Get to (the) work.
A comprehensive collection of celebrated work from across the Stagwell network. Highlights include our agencies’ depth and breadth across the consumer journey in partnership with our clients. So grab a cup of coffee, sit back, and enjoy the ride!
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Cotton, Inc. | GALE
GALE, in partnership with Cotton, Inc., introduced The Cool Calm Cotton Set, a 100% cotton blanket infused with Wild Brooklyn Lavender scent, aiming to bring serenity to the holiday season. The launch was celebrated with a multi-sensory event at D.S. & DURGA’s flagship store, attended by influencers, editors, and NYC tastemakers.
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Macy’s | MONO
MONO worked with Macy’s to launch the 98th Macy’s Thanksgiving Parade as part of Macy’s “five chapters” of the holiday shopping season. A short featuring actress Allison Brie opened the parade, transitioning from the ad into the live parade via a collaboration between Macy’s, NBC, and MONO. The parade drew in an estimated 28 million viewers – more viewers than the Oscars, the Yankee-Dodgers World Series, and the most popular New Year’s Eve telecast, according to The New York Times.
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United Airlines | 72andSunny
72andSunny revealed its latest OOH work for United Airlines, launching the new design system and featuring imagery showing the world through the eyes of United Employees.
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Microsoft | Instrument
Instrument and Microsoft Unlocked illustrated how cybersecurity is imperative for rural hospitals in a video and webpage showcasing how Microsoft’s AI-powered tech helps hospitals protect patient data.
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The Glenlivet | Forsman & Bodenfors
Forsman & Bodenfors London launched The Glenlivet’s bold new media campaign, celebrating what it means to Live Original and stand apart from the herd.
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Google Shopping | Anomaly
Anomaly teamed up with Google Shopping to bring the ultimate holiday vibes. Starring Charli XCX and Troye Sivan, the campaign celebrates the art of out-giving—because 6 in 10 Americans see gift-giving as a (friendly) competition.
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e.l.f. | 72andSunny
72andSunny Amsterdam teamed up with e.l.f. to woo sports fans in a humorous new campaign starring Joey King and Lucien Laviscount. The duo face off in the ultimate hometown playoffs—meeting the parents on game day—while spotlighting e.l.f.’s Power Grip Primer.
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Amazon Prime Video | Left Field Labs
Left Field Labs launched a refreshed digital experience for Amazon's hit series Citadel.
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Visit Sweden | Forsman & Bodenfors
Forsman & Bodenfors, in partnership with Visit Sweden, launched a global campaign to establish Sweden's brand identity as a trademark and resolve any confusion with similarly named destinations. The campaign takes a playful approach to addressing potential mix-ups with the eight other places around the world also named Sweden.
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Lidl US | Mono
Mono was named Creative AOR for Lidl US and launched its first U.S. campaign, "The Super-est Market," just in time for the 2024 holiday season. The campaign highlights Lidl’s "Super-est" products through video, billboards, social, and more.
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Ally | Anomaly
Anomaly revived Ally’s heartwarming “Banksgiving” campaign, with a TikTok twist. The campaign features call center associates surprising customers with no-strings-attached funds to ease financial challenges. Originally launched in 2018, the viral campaign returns after a four-year break, just in time for Thanksgiving.
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ASAP Rocky x PUMA | Team Epiphany
Team Epiphany created an immersive shopping experience for ASAP Rocky x PUMA’s latest collection including a photo shoot, product customization, and live performance.
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Captain Morgan | Anomaly
Anomaly created Captain Morgan's latest global campaign, ‘Thumbs’, encourages everyone to swap screen time for quality time, and celebrates people connecting with their crew in real life.
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La-Z-Boy | Colle McVoy
Colle McVoy shared a new campaign for La-Z-Boy, juxtaposing the comfort of the recliner with the discomfort of in-flight reclining. The work stems from an interesting survey recently conducted by The Harris Poll on behalf of La-Z-Boy, 41 per cent of Americans would support a ban on passengers reclining their seats on domestic flights.
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Walmart | Team Epiphany
Team Epiphany produced the Walmart footprint and build at the inaugural Forbes Creator Upfronts x Walmart in Los Angeles.
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MilkPEP | GALE
GALE worked with MilkPEP to create and host the Every Woman’s Marathon (EWM), where 7,000+ women flocked to Savannah for the first and only U.S. marathon designed by and for women. The event was one of the largest branded experiential events in recent history and featured cooking classes, yoga, and live performances as part of its “wellness weekend.”
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Mobile School Pantry | TEAM
TEAM worked with the Mobile School Pantry to revamp their mobile market, giving children and families in underserved communities the opportunity to purchase healthy groceries at a discounted price.
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Tideford Organics | Goodstuff
Goodstuff shared a new campaign for Tideford Organics, showcasing the brand’s plant-based recipes in playful platform-first short-form video across Meta and TikTok.
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Github | Tinsel
Description goes hereTinsel Experiential Design collaborated with Github to strategize and produce Universe24 — the brand’s event for 3,500+ developers, with 100+ sessions and 150+ speakers, focused on how the convergence of AI and security enhance the developer experience.
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Case Study: MilkPEP | GALE
GALE partnered with MilkPEP to launch its Every Woman’s Marathon — the first U.S. marathon created for women by women. Over 7,000 women will run the marathon in Savannah, Georgia in under three weeks. The race was announced by U.S. poet laureate Amanda Gorman.
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Diageo: Old Parr | GALE
GALE unveiled their latest creation for Diageo's Old Parr whisky: Let Life Flow. This campaign inspires whisky enthusiasts to break free from the mundane and embrace life's chaos. Inspired by Old Parr’s distinctive bottle, Old Parr encourages a change in perspective to enjoy life's unpredictability. This initiative marks a new era for Old Parr, inviting everyone to explore new horizons and savor every moment.
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MilkPEP | GALE
GALE shared its latest campaign for MilkPep, turning kid struggles into superhero moments and connecting moms by showing how milk keeps kids healthy.
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Harris Poll Canada 50
Harris Poll brought its annual Corporate Reputation Quotient® study to the Canadian marketplace with the launch of the Harris Poll Canada 50. Surveying over 5,500 Canadians, the study offers a comprehensive ranking of perceptions of the “most visible” companies in Canada.
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Amazon Ads | Anomaly
Anomaly and Amazon Ads gave Brooklyn small businesses the Hollywood treatment with posters displayed around NYC's Penn Station. Designed to drive interest and foot traffic, the posters gave each business a starring role, similar to premium OOH placements for blockbuster films.
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Call of Duty: Black Ops 6 | 72andSunny
72andSunny continues to build excitement for the highly anticipated launch of Call of Duty: Black Ops 6, with The Replacer now claiming the title of People's Sexiest Man Alive as part of the latest phase in the campaign.
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Lysol | HUNTER
HUNTER brought together Keegan-Michael Key and Lysol to celebrate the sixth anniversary of the brand’s HERE for Health Schools Program, donating science kits to Title I schools.
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United Airlines | 72andSunny
72andSunny partnered with United Airlines for the third edition of its “Good Leads Way” campaign, sharing what the world’s biggest airline can deliver for its customers.
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Oura | Instrument
Instrument partnered with the ŌURA team to redefine their entire website, transforming the shopping experience and showcasing the features of its new Oura Ring 4.
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MilkPEP | GALE
GALE teamed up with MilkPEP to host The Milk Cup finals, a landmark women's Fortnite tournament, earning 2.7M streams and over 5M viewers — elevating women in Esports
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Theragun | Forsman & Bodenfors
Forsman & Bodenfors and Therabody have joined forces once again to launch a sequel to their innovative 2023 campaign, "The Workout Called Life." In this second chapter, they present two unique 30-second spots, crafted to beautifully capture the wellness advantages and impact of its revolutionary Theragun product line.
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Kettle | Legal Aid Society
The Kettle team collaborated with The Legal Aid Society on the "Do NYC Justice" campaign. The campaign is a community resource guide for New York City that provides information on housing, job training, mental health services, and more.
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Target | Crispin
Crispin partnered with Target with the launch of a new line of pet products called The Cuddle Collab. Crispin created a reality TV-style social content and national ads starring Bull Terrier mascot Bullseye promote product collections designed with popular pet creators.
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Blizzard Entertainment: Diablo IV | 72andSunny
72andSunny launched its latest campaign with client Blizzard Entertainment for action role-playing game, Diablo. In the new cinematic campaign, ‘Ballad of Blood” features Camila Cabello singing a haunting cover of the Who. The campaign launched globally in 30 different markets across, EMEA, LATAM and APAC on premium streaming services, YouTube and Paid Social.
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TIAA | Code and Theory
Code and Theory teamed up with TIAA on their newest web experience launch, TIAA’s Lifetime Income interactive experience. The launch is part of a larger digital transformation to make a complex landscape easier to navigate and ensure people have the tools to make informed decisions about their futures.
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Case Study: YETI | Code and Theory
Code and Theory partnered with YETI to design and engineer a customer-centric e-commerce experience that educates, inspires, and converts at scale, transforming a humble cooler company into an e-commerce giant.
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Case Study: NFL | Code and Theory
Code and Theory teamed up with the NFL to redesign the league's app and deliver the ultimate, video-first fan experience. By elevating its mobile app experience — from design to content and functionality — Code and Theory helped the NFL simultaneously drive more fan loyalty, bring in a broader swath of new fans, and grow its emerging NFL+ streaming product, the NFL's D2C service to watch in-market and national games.
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Case Study: NBC | Code and Theory
Code and Theory partnered with NBC to redesign its "Big Board" for election coverage. With public trust in news declining, the goal was to build a data-driven platform that delivers real-time insights with accuracy on live TV. Launched in January 2024, the Big Board enhances NBC’s coverage by allowing on-air talent to present complex political updates with clarity and speed, helping restore public confidence in election reporting.
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Case Study: Buchanan’s | GALE
Learn how GALE helped Buchanan’s become the fastest-growing whisky in the US. They celebrated the strength of dual identities and made Buchanan's — an immigrant Scotch whisky brand with a century-long history among older Hispanic-Americans — appealing to the new generation.
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Activision Blizzard: Call of Duty | 72andSunny
72andSunny teamed up with Call of Duty to bring back The Replacer in their latest campaign for Black Ops 6. The iconic character returns to handle everyday tasks so players can keep gaming, delivering dead-pan humor and action-packed fun for fans eager to dive into the new release. The campaign kicked off in the US and with roll out globally across 30 markets.
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Botanist Gin | KWT Global
KWT Global partnered with The Botanist to launch their newest high-proof gin, The Botanist Distiller's Strength. To celebrate, they collaborated with VinePair and 50 bartenders to create Negroni Nation, a regional recipe book. KWT Global executed a 360 strategy for the NYC launch at Mister Paradise, featuring exclusive tastings.
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United Airlines | 72andSunny
72andSunny's latest social campaign for United Airlines, Good Leads the Way, spotlights three heartfelt "real good stories" from passengers. Each story highlights inspiring moments of kindness and connection experienced with United, reinforcing the airline's commitment to customer care and community.
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Rimowa | Anomaly
Anomaly unveiled a new campaign to mark the debut of RIMOWA’s Original Bag, a unisex handbag inspired by RIMOWA’s iconic suitcases. The launch film features four global talents supermodel Liu Wen, rapper Central Cee, journalist and creative director IB Kamara, and photographer Larissa Hofmann.
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TechCrunch | Code and Theory
Code and Theory partnered with TechCrunch to launch a reimagined website, introducing new features like a modern design system, streamlined navigation, and enhanced tools to deliver major stories and events to readers in real time.
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Venmo | 72andSunny
72andSunny launched its debut campaign for Venmo, "What's Your Venmo?" The campaign elevates the diverse ways Venmo’s users connect, transact, and engage with their finances – reminding them of Venmo’s suite of products and shifting the perception of Venmo beyond just a way to send and receive money.
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Sleep Number | 72andSunny
72andSunny created a new Sleep Number campaign and teamed up with NFL star Matthew Stafford and his wife to talk the benefits of having a smart bed.
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Sensodyne | Team Epiphany
Team Epiphany collaborated with Sensodyne to launch its new Clinical White toothpaste through "Sensicast," a video podcast. Hosted by Julissa Bermudez and Letty Peniche, the podcast featured Dr. Karla Soto, who discussed dentists' role in boosting confidence and promoting self-care, along with conversations about early dentist experiences and the myth of "perfectly white teeth."
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Hackensack Meridian Health | Doner
Doner collaborated with Hackensack Meridian Health for National Alcohol and Drug Addiction Recovery Month on the "Enough is Enough" campaign, highlighting moments recovery center patients decided to seek help.
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United Airlines | 72andSunny
72andSunny partnered with United on the airline’s announcement of free in-flight Wi-Fi using Starlink, the world’s most advanced high-speed Wi-Fi.
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Dove | Team Epiphany
Team Epiphany collaborated with Unilever’s Dove beauty bar on the launch of Dove x Venus “Keep her Confident’ Beauty Bar. Launched at the U.S. Open, the soap is the brand’s first-ever, limited-edition Dove Beauty Bar collaboration, which will support Dove and Williams’ shared mission to help girls stay in sports.
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Zales | Anomaly
Seeing a strategic opportunity to make one of most popular sporting events sparkle during the U.S. Open, Anomaly worked alongside Zales and Price to launch a collection of tennis-inspired jewelry. The collection included necklaces and bracelets, plus a diamond-embellished tennis racquet on display during the tournament.
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NFL | 72andSunny
72andSunny’s newest campaign for NFL+ the football league’s app, introduced the world a new character, a football know it all in khaki shorts. Promoting the apps features such as latest news, stats and insights to stay ahead of the game.
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Crown Royal | Anomaly
Anomaly partnered with Diageo’s Crown Royal for the fourth year as the official whisky sponsor of the NFL with its ‘Kick Off with Crown’ (KOWC) program debuting the launch of the Crown Royal Rig. This season, the Crown Royal Rig, a larger-than-life 18-wheeler, will tour NFL stadiums and American cities to spread generosity with an epic tailgate.
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Google | 72andSunny
72andSunny’s created, ‘New Ways to Search’ campaign, launched last year with a focus on showcasing how Google’s visual search capabilities can enhance everyday life. The latest installment of the campaign sees Beetlejuice’s Bob giving his shrunken head the beauty influencer treatment – just in time for the movie’s premiere.
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Barbie | 72andSunny
72andSunny’s first campaign for Barbie features children playing with their Barbie dolls in imaginative activities, unleashing the power of what can be achieve through imaginative play, building up to the Barbie tagline “You Can Be Anything.“
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Amazon | HUNTER
HUNTER helped Amazon launch an integrated campaign including media interviews, social content and a hero video introducing “S-I-Y" (Smartify It Yourself) — a take on the classic D-I-Y trend using Alexa and smart home devices.
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Aston Martin | Anomaly (Berlin)
Aston Martin unveiled the new Vanquish at the Venice International Film Festival. Anomaly created the integrated launch campaign “Veni. Vidi. Vanquish.” to announce the new vehicle’s entrance to market.
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NFL | Code and Theory
Code and Theory partnered with the NFL to redesign the NFL app just in time for the 2024 season kickoff, modernizing it for millions of fans.
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Vrbo | Anomaly
Nick Saban is known to many as one of the winningest college football coaches of all time (ROLL TIDE), as much as for his serious demeanor. Vrbo and Anomaly lean into that persona to make Saban an unwelcoming property host, demonstrating why staying at a Vrbo (host-free) is the right choice.
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Jackson Hole Travel and Tourism Board | Colle McVoy
Colle McVoy launched a campaign for the Jackson Hole Travel and Tourism Board, utilizing Instagram filters to caution tourists from getting too close to wildlife – for their sake and the bears.
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Google Pixel | 72andSunny
72andSunny ANZ helped Google Australia launch the Pixel 9, emphasizing the Pixel’s AI capabilities and how they can be used to draw inspiration from the surrounding environment.
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Dreamforce | Left Field Labs
Left Field Labs partnered with Salesforce on their upcoming Dreamforce. Left Field Labs created Agentforce, an experience that, will be at the heart of this year’s event, showcasing the cutting-edge ways Salesforce’s new platform can elevate sales and marketing through powerful AI integration.
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Buffalo Wild Wings | Anomaly
Anomaly's newest spots for Buffalo Wild Wings, pairs former Philadelphia Eagle, Jason Kelce with Hank the buffalo. The campaign also includes a limited-edition t-shirt and a list of Kelce's menu picks to enjoy while watching games.
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YETI | Code and Theory
Code and Theory’s latest collaboration with YETI provides fans a new way to engage with the brand they love. Gear Locker provides a virtual storage space for all the gear fans are adventuring with, making it easy to discover new products, collections, and online content while gaining digital stickers along the way.
