Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
72andSunny | Lay’s
72andSunny launched Lay’s new campaign for the 2026 FIFA World Cup, which proudly champions the bandwagons and casuals. The hero spot features Will Ferrell driving a literal Lay’s Bandwagon across the country, and features cameos from David Beckham and Marshawn Lynch, encouraging all fans to join the party, pick a team and grab some chips. By reframing being a bandwagon from something that would be embarrassing to a low pressure, inclusive celebration; the work successfully broadens the World Cup’s appeal beyond the devoted soccer fan.
Anomaly | Ally Financial
Anomaly helped Ally Financial modernize and reposition themselves for Gen Z and Millennial consumers with the launch of their new brand platform Life Today. Rooted in the insight that modern financial progress is no longer a linear path with traditional milestones, the strategy shifts the brand narrative to the intersection of money and everyday moments. The campaign introduces a refreshed identity system and twitter tone, evolving Ally’s longstanding Do it Right ethos for a digitally native audience.
Colle McVoy | Dairy Queen
Colle McVoy’s latest work for Dairy Queen taps into childhood nostalgia and the sweet cereals that filled so many morning memories to highlight the new Breakfast Collection. Featuring the new Choco Frosted Donut Blizzard, the Fruity Pebbles Shake and the Cinnamon Toast Crunch Dipped cone, the work asks one simple, yet vital question: What if your favorite childhood breakfast flavors showed up in a DQ treat lineup?
Wolfgang | Teremana
Wolfgang partnered with Teremana Tequila to launch Share the Table, Share the Mana, meant to address the decline of in-person social connection. The initiative kicked off with a deceptive OOH activation on Abbott Kinney Boulevard in LA, where what appeared to be a standard billboard folded down to reveal a hidden bartender and tasting experience. Transforming the brand’s core philosophy of Mana into a facilitated social moment, the campaign takes a different approach to spirits marketing and actively positions the tequila as a tool for building real connections.
