Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
HUNTER | Sam Adams
HUNTER led the launch of the Sam Adams’ Our City, Our Beer campaign, generating massive momentum with over 1 billion impressions and 360 placements across top-tier national and local Boston media in just two weeks. To further amplify the release, the agency secured an appearance by Boston Celtics guard Derrick White on The Tonight Show Starring Jimmy Fallon, successfully driving mainstream cultural relevance for the brand.
Anomaly | Ferrero
Anomaly partnered with Ferrero North America to launch Go All In, the company’s first-ever campaign that spans across the Ferrero portfolio, timed perfectly for the World Cup. The new spot features seven time Super Bowl champion Tom Brady and channels his signature competitive drive into his new role as soccer’s biggest fan. Leaning into Brady’s championship energy, the creative rallies consumers around game-day watch parties while coinciding with a massive sweepstakes that offers fans a chance to win a $1M grand prize.
72andSunny| Victim Service Toronto
72andSunny Toronto partnered with Victim Services Toronto to drive local awareness and expand the footprint of the vital Ask for Angela safety program. Through a strategic, multichannel campaign, the agency helped educate Toronto on the discreet protocol, empowering individuals facing gender-based violence or exploitation to safely signal for help at participating venues and instantly connect with critical support resources.
Instrument | Spotify Advertising
Instrument partnered with Spotify Advertising to develop a playbook and best practices designed to elevate advertising on the platform. By distilling essential best practices, the guide equips both brands and creators with actionable strategies for crafting memorable campaigns and leveraging advanced measurement tools. The result is a highly practical, strategic resource that empowers advertisers to deepen audience connections and track the metrics that matter most.