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Advil | Team Epiphany
Team Epiphany partnered with Advil Targeted Relief to celebrate National Pickleball Day in NYC and host Summer Relief in the Park at Brooklyn Bridge Park’s Pier 2. Guests had the chance to try the new Advil Targeted Relief product before stepping on to the court and playing pickleball along with MLP Pros Will Howells and James Ignatowich. Throughout the event, DJ Mohogany spun the vibes while players enjoyed food trucks, photo moments, and giveaways between matches.
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Minnesota United FC + Target | ARound
ARound introduced a pioneering in-stadium AR experience for Minnesota United FC in collaboration with Target. This represents the first-ever use of stadium AR technology during an MLS pregame celebration, raising the bar for fan engagement at Allianz Field.
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Google | Left Field Labs
Left Field Labs partnered with Google to imagine a future where rival phones become best friends and go on the world's greatest AI road trip together. That was the spirit behind Google's "Best Phones Forever" which asked users what adventures they'd like to see this unlikely pair go on. Left Field Labs designed a generative content engine powered by a stack of AI models that created mini-episodes of fans' responses within minutes.
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NFL | 72andSunny
72andSunny’s kickoff campaign for the NFL’s 2024-2025 season tells rousing 'Football Country' stories, traveling across the U.S. and beyond, while focusing on the league’s growth areas.
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Hard Rock Bet | 72andSunny
72andSunny partnered with Hard Rock Bet to launch “Roll With Us” starring ambassador Post Malone, for a new campaign that aims to demystify sports betting, even for the most inexperienced gamblers.
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Case Study: Uber | Instrument
Instrument partnered with Uber for Business to launch their first brand campaign and prove to travel managers everywhere that no matter what they’re up against, “We got you.”
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Tinder | Movers+Shakers
Movers+Shakers helped Tinder bring to life its “Long Story Shorts” campaign, rom-com reenactments of six real-life Tinder success stories on Instagram and TikTok.
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MilkPEP | GALE
GALE launched The Milk Cup in collaboration with MilkPEP, a Fortnite tournament with the largest prize pool for women in North America. The tournament achieved three live broadcasts, 2.6 million views, and 7.41 million impressions.
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Macy’s | Mono
Macy’s launched a new campaign, Summer’s Greatest Hits, to celebrate the beginning of summer. The campaign extends to online and in-store experiences.
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Stagwell at the Paris Olympics
The Olympics double as a stage for some of the most innovative marketing activations of the year. As we pass the torch from SPORT BEACH to the Olympics, several of Stagwell’s agencies, including Allison, Anomaly, Doner, The Harris Poll, Veritas, and 72andSunny, collaborated with clients BIC, Canadian Tire, Comcast, Core Power, Rimowa, and Speedo, to create work surrounding the Paris 2024 Olympic games.
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e.l.f. | Movers + Shakers
Movers + Shakers collaborated with e.l.f Cosmetics to produce parody video “Hot Girl Walk Championship” featuring Olympian Gabby Douglas and actor Patrick Warburton. The video promotes the Power Grip Dewy Setting Spray and marks e.l.f’s partnership with fitness organization Hot Girl Walk.
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19 Crimes | Crispin
While Bic and others are focused on Big Snoop in Paris at the Olympics, Crispin and 19 Crimes turned their eyes to Lil Snoop. Lil Snoop embarked on a once-in-a-lifetime journey, spreading the word about the beloved Cali by Snoop Wine to Parisians and beyond. Fans can follow Lil Snoop updates from Crispin at Treasury Wine Estates on 19 Crimes social media channels.
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Lineage | Yamamoto
Yamamoto helped Lineage celebrate their Nasdaq debut with a branded activation event, producing an AR tour of Lineage’s warehouse and three billboard animations displayed across Nasdaq Tower and Times Square.
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Lysol Laundry | HUNTER
Going for the gold with Lysol! Earlier this year, HUNTER helped launch Lysol Laundry Sanitizer’s new initiative by partnering with baseball legend Alex Rodriguez to celebrate the unsung heroes of the team: equipment managers. With the campaign’s viral success on social, it’s now set for TV debut. Keep an eye out for “The Lost Bet”
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Netflix | Team Epiphany
Team Epiphany worked with Netflix to promote one of their latest movies, Beverly Hills Cop: Axel F. The team produced a 10-foot tall custom boombox that played the iconic Axel F theme song and made appearances at two major events and cities, starting with the Ford Fireworks Festival in Detroit. Next, the boombox traveled to Calgary Stampede in Canada. At both stops, guests participated in Beverly Hills Cop trivia in order to win branded bomber jackets, t-shirts, hats, and bandanas.
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Yeo’s | Forsman & Bodenfors
Forsman & Bodenfors in Singapore and partner Yeo’s launched the latest campaign “Refresh Your Dreams” campaign. Celebrating Singapore’s 59th birthday by spotlighting The New Pioneers – young Singaporeans who embody the spirit of a new generation and defying traditional notions of success, a national focus recently highlighted by Singapore’s Prime Minister.
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Google Pixel | Left Field Labs
Left Field Labs launched “Best Phones Forever” with Google, which takes Google Pixel users on an AI road trip in a first-of-its-kind social activation.
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Apple - Beats | Anomaly
Anomaly revived the Pill People to launch the new Beats Pill speaker in four different new ads starring the Beats Pill Dudes.
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The UPS Store | Assembly and Doner
Assembly and Doner collaborated with The UPS Store and Sphere Studios to create an immersive Sphere experience, which was featured at The UPS Store's recent biennial convention. Together, they produced two advertisements that were displayed on the exterior of the Sphere in July.
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BIC | Doner
Doner and Bic lit up the advertising world with "Lit Games," a playful take on Olympic coverage featuring none other than Snoop Dogg and Martha Stewart.
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Comcast | 72andSunny
72andSunny and Comcast introduced the first of several spots this Olympic season. This is the Sportsmanship Effect emphasizes that some things are bigger than winning.
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Amazon Prime | Left Field Labs
Left Field Labs celebrated the finale of Amazon Prime’s “The Boys” with a look back at their work building immersive experiences that brought fans closer to the “heroes” in the show than ever before in recent months.
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MilkPEP | GALE
GALE partnered with MilkPEP for its “Hey Mama” campaign, which portrays the chaotic realities of motherhood and underscores the benefits of dairy milk for busy moms.
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Ram Trucks | Doner
Doner partnered with Ram Trucks to launch a new global marketing campaign for summer movie ‘Twisters’ featuring actor Glen Powell and a disaster relief blood drive.
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The National Ballet of Canada | Bruce Mau Design
Bruce Mau Design created a new visual identity and logo for The National Ballet of Canada, marking the nearly 75-year-old institution’s first rebrand in almost two decades.
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TopGolf | Anomaly
TopGolf Agency of Record, Anomaly debuted the latest ‘Come Play Around’ campaign with the introduction of two new brand ambassadors, puppets expertly crafted by Jim Henson Creature Shop.
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United Airlines | 72andSunny
72andSunny partnered with client, United on the airlines rebooted safety video, The video, “Safety in Motion” was filmed inside a life-sized, airplane-inspired sequential reaction machine, with a creative concept designed to capture and keep the attention of even the most frequent fliers.
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HOKA | Anomaly
Anomaly, creative AOR for HOKA developed a new brand anthem for the Fly Human Fly campaign. “Bird’s Eye” which highlights HOKA's origins in Mont Blanc and the concept of joyful human flight. The 60-second spot depicts how HOKA footwear enables people to feel like they can fly, seen through the eyes of a bird.
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Craft | Forsman & Bodenfors
Forsman & Bodenfors have created an innovative campaign for Craft Sportswear that features a unique, ever-changing logo. This logo, designed for Craft Social Run, reacts to running data from STRAVA. By integrating a custom API, the logo dynamically changes based on the runner’s average pace and distance, visualizing this data within the letter 'U' of the logo.
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Revolut | Anomaly
Anomaly launched its second campaign for global fintech brand Revolut to shake up Ireland’s outdated banking system. With only 5% of people switching banks due to perceived similarities, the campaign, “The Salary,” shot in an abandoned Irish bank, features the line “The Salary Wants Out of Old Banks.”
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Under Armour | 72andSunny
This new campaign from 72andSunny Amsterdam for Under Armour, celebrates the greatest teams the world has never seen. Against the backdrop of Elite football and shiny superstars Under Armour puts onto the big stage the lifeblood of English football: its youth, its grassroots teams and culture.
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Google I/O | Left Field Labs
Left Field Labs delivered a flawless event, livestream, custom event site and developer game for Google’s annual developer conference, Google I/O.
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Oura | Instrument
Instrument launched the first phase of its work to redesign a new shopping experience for health technology company Oura. The brand is best known for the Oura Ring, a smart ring used to track sleep and physical activity.
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Amazon Ads | Anomaly
Anomaly new spot for Amazon Ads presents a scenario of a marketerer whose product launch gets completely upstaged by a competitor. The campaign will appear across OLV, social, digital and print in the U.S., U.K., Canada, Germany, France, Italy, Spain, and Mexico, as well as Amazon owned video and digital display channels, including Prime Video, Freevee, Fire TV and Amazon.com.
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Hackensack Meridian Health | Doner
Doner worked with Hackensack Meridian Health to launch a new campaign entitled “Ready for Every Body.” The campaign introduces a new way to engage with women about their health and shows there’s no women’s health care without care for each woman.
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Call of Duty | 72andSunny
72andSunny created a new live action trailer for Call of Duty’s Black Ops 6 game, teasing the game ahead of the launch at Xbox Games Showcase in June.
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Rimowa | Anomaly
New work from Anomaly promotes Rimowa’s Original Cabin case, in a journey from factory to adventures.
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American Cancer Society | Team Epiphany
On May 6, Team Epiphany helped the American Cancer Society launch its VOICES of Black Women Study to improve health outcomes for the next generation. For the past 10 months, Team Epiphany has been working in partnership with ACS to develop the VOICES strategy, creative and execution. Black women continue to have the highest death rate + shortest survival of any racial or ethnic group in the U.S. for most cancers. ACS has an ambition to enroll over 100,000 Black women who have not been diagnosed with cancer. The VOICES study will partner with communities of Black women and cross-disciplinary experts in Black women’s health to better understand the experiences that may affect the risk of developing or dying from cancer.
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Guaraná Antarctica | Crispin
Crispin Brazil became the first Brazilian agency to project onto the Sphere in Las Vegas, bringing an activation for the Guaraná Antarctica brand that honors the legacy of former Formula 1 driver Ayrton Senna, who passed away 30 years ago during an F1 race and is still one of the country's greatest idols.
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ETS | Code and Theory
Code and Theory led the rebrand of global education and talent solutions company ETS, unveiling a design to amplify its focus on “enabling future readiness” across society.
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Cotton Inc. | GALE
GALE's first work for Cotton Incorporated highlights how Cotton embodies real life— moments spent with friends, embracing life's joys and unwinding in comfort.
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Champion | 72andSunny
72andSunny teamed up with new partner Champion to launch the “No Permission” campaign, born of the unique insight that some of Gen Z’s favorite brands all made their early designs on Champion Blanks. The new collection debuted at the Brooklyn Museum.
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Axis Communications | Forsman & Bodenfors
Doner worked with Core Power and Olympic champion Katie Ledecky in a new campaign aiming to champion post-workout recovery by educating and motivating athletes of all levels on its importance.
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MilkPEP | GALE
GALE and MilkPEP launched their latest edutainment special, “Dairy Diaries,” starring actress Vanessa Bayer as she ventures on a journey to discover how milk goes from fridge to farm.
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Grand Marnier | Team Epiphany
Team Epiphany produced and launched a digital content series for Grand Marnier with multi-Grammy® award-winning hip hop artist 2 Chainz. The content series, The Rouge Room, celebrates the power of unexpected collaborations.
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TikTok | National Research Group
National Research Group partnered with TikTok to release new findings on bicultural consumer expectations and shed light on what creates higher effectiveness when advertising to young Hispanics on their platform.
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Liquid I.V. | Anomaly
Anomaly launched a new campaign and brand refresh for Liquid I.V., Tear.Pour.Live.More., introduces Liquid I.V.’s new packaging and brand identity, the first brand update since its launch in 2012.
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Guinness | Forsman & Bodenfors Dublin
Forsman & Bodenfors created a new film in partnership with the Guinness Storehouse, Ireland’s number one visitor attraction. “There’s No Place Like D8”, is an ode to the amazing people and local businesses in Dublin 8, the neighbourhood that Guinness Storehouse calls home.
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Hard Rock Café | GALE
Hard Rock and GALE launched a star-studded campaign featuring a reimagined cover of The Beatles’ “Come Together”. The new campaign stars Lionel Messi, Noah Kahan, John Legend, and Shakira, highlighting Hard Rock hotels, casinos, and cafes around the world and supporting the global launch of a one-of-a-kind loyalty program, Unity by Hard Rock.
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Axis Communications | Forsman & Bodenfors
Forsman created a campaign for leading video makers, Axis Communications and captured a hockey game from INSIDE the ICE.
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Jiffy Lube | Doner
Doner’s new campaign for Jiffy Lube demonstrates how much the brand ‘car’ for cars – as they care about all the details needed to look after customers and their cars.
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Microsoft | Instrument
In celebration of Earth Day, Instrument worked with Microsoft to create an immersive experience for “The Rhythms of the Rainforest.” The collaboration was part of a collective journey to preserve the extraordinary planet we call home — through the power of bioacoustics (aka nature’s sounds) and artificial intelligence.
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Zillow | 72andSunny
New film for Zillow from 72andSunny, shares the journey of a family searching for a new home.
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MilkPEP | Gale
GALE released a three-part docuseries, “Running Sucks,” with MilkPep and Vox Media as they continue their efforts to amplify women’s stories and promote gender equity in sports.
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Johnston & Murphy | Wolfgang
Wolfgang worked with Johnston & Murphy to create the premium lifestyle brand’s latest campaign titled “Not Your Dad’s Shoe Company.” The campaign aims to reshape customers’ perception of the company.
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Tylenol | Doner
Doner created Tylenol’s newest campaign called Gentleglide, which highlights the brand’s new pill-coating technology.
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Expedia | Anomaly
Anomaly created a three-part content series for Expedia Liverpool FC's official travel partner. 'Finding Liverpool', takes a close-up and personal look at the club's global family and its impact across the world.
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MilkPEP | GALE
GALE and MilkPEP announced a landmark women’s Fortnite gaming tournament to help change the fact that women are almost half of gamers but only 5% of professional gamers, with none in the top 500 highest earners.
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MyEyeDr.com | Allison
Allison worked with MyEyeDr.com on a highly successful activation related to the solar eclipse, announcing a partnership with Prevent Blindness about safe viewing.
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Cerave | 72andSunny
72andSunny created a spoof romcom movie trailer, The One Under the Sun, for Cerave to bring awareness to the importance of wearing SPF every day.
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Guinness 0.0 | Forsman & Bodenfors
Forsman & Bodenfors partnered with Guinness 0.0 for their St Patrick’s Day celebrations, and the big reveal that St Patrick wore blue – not green.
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Chewy | Anomaly
Anomaly debuted its new campaign for Chewy sharing the highs and lows of pet parenting.
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ConED | Code and Theory
Code and Theory launched their latest campaign with ConED which aims to inspire New Yorkers to join the collective mission to help transition the city to 100% clean energy by 2040. This campaign is part of a long-term engagement by Code and Theory to help the brand reaffirm its Clean Energy commitment.
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4 Pines | 72andSunny Sydney
72andSunny launched a new campaign with 4Pines, the craft beer brand, promoting its commitment to sustainability, highlighting its B Corp Certification and various initiatives.
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Novonesis | Anomaly Berlin
Anomaly Berlin partnered with newly combined biosolutions company Novonesis on lauching the company’s brand. The Berlin team worked across brand strategy, brand architecture, core story, internal/external launch, culture, corporate visual design, spatial design and communications.
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Whirpool Corporation | Colle McVoy
Colle McVoy partnered with Whirlpool brand Swash on the laundry detergent’s new look and personality. TV ads launched in “Laundry Court” feature Hollywood’s favorite juror, Ronald Gladden, back in the jury box. The campaign, in part, was inspired by the synergy between the unbelievability of Swash’s product benefits and what America has come to find so endearing about Gladden—his propensity for finding himself in situations where he’s left dubious and awestruck.
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United | 72andSunny
72andSunny and United’s latest announcement on the use of sustainable aviation fuel (SAF) was distributed by United’s Chief Trash Officer, Oscar the Grouch to the world – via junk mail.
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Saucony | Doner
Doner launched a new campaign for Saucony, a six-week ‘Marathumb Challenge’ encouraging American’s to run more than scroll. The campaign was inspired by a study that suggests the average person scrolls 78 miles every year on their phones – the distance of three marathons.
