Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
Colle McVoy | Dairy Queen
Colle McVoy partnered with Dairy Queen to launch a highly interactive campaign starring the Savannah Bananas. Anchored by the new Savannah Bananas Split Shake, the work creatively merges DQ’s iconic soft-serve flip with the team’s acrobatic playing style. Beyond national TV and social spots, the agency introduced the DQ Shake Snag, a stadium activation that rewards fans with a free treat vie the DQ app whenever a spectator catches a foul ball.
Doner | Bic
Doner partnered with Bic to bring back the iconic 1970’s tagline, Flick Your Bic. With research showing that over 40% of consumers now use lighters primarily for candles, the agency pivoted the messaging away from traditional smoking to focus on everyday household moments. The campaign is anchored by a spot where flicking a lighter instantly changes the mood to reignite a couple’s romance. By adapting a heritage catchphrase to modern use cases and rolling it out across digital and retail media, the work reintroduces the classic lighter to a new generation.
72andSunny | Venmo
72andSunny helped Venmo continue to shift their brand perception from a simple peer to peer payment app to an everyday spending tool with the launch of their rewards program Venmo Stash. Starring actors and real life friends Rachel Sennott and Jordan Firstman, the duo worked directly on the campaign to ensure the dialogue felt authentic instead of scripted. Shot on 35mm film, the creative does a great job of inserting product education into believable social moments, and shows Gen Z audiences how Venmo can be an everyday checkout option.
Forsman & Bodenfors | Wasa
Forsman & Bodenfors continued their work with Barilla Group for crisps brand Wasa, launching the world’s first Jaw Workout Gym, a physical pop up in Stockholm that is dedicated entirely to training your jaw. Embracing the moment of mewing and looksmaxxing the work transforms the simple act of eating hard crispbread into an exercise routine where every rep is a bite. By taking a digital trend and turning it into a real, interactive activation, the campaign successfully highlighted the product’s signature crunch while organically driving massive social sharing and cultural relevance.
