Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
Tinsel | Casamigos
Tinsel Experiential Design brought the Casamigos “Anything Goes” campaign to life at the Sundance Film Festival with a high-energy takeover of TAO. Ensuring every detail felt authentic to the brand, Tinsel curated everything from the drink strategy to a live performance by Benson Boone, creating a "House of Friends" that proved experiential marketing is a true commercial growth engine.
Anomaly | Don Julio
Anomaly partnered with Don Julio to celebrate the intersection of football, tequila, and culture ahead of the FIFA World Cup. Directed by Stillz and starring soccer legends Thierry Henry and Roberto Carlos, the campaign introduces a limited-edition gold bottle inspired by the World Cup trophy, perfectly positioning the spirit at the center of the beautiful game.
Movers+Shakers | Planet Fitness
Movers+Shakers partnered with Planet Fitness to launch the “Planet Hype Up” social campaign, designed to keep gymgoers motivated when their momentum naturally flags. The agency brought in legendary hype man Flavor Flav to surprise members mid-workout, capturing the unscripted moments for highly shareable content across TikTok and Instagram that perfectly aligns with the brand's energetic ethos.
Colle McVoy | 3M
Colle McVoy and 3M Command™ Brand continued their “Style That Sticks™” campaign with “Cherries,” a playful new spot highlighting how personal spaces reflect our individual style. The work demonstrates how even the smallest tweaks can make a space feel brand new, proving that one simple design idea can spark creativity and transformation throughout an entire home.