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Case Study: Qatar Airways | Instrument
Instrument redesigned Qatar Airways’ app to handle the increasing magnitude of flights from the world’s fastest-growing airline and up-level the digital user experience so its elegance matches the onboard luxury experience.
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Jimmy John’s | Anomaly
Anomaly brought back the Brad Garrett as “The King of Cold Cuts”, to promote the fresh ingredients and quality details in Small Stuff – the newest ads promoting Jimmy John’s.
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Marking the Grammys in Style | Team Epiphany
Team Epiphany produced “The Roots Jam Brunch” for Grand Marnier, honoring Tariq ""Black Thought"" Trotter on his Grammy nomination for Best Rap Performance. Additionally for the Grammy’s, Team Epiphany had their hand in one of the most talked about parties of the weekend, a "Grand Encounter" with GQ to celebrate the biggest night in music. Notable attendees included Grammy Award winner Killer Mike, Diplo, Chris Rock, SZA, BoyGenius, Nicholas Braun and Luka Sabbat.
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Paramount+ | 72andSunny
72andSunny, produced a spot for Paramount+ and CBS Sports promoting UEFA Champions League to NFL Fans. The commercial celebrates the unique dedication of U.S. soccer fans, and aired during the AFC Championship to promote its UEFA Champions League coverage.
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Volvo Trucks | Code and Theory
Code and Theory led the digital strategy, design and implementation for the launch of Volvo Trucks new digital experience aimed to attract today’s tech-forward trucker.
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Rockwear | 72andSunny
72andSunny Sydney teamed up with Rockwear to develop new brand positioning focusing on its heritage of empowering women to move.
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Expedia | Anomaly London
Anomaly partnered with Expedia in the creation of digital content highlights how ‘Nothing Beats Being There’ for matchday in the city for the travel brand’s launch of its European Travel Hub: Expedia Live. As UEFA Champions League Official Supplier, the platform is promoting its services to help fans travel to matches.
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Google Pixel | 72andSunny
72andSunny released a campaign with Google Pixel, announcing its new partnership with Tennis Australia to become the Official Smartphone and Official Camera of the Australian Open.
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OVO Energy | Goodstuff
In a media first, Goodstuff and UK energy supplier OVO have launched "The Energy Forecast" on Euston Station's brand new 60m motion billboard, with the campaign being powered by AI and National Grid data. Commuters receive a real-time snapshot of energy use, with insights on greener decisions. The innovative approach continues OVO’s "different angle on energy" theme.
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Bud Light | Anomaly
Sneak Peek: Anomaly’s Super Bowl campaign for Bud Light was spotlighted in Ad Age, hinting that there may be a new character entering the Bud Light universe. Get a sneak peek.
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Guinness | Forsman & Bodenfors
Forsman & Bodenfors Ireland released a new campaign for Guinness’ non-alcoholic stout as the brand resurrects one of its famous icons, the Guinness toucan. The Toucan hasn’t appeared in Irish ads since 2009 and will appear in campaign posters, social and digital ads.
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MilkPEP | GALE
GALE teamed up with MilkPEP to introduce Every Woman's Marathon - the only US marathon designed by women, for women. To announce this powerful initiative, MilkPEP and GALE partnered with acclaimed poet Amanda Gorman to create an inspirational mantra calling for women of all sizes, backgrounds, races, and abilities to join the movement.
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Hotels.com | Anomaly
A new campaign from Anomaly for Hotels.com highlights the booking platform’s capability to meet the needs of different travellers.
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Diageo - Crown Royal | Anomaly
Anomaly NY collaborated with Diageo’s Crown Royal to craft a series of short films highlighting the excellence of its premium label, Crown Royal Deluxe. The series set to feature four films, delves into distinct facets of Crown Royal’s liquid attributes and launched with “Smooth”, a cinematic homage to the roller skating community of Detroit.
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Google | Left Field Labs
Left Field Labs partnered with Google to reposition the power of Google Search and highlight some of its new features, including Lens / AR / Voice and Labs. The team put together a stunning site that launched at https://search.google/.
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Perdue Farms | Colle McVoy
Colle McVoy and Perdue Farms have launched an ad starring Chris and Ryan Perdue debating over best wing, for the launch of Perdue’s Air Fryer Ready wings.
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Getinge | Forsman & Bodenfors
Forsman & Bodenfors partnered with healthcare brand Getinge, in an unprecedented collaboration between an eminent heart surgeon, a Michelin-starred chef and a global cardiovascular device provider sees the launch of a unique, surgically inspired recipe book, conceived to help surgeons take their skills practice out of the operating room and into the kitchen. Introducing The Heart Surgeon’s Cookbook.
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Craft Sportswear | Forsman & Bodenfors
Forsman & Bodenfors developed a new product for sportswear brand Craft – and brewed a post-run ‘Craft Beer’ for athletes. The beer is infused with extra nutriets and vitamins and launched during the world’s largest trail-running race.
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Under Armour | Code and Theory
Code and Theory partnered with Under Armour on the launch of UA Rewards, a new loyalty program highlighted by “Train Your Game” a Masterclass-style video series.
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Google Pixel | Anomaly
Anomaly Berlin and Anomaly London partnered to develop a social-first campaign to launch Android Foldables. This cross-brand campaign for Google Pixel and Samsung uses the power of social native content to show how Android Foldables literally open up new worlds for users.
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Mandarin Oriental | Forsman & Bodenfors
Forsman & Bodenfors Singapore launched “The Exceptional Bay Symphony” for Mandarin Oriental, welcoming a group of prolific musicians to compose a bespoke piece of music written and performed to mark the launch of the hotel’s most exclusive suite, the Royal Marina Bay Penthouse.
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19 Crimes | CPB
CPB is helping 19 Crimes free itself from the shackles of traditional wine marketing, instead showing up at the Ultimate Fighting Championships and getting a priest to bury its bottles in a London graveyard. CPB unpacks the brand story in a feature for The Drum.
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MilkPEP | GALE
GALE’s newest work for MilkPEP is a humorous PSA starring Queen Latifah speaking out on ‘milk shaming’ and picks up from the viral Wood Milk spot launched earlier in the year.
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Bailey’s | Forsman & Bodenfors
Forsman & Bodenfors have launched Bailey’s Christmas advert featuring Ted Lasso’s Hannah Waddingham and award-winning choir, Gold Vocal Collective and a “Symphony of Indulgence”.
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Diageo - Buchana's | CPB
CPB’s latest work for Diageo brand Buchanan’s, blends old and new traditions for it’s holiday campaign. The brand is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign.
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Halo Top | CPB
Crispin Porter Bogusky released its newest experiential campaign with Halo Top: No Work Workout, a pop-up “un-gym” that proves burning calories can be a blast through unconventional fitness fun.
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Rimowa | Anomaly
Anomaly’s holiday campaign for Rimowa is an animated exploration of the myriad of journeys travellers embark on in “Gifts for the journey ahead”.
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Google | Anomaly
Anomaly partnered with Google in launching Google Shop’s holiday campaign.
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Dupes: Foe or Friend? | Assembly Luxury Retail POV
This Assembly thought piece explores the impact that “Dupes” (FKA “Knockoffs) have for luxury brands, as well as their resonance with Gen Z. Once frowned upon, the rise and social acceptance of Dupes provides insight to product desirability pop culture trends.
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Stagwell Masters of Marketing Recap
Stagwell attended the 2023 ANA Masters of Marketing, check out what we heard on the ground from the world’s leading CMOs and Brand Leaders.
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Diageo | Captain Morgan / Anomaly
Anomaly’s new Why You Whying campaign supports the launch of Captain Morgan Spiced Gold 0.0%. The campaign stars content creator Nick Fraser and challenges the negative societal pressure of being asked ‘why aren’t you drinking’ when people choose a non-alcoholic beverage.
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Under Armour | 72andSunny
New work from 72andSunny Amsterdam for Under Armour, the brand’s Next campaign celebrates London’s hard working youth and Under Armour’s commitment in supporting these athletes with elite level training so they can take their game to the next level.
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Mini | Anomaly
Anomaly and Mini introduced the “Nice to Meet You Again” global campaign, releasing two 45-second films to promote the new electric Mini Cooper and Countryman models.
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Shark Ninja | Wolfgang
Wolfgang launched a product pop-up/installation for Shark Ninja to spotlight their new streaming soda machine, the Ninja Thirsti.
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Staedtler | Doner
Doner North launched a creative and media campaign for Staedtler in Canada that uses AI to reaffirm the human element of human creativity. “The Brilliance of the Human Hand” pits the latent of Leah Probst, a Toronto-based artist who specializes in hyperrealism, against AI.
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Visit Sweden | Forsman & Bodenfors
Forsman & Bodenfors’ newest campaign for Visit Sweden, honed in on the Google search statistic that 120,000 people a year Google whether the Sweden and Switzerland are the same. This humorous campaign features a Visit Sweden ‘diplomat’ negotiating a trade deal on which country can claim certain topics.
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Hungry Howie's | Doner
Doner’s new campaign for Hungry Howie's Pizza surprised customers with an unexpected pizza, all in the name of raising awareness for Breast Cancer this October. Hungry Howie's is the National Breast Cancer Awareness foundation’s largest donor thanks in large part to their annual “Love, Hope, Pizza” promotion that has raised over $5MM for the NBCF and research.
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Paspaley | 72andSunny
72andSunny Sydney launched its fifth campaign with Australian luxury jeweler brand Paspaley, which spotlights its new Moonlight collection.
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The UPS Store + Roblox | Doner
Doner helped the UPS Store connect with Gen Z entrepreneurs via the gaming platform Roblox with a brand activation called “Main Street Moguls.”
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Therabody | Forsman & Bodenfors
Forsman & Bodenfors launched Therabody’s The Workout Called Life, a 36-degree broadcast media campaign to highlight the product’s updated packaging, merchandising and technological capabilities.
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Truth Initiative | GALE
People covered GALE’s partnership with Truth Initiative to launch Toxic Therapy with your Vape, a campaign featuring comedian Chris Parnell.
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Sutter Health | Code and Theory
Code and Theory partnered with Sutter Health on the build and launch of “Scout” a platform created to improve mental health resilience for youth, and their champions.
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Marie Curie | CPB London
CPB London teamed up with Marie Curie to unveil a powerful new ad emphasizing support for all terminal illnesses, not just cancer. The emotional 90-second spot, 'Death isn't the opposite of life. It's part of it,' showcases heartfelt moments and care provided by Marie Curie staff. The charity aims to bridge gaps in end-of-life care and double direct expert care by 2028
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American Eagle Outfitters | GALE (Podcast)
In this episode of “Is This Thing On”, GALE Chief Brand and Experience Officer Winston Binch and American Eagle Outfitters CMO Craig Brommers discuss how the retail juggernaut has embraced a fluid brand strategy to move at the speed of Gen Z, what it means to be a data-inspired company and driving record-breaking loyalty through its rewards program.
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Asics | CPB London
Crispin Porter Bogusky continued their partnership with Asics on the She Breathes campaign with a new video for AW23, which aims to raise awareness for women’s mental health issues.
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United | 72andSunny
72andSunny and United launched a campaign to announce the airlines’ fleet of new planes. 72andSunny tapped into the emotional journey passengers can take on a flight with the addition of personal seatback screens at every seat.
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United Airlines | 72andSunny
The 72andSunny LA team has collaborated again with United partners and SesameWorkshop to launch the ABCs of Sustainable Aviation Fuel (SAF) across social and thousands of out-of–home media placements around the country. The education campaign stars United’s beloved Chief Trash Officer, Oscar the Grouch.
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LaRoche Posay | TEAM
TEAM and LaRoche Posay joined forces in an activation for the US Open and their over 1,000,000 attendees. As the official sunscreen partner of the event, LaRoche Posay offered skin analyses, gave personalized skincare recommendations, and distributed over 433,200 sunscreen samples.
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Yeos | Forsman & Bodenfors Singapore
Forsman & Bodenfors Singapore partnered with 120-year-old Asian Heritage Drinks company Yeo’s to create an enchanted ‘ Yeos’s Drinkable Garden’ that celebrates the brand’s key product ingredient, the Chrysanthemum flower, as it launches a future-facing integrated rebranding campaign.
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Blue Bunny | CPB
CPB and Blue Bunny invited families in select cities to a series of pop-up photoshoots that embrace an iconic 90’s vibe. “Glam Your Fam” provides free photoshoots and frozen treats, at shopping malls in Los Angeles, Chicago and New York.
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OVO Energy | Goodstuff and Assembly
Goodstuff and Assembly teamed up with Ovo Energy, a major energy supplier in England, to launch a campaign using real-time data for a series of digital billboards that only appear when the National Grid is running on renewable energy. The work is rooted in proprietary programmatic buying tech developed by the two agencies that auto-bids when the grid is greener; billboards only display ads during those times.
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Google Pixel | Anomoly
Anomaly and Google Pixel created a 3D anamorphic out-of-home campaign to showcase the new Pixel Fold creative. The billboards featured across London, demonstrating the design and slimness of Google's latest phone.
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Don Julio | Anomaly
Anomaly NY partnered with Don Julio Tequila on a cinematic ad that honors its founder, Don Julio Gonzalez. The 'Por Amor' campaign launched across the US on social, over the top, and out of home platforms, before expanding globally. While paying homage to the brand’s legacy, the campaign also coincides with the surge in tequila's popularity in the US as consumers continue purchasing premium alcohol despite inflationary concerns.
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NFL | 72andSunny
72andSunny and the NFL launched the newest ad in support of the league’s Inspire Change initiative for social justice. We See You – Everyday Strength, shares a supportive message to the NFL fan community.
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Amazon Ads | Code and Theory
Code And Theory partnered with Amazon Ads launching its first campaign targeting small business owners. The global platform, called “Ads That Work as Hard as You Do,” spotlights the point that Amazon Ads can get businesses closer to the customers that matter. The campaign went live in the U.S., U.K. and Germany and builds upon Amazon’s growing focus on targeting small businesses and entrepreneurs who sell in its Amazon Stores.
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Google App | 72andSunny
72andSunny partnered with Google and the NFL for an ad promoting Google app’s search and Lens functions.
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NFL+ | 72andSunny
72andSunny tapped former football player, Jerry Rice to star in a new campaign promoting the NFL’s exclusive streaming service.
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Salesforce | Instrument
Instrument is the key digital partner to Salesforce for their annual Dreamforce conference. The agency designed and developed the conference website, along with custom mobile app features that extend Dreamforce beyond the in-person event.
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Rimowa | Anomaly
Anomaly London launched RIMOWA’s new global campaign for the ‘Never Still’ short film series. This fourth chapter features racing driver Lewis Hamilton, French footballer Kylian Mbappé and Korean-New Zealander singer Rosé with their Rimowa suitcases as their voiceovers tell of the personal progress that can come through travel.
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Ritz-Carlton | Code and Theory
Code and Theory partnered with Ritz-Carlton to reimagine the brand's entire digital journey with guest-centric sites that strategically and visually deliver an unforgettable luxury experience The Ritz-Carlton Hotel Company is known for.
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Autotrader | 72andSunny
72andSunny New York brought back comedian and entertainer Kenan Thompson for a new multi-media campaign released for Autotrader, a Cox Automotive company. The national campaign Inclusive of video, digital and social creative, the new campaign, "If You See a Car, Find It on Autotrader," addresses a universal issue for today's car buyers: finding the car they want with pricing to fit their budget.
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Bulleit | Anomaly
For it’s latest campaign with Bulleit, Anomaly commissioned billboard designs from two acclaimed street artists, Faust and Kate Lewis for a new series of OOH ads. The work extends the Bulleit Pioneer Project, amplifying emerging and underrepresented voices across categories.
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Mini | Anomaly
Anomaly partnered with MINI for its biggest launch in recent history, introducing a new range of All-Electric MINI – the campaign unveiled an energetic series of looks promoting the new cars.
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Burger King | Forsman & Bodenfors
Forsman & Bodenfors released their latest work with Burger King in Sweden, a campaign promoting Burger King’s plant-based menu running on national TV and social media in Sweden.
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Vrbo | Anomaly
Anomaly partnered Vrbo, the title sponsor of the Vrbo Fiesta Bowl and the official travel sponsor of the College Football Playoff (CFP), on its inaugural TV ads to kick off the college football season. The films are designed to highlight how Vrbo's private vacation rentals create unforgettable moments, uniting both football enthusiasts and families during the thrilling rollercoaster that is the college football season.
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Google | Instrument
Instrument launched new work with Google Design, including an editorial platform and forum experience showcasing culture-defining ideas and celebrating the contributions of teams across the Google Design community.
