Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Stagwell at The Super Bowl
Stagwell and our network showed up in a big way, both on and off the field, this year for The Big Game. 72andSunny and Anomaly delivered award-winning creative during the national broadcast for brands like Kinder Bueno, the NFL, Bud Light and more. Beyond the game itself our agencies drove buzz with high-profile brand activations, cultural moments and off-field campaigns, like the social first Dairy Queen work from Colle McVoy or how Allison and Tillamook teamed up to tackle Radio Row all Super Bowl week long. In the days leading up to Super Bowl LX, Sport Beach brought together industry leaders, athletes and creators at the Sport Beach Clubhouse, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.
Anomaly | PUMA
Anomaly successfully bridged retro heritage and modern streetwear to relaunch PUMA's H-Street silhouette. Starring global superstar Rosé, the "Welcome to H-Street" campaign drops viewers into a surreal, kitsch-inspired suburb. By anchoring the 90s track shoe in a highly visual, pop-culture-driven narrative, the agency delivered a powerful commercial push that perfectly aligns with PUMA’s future-facing vision.
GALE | PGA Tour
GALE partnered with the PGA Tour to develop the technological architecture for PGA TOUR Pass, a newly launched, free-to-join membership program. The platform seamlessly unifies scattered fan behaviors into a single ecosystem, delivering exclusive rewards while providing the Tour with valuable first party data to help drive engagement well past local tournament days.
72andSunny | Hard Rock Bet
72andSunny expanded the Hard Rock Bet Party campaign with a star studded roster featuring Metta World Peace, Michael Irvin and Ronaldinho. Directed by Tony Yacenda, the spot positions the sportsbook as a lively, cultural universe where sports and entertainment collide, inviting fans to celebrate and place bets together in a highly engaging and social environment.
GALE | Buchanan’s
GALE and Buchanan’s Scotch Whisky worked with Latin Grammy winner Rauw Alejandro to bring their FIFA World Cup 2026 campaign to life. The creative flips the stereotype that Latinos are loud, and instead champions that unapologetic energy as a unifying cultural force. Blending music and soccer to frame the tournament as a massive family reunion, the work deepens the brand’s authentic connection with its core demo.
