Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
72andSunny | Lay’s
72andSunny launched Lay’s new campaign for the 2026 FIFA World Cup, which proudly champions the bandwagons and casuals. The hero spot features Will Ferrell driving a literal Lay’s Bandwagon across the country, and features cameos from David Beckham and Marshawn Lynch, encouraging all fans to join the party, pick a team and grab some chips. By reframing being a bandwagon from something that would be embarrassing to a low pressure, inclusive celebration; the work successfully broadens the World Cup’s appeal beyond the devoted soccer fan.
Anomaly | Visa
Anomaly and Visa teamed up to capitalize on World Cup fever, with the launch of the global Tap In campaign. The creative uses one of soccer's simplest scoring methods, the Tap In, as a metaphor for the speed and seamlessness of Visa's contactless payment technology. Anchored by a 60-second hero film, the spot stars Jason Sudeikis traveling across the U.S., Mexico, and Canada, using his Visa card to tap physical objects and instantly transform them into game tickets and fan gear. Supported by a star-studded roster of international soccer icons including Erling Haaland, Christian Pulisic, Lamine Yamal, and Jorge Campos, the work merges the universal passion of global football with Visa’s promise of effortless everyday commerce.
Colle McVoy | The McCormick Company
Colle McVoy worked with The McCormick Company to celebrate the upcoming summer grilling season and the July 1st premiere of Illumination’s Minions & Monsters. Bypassing traditional promotional tie-ins, the campaign unleashes the iconic movie characters on the French’s factory, resulting in a limited-edition run of unexpectedly green mustard. Supported by custom content and immersive fan experiences, the chaotic, family-friendly execution successfully merges a major entertainment release with a core seasonal sales window, creating a highly memorable cultural moment that reenergizes a staple condiment.
Forsman & Bodenfors | LKAB
Forsman & Bodenfors continued their work with LKAB to highlight the essential role of the mining industry in everyday life The campaign adds a new way of thinking by making consumers actively aware of all the different things iron is an essential component of. Shifting the perception of mining from a distant industrial process to a foundational element of modern existence, the work reframes LKAB’s operations as critical infrastructure that powers the modern world.
