Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
Instrument | Stelo by Dexcom
Instrument recently led a comprehensive website redesign for Stelo by Dexcom to support its launch as a DTC glucose wearable. The new platform helps bridge the gap between medtech and everyday consumer wellness, specifically highlighting Stelo’s integration with the Oura Ring. The result is a highly engaging, future-proofed platform designed to seamlessly accommodate Stelo’s growing ecosystem of integrated health tech.
Forsman & Bodenfors | Coach
Forsman & Bodenfors tapped into Gen Z's resurgent love for reading with a new global campaign for Coach, turning fully readable mini-novels into bag charms. Partnering with Penguin Random House, the agency developed a creative platform that positions these pocket-sized books—specifically selected for their themes of identity—as bold statements of self-expression. Leaning into the popularity of BookTok, the work successfully turns the stories shaping Gen Z's identities into wearable, everyday accessories.
JetFuel | Kendall-Jackson Wine Estates
JetFuel worked with Kendall-Jackson Wine Estates, the Official Wine Partner of the NBA, to build an experience worthy of NBA All Star Weekend. The event was complete with curated wine tastings, a branded court, live music, as well as athlete appearances and panel discussions. Carlos Boozer, Gabe Vincent and Jaime Jaquez were just a few of the NBA talent who stopped by the booth.
Forsman & Bodenfors | Wasa
Forsman & Bodenfors and Wasa this Valentine’s Day created a social first campaign, Go Hard On Love, as an extension of the Go Hard Wasa brand platform. The campaign encourages people to stop breadcrumbing and start hardlaunching, helping mend the image of breadcrumbs and getting us to Go Hard on Love. Partnering with dating expert Sabrina Zohar, she shares relatable content focused on clarity and intention.
