Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
72andSunny | NASCAR
72andSunny continued to drum up hype heading into the opening weekend of the NASCAR season, unveiling the NASCOOLER Go-Kart Cooler. The NASCOOLER is a branded cooler with a massive spoiler, and reflects the organization’s push to energize current fans and draw in new ones by leaning into the sport’s roots and unique fandom. As NASCAR faces increased competition from other motorsports, the NASCOOLER leans in to what differentiates NASCAR, the laid back vibe of the sport and drinking beers with the boys.
Anomaly | Buffalo Wild Wings
Anomaly and Buffalo Wild Wings teamed up with Grammy Award winning artist, producer, songwriter, and global icon T-Pain to be featured on Let’s Go Buffalo Wild (A Pick 6 Love Song) part of their six-song Valentine’s Day Love Album. To go along with the album a full music video was produced starring T-Pain and Buffalo Wild Wing’s mascot, Hank the Buffalo, bringing the story to life in true Buffalo Wild Wing’s fashion. Part of the album roll out featured sauce-filled vinyl that swirled with B-Dubs sauce as they spin.
GALE | Don Julio
GALE partnered with Don Julio to celebrate the Lunar New Year, one of the most meaningful holidays within the AAPI community, launching a limited-edition Year of the Horse 1942 bottle. To bring the celebration to life Don Julio tapped six bartenders across China, Hong Kong, Singapore, Thailand, and the Philippines to create signature drink rituals inspired by the Lunar New Year traditions. And to fully lean into the spirit of the Horse, they partnered with Siegelman Stable to create a limited edition capsule collection starring Ross Butler.
CP+B | 99
CP+B created a campaign for Brazilian app 99, starring pop icon Ivete Sangalo during Carnival. The work highlights the evolution of the app and showcases all the different demands 99 is able to meet. Behind the scenes of the artist’s routine during Carnival, illustrating the new services that continue to be rolled out in the app that act as solutions to the various needs of Brazilians.