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Cancer Research UK | Anomaly
Anomaly London developed Cancer Research UK’s new campaign following the charity’s brand refresh. ‘We Are’ ‘We Are’ highlights the moments cancer patients and former patients have been able to experience, thanks to the progress already made by scientists in tackling cancer.
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YETI’s ‘Year in Preview’ : Fast Company 2023 Innovation by Design Winner | Code and Theory
Congratulations to Code and Theory, YETI’s partner in design, development and strategy for the Year in Preview campaign, which was named Innovation by Design winner for 2023 by Fast Company. Code and Theory has been YETI’s digital product partner since 2020.
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NFL | 72andSunny
72andSunny went off script for the NFL’s 104th Season kick off launching their “You Can’t Make This Stuff Up” ad campaign, which pokes fun at pop culture memes that suggest the NFL is scripted. The campaign will include 16 ads timed to key moments throughout the year and feature stars like Patrick Mahomes, the Kelce brothers and Keegan-Michael Key.
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Buffalo Wild Wings | Anomaly
Anomaly’s first work for Buffalo Wild Wings since winning the account in May features a talking winged buffalo as the brand’s spokescreature. Named Hank, the CGI character is voiced by “Saturday Night Live” alum Beck Bennett
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Jon Batiste | Wolfgang and Doner
Doner and Wolfgang, under Chief Creative Officer Colin Jeffery, collaborated with 5x Grammy winner Jon Batiste on his new album, “World Music Radio”. The team developed a fantastical visual world for the launch including logo, album art and more.
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Roblox Bomb Pop | GALE
GALE and Moonrock Labs partnered with Roblox and Wells’ Bomb Pop taking Restaurant Tycoon 2 by storm, selling selling over 20 million items in the campaign’s first week online, making Roblox Bomb Pop the best-selling food item on the platform.
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Beats by Dre | Anomaly London
Anomaly partnered with Beats tapping internet it girl Emma Chamberlain for its latest campaign, spotlighting the brand’s new colorways of Studio Buds + in “Cosmic Silver” and “Cosmic Pink.”
Transforming Chamberlain into an alien goddess, the new campaign, dubbed “The Beauty of Immersive Sound,” aims to merge the realms of technology, beauty and fashion through a futuristic lens as Chamberlain shifts from intergalactic and ordinary to glamorous and future-proofed.
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Pernod Ricard’s The Glenlivet | CPB London
CPB London’s latest campaign with Pernod Richard has launched The Glenlivet’s collection of ready-to-serve whisky-based cocktails. With this first-of-its-kind offering for both the scotch and broader spirits category, The Glenlivet Twist & Mix Cocktails continue The Glenlivet's nearly 200-year history of breaking traditions and setting new standards in single malt scotch whisky and beyond.
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Pvolve | 72andSunny
72andSunny partnered with omni-channel functional fitness company Pvolve with the launch of its first-ever global advertising campaign that reveals how the company’s unique fitness method is redefining what strong means, looks and feels like. The campaign, ‘A Strength That Sets You Free’ features world-renowned actress, producer and Pvolve partner Jennifer Aniston.
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Craft | Forsman & Bodenfors
Forsman & Bodenfors’ new work for Craft Sportswear’s Pro Endurance Trail shoe - the ultimate shoe for those who love to run extreme distances in nature, is a print ad that doubles as a survival guide for the wilderness. Because when equipped with the Endurance Trail shoe, there’s a risk you end up running a little too far.
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Sleep Number | 72andSunny
72andSunny’s new spots for Sleep Number feature NFL stars Justin Jefferson and Ja’Marr Chase taking their on-field rivalry to a whole new level. Three films by global creative agency 72andSunny, Sleep Number’s strategic and creative partner, demonstrate how the Sleep Number next gen smart bed is a secret superpower for next-level performance, enhancing the quality of sleep and reinforcing why the vast majority of NFL players choose to sleep on a Sleep Number smart bed.
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La-Z-Boy | Colle McVoy
Colle McVoy introduces The Decliner, an A.I.-infused recliner by La-Z-Boy Incorporated. Redefining leisure, Colle McVoy aided the renowned brand in embracing the essence of "lazy," with a recliner that auto-generates excuses why you can’t go out. The limited product is part of a new campaign, ‘We the Lazy.’
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Call of Duty | 72andSunny
72andSunny has unveiled a compelling character-building film for Call of Duty: Modern Warfare III, the highly anticipated addition to the acclaimed series. Titled 'Makarov Returns,' this new trailer cleverly weaves together live-action scenes, authentic tattoo designs, VFX animation, and in-game captures to offer intriguing plot glimpses and introduce the formidable antagonist of Modern Warfare III, Makarov.
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Top Golf | Anomaly
Anomaly took a creative and hilarious approach to Topgolf’s newest ad, featuring oversized CGI golf gloves as heads for the “Come Play Around” brand campaign.
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Fendt | Colle McVoy
Colle McVoy presents Fendt & Luke Bryan's 'Boldly Grown Peanuts' in their newest campaign. Continuing their 'Grow Bold' initiative, Fendt collaborates with country music icon Luke Bryan, aiming to shine in the cultural spotlight, challenging the dominance of the rival green tractor brand through this multi-year endeavor.
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Wingstop | 72andSunny
72andSunny released their newest campaign with Wingstop, featuring hip-hop artist Latto in a music video titled “Latto's Lemon Herb Remix”.
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National Drowning Prevention Alliance | Doner
Doner created a national PSA campaign for The National Drowning Prevention Alliance, aimed at educating caregivers and parents about drowning prevention. The "Drowning Doesn't Look Like Drowning" campaign debunks drowning myths in a chilling manner, highlighting the alarming speed and silence of drowning.
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Wells: Halo Top | CPB
For 2023's National Ice Cream Day, CPB collaborated with Halo Top to create the Pint Pack—a pint-sized cooler designed for enjoying ice cream on the go in a limited edition push. CPB worked with two design firms run by Pratt Institute of Design on the product.
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Infiniti | Bruce Mau Design
Bruce Mau Design (BMD) launched a brand refresh for Infiniti, reconnecting with aspects of the luxury auto brand's Japanese heritage. BMD aligned Infiniti with its cultural roots and implemented a multisensory strategy that aims to revamp the entire brand experience.
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Ally | Anomaly + Activista
Anomaly teamed up with Ally for a game-changing World Cup ad that spotlights all women's sports. The 60-second creative continues the 'MonumentALLY' campaign, advocating for fans and brands alike to join the momentum surrounding women’s sports.
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Chipotle | GALE - Case Study
GALE created a clever campaign for Chipotle to build their email marketing engagement. Working from the insight that its Chipotle Rewards Loyalty Program members take particular pride in the specificity of their orders, Chipotle and Gale created the Chipotle Doppelgänger campaign, to show people that however unique they think their Chipotle order is, there is someone else out there ordering the very same. The campaign won Gold at Cannes Lions in the Creative Effectiveness category and was Contagious’ Campaign of the Week.
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Surfrider | 72andSunny
72andSunny launched global campaign Ocean Needs More Friends anchored around a brand anthem film featuring the iconic White Stripe's song, ‘We're Going To Be Friends’. The campaign aims to rally 1 million supporters to fight plastic and water pollution, climate change and threats to the ocean and coasts.
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Bud Light | Anomaly
Anomaly’s newest Bud Light campaign builds on the Easy To Drink Easy to Enjoy platform launched at Super Bowl expanding into its biggest summer campaign ever, Easy to Summer brings a lighthearted approach to beat the summer heat. In addition to several giveaways during the summer, the brand will also sponsor Bud Light Backyard Tour concerts.
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Indeed | 72andSunny LA
72andSunny unveiled a new brand vision for Indeed with their latest international campaign targeting job seekers and employers in the same campaign.
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Amazon Ads | Anomaly
Anomaly partnered with Amazon Ads to develop and launch a new global brand platform “Ads That Work as Hard as You Do,” marking a new positioning for the brand. Debuting on the heels of an OOH activation at Cannes Lions, a 30-second global spot lies at the heart of the effort.
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Hoka | Anomaly
Anomaly’s first global brand campaign for footwear brand Hoka expands on the Fly Human Fly brand platform with a 60-second anthem film, “Murmuration” and kicks off the brand’s most ambitious integrated marketing campaign to date and notably its first since becoming a billion-dollar brand in 2022.
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Glenlivet | CPB London
CPB London's latest campaign for The Glenlivet tapped into AI chatbot ChatGPT to script a Father's Day ad. With the latest spot, the whisky maker aimed to challenge conventions of fatherhood and break stereotypes.
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Bulgari | Anomaly
Anomaly developed Bulgari’s latest campaign featuring Hollywood star Zendaya to mark the 75th anniversary of the launch of its iconic Serpenti product. Spearheaded by a 30-second film, the creative celebrates Serpenti’s luxury jewellery range, including its necklace, ring and bracelet.
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Final Fantasy XVI | Anomaly
Anomaly, teamed up with game developer Square Enix to create a captivating trailer for the highly anticipated launch of FINAL FANTASY XVI. A 3:30 film titled Requiem, serves as the creative centerpiece and features stunning visuals, intense action sequences, and a haunting musical score to create an immersive experience for fans.
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Craftsman | Colle McVoy
Colle McVoy launched a new campaign for tool brand Craftsman, ‘Do it with Craftsman’ brings a little rock n’ roll to consumers’ home improvement projects with a Craftsman house band to play as people rock their DIY.
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Saucony + Galen College of Nursing | Doner
Doner worked with Saucony and Galen College of Nursing to give four nursing students NIL (Name, Image, Likeness) deals, in an effort that rethinks the college-endorser model to nurture the next generation of elite student nurses.
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Google | Instrument
Instrument has been working with Google I/O for 12 years across a variety of initiatives from branding and marketing to immersive experiences to products. For this year’s event, the team created both the event website and the beloved Save the Date experience.
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Amazon | 72andSunny
72andSunny first brand campaign for Amazon, is Inspired by actual customer reviews, the new push includes two spots that promote Amazon’s retail business
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Google | YML
YML’s latest work was on full display in a technical session at Google I/O about the latest developments in on-device Machine Learning using MediaPipe Tasks.
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Who Gives A Crap | 72andSunny SYD
72andSunny ‘rolled’ out a new global campaign for eco-friendly toilet paper brand Who Gives A Crap. Uncrap the World, calls for people to save the planet “from the bottom up”.
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Mars Sucks | Activista
For Earth Day 2023 Activista trolled Elon Musks’ SpaceX Headquarters with a “Mars sucks”billboard.The agency set the billboard up for its Mars Sucks Project – a project meant to bring awareness to environmental concerns of planet Earth rather than having Mars set up as our backup planet.
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1800 Tequila | 72andSunny
“Taste is Everything” is 72andSunny’s first brand campaign for 1800 Tequila and celebrates the best taste in tequila and life. The campaign features NBA All-Star and entrepreneur Carmelo Anthony and award-winning global Latin superstar Ozuna and the brand’s newest tastemakers.
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Lone River Ranch Water | Anomaly
Anomaly partnered with Lone River Ranch Water for a new campaign starring country music star Miranda Lambert, and kicks off a multiyear partnership with the brand.Anomaly partnered with Lone River Ranch Water for a new campaign starring country music star Miranda Lambert, and kicks off a multiyear partnership with the brand.
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Fairlife – Core Power | Doner
Doner and Fairlife’s Core Power present the new brand platform and campaign, called “Champion Your Recovery”. The campaign aims to break free of the category’s intimidating, unrelatable tropes to demonstrate that the post-workout recovery is just as important as the workout itself.
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Craft | Forsman & Bodenfords
Forsman & Bodenfors newest work for Craft Sportswear, launched in time with the world’s largest half-marathon, held in Gothenburg, Sweden. The Ultimate Guide to Gothenburg Half Marathon appeared as a full page ad in one of Sweden’s biggest newspapers and reminds runners all that’s needed to get through the race.
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1800 Tequila | 72andSunny (Experiential Activation)
In honor of Cinco de Mayo, 72andSunny and 1800 Tequila celebrated Mexican and Mexican-American inspired taste with an experiential activation and a tiendita like no other. 1800 Taste Tiendita was a speakeasy/art gallery selling works of art from tastemakers with proceeds in support of Art Share LA.
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MilkPEP | GALE
In GALE’s newest ad for MilkPEP, Aubrey Plaza parodies the rise of alt-milk brands in announcing her latest role as co-founder of Wood Milk “The world’s first and only milk made from wood.” The spoof is actually a Got Milk? ad boasting of dairy’s benefits.
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Chipotle | Anomaly
Anomaly created a short film called “Human Nature” to launch Chipotle’s sustainability campaign and new all electric restaurant design. Human Nature encourage viewers to take an inclusive view of nature in this intriguing commercial and pairs a spoken word-style poem with various shots of humans and the natural world in tandem, emphasising our place as a part of nature rather than standing separate from it.
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VF Company – JanSport | Allison+Partners
Allison+Partners hosted a media day for the launch of JanSport’s Adaptive Collection - which features two new versatile, fashionable, and durable bags geared toward people with limited mobility. The media day featured JanSport designers, product testers and industry experts to creatively showcase how three years of dedicated research, product testing, and listening to the people with disabilities community, resulting in one of the most important brand launches to date.
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Take Me Fishing | Colle McVoy
Colle McVoy partnered with the Recreational Boating & Fishing Foundation to promote life-changing benefits of fishing for women. Colle McVoy developed the Find Your Best Self on the Water campaign, including findings from a first-of-its-kind study, to confront barriers and inspire women everywhere to find their best self on the water while supporting a more inclusive fishing and boating environment.
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Sleep Number | 72andSunny
72andSunny debuted its strategic partnership with Sleep Number by kicking off its 'Sleep Next Level' brand positioning campaign, featuring Gabrielle Union and Dwyane Wade. Fresh off the launch of the next gen Sleep Number® smart beds earlier in April, 'Sleep Next Level' is a call for all achievers, including parents, entrepreneurs and athletes, to take control of their sleep by harnessing the life-changing benefits of individualized sleep, made possible by the brand’s highly innovative smart bed technology.
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Vans | Anomaly
Anomaly LA’s first work for Vans unveils its 2023 global brand campaign. ‘This is off the wall’, ramps up creative self-expression – featuring Vans Skate team riders Beatrice Domond and Felipe Nunes and artist Little Simz showcasing how they bring their own distinctive style to each part of their lives and creative processes.
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MilkPEP | GALE (Case Study)
Adweek took a deep dive into GALE’s rebrand of MilkPEP’s “Got Milk” campaign – these practical insights form a case study in embracing the best of both brand and performance marketing.
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NFL | 72andSunny
72andSunny brings the excitement of the NFL Draft to life in a new spot leading up to this year’s picks “Greatness is on the clock”.
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19 Crimes | Observatory
Observatory is back with the second action figure for 19 Crimes, this time the agency transformed Snoop Dogg for the latest commercial to promote the wine brand’s new Sauvignon Blanc range, Cali Blanc. “A New Way to Chill” features Lil Snoop relaxing by the pool – something the real Snoop Dogg would never have time to do.
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Häagen-Dazs | Forsman & Bodenfors
Forsman & Bodenfors’ new campaign for Häagen-Dazs announces the ice cream’s first global collaboration with Pierre Hermé. The new work captures the essence of Parisian craftsmanship with the 'Picasso of pastries' for the development of a new macaron flavored ice cream.
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New York Life | Anomaly
Anomaly’s latest episode of the ‘Love Takes Action’ series supports Eluna Network and The Grief Center Tulsa in their mission to support children and families impacted by grief through their bereavement camp programming, Camp Erin.
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Chrysler | Doner
Doner collaborated with Chrysler on a campaign to introduce “Calm Cabins” designed to transform the Pacifica into a mobile calm room for individuals with Autism and their families, as the car-maker announced a new partnership with Autism Society of America.
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Rimowa | Anomaly London
Anomaly London’s newest film for Rimowa shares the brand’s lifetime guarantee through a story of scratches, dents and stickers.
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YML / Y—Cares
YML officially announced Y—Cares, an easily adoptable, white-label solution, enabling healthcare institutions to create their own personalized digital experiences at scale.
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San Jose Mineta International Airport | GALE
GALE lead the strategy, research and brand development for the rebrand of San Jose Mineta International Airport as it unveiled brand elements and a new tagline “Fly Simple” that aim to elevate the Silicon Valley airport brand to international customers.
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Nasonex | CPB
CPB created new promotional Nasonex work targeting golf fans, with prizes that include tickets to the U.S. Open. CPB partnered on social media with golf pros Kevin Kisner and John Daly, along with comedic golf instructor Manolo, who posted a comedic video announcing the prize box.
