on Snapdragon powered devices, the campaign introduces a transparent visual design that highlights the chip as the core of the machine, asserting that the Snapdragon processor is the essential engine for modern computing.
Sloane & Company | Steel Across America
Sloane & Company partnered with the Tunnel to Towers Foundation to launch the Steel Across America campaign to commemorate the 25th anniversary of 9/11. The strategy centers around a multi-state tour, transporting a World Trade Center steel beam across 21 states to generate regional media engagement and national awareness. By mobilizing the historic artifact into a cross country activation, Sloane helped expand the foundation’s visibility beyond its traditional New York roots, driving sustained awareness and engagement leading upp to the anniversary milestone.
MONO | Jelly Belly Candy Company
MONO worked with Jelly Belly Candy Company to launch Bean Appetit, which evolved the legacy confectioner’s brand identity and positioned the product as an elevated indulgence. The brand refresh includes new packaging, a redesigned digital presence and a series of short films that highlight the gourmet flavor profiles. Pairing the updated brand identity with the new curated flavor collections, the campaign modernizes a cultural icon to align with current and social driven snacking trends.
72andSunny | e.l.f. Beauty
72andSunny continued their ongoing work with e.l.f. Beauty Mexico to launch the second season of Descrubre e.l.f.ecto, an over the top telenovela style campaign. Kicking off with an episode title La Suegra, the four part series leans heavily into the region’s cultural affinity for soap operas. By utilizing classic tropes the episodes frame the brand’s cosmetics as the ultimate weapon in an exaggerated family feud. The highly entertaining approach successfully leverages regional viewing habits to deepen e.l.f.’s cultural relevance and engagement within the market.
