Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
72andSunny | Panera
72andSunny and Panera are back with another installment of the Pass That Panera campaign, this time featuring viral creator and comedian Jake Shane. The campaign spotlights Shane’s custom Mix & Match order and introduces the new Caesar Salad Stuffer with Chicken to Panera’s value menu for a limited time. Launched earlier this year, Panera’s Mix & Match menu lets guests pair two or more items from a lineup of 11 fan-favorite sandwiches, salads, and soups for $4.99 each, offering more ways to mix, match, and save.
Anomaly & Allison | Budweiser
Anomaly & Allison Worldwide worked with Budweiser to tie the brand’s own 150th anniversary to America’s 250th through the Made of America platform. Anchored by the Great Delivery hero spot, the patriotic campaign leans into Bud’s deep national roots just in time for the Fourth of July. To amplify the celebrations, Budweiser is covering America's tab by offering consumers a digital gift card toward a draft Budweiser. The promotion runs in tandem with the American Beers for American Heroes program supporting Folds of Honor, seamlessly blending brand heritage with community impact.
Doner | Ram
Doner continued their work with Ram Trucks, creating an experiential takeover for UFC Freedom 250 as the brand solidified its role as the exclusive truck partner of America250. Fueled by the rallying cry Nothing Stops Ram, the brand took center stage as the presenting sponsor of UFC Freedom 250, a historic fight net set against the backdrop of the White House. The activation integrated Ram into every layer of the fan experience, from custom trucks chauffeuring the fighters to a mechanical bull shaped like the Ram logo. As the presenting sponsor of the UFC event and as the exclusive truck for America250, Ram has further solidified themselves as a brand that reflects patriotism and strength.
Kettle | Nike
Kettle teamed up with Nike NYC to celebrate Nike athletes by turning the season’s defining moments into social and digital OOH content in real time. It’s a strategy rooted in cultural relevance: showing up when audiences are paying attention and helping brands become part of the conversation, building affinity and loyalty along the way.