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Y—Chat | YML
YML built a first-of-its-kind tool, Y—Chat, that simplifies API calls to OpenAI’s models, saving developers up to 4 weeks’ time and allowing them to integrate any app with ChatGPT with just a few lines of code. Led by a team of three developers, Y—Chat was developed, tested and launched in less than a month to meet the wave of businesses around the world working rapidly to integrate AI into their enterprises
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Chrysler | Doner
Doner tapped into the feeling of chaos parents experience on road trips (and life!) in their latest series of ads for Chrysler Pacifica, touting the vehicles features as a path to ‘Vanlightenment’ – and moments of calm.
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Asics EMEA | CPB London
CPB London launched a new campaign for Asics, focusing on the role of exercise in supporting women’s mental health. By contrasting the shortness of breath associated with stress with the controlled, rhythmic breathing of a workout, ASICS shines a spotlight on the mind / body connection for women.
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Hackensack Meridian Health | Doner
Doner and Hackensack Meridian Health launched the “No More Buts” campaign to raise awareness for colorectal cancer. The campaign tapped into the insight that 40% of at risk people put off getting routine colonoscopies – because no one wants to talk about them.
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Stella Artois | Anomaly
Anomaly Toronto’s latest spot for Stella Artois in the “The Life Artois” campaign gives new meaning to the phrase ‘crashing the party’.
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Bic | Doner
Doner helped Bic with its biggest launch in decades, the EasyRinse no-clog razor, by advertising to both men and women at the same time starting with an ad featuring comedians Eric Andre and Annie Murphy.
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Nike | Instrument (Case Study)
Instrument partnered with Nike Women to amplify the voices of Black mothers by partnering on the creation of a five-part conversation series for Black mom-to-be.
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Mandarin Oriental | Forsman & Bodenfors
Forsman & Bodenfors’ first creative campaign for Mandarin Oriental Singapore is a social/PR activation tapping into the hotel chain’s 5-star luxury hospitality reputation in a short film featuring Mandarin Oriental’s General Manager writing a “letter to the neighbours at leading hotels across Singapore” requesting they temporarily take care of the hotel chain’s guests during a planned six-month renovation closure.
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Adobe | 72andSunny
72andSunny’s new film for Adobe Acrobat’s Adobe Document Cloud tells the story of all the product’s features with a hilarious race to potty train a puppy.
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Etsy | 72andSunnyNY
72andSunny produced a new campaign for Etsy to establish the platform as the perfect site for gifting moments.
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Sonos | 72andSunny
72andSunny’s first creative since being named Sonos’ agency of record has launched the next generation of smart speakers, the Era 300 and Era 100 – offer a revolutionary design built for immersive listening and spatial audio listening experience and the creative brings this to life.
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YML | Champion (Case Study)
At a pivotal moment where Champion could capitalize on their cultural boom with online shopping, YML executed an e-commerce approach for a newer generation targeting Gen-Z.
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Johnnie Walker | Anomaly
Diageo brand Johnnie Walker rolled out its version of the red carpet created by Anomaly, to promote female filmmakers at the Oscars – which snubbed female directors.
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Splice | Instrument (Case Study)
Instrument partnered with cloud-based music creation and collaboration platform Splice, to prepare the brand for the future — developing a brand toolkit and design system that is consistent across brand, marketing and product in a way that engages and inspires their target audience – artists.
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Activision | 72andSunny
72andSunny installed giant demonic murals inside a French church for Activsion Blizzard video game “Diablo IV” tapping Baroque artist Adam Miller for an epic installation, captured in a dramatic film as well.
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Chopt | YML (Case Study)
YML’s work for Chopt Creative Salad Company including design, native mobile engineering, and product management, has driven a 37% increase in reorders and a 4.8-star rating on the Google Play store, up 3.7 points from their previous app.
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United Airlines | 72andSunny
72andSunny launched a new campaign for United Airlines featuring Oscar the Grouch as the airline’s first-ever chief trash officer, part of a consumer education campaign that is shining a light on United’s investment in achieving net zero by 2050. The Drum named the work “Ad of the Day.”
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International Women’s Day | CPB London
CPB London is back with a new series of ads for International Women’s Day, focusing on our subconscious use of gendered language in a new UK poster campaign titled Double Standards.
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Häagen-Dazs | Forsman & Bodenfors
Forsman & Bodenfors New York developed the idea behind Häagen-Dazs International Women’s Day Campaign “The Rose Project,” which honors its unsung female founder and her legacy with a “Founder’s Favorite” scoops giveaway.
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General Mills: Honey Nut Cheerios | Anomaly
For the fourth year in a row, Anomaly partnered with General Mills’ Honey Nut Cheerios bringing together real-life besties Leslie David Baker and Phyllis Smith to inspire a heart-healthy lifestyle and to spark meaningful conversations around the topic of heart health.
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Albertsons | Anomaly
Anomaly’s first major campaign for Albertsons uniting its 24 grocery chains with a single message of “Sincerely, driven by food”, and featuring actual Albertsons staff in the campaign.
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Campo Viejo | CPB London
CPB London launched the latest global campaign for Campo Viejo, with a vibrant ad that evolves the brand into a more distinctive and culturally relevant one, representing contemporary Spain.
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Beats Fit Pro | Anomaly
Anomaly’s latest Beats Fit Pro Commercial stars singer Chlöe Bailey showing off her workout routine, working up a sweat and teasing music from her new album.
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Buchanan’s Pineapple | CPB + Hunter PR
CPB partnered with client Buchanan’s to introduce the award-winning whisky brand’s newest offering, Buchanan’s Pineapple – a whisky inspired by the way Hispanic Americans drink whisky, often mixed with pineapple juice. The campaign It’s Piña celebrates a tropical stats of mind and launched with digital content in social and paid media.
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Visit Jackson Hole | Colle McVoy
Colle McVoy piled a Jeep high with winter gear as a mobile billboard and parodied nature documentaries in the agency’s latest campaign for Visit Jackson Hole.
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Seagram’s 7 | Forsman & Bodenfors
Forsman & Bodenfors’ latest work for Seagram's 7 continues the brand's relationship with celebrity comedian Iliza Shlesinger – this time in a new campaign, "It's your spot". The campaign is a humorous celebration of the unofficial spots that become the official drinking spots for groups of friends.
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Diageo | Bulleit | Anomaly
Diageo’s Bulleit Frontier Whiskey unveiled a new film from Anomaly - "A Toast To The Times" - at an environmentally conscious premiere, curated by pioneers in sustainability. The film comes six weeks after Bulleit officially announced its Pioneer Project.
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Bud Light | Anomaly
Anomaly is behind the tonal shift of Bud Light’s big game spot, featuring actor Miles Teller, his wife, Keleigh, and their French bulldog Bugsy. Adweek wrote, “Bud Light is shifting away from the absurdist humor of past years toward the fun in everyday life. The change comes with new a tagline: ‘Easy to Drink. Easy to Enjoy.’”
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NFL | 72andSunny
The NFL has released two teasers of the league’s in-game Super Bowl aad from 72andSunny – and not sharing any plot details, the preview shows NFL stars in hot pursuit of ‘something’ but to find out what that special something is, audiences will have to stay tuned to see the blockbuster spot after the Apple Music Super Bowl LVII Halftime Show.
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Diageo – Crown Royal | Anomaly
Liquor giant Diageo will make its Super Bowl debut with an ad for Crown Royal whisky from Anomaly. The teasers that just launched reveal the ad stars Foo Fighters’ front man, Dave Grohl.
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Anomaly | Bud Light
In the lead up to the Super Bowl, Bud Light debuted a new campaign from newly appointed creative AOR, Anomaly – the work introduced a new tagline for the beer brand “Easy to drink. Easy to enjoy”.
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Peugeot | Doner
In a new global campaign from Doner for Peugeot’s all new 408 hybrid. The campaign reveals Peugeot’s new brand manifesto "The Language of Attraction”, expressing the brand’s renaissance through the "language of attraction", the perfect alliance of its three brand values: Allure, Emotion and Excellence. The campaign launched in France and the US.
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Live Nation & Luger | Forsman & Bodenfors
Forsman & Bodenfors collaborated with Live Nation and Luger to launch The Shuffle Ticket, a scratch-card style promotion offering fans tickets to a randomly selected concert in Sweden.
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HubSpot | 72andSunny
72andSunny’s latest push for HubSpot, stars Kathryn Hahn as a Wild West CEO and sees her promoting the benefits of HubSpot’s CRM tools, in a Wild West setting.
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Vasttrafik | Forsman & Bodenfors
Swedish Transport Operator Stacks Cars to Show Environmental Impact. Created by Forsman and Bodefors, the 55-second film t features a 'car chart' to highlight the climate benefits of electric buses.
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NFL | 72andSunny
72andSunny coaxed legendary NFL quarterbacks Peyton and Eli Manning out of retirement to star in a trio of hilarious spots heralding the 2023 Pro Bowl Games, the spots were also named The Drum’s US ad of the Day.
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SSAB | Forsman & Bodenfors
In a new campaign for steel maker SSAB, Forsman & Bodenfors took the water by-product from the client's CO2 free steel-making pilot plant, bottled it and called it Pure Waste in order to showcase that it is now possible to produce fossil-free steel.
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Kimpton Hotels & Restaurants | Allison+Partners
Allison+Partners partnered with Kimpton Hotels & Restaurants launching the brand’s first international campaign. “Stay Human” addresses the Influencer gap and highlights real, more inclusive experiences.
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Old Navy | Observatory
The Observatory team successfully harnessed a workplace ‘mockumentary’ style sitcom for Old Navy starring SNL’s Kenan Thompson as a ‘Lil Intern’, in the clothing brand’s new YouTube content series.
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Salesforce | Instrument (Case Study)
Instrument partnered with Salesforce, fielding a cross-discipline team to envision, design, and launch the Salesforce+ platform in time for Dreamforce—the world’s largest software conference. Salesforce+ is a first-of-its-kind live and on-demand content platform with a focus on high-quality original series, live events, and experiences for business audiences.
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ZocDoc | 72andSunny
72andSunny created a campaign for ZocDoc serving up a healthy dose of humor in a trio of commercials promoting the app’s ability to help people find providers and services with speed and ease.
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Johnnie Walker | Anomaly
For the holiday season Anomaly created a digital campaign celebrating Johnnie Walker Blue Label with a unique version of the classic Jingle Bells using collected sounds from the Blue Label bottle performed by singer-songwriter Kilo Kish.
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Daylight | YML
YML partnered with Daylight, a startup digital bank serving the queer community, on a subscription plan called Daylight Grow, a family creation service designed specifically for the queer community. YML is building the end-to-end experience, including front-end engineering of the web app, and pairing user-centric insights with design and product strategy.
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JBL x Doner
Doner created JBL’s holiday campaign, in a collaboration with Doja Cat, to launch “Dare to Design” a digital campaign that inspires fans to express themselves with the JBLxME customization tool for the chance to win limited edition Doja designed prizes.
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Children’s Health | Colle McVoy
Colle McVoy's latest Children's Health uses 'Total Eclipse of the Heart’ ballad to power emotional anthem spot.
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Single Homeless Project | CPB London
By Christmas, over 4,000 Londoners could be forced into homelessness. CPB London partnered with Single Homeless Project to raise awareness of the statistic and created a digital campaign and PR installation, designed to remind the public everyone deserves a home for good - especially at Christmas.
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Hackensack Meridian Health | Doner
Eli Manning is teaming up with Hackensack Meridian Health to tackle pediatric cancer by raising funds for Tackle Kids Cancer (TKC), a philanthropic initiative to raise money for pediatric cancer research and patient care programs within the network. The campaign from Creative AOR Doner, launched regionally in New York and New Jersey across broadcast TV, digital banners, native and social, driving to the hashtag #DonationCelebrationTKC on social media.
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New List ItemChopt | YML (Case Study)
YML partnered with Chopt Creative salad company on their mission to make healthy eating exciting. They designed and built Chopt’s digital brand and mobile app, which just launched.
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Ally | Anomaly
Anomaly partnered with Ally on a rap song and music video flipping the script on rap anthems that talk about spending money / to saving it. The campaign Ally Lyrically makes saving money cool through a central anthem featuring TikTok influencer Charlie Curtis Beard. The video was created using AI tools and no live action assets.
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LL Bean | Doner
Doner brought to life LL Bean’s holiday campaign by sharing shoppers’ most memorable holiday moments, featuring their most-loved L.L. Bean classics.
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Stagwell’s Penn says ‘Twitter was a sewer. Musk will be the Roto-Rooter.
‘Just be patient’ Everyone needs to take a breath and give Elon Musk a chance to fulfill his vision for Twitter, writes Stagwell CEO Mark Penn. Read on for what he suggests the polarizing leader should do next.
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Binance | 72andSunny
Despite the fallout of FTX in November, Binance stepped on the gas with its first-ever global marketing campaign, created by 72andSunny, starring Cristiano Ronaldo.
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Rimowa | Anomaly (Case Study)
For Rimowa’s latest campaign to honour German engineering Anomaly was challenged to convey the art of engineering in a flexible design system that would work across film and stills.
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General Mills: Reese’s Puffs x Ambush | Anomaly
Anomaly is behind Reese’s Puffs latest cultural collab with fashion brand Ambush and founder Yoon Ahn. The partnership sees Ahn put her AMBUSH-esque flair on the cult-loved brand’s cereal box alongside creating an entire breakfast metaverse and in-person experience, not to mention the newly-coined Chrome Puff Bag, which doubles as a cereal bowl and statement accessory.
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Buchanans | CPB
Buchanan's and LA-based community brand, Kids of Immigrants, are out with a limited edition capsule collection as part of the fútbol campaign CPB kicked off to unite those who proudly celebrate a 100% Latino and 100% American duality.
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Meta Quest | Anomaly
Anomaly LA partnered with Meta Reality Labs on a 3D takeover at London’s Piccadilly Circus for Meta’s Quest holiday campaign – the ‘Wish For Extraordinary’ project includes multiple 3-D OOH takeovers and a 90-second film.
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Children’s Health | Colle McVoy
Colle McVoy launched Children’s Health, “Incredible Together” campaign to convey how they push the boundaries of incredible care to make life better for children. When their continuum of care and cutting-edge technologies are combined with love and the power of togetherness, Children’s Health delivers incredible outcomes for its patients.
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United Airlines | 72andSunny
72andSunny’s story with United Airlines continues, this time with a futuristic quest into sustainable aviation fuel and electric planes. The latest campaign film is more like a gripping sci-fi epic about helping protect the planet with historic investments in more sustainable flight.
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Dunkin’ | Anomaly
Dunkin’s new spot offers a whimsical take on this notion by transporting viewers to a winter wonderland – a village on the fireplace mantel, the very heart of the festivity of the home – that only comes to life once a year when the Dunkin’ holiday cup shows up on the peripheries of its atmosphere. The townspeople love and revere the cup because they know their holidays, much like ours, wouldn’t happen without it.
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Topgolf | Anomaly
Topgolf Launches Largest Brand Campaign Ever Inviting People to "Come Play Around"
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Foot Locker | 72andSunny
Everyone’s Invited to the Foot Locker Holiday House Party in 72andSunny’s Festive Spot
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Taco Bell | 72andSunny
For the launch of Taco Bell’s latest masterpiece, the Naked Chicken Taco, 72andSunny has created an integrated campaign across radio, OOH, social and in-store.
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Johnson & Johnson | Aveeno Kids / Doner
Doner debuted a new Aveeno Kids cross-media campaign entitled “Kids Can”. Deftly using the Aveeno’s original Care Crew animated characters featured across the Aveeno Kids product line.
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Crown Royal + Uber Eats | Anomaly + Unreasonable Studios
Anomaly and Unreasonable Studios partnered with Crown Royal and Uber Eats for “Kickoff with Crown Royal” to launch the spirit brands’ commitment of $500,000 in tips to deliver drives who use the Uber platform all season long.
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Buchanan’s | CPB
Ahead of the World Cup Buchanan launched an online film created by Crispin Porter Bogusky (CPB) that features fútbol fans from México, Ecuador, Argentina and Brazil singing a Spanglish and Portuguese chant inspired by the most popular chant sung at U.S. soccer games and celebrates their Latin and American heritage.
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Craft | Forsman & Bodenfors
Forsman & Bodenfors has created a 240-page long 'Ultimate Guide to Running' containing only two phrases. The book for sportswear brand Craft was launched in NYC during the New York Marathon together with running store Fleet Feet
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Stora Enso | Forsman & Bodenfors
Forsman’ first campaign for one of the world's largest timber producers in the world, markets tailor-made building kits in engineered timber and highlights the current European school shortage.
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Google | 72andSunny AUS
Google and 72andSunny have launched a new campaign for the newly launched Google Pixel 7, with Magda Szubanski’s iconic Aussie character Sharon Strzelecki demonstrating some of the products most innovative features.
