Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
Movers+Shakers | e.l.f. Beauty
Movers+Shakers worked with e.l.f. Beauty to transform a niche fan behavior into a massive social moment with the launch of the limited edition (S)e.l.f. Made Lip Balm Kit. Recognizing the community’s ongoing trend of bedazzling their cosmetics, the agency crafted a highly tactile, ASMR-driven TikTok campaign. By prioritizing elevated lo-fi aesthetic over traditional polish, the strategy successfully generated over 1.5M views and proved the power of community led innovation.
Bruce Mau Design | National Ballet of Canada
Bruce Mau Design reunited with The National Ballet of Canada to craft a dynamic design system for the company’s 75th anniversary. Instead of relying on a traditional, standalone commemorative logo, Bruce Mau Design strategically embedded the milestone into the organization’s overarching “Storyteller Brand,” utilizing “75” as a core narrative. The resulting design seamlessly honors the ballet’s historic legacy while propelling its visual identity forward for future seasons.
Anomaly | Revolut Bank
Anomaly teamed up with Revolut to launch the defiant “Welcome to My Bank” campaign, enlisting UK icon Graham Norton to disrupt the stuffy status quo of traditional high-street institutions. Through a dry, witty takedown of the poetic but empty promises typical in financial advertising, the creative strips away the industry jargon. By boldly questioning what a bank should actually do, the work successfully positions Revolut as the clear, modern choice for an integrated financial future.
Colle McVoy | Frank’s Red Hot
Colle McVoy partnered with McCormick & Company to crown Frank’s Red Hot The GOAT of hot sauce and dominate the March Madness snack season. The campaign features Ludacris and an actual rapping goat to walk fans through the ultimate buffalo chicken dip recipe. By blending celebrity star power with absurd humor, the creative successfully positions the brand as an undisputed gameday goat.
