Cannes Lions International Festival of Creativity 2020-2021
Stagwell continued its long tradition of winning big at the industry’s most prestigious awards show.
72andSunny Wins Entertainment Grand Prix, is Crowned Entertainment Track Agency of the Festival
The Grand Prix recognizes 72andSunny’s extraordinary work with Match Group to launch “Swipe Night”, an original branded content experience that has transformed the dating experience for millions of users. For receiving the most points in the Entertainment, Entertainment for Music and Entertainment for Sports Lions categories, 72andSunny have been crowned the Entertainment Track Agency of the 2020-2021 festival.
Explore our Cannes Lions Winning Work:
Tinder | 72andSunny
“Swipe Night”
Gold Lion, Social & Influencer; Silver Lion, Media; Silver Lion, Digital Craft; Bronze Lion, Entertainment; Bronze Lion, Mobile; Bronze Lion, Brand Experience & Activation
The post-apocalyptic, choose-your-own adventure experience integrated short video streaming into the app for the first time in Tinder’s history.
Ancestry | Anomaly
“The Piccadilly Lights”
Silver Lion, Outdoor (Local Brand)
Anomaly London blended content and history for a digital trip back in time to commemorate 80 years of the famous Piccadilly signs, earning it a Silver Outdoor Lion.
Volvo | Forsman & Bodenfors
“The E.V.A. Initiative”
2X Silver Lion, PR
Volvo's campaign to make cars safer for all - a 2019 Grand Prix for Creative Strategy winner - picked up more accolades at this year's show for data & analytics and audience insights in PR.
Interval House | Union
“Freedom Tampons”
2X Silver Lion, Media and Creative Strategy
UNION printed each tampon with life-saving information, as well as a crisis hotline, to arm women in abusive relationships with the info they need to leave in the one place a man never looks: a box of tampons.
Adobe | 72andSunny
“Fantastic Voyage”
Silver Lion, Film Craft
Adobe Photoshop is more than just software. Its creative tools empower you to re-imagine the world and go wherever your imagination takes you, as 72andSunny show in this fantastical film.
Volvo | Forsman & Bodenfors
“The Parents”
3X Bronze Lion, Film Craft
In this campaign for Volvo XC60 – the ultimate family car – Forsman & Bodenfors shows how the car protects parents and their loved ones.
NFL | 72andSunny
“NEXT 100”
Bronze Lion, Entertainment; Bronze Entertainment Lions for Sport
To mark the 100th anniversary of the NFL, 72andSunny created a film that starts in a park in Ohio and ends up live on the Super Bowl in Miami – the Big Game’s first ever live ad integration.
A Model Partnership: The Power of Talent and Technology
Consumers are demanding more engaging content, better digital experiences, and seamless interactions across platforms. To fulfill this demand, brands need data that provides meaningful insight and a perfect harmony between art and science, data and creativity. Stagwell’s Mark Penn joined MediaLink’s Michael Kassan for a session on how innovation, transformation, and effectiveness drive results for modern marketers, and what this means for the industry going forward.