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United Airlines | 72andSunny
72andSunny’s latest campaign for United takes direct aim at Southwest’s boarding process with an unusual campaign offering up courtesy reminders to Southwest passengers to remember to check in 24 hours before their flights in order to snatch a more desirable boarding group.
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Notion | Instrument
Instrument developed Notion’s first international brand campaign to shift the perception that productivity software Notion is primarily for personal use. “For Your Life’s Work” highlights the tool’s professional benefits for businesses.
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Tanqueray | Anomaly
Tanqueray No. TEN and global brand partner and martini connoisseur Stanley Tucci honor the beloved cocktail in new digital campaign from Anomaly.
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Newman’s Own | Activista
The first ‘act’ under Newman’s Own new brand platform developed by Activista, Newman’s Deal’ allows other brands to use the award-winning actor’s likeness free of royalty charges – if they promise to give away 100% of their profits to children in need.
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19 Crimes | Observatory
Partnering with 19 Crimes and Snoop Dogg, Observatory launched Snoop Cali Gold – 19 Crimes’ first sparkling wine with Snoop as the “G” in the bottle via an AR experience.
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Etsy | 72andSunny
72andSunny launched Etsy’s holiday campaign – an ode “To The Travelers” emphasizes the meaning of gifts.
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Cub Cadet | Colle McVoy
Some people appreciate the beauty of winter. Others use a shovel. Colle McVoy helped Cub Cadet USA showcase its X-Series of snow blowers in a new campaign, reminding people that when winter gets tough you can get tougher.
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Gojek | Forsman & Bodenfors Singapore
Forsman & Bodenfors Singapore have launched a new brand campaign for ride hailing app Gojek. In the humorous spot, Gojek drivers tease Singaporeans for the title of their official “other ride”, their “side trip”, the one they ping late at night when their main boo bails on them.
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Old Navy | Observatory
Observatory helped Old Navy to unapologetically kick off the holiday season in October with The Rockettes high-kicking in comfy Jingle Jammies. Old Navy's Sorry, Not Sorry Season has officially begun!
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Paspaley | 72andSunny Sydney
Paspaley and 72andSunny have launched a new campaign for Paspaley’s Wild collection of pearls jewellery. Featuring enigmatic Australian-American actor Leila George, this launch celebrates the brand’s connection to the raw natural landscapes of the Kimberley — the birthplace of Paspaley pearls.
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Volvo Trucks | Forsman & Bodenfors
Forsman & Bodenfors created a whimsical tale of Volvo Trucks that fall ‘head over wheels’ for each other in latest film that shows drives fun and fuel efficiency don’t have to be mutually exclusive.
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The UPS Store | Doner
Doner launched a new Metaverse activation for The UPS Store created in collaboration with Inc. and Fast Company. Built in Decentraland, the “Helping You Be Unstoppable Store” is the first and only small business resource center in the metaverse and is bringing small business owners and side hustlers together with access to exclusive content, insights, collectibles, and connections.
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Activision | Call of Duty: Modern Warfare II + 72andSunny
72andSunny's latest trailer for Activision's Call of Duty includes a squad of stars led by Nicki Minaj, Lil Baby and Kane Brown. Surrounded by a gang of girls, Minaj advises players to "pull up with the Barbz" when getting ready for gameplay.
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Bumble | 72andSunny
72andSunny partnered with Bumble in their latest campaign that highlights the rush of excitement that happens when chatting with someone new. The campaign has been rolled out in the UK and Germany, with a further eight countries, including France, Spain, the Netherlands, Austria, Switzerland, Israel, Australia and New Zealand.
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Expedia | Anomaly
Anomaly’s newest films for Expedia share glimpses of Latino travel moments, featuring Salma Hayek Pinault’s voiceover reminds travelers of the unique benefits of traveling with Expedia. Over the last three years, Expedia has more than tripled its media spend on Latino travelers in the U.S. And these new spots are part of the leading travel company’s largest-ever marketing campaign to reach the U.S. Latino audience.
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MilkPEP | GALE
To get gen Z gamers drinking more milk, MilkPep is sponsoring their favorite streamers at TwitchCon and releasing video game-inspired content on TikTok.
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Vivid Seats | 72andSunny & Assembly
72andSunny LA and Assembly partnered with Vivid Seats to debut the ticket marketplace’s first brand campaign for its Vivid Seats Rewards Program, which offers fans a free reward credit for every 10 tickets purchased. To promote the loyalty plan, Vivid Seats, with the help of agencies, engineered an innovative media plan that gives one of SportsCenter’s most iconic features a new look.
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Polestar | Forsman & Bodenfors
Forsman & Bodenfors’ newest work for Polestar is a call to car brands to do more for climate change at the next UN Climate Change Conference in November in Sharm El-Sheik.
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MilkPEP | GALE
GALE’s latest work with MilkPEP launched the organisation’s sponsorship of women marathon runners. With only 7% of the US$30 billion spent globally on sponsorships directed towards sportswomen, it’s time to make a change. That's why Milk is sponsoring every woman in this year's NYC Marathon and supporting the next generation of women runners in the process.
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Bose | Anomaly
To launch Bose’ new QuietComfort Earbuds II Anomaly has launched a new multimedia campaign called “For Your Ears Only”. This campaign marks a new strategic direction for the Bose brand. Driven by the belief in sound as the most powerful force on earth, Bose is devoted to unleashing that power for transformative sound experiences.
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Zoom | 72andSunny
72andSunny launched a new global brand campaign for Zoom to help it reposition from a video app to comprehensive business communication and collaboration platform. The visual identity rebrand is the first work from 72 and will run across digital, out-of-home (including Times Square), social media and streaming services in North America and globally.
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Rimowa | Anomaly
Anomaly’s latest campaign for Rimowa is an ode to the legacy of German engineering, in the campaign video RIMOWA returns to its roots to find the true poetry in the artful process of creating the iconic Classic Cabin suitcase.
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Amazon Music's Amp | 72andSunny
72andSunny launched their first campaign for Amazon Music’s mobile app “Amp” which allows people to creative live ‘radio shows’ where they can act as a DJ by taking callers and playing tracks from its catalog of tens of millions of licensed songs.
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NFL | 72andSunny
72andSunny’s NFL Kickoff, invites you to a star-studded pep rally, featuring Lil Wayne, Simone Biles, Saweetie and more declaring that ‘It Feels Good to Football’
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Bumble | MONO
Mono teamed up with Bumble to create a sports-themed campaign highlighting some of their many safety tools. Amidst all the pep talking, eggplant smashing, and tennis grunting is an important message: Bumble puts safety first.
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Volvo | Forsman & Bodenfors
In new work for Volvo Cars, Forsman & Bodenfors created an energetic spot to promote its plug-in hybrid vehicles as ‘electric cars with a backup plan’.
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Crown Royal | Anomaly
Latest work from Anomaly for Crown Royal Apple features Sue Bird, American professional basketball player for WNBA team Seattle Storm.
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Fendt & Luke Bryan's Boldly Grown Popcorn | Colle McVoy
Colle McVoy helped Luke Bryan launch his first limited-edition popcorn brand in partnership with Fendt, an agricultural machinery company. Made with the help of Tennessee-based Merritt Pop Co., Boldly Grown Popcorn shares roots with a place close to the country singer's heart.
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NFL | 72andSunny
This year, the NFL and its 32 teams will donate more than $500 million to community impact organizations. 72andSunny partnered with the NFL to share the message of the NFL’s commitment to being a force for good in the community, helping those who need it most.
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NFL | 72andSunny
Peyton and Eli Manning star in a new ad campaign to promote the NFL's Play Football youth programs. The effort, created by 72andSunny, is comprised of three short films -- “Conditioning,” “Sheriff” and the yet-to-be-unveiled “Respect” -- featuring the former QBs alongside young flag and tackle football players.
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Electrolux | Forsman & Bodenfors
Fast fashion is a growing trend as the world struggles to keep up with the level of disposed-of clothing, creative agency Forsman & Bodenfors’s latest global campaign highlights the issue for Swedish home appliance brand Electrolux.
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YML
YML conceived, designed and built Firewatch – a fundraising NFT marketplace for wildfire prevention in California, in partnership with One Tree Planted, 50% of every resale funds One Tree Planted projects.
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BetMGM | 72andSunny
New work from 72andSunny New York for sports betting brand BetMGM leans into the social aspects of gambling, starring Jamie Foxx looking for a few good tips, while roaming the Bellagio hotel, attempting to crowdsource a few good leads from his high-profile group of friends.
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Northern Tool + Equipment | Colle McVoy
Colle McVoy launched Northern Tool + Equipment’s first national campaign and brand platform featuring welders, mechanics, landscapers and other makers who are #MadeForThis.
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Johnson & Johnson: Listerine | Doner
Content from Doner showcases data from a new study showing that Johnson & Johnson’s 108-year-old Listerine destroys five times more plaque than dental floss, recently launching a brand-benefit campaign targeted at driving non-users to trial and conversion.
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Adobe Acrobat | 72andSunny
72andSunny’s newest spot for Adobe Acrobat shows a child inspiring a very special home renovation. With a quick edit here and a signature there, mom and contractor make his Tree House dreams come true – all with Adobe Acrobat.
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Stella Artois | Anomaly
Anomaly Toronto launched a new global ad campaign for Stella Artois, “It’s Time to Dine Again,” running in eight global markets across TV and cinema, as well as social and out-of-home. The spot encourages fans to celebrate the everyday and enjoy dinner with a Stella Artois by quite literally flipping the script on what has become our new work-from-home reality.
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United Airlines | 72andSunny
In the latest chapter of when Good Leads The Way, 72andSunny LA created a tongue-in-cheek film to reflect United’s on-demand customer service, where people connect to agents via app or phone to bypass physical airport lines while making use of YouTube’s ‘skip ad’ button.
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Single Homeless Project | CPB London
In a second activation for the Singe Homeless Project, CPB London created evaporating art Installations to drive people to the Single Homeless Project website to find tips on how to help the homeless during extreme temperatures.
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Captain Morgan | Anomaly
Anomaly London and Diageo rum brand Captain Morgan dropped the first installment of its global ‘Spice On’ brand campaign. Launching in the UK this month (August 2022), the campaign will next be rolled out across Europe and amplified with influencer marketing.
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Google Australia | 72andSunny
To celebrate how Australians can help others thrive with a little help from products like Google Search & Maps, 72andSunny collaborated with Danzal Baker (aka Baker Boy), a Yolngu man & Australia's first Yolngu Matha rapper, to share the story of a mentor who helps a rising musical talent seize her moment.
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Ally | Anomaly + Activista
Anomaly and Activista partnered with Ally in a film to announce Ally’s commitment to equal media investment of women’s sports media as a means of investing in women’s sports and women’s futures.
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United Airlines | 72andSunny
Golf is ours and golf is Black -- powerful words spoken from the stars of 72andSunny’s latest work for United Airlines, the young golfers at Historically Black Colleges and Universities. Instead of sponsoring the PGA as United has done for years, this year they tried to combat some of the biggest barriers young Black golfers face by giving scholarships and flights.
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Case Study: Google TV | Instrument
For a year and a half, Instrument worked with the Google TV team to create an intuitive, content-first experience that helps viewers answer the question, “what should I watch?”
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Nike’s Waffle Iron Entertainment | Observatory
The first piece of IP that Observatory optioned after forming Nike’s entertainment studio Waffle Iron Entertainment is Hustle Rule. HUSTLE RULE is a 7-part audio docuseries that tells the untold stories of some of the most incredible soccer players in the world. Observatory produced the series in partnership with Audio Up and iHeartRadio.
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Hulu | Anomaly
In a new campaign from Anomaly, Hulu urges TV and film enthusiasts to “check in to their obsessions” at the Hulu Motel – a destination created for the most obsessed viewers, whether pop culture aficionados or reality TV addicts.
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Cards of Qatar | Forsman & Bodenfors
Forsman & Bodenfors and journalism outlet Blankspot created a trading deck “Cards of Qatar” to tell the story of dead or injured Qatar World Cup construction workers and put faces to the statistics.
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Square | 72andSunny
72andSunnyAmsterdam partnered with tech company Square in creating a campaign to drive awareness of the Square brand and the strength of its ecosystem of connected business tools in France.
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Halo Top | Wolfgang LA
To celebrate Halo Top’s 10th birthday aka “diamond anniversary”, Wolfgang created the most expensive pint of birthday cake ice cream in the world – a $10,000 commemorative pint made of diamonds, sapphires, rubies, emeralds, and 24 karat gold. Hungry Halo Top fans had a chance of winning the one-of-a-kind pint by posting a picture their favourite Halo Top pint upside down on their head.
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Aesop | Anomaly
For Pride Month Anomaly created a brand activation for Aesop. The retailer replaced its products in 3 stores with a 'Queer Library' featuring books by LGBTQIA+ authors that you can browse and take for free. A beautiful brand activation without the expected rainbow flags seen all over other stores.
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Zalando | Forsman & Bodenfors
Forsman & Bodenfors partnered with Zalando in a film showcasing a Nordic brands capsule collection of gender-free fashion, free of gender norms and stereotypes.
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Peas of Heaven | Forsman & Bodenfors
In the newest campaign for plant-based brand Peas of Heaven, Forsman & Bodenfors created a campaign to help customers grow their own sausage.
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19 Crimes: Martha’s Chard | Observatory
A new VIP kit from Observatory for 19 Crimes’ wine brand, Martha’s Chard includes a Martha Stewart action figure. "Martha is an entrepreneur, chef, model, author, editor, TV host, chairman, CEO, and now a winemaker. Martha has done so much that she deserves an action figure." — Linda Knight, CCO of Observatory
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adidas Dugout | Wolfgang LA
Wolfgang LA partnered with adidas to bring adidas Baseball & Softball together under one roof - adidas Dugout marked a new chapter within the brand born out of inclusivity and sport. Dugouts, after all, are places where all are welcome. The Dugout work exists in all of adidas’ primary business platforms – from social & eComm, to activations & retail.
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United Airlines | 72andSunny
Golf is ours and golf is Black -- powerful words spoken from the stars of 72andSunny’s latest work for United Airlines, the young golfers at Historically Black Colleges and Universities. Instead of sponsoring the PGA as United has done for years, this year they tried to combat some of the biggest barriers young Black golfers face by giving scholarships and flights.
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Stranger Things 4 & Doritos | Observatory
Description goes hereTo mark series 4 of Stranger Things, Observatory partnered with Stranger Things and Doritos to present, #LiveFromTheUpsideDown - a live virtual first-of-its-kind performance starring Corey Hart, The Go-Go’s, Soft Cell, and special guest, Charli XCX, all taking the stage in the Upside Down for “the greatest concert that never happened”.
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Twitter | YML
Online privacy plays a critical role for billions of people online. The Problem: Nobody reads privacy policies. Read how YML partnered with Twitter and changed the game of privacy for 330M members worldwide.
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Down Syndrome International | Forsman & Bodenfors
Meet Kami, The World’s First Virtual Influencer With Down Syndrome – developed in partnership with Forsman & Bodenfors, Kami aims to reframe Down Syndrome in the digital space.
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United Airlines | 72andSunny
First major work from 72andSunny for United Airlines in nearly a decade as the travel market rebounds.
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Expedia | Anomaly
“Lemons” is The first in a trilogy of ‘big films about little things’ from Anomaly for Expedia
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Jimmy John’s | Anomaly
In a campaign from Anomaly, Jimmy John’s invited customers to create their own sandwich in the Metaverse. Users can navigate to the virtual Jimmy John’s store via Decentraland (TheMetaSandwich.com) to build a custom sandwich and submit it for the chance to become the first official Metasandwich, served on JJ’s real-life menu.
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Chrysler Pacifica | Doner
In new work handled by Doner, Chrysler uses #VANLIFE as a foil to market its Pacifica, poking fun at van living influencers in campaign plugging Pacifica’s high-end features.
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LegalZoom | 72andSunny
72andSunny launches new campaign for LegalZoom featuring Comedian Sam Richardson. With “Now You’re in Business, ” LegalZoom goes-to-market to empower new era of small businesses.
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Diet Coke | Anomaly
Created by Anomaly as part of a partnership with London Fashion Week, this Diet Coke film, titled 'Love what you love", targets people which the brand describes as "staying true to doing things their own way".
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Ilume | 72andSunny
72andSunny tapped a blockbuster animator to launch premium dog food brand, Ilume, with a touching short film.
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Men’s Wearhouse | Wolfgang
With 2022 set to the be the biggest year for weddings in almost 40 years, Wolfgang’s debut campaign for Men’s Wearhouse aims to establish the brand as the destination for grooms and their guests.
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New York Life | Anomaly
Anomaly partnered with New York Life on NYLFoundation to support Madison Square Boys & Girls Club’s Navy Yard Clubhouse with updated gym lighting and in working with iconic streetwear brand Awake NY to create jerseys worthy of community pride.
