Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
Code and Theory | The California Post
Code and Theory worked with The New York Post’s to launch their West Coast branch, The California Post. The work consisted of a 8-week, multi-platform campaign which is the brand’s largest marketing campaign in recent history. The messaging throughout the work was created in tandem with the Post’s editors to ensure the campaign’s voice was clearly theirs, and to meet Californians where they are, the Post partnered with LA Bagel brand, Yeastie Boys, to wrap food trucks in the messaging and give out free bagels.
Anomaly | Visa
Anomaly and Visa unveiled the campaign for this year’s Winter Olympics in Milan, featuring Olympian Mikaela Shiffrin and Paralympian Oksana Masters. The anthem style films follow the formative years of the two skiers and emphasizes the routine and networks in place that help athletes keep pushing forward, showing success is a process not an end point. The stories of Shiffrin and Oksana perfectly embody Visa’s belief in opening doors and ensuring equal opportunity for everyone.
Forsman & Bodenfors | Barilla Group
Forsman & Bodenfors assisted the Barilla Group’s Wasa, on an all new OOH campaign that encourages Swedes to change their everyday habits and snack spontaneously more often. Looking to establish crispbread as an alternative at all times of the day, the messaging focuses on being present in all facets of everyday life without making it any more complicated.
Colle McVoy | Perdue Farms
Colle McVoy continued their partnership with Perdue Farms, this time with The Next Best Wing. Taking advantage of the fact that only two things truly matter in Buffalo: Football & Wings, the brand ventured up to Buffalo to test if Perdue Farms Air Fryer Ready Crispy Wings would be able to hold their own. Going from tailgaters to bar regulars to Bills Mafia, and even Buffalo Joe himself, Joe Andreessen, that after some humorful debate finally got some Buffalonians to admit that Perdue delivers The Next Best Wing.
