Super Bowl LV

Super Bowl LV marked a historic year for Stagwell, which brought seven national and diverse films to the biggest sports and marketing arena of the year. As a network, we represent less than 1% of the global ad market, but accounted for more than 10% of the ads in this great creative showcase, underscoring the value that clients see in our unique ability to reflect and drive culture.

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Harris Poll | Brand Bowl

Introducing The Harris Poll's inaugural Brand Bowl report, revealing the impact Super Bowl LV’s commercials had on brand equity for both emerging and established brands. Who had the largest gains in brand equity? There's only one way to find out. Click to download the full report.

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Explore our Super Bowl LV spots:

 

Jeep | Doner

Speaking an essential truth about our moment, Bruce Springsteen lends his voice to this ode to the “ReUnited States of America” from from Jeep and Doner.

NFL | 72andSunny

72andSunny Revives Vince Lombardi’s Words of Wisdom for an AI-Powered Message Ahead of Super Bowl LV.

Jimmy John’s | Anomaly

When Anomaly pitched Jimmy John’s last year, they presented an idea starring Brad Garrett as “The King of Cold Cuts.” Jimmy John’s loved the idea so much they went all in behind it and aired it for their debut Big Game ad.

Indeed.com | 72andSunny

72andSunny and Indeed aired a purposeful tribute to real-life job seekers in America, accompanied by a social effort connecting employers with viewers of Sunday’s game who are on the hunt for a job.

 

Vroom | Anomaly

Vroom, a newbie at The Big Game, aired an Anomaly spot dramatizing the painful process of car shopping.

Oatly | Forsman & Bodenfors

Forsman & Bodenfors created the quirky ad for Oatly in 2014, which was resurrected for the brand’s first Super Bowl ad.

NFL | 72andSunny

72andSunny’s second spot for the NFL reflected on the League’s efforts to create change and advance social justice through its Inspire Change initiative.

 

Curated Conversation: How Brands Tackle Winning at the Big Game

MDC Partners and The Stagwell Group co-hosted a curated conversation featuring an all-star lineup discussing the storytelling, innovation, and creativity that inspire the most iconic and impactful moments at The Big Game.

All-Star Lineup:

  • Kathleen Hall, Chief Brand Officer at Microsoft

  • Mark Penn, Chairman & CEO, Stagwell

  • Ronalee Zarate-Bayani, Chief Marketing Officer of the LA Rams

  • Jason DeLand, Founding Partner, Anomaly

  • Zach Hilder, Group Creative Director, 72andSunny

  • Linda Knight, Chief Creative Officer, Observatory

  • Seema Miller, Co-Founder and President, Wolfgang

  • Jason Pierce, Creative Director, CPB

  • Ryan Linder, Global Chief Marketing Officer, Stagwell

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