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Wells Blue Bunny | Observatory
Observatory brings Blue Bunny Ice Cream’s HQ to life in Twist Cone spot, taking us into bunny sized world for the fun campaign
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The UPS Store | Doner
The UPS Store Brings the Moon to Earth with AR 'Ad-Venture', new campaign from Doner and Facebook's Spark AR Studio allows user to experience services offered by the UPS Store.
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Instrument | Google
Instrument partnered with the Google Sustainability team to create an interactive timeline that explores Google’s past two decades of sustainability efforts and charts their path towards a carbon-free future by 2030.
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Wolfgang | Halo Top
Wolfgang’s quirky spots for frozen dessert Halo Top, takes the stress out of self care.
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Observatory | 19 Crimes: Martha’s Chard
Observatory collaborated with 19 Crimes on a 30-second spot to launch their newest brand in partnership with Martha Stewart for Martha’s Chard - the first California Chardonnay in the 19 Crimes line.
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Dove | Forsman & Bodenfors
In this new brand campaign from Forsman & Bodenfors Shanghai, Dove highlights the insight that 78% of women in China say they edit their photos before posting online, shining a light on the issue of beauty anxiety.
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Hubspot | 72andSunny
72andSunny launched Hubspot’s first global brand campaign starring comedic actress Katherine Hahn as the captain (and CEO) of a pirate ship who treats clients like people, not conquests to drive home the CRM capabilities of the Husbpot product offering.
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Consumer Cellular | CPB
CPB has launched new work for Consumer Cellular, a brand targeting 50+ consumers, featuring Ted Danson and taking direct aim at the competition.
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Libby | Mono
Mono partnered with wine brand Libby on the California producer’s brand launch, introducing a new kind of carbonation to wine and targeting the champagne, prosecco and sparkling market.
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Google | 72andSunny
Working in consultation with Dementia Australia, a new film from 72andSunny for Google shows how a love of Aussie Rules Football helps reconnect loved ones living with dementia.
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Bumble | 72andSunny
In a campaign by 72andSunny Amsterdam, Bumble showcases women from around the world who deliver a speech about romantic inequalities, as the brand aims to close what it calls “the romance gap”.
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International Women’s Day | CPB, Assembly & Goodstuff
CPB London partnered with Assembly and Goodstuff on an International Women’s Day campaign highlighting unconscious gender bias. Running from (8 March), “Imagine” is a UK-wide campaign centring on this year's theme #BreakTheBias.
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Lets Get Fr.EE | Anomaly
A new music festival in Queens co-founded by Anomaly in partnership with legendary Afropunk founder Matthew Morgan, along with Jocelyn Cooper. “THE WORLDS LARGEST PURPOSE-DRIVEN FESTIVAL IN THE HEART OF THE MOST DIVERSE COUNTY IN AMERICA: QUEENS, NY!” This is a platform that aims to bridge the equity gap for Black, Brown, Asian, and other underrepresented groups across all levels of the entertainment industry—in an authentic, inspired way.
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Tinder | CPB
CPB London just dropped a new campaign for Tinder highlighting its safety features that aim to make the user experience as positive as possible. ‘Green Flags Only,’ heroes the practical features that singletons can use to ensure that they are always in control when using the app.
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New York Life | Anomaly
The newest brand campaign from Anomaly for New York Life is all about the power of connection and the significance of the 12,000 real people diligently assisting and guiding customers through the happiest—and most difficult—times of life.
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Stagwell at Super Bowl
While we are certainly no strangers to marketing during the Big Game (and taking top honors from USA Today Ad Meter) — for the second year in a row, Stagwell’s agencies commanded an outsized presence at the Super Bowl. Of the nearly 60 advertisers that invested in spots (going for $7M per 30-second spot!), our agencies accounted for 10 percent of those campaigns. That means our – much smaller – network punched above our weight as we rivaled and surpassed our larger, legacy competitors.
Check out Stagwell’s Super Bowl work, including regional and digital-only efforts as well as press hits and commentary, here.
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Chewy | 72andSunny
72andSunny Chewy debuts new campaign for Chewy bringing us inside the delightful minds of pets. “Chatty Pets” shines a spotlight on pets’ playful personalities and brings their inner voices to life.
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MilkPEP | GALE
In a new spot from GALE, MilkPEP takes an inclusive look at the power of women in sport, even (and especially) where they aren’t expected. Featuring women from across the Women’s Football Alliance, the tagline “Football is Football” encourages a broader look at the game and the powerful changemakers behind it.
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Mini | Anomaly
Anomaly partnered with client MINI to launch three new special editions across the entire range - Resolute, Untold and Untamed – this colourful ad showcases the exclusive designs and equipment features, emphasising each models’ individual characteristics.
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National Football League (NFL) | 72andSunny
72andSunny + the NFL returned to Super Bowl screens this year with another spot that leveraged cutting edge technologies to bring the game to life. Cutting edge puppetry and CGI technology in the ad showcased legendary NFL talent in an unexpected way.
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Meta Quest 2 | Anomaly
Anomaly worked with Meta on its first Super Bowl commercial since rebranding from Facebook. Meta is using the spot to show viewers that the metaverse is already here.
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Expedia | Anomaly
Description goes Expedia’s first Super Bowl ad in over a decade, created by Anomaly, stars actor Ewan McGregor posing the question: when we look back on our lives will we regret the things we didn’t buy or the places we didn’t go? During the Big Game, Expedia will also offer $120,000 in rewards point giveaways.here
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Washington Commanders | Code and Theory
Code and Theory’s 18-month rebrand of the Washington Football Team culminated in the recent launch of the new name: Washington Commanders. goes here
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Polestar 2 | Forsman & Bodenfors
Sweden’s EV startup Polestar’s Big Game debut, comes from Forsman & Bodenfors with a “no cliché” approach and minimalist style.
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Budweiser | Anomaly/Veritas
Description goes hereBudweiser Canada’s ad with NHL players of color is a ‘gut-wrenching’ hit, the #TapeOutHate campaign was conceived by Anomaly and done in partnership with the Hockey Diversity Alliance.
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Tillamook Creamery | 72andSunny
To celebrate National Cheddar Day which coincides with Super Bowl, this year 72andSunny partnered with Tillamook to create a fun, fresh shoppable music video – likely the first of its kind for a cheddar brand.
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Jackson Hole Case Study | Colle McVoy
When hikers wander off the trail it leads to decades of ecosystem destruction. Find out how Colle McVoy helped Jackson Hole put their foot down so the wonder of this rare place never fades.
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Bic EZ Reach | Doner
Doner kicks off the 2nd year of the partnership between BIC, Snoop Dogg, and Martha Stewart. The iconic duo’s campaign has been a huge success, with EZ Reach capturing a 4% share of the non-refillable pocket lighter purchases according to IRI data, making it BIC’s most successful new product launch in the category.
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Tinder | 72andSunny
72andSunny and Tinder’s Emmy-nominated interactive experience ‘Swipe Night’ is back. The first season’s “choose your own adventure” apocalyptic storyline brought in over 20 million users globally, this new installment features a “whodunit” murder mystery, “Swipe Night: Killer Weekend,” and launched globally November 7th.
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Anytime Fitness | Colle McVoy/10 Thousand Design
Anytime Fitness gets ‘Real AF’ in 2022 Brand Platform; a new campaign from Colle McVoy debuts just in time for New Year. Anytime Fitness is remodeling its gym interiors to reflect its focus on coaching consultations, including devoted and branded space for personal training, nutrition coaching, and recovery services. The fitness brand partnered with 10 Thousand Design on the in-club reimagining.
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Carnival Cruise Line | Anomaly
Anomaly’s newest brand campaign for Carnival Cruise Line is an extension of the brand’s Choose Fun and introduces an entirely new work – Funderstruck – to “describe the unmistakable feeling uniquely experienced when choosing fun on Carnival.”
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Cub Cadet | Colle McVoy
Powering Possible, a content series Colle McVoy created in partnership with Vox, tells three stories of people who use Cub Cadet electric equipment to unlock possible in their outdoor spaces — and in doing so, create opportunities to bring their families closer together by bringing them closer to nature.
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Zoetis | Colle McVoy
Colle McVoy’s first campaign with Zoetis Equine hones in on the special bond between horses and their caregivers in an emotional film.
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Expedia | Anomaly
Anomaly partnered with Expedia Group and sister brands Vrbo and Hotels.com, on the brands’ first Black Friday campaign promoting “getaways over gadgets.” With the hope of reminding people that they could invest in the transformative power of travel experiences this Black Friday and Cyber Monday.
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Amazon Prime Video | 72andSunny
A new campaign creative from 72andSunny aims to highlight how Prime Video is a portal to Amazon’s wider world of entertainment that goes beyond just watching a film or series – it also includes shopping, sharing, listening, reading, and more.
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Visit Sweden | Forsman & Bodenfors
Visit Sweden asks tourists to explore the real places behind Ikea’s product names. The fact that many Swedish words are associated with Ikea items presents a dilemma for the tourism body. Forsman & Bodenfors created the campaign, which features a tongue-in-cheek film attempting to entice visitors by boasting of the actual places behind Ikea’s range.
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MasterClass | Anomaly
The newest campaign from Anomaly for MasterClass features its famous instructors including Gordon Ramsay, Simone Biles, Ringo Starr, and Issa Rae, but it gives center stage to the student.
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YETI | YML
Two teams across five timezones, and just eight weeks to do it. See how YML's design system helped YETI build (and scale) their new product experience in time for launch — which sold out on day 1.
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See's Candies | 72andSunny
72andSunny’s new campaign for See’s Candies celebrates the brand’s 100-year and showcases the confectioner’s “Quality over Compromise”
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Chipotle | Observatory
Observatory collaborated with Chipotle Mexican Grill in launching a new campaign, “A Future Begins,” a sequel to its 2012 campaign, “Back to the Start.” The campaign communicates Chipotle’s commitment to supporting the next generation of farmers.
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Bumble | 72andSunny
72andSunny has launched Bumble’s new European brand campaign, “Fall in Love with Dating”. The campaign highlights the importance of the dating journey - the good dates, the bad dates, the late-night texts, and the honest laughs. The campaign aims to reframe dating as a joyful journey and encourage women to make their first move through Bumble.
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P&G’s Head & Shoulders | Forsman & Bodenfors Singapore
Winter Rescue is Forsman & Bodenfors’ sequel to “The Chase,” building on the action-packed animated adventure that launched a line of new products for Head & Shoulders in Japan.
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Google Pixel | Anomaly
Google wants Europeans to switch to Pixel with an ad emphasizing individuality. The Pan-European campaign from Anomaly Berlin will begin in Germany with a local TV spot before expanding into other countries.
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Activision’s Call Of Duty: Vanguard | 72andSunny
For the World Premiere launch of Call of Duty's new title, Vanguard, 72andSunny teamed up with Verzuz teeing up an epic event featuring a live multiplayer celebrity showdown and live musical performance.
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Zalando | Anomaly
Zalando launches a holistic holiday campaign to spread joy across Europe, encouraging consumers to reflect and share real moments that bring them joy. Created by Anomaly, the ad portrays the return of the special moments shared between loved ones during the holiday season.
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United Nations Development Programme | Activista
Activista partnered with the UNDP on a film featuring a Dinosaur urging world leaders not to ‘Choose Extinction’ at United Nations headquarters.
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P&G’s SKI-II | Forsman & Bodenfors
SK-II channels Andy Warhol in Pitera Essence collaboration. This “Broadcast Your Beauty” campaign for Asia by Forsman & Bodenfors taps into Warhol's blurring of mass media, art, and commerce ahead of the world's largest shopping festival on 11/11.
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Etsy | 72andSunny
72andSunny’s holiday campaign for Etsy showcases unique items as other retailers struggle with supply issues
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Facebook Oculus | Anomaly
Anomaly launched Facebook Oculus’s new holiday campaign and brand platform under the banner “Quest is Ready.”
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Polestar | Forsman & Bodenfors
Polestar’s first global campaign from Forsman & Bodenfors features Dr. Karen Nyberg, former US astronaut, pondering humanity’s future with an environmentally-themed film.
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Activision: Call of Duty Vanguard Zombies | 72andSunny
Zombie hunting season is upon us! 72andSunny marked the Halloween season by pranking Londoners for two days with moving, coughing, and blood-spitting Zombies for the launch of Activision’s latest Call of Duty franchise, Vanguard Zombies.
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Supercuts | 72andSunny/Assembly
72andSunny LA and Assembly teamed up to launch a cross-channel campaign for Supercuts, leaning into the equity of their name and humorously showcasing intense moments where individuals show up confident (with a new haircut!) even in the most high-pressure situations.
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Ally | Anomaly
Ally launches its widest-reaching campaign in brand history: we're all better off with an ally. The campaign, concept and creative developed by Anomaly, spans a broad range of properties and sponsorships, including national TV spots, high-profile live sports and entertainment events, 700+ out-of-home placements, digital takeovers, and more.
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Jimmy John's | Anomaly
Anomaly brought Brad Garrett back as the ‘King of Cold Cuts’ for Jimmy John’s Beefy Black & Blue sandwich.
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Johnson & Johnson: Aveeno | Doner/Code and Theory
Aveeno Baby shines light on Black baby skincare in an eczema equity campaign from Doner and Code and Theory.
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Buchanan’s | CPB
Buchanan’s partners with CPB for a campaign celebrating ‘Hispanic American duality’ in “What Glory We Are.”
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Johnnie Walker | Anomaly
Anomaly’s latest iteration of Johnnie Walker’s global “Keep Walking” campaign taps a handful of iconic rock songs that celebrate walking—from Aerosmith and Run-DMC’s “Walk This Way” to Nancy Sinatra’s “These Boots Are Made for Walking” to Lou Reed’s “Walk on the Wild Side.”
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Rimowa | Anomaly
Anomaly Berlin’s latest campaign for Rimowa stars Patti Smith headlining a star-studded call to travel.
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H&M | Forsman & Bodenfors
Forsman & Bodenfors’ goes backwards in the latest launch for H&M’s recycled denim collection. By going backwards to reuse leftover fabrics, H&M moves forward to create sustainable fashion.
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Rally | Code and Theory/ACE Content
Code and Theory partnered with ACE Content on creative and community platform Rally’s rebrand.
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Bose | ACE Content
ACE Content tapped Oscar-winning directors of Free Solo for a new Bose campaign starring NFL QBs Mahomes, Rodgers, and Wilson.
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Pandora Jewelry | Anomaly
Pandora New ‘Me’ Line taps digital natives Addison Rae, Charli XCX and others in global relaunch campaign by Anomaly.
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3M | Colle McVoy
Colle McVoy helped 3M launch its new 3M Advanced Filtering Face Mask with a campaign highlighting its many benefits that help people breathe comfortably in those everyday moments.
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The Downtown Alliance | Forsman & Bodenfors
Forsman & Bodenfors NY’s campaign for Downtown Alliance, “Do You. Downtown,” urges people to explore downtown Manhattan.
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T.Rowe Price | Doner
Doner’s first brand campaign for T.Rowe Price highlights how the global investment management firm helps clients invest by creating the financial stability to build the future they desire.
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Feeding America | Forsman & Bodenfors
Forsman & Bodenfors’ sobering new work for Feeding America turns sacrifice into food in “Impossible Choices.”
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The Trevor Project | Kettle
Kettle reintroduced The Trevor Project to a digitally native generation, executing a full brand refresh to ensure the organization can continue its critical work of reaching a new generation of vulnerable LGBTQ+ youth.
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Tillamook County Creamery Association | 72andSunny/Assembly
For the second year, Tillamook County Creamery Association is supporting farmers facing financial hardship via it's ‘All For Farmers Coalition,’ in partnership with Food52. Both 72andSunny and Assembly are working to launch and amplify the campaign, which includes a curated online marketplace.
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Under Armour | 72andSunny
In partnership with Under Armour, 72andSunny created a walkout song for Boxing Heavy Weight Champion Anthony Joshua ahead of his next title fight.
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NFL | 72andSunny
In this year’s NFL kickoff campaign, “We Run As One,” the team at 72andSunny salutes player-fan bonds bringing to life an inclusive and inspirational ad featuring the Watts Rams youth football team, the Apex Predators girls flag football club, Nickmercs from FaZe Clan, and NFL players to hype up the start of the season.
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H&M HOME | Forsman & Bodenfors
Beautifully photographed and styled by their skilled team of creatives, Forsman & Bodenfors for H&M HOME’s Fall 2021 campaign brings to life this season’s products while exuding the importance of feeling good at home.
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Booking.com | Ink/Allison+Partners
“Traveling Proud with Tim and Rod,” the first episode of Booking.com’s Explorers series, has gone live. The series is produced by Ink and Allison+Partners, supports and promotes global LGBTIQ+ travel, and is executed with multiple cross-continent shoots.
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Lone River Ranch Water | Anomaly
Lone River Ranch Water launched its first national advertising campaign created by Anomaly, where the hard seltzer brand’s founder got her start.
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Dropbox | Instrument
For Dropbox’s latest campaign, Instrument went back to the foundational truth of Dropbox’s value, featuring real customers and leaning into their personal stories.
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Volvo Trucks | Forsman & Bodenfors
This new ad from Forsman & Bodenfors for Volvo Trucks is all about the dogs (and so are we)!
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L.L.Bean | Doner
Doner’s first campaign for L.L.Bean reaches city-dwellers to get them to spend more time outdoors.
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Like Meat | 72andSunny
The latest campaign from 72andSunny for LikeMeat aims to promote its plant-based foods to the German market at barbecue season.
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GoJek | Forsman & Bodenfors
In an activation from Forsman & Bodenfors Singapore, Gojek made a move into fashion unveiling its latest creative campaign to support the acceleration of Singapore’s vaccine rollout. Inspired by streetwear trends, the company introduced the “One-Sleevie” — a limited edition t-shirt featuring a single sleeve — for consumers to wear on the day of their vaccination appointment.
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General Mills/Reese’s Puffs | Anomaly
Anomaly is behind the latest General Mills’ Reese’s Puffs campaign, continuing the cereal’s dip into music culture.
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Etsy | 72andSunny
Etsy celebrates the makers/sellers and recognizes the challenges they often have to overcome to pursue their passions as creative business owners. The new spot from 72andSunny, “Making of Makers,” spotlights the path (usually a less popular and less traveled one), many creative artists take and share the commonalities between them and athletes – their dedication to the craft, the focus on skills and technical precision, and the pursuit of a life-long passion.
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NFL | 72andSunny
In a new film “Football is for Everyone” from the NFL in partnership with The Trevor Project and creative agency 72andSunny Los Angeles, the league redefines the game to be inclusive of all different types of fans, coaches, and players.
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Travelocity | Doner
Doner launched Travelocity’s new campaign “Seize Your Someday,” which encourages travelers to jump back on the travel horse (also known as a plane).
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Marcus by Goldman Sachs | 72andSunny
The newest “You Can Money” spot from 72andSunny for Marcus by Goldman Sachs launches the brand’s biggest ad campaign since 2016.
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H&M | Forsman & Bodenfors
H&M’s most sustainable swimwear collection has launched for Summer 2021, the collection captures an unapologetic feminine strength, focusing on bold, embracing strapped silhouettes that celebrate all bodies and forms. Forsman & Bodenfors’ campaign launch film, stars model Paloma Elsesser and stands for the women who face public opinions daily.
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Black Goes First | Anomaly
Anomaly in partnership with Jay-Z, Carmello Anthony, Wu-Tang Clan founder RZA, and Chess Grand Master Maurice Ashley -- launched Black Goes First, whose goal is to inspire Black youth to achieve success in chess, and in life. They’re auctioning off a custom chess board, signed by some of the biggest names in hip hop and chess and all proceeds will go to support the Detroit City Chess Club.
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Pabst Blue Ribbon | 72andSunny
Ahead of 2021’s 4th of July holiday, 72andSunny developed a colossal Pabst Blue Ribbon celebration pack - 1,776 cans to commemorate the year the US signed the declaration of independence.
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Vrbo | CPB
For Vrbo’s “After a Long Wait,” CPB created series of ads about the family gatherings that will finally be taking place amid indefinite COVID delays, the campaign premieres featuring John Legend covering “I Can See Clearly Now.”
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Allegheny Health Network + Marvel | Doner
Doner is back with The Vitals, teaming up with Marvel and Allegheny Health network to honor true heroic stories from the pandemic front-line, this time with a new set of heroes—EMS providers.
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Coca-Cola | Anomaly
For Coca-Cola’s summer marketing campaign, the team at Anomaly penned optimistic poetry featured on the packaging.
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MilkPEP | GALE
GALE Builds on 'Got Milk?' with an epic stunt and adds the tagline 'You're Gonna Need Milk For That,' repositioning milk as “the original sports drink.”
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Adobe | 72andSunny
Adobe's Premiere Pro video editing software transforms a boring night at home into a magical adventure in a beautifully crafted new ad from 72andSunny.
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Abbott/Freestyle Libre | Anomaly
Diabetics often hear the word “no” when it comes to what they can eat. But in this spot from Anomaly NY for Abbott Laboratories’ brand Freestyle Libre, all the “no” responses heard in humor-tinged scenarios turn ultimately to a “know” as patients find out their glucose levels which enable them to make informed dietary decisions.
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Grubhub | 72andSunny
Grubhub in partnership with 72andSunny New York created a 360-degree marketing campaign, “We Serve Restaurants.” The “love letter to restaurants” includes a national television spot highlighting the true labor of love that goes into every order and bold out-of-home aiming to encourage consumers to get back to in-person dining and reforge the dining & restaurant connection.
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Corona | Anomaly Toronto
Corona continues to lead towards a plastic-free future with a provocative plastic beachgoer as part of World Environment Day. To recognize the day, Anomaly partnered with Corona on a bold brand activation at iconic Kitsilano Beach in Vancouver.
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Cancer Research UK | Anomaly London
Anomaly’s new campaign for Cancer Research UK delivers a stark, urgent message that “One in two of us will get cancer,” although it goes on to remind people that “all of us can support the research that will beat it.”
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Ballantine’s | CPB London
CPB London created 3x ‘Half Ad’ spots to launch Pernod Ricard’s Ballantine’s Light –a new lower-alcohol variant of the tipple in literal fashion with ‘Half the alcohol, all the character.’
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Netflix | Anomaly LA
Anomaly LA’s campaign in partnership with Netflix highlights and celebrates the contributions of the Asian community both within and outside the entertainment industry.
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Carl’s Jr | 72andSunny
Carl’s Jr. enters the chicken sandwich wars with intense food porn. Videos from 72andSunny for the CKE chain and sibling Hardee's appear on OnlyFans (that platform known for the other kind of porn).
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Head & Shoulders | Forsman & Bodenfors
Proctor & Gamble’s Head & Shoulders and Forsman & Bodenfors Singapore teamed up to promote a new line of anti-dandruff products and shed light on the often-stigmatized issue of male dandruff.
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Under Armour | 72andSunny
New work from 72andSunny and Under Armour features DK Metcalf talking Tattoos and Attitude ‘Under the Armour’.
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AAPI Heritage Month | Forsman & Bodenfors NY
Across the country, the team at F&B NY has been hard at work creating “The Bystander Maneuver” — a Heimlech-inspired creative approach to sharing bystander intervention tips. They’ve created downloadable assets that can be shared on social or hung up around offices to help people implement Hollaback!’s bystander intervention framework.
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Toohey’s Extra Dry | 72andSunny Sydney
72andSunny’s very funny, very quirky, very Aussie and very unexpected campaign for Tooheys Extra Dry continues to show how the beer is Proudly Ordinary via Aussie collaborators, this time with Vice and Gocsy.
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Bic | Doner CX
Doner CX launched BIC’s new campaign around the EZ Reach lighter featuring Martha Stewart and Snoop Dogg.
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Hotels.com | CPB
Captain Obvious Goes Full ’90s for Hotels.com’s Educational Videos About ‘Safe Booking’. CPB takes the versatile spokesman back to the classroom.
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X, the Moonshot factory | Instrument
Instrument partnered with the Alphabet’s X to showcase X’s unique approach to problem-solving through gaming with Moon Shots.
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Activision | 72andSunny
72andSunny partnered with Activision to launch Call of Duty’s “Squad Up the World” with a blockbuster of star-studded friend groups squadding up from across culture, gaming and sports, showing that there’s friends and there’s Call of Duty friends.
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Google | 72andSunny Sydney
Google Australia and 72andSunny Sydney have launched a new chapter in a broader brand campaign showing how Google’s products help Aussies everyday. This work celebrates the role Search plays for Australian parents in enabling their children’s potential through AFL (Australia Rules Football).
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Zalando | Anomaly
Anomaly launched Zalando’s new campaign 'Here to Stay', celebrating those who stay true to their beliefs and take a stand for lasting progress. The campaign aims to foster a dialogue on core values such as diversity & inclusion and women's empowerment, which inspire and encourage people around the world to broaden their views on topics such as gender fluidity and body positivity.
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Visit Sweden | Forsman & Bodenfors
Forsman & Bodenfors’ newest campaign for Visit Sweden was influenced by a phenomenon they coined as “involuntary tourism” – introducing people who got stuck in Sweden due to pandemic lockdown.
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Under Armour | 72andSunny
This new work from 72andSunny for the team at Under Armour “The Only Way is Through” is an adrenaline-inducing 30-second spot.
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Smartwater | 72andSunny
Smartwater unveiled their new campaign in partnership with 72andSunny Los Angeles for Smartwater+ featuring actress Gal Gadot.
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Coca-Cola | 72andSunny
72andSunny’s latest campaign for Coca-Cola taps into the need for hope and positivity replacing the brand’s logo from their cans to share inspiring resolutions – including customizable messages to customers can send to loved ones.
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L’Occitane en Provence | Anomaly
Anomaly Berlin’s first campaign for L’Occitane en Provence shines a light on three star ingredients: Lavender, Verbena, and Almond, highlighting the special connection with nature that is shared amongst the product’s producers.
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Becks | 72andSunny
Becks launched Becks Unfiltered with a reinterpretation of the ‘sail away’ song, campaign by 72andSunny Amsterdam.
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Target + Apple | 10 Thousand Design
Target announced to the world its partnership with Apple and unveiled the innovative new shopping experience that 10 Thousand Design has been working on for the last nine months. This is the latest collaboration to create personalized, elevated experiences online and in select stores, including 17 stores rolling out this month.
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Reese’s Puffs | Anomaly
“The fact that yesterday we lived in a world without a Milkcuzzi and today we live in a world with a Milkcuzzi is a testament to the enduring power of creativity in a cynical world." Explore Anomaly LA's new work for Reese's Puffs.
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Mini | Anomaly
Anomaly enlisted a diverse pool of creative talent, from a baker to a skateboarder to promote Mini’s latest models.
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Hotels.com | CPB
This new work from Crispin Porter Bogusky for Hotels.com is the brand’s first campaign of the year, promoting its free cancellation option as consumers eagerly await to normal travel.
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Bud Light | Veritas
Veritas Bud Light Canada announced the arrival of its newest innovation, Bud Light Seltzer. Veritas partnered with Bud Light to launch the latest hard seltzer to join the mix, along with an activation #Seltzy, a life-sized can of BudLight seltzer that is quarantining in Toronto before the official launch date of April 9th.
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LikeMeat | 72andSunny
Not your father’s tofu -- LikeMeat and 72andSunny Amsterdam create insulated vests for on-the-go snacking.
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Dotun Bello | Forsman & Bodenfors
Forsman & Bodenfors creative Dotun Bello was featured as part of Adweek’s Profiles in Black Creativity series. Bello discussed his 2020 Black History Month project, “Descendants of Gods,” a project five years in the making that matched African gods and African-American heroes’ stories.
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H&M | Forsman & Bodenfors
Forsman & Bodenfors for H&M China, launched a Lunar New Year campaign, after the individual and global challenges of a worldwide pandemic, racial and national divisions, and personal struggles - now is the time to "Connect all differences.”
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NFL | 72andSunny
Why the NFL resurrected Vince Lombardi to help it champion equality.
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SPCA Singapore | Forsman & Bodenfors
Forsman & Bodenfors Singapore teams up with SPCA and the nation’s strongest to show the uncomfortable truth of shock collars.
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ALS – Stephen Hawking | GALE
To celebrate Stephen Hawking’s life, legacy, and defiance of ALS, GALE + Answer ALS + launched a campaign to give the world free access to the most comprehensive ALS research effort in history - “The Data Is Here.” In support of the project, GALE Partners created a campaign to honor Stephen in a retrospective of one of the most influential lives in modern history.
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Budweiser | Allison + Partners
The message is clear, the impact is vast. When Allison+Partners’ client Budweiser committed to skip advertising in the Super Bowl for the first time in 37 years so they could support vaccine education efforts, the PR firm secured global coverage to make sure the world knew.
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Generation Pep | Forsman & Bodenfors
Generation Pep, a Swedish NGO created to get young people more physically active, launched their newest campaign Dance10,000; a music video, the world’s first, with 10,000 steps! The campaign was developed by Forsman & Bodenfors and is an initiative created to inspire young people to get up and move, and highlight the consequences of a sedentary lifestyle.
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Allegheny Health Network | Doner
The World Health Organization named 2020 The Year of the Nurse. To properly honor and celebrate the nurses of Allegheny Health Network – and nurses everywhere – Doner partnered with Marvel, to create a comic book, The Vitals: True Nurse Stories and was picked up by national news networks.
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Budweiser | Anomaly
Halsey shows being a King is a mindset in a new Budweiser campaign from Anomaly. The multiplatform marketing push is running in the U.S., U.K., Canada, Brazil, Argentina, Japan, and South Korea.
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Volvo | Forsman & Bodenfors
A powerful new global campaign from Volvo reminds us that seatbelts, when first introduced, were widely seen as a “terrible idea”. And at a time when other public health measures are often criticized, it’s an idea that resonates.
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H&M | Forsman & Bodenfors
Forsman & Bodenfors launched H&M’s new holiday campaign. Bring on the Future featuring a humble, hopeful and heartwarming New Year’s poem performed by Jamaican Grammy award-winning singer Koffee.
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Johnnie Walker | Anomaly
For this year’s election, Anomaly created a spot for Johnnie Walker tapping into hopefulness and the enduring human spirit with a remake of “You’ll Never Walk Alone” performed by Brittney Howard of Alabama Shakes.
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USS Midway | Vitro
Veteran’s Day marked the launch of the second season of the USAA docuseries, The United Stories of America®, created by Vitro. The docuseries spotlights heroes and their personal stories from missions of combat and hope aboard the USS Midway.
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10 Thousand Design | Twas Twenty Twenty
In response to the year that changed our lives forever, 10 Thousand Design created a picture-find game highlighting some of the silver linings from this cumulonimbus of a year.
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Veterans United | CPB
Partnering with Veterans United, CPB created a charitable campaign for Veterans Day turning “Thank You” tweets into contributions to help pay home mortgages for veterans.
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Etsy | 72andSunny
72andSunny tugs on heartstrings and showcases the power of meaningful gifts in the agency’s first campaign for Etsy with 3 sentimental holiday spots reflective of life now.
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Dick’s Sporting Goods | Anomaly
Dick’s Sporting Goods’ holiday spot showcases the technology that is driving the brand’s e-commerce business in a new animated ad from Anomaly.
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Truth | 72andSunny
In this new spot, 72andSunny calls out systemic racism from Big Tobacco targeting Black communities with menthol advertising, for Truth.
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Ballantine’s | CPB
Overcoming production challenges and delays through the pandemic, CPB launched a new campaign for Ballantine’s across 20 markets to create a campaign that’s relevant in every corner of the world – and champions inclusivity and self-expression through the brand’s new messaging: “There’s no wrong way.”
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Google Pixel | 72andSunny
“Rising to the challenges of remote shooting, 72andSunny Amsterdam created Google’s first campaign for Pixel in Germany by embracing all the wonderfully human features—and the diverse ways we use them”, says Kyla Elliott, creative director, @72andSunny Amsterdam.
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El Monterey | Exponent PR
It’s a challenging time for parents and school-aged kids. To provide support, Exponent PR helped El Monterey deliver on what parents crave: moments of Zen.
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Zalando | Anomaly
This holiday season, Zalando, Europe’s leading online platform for fashion and lifestyle, is celebrating the ultimate expression of human connection and solidarity: the hug. Against the backdrop of a challenging year of uncertainty and separation, human connection has never felt more important and this new holiday campaign from Anomaly seeks to convey the feeling of optimism and hope across Europe.
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Little Free Library | Colle McVoy
Colle McVoy, partnered with Read in Color to distribute books on racism and social justice, as well as books amplifying BIPOC and LGBTQ voices, through Little Free Library's mounted containers in Minneapolis.
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Adobe | 72andSunny
As part of their “Creativity for all,” initiative, Adobe uplifts and empowers the unseen voices of creativity. In partnership with 72andSunny the new film, “When I See Black” helps to amplify the spectrum of Black experiences told through the eyes and voices of Black creators.
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Telia | Forsman & Bodenfors
Forsman & Bodenfors’ latest campaign from the “Folknätet” concept for Telia, illustrates the role that the internet operator has played in the changes Swedes have gone through since mid-March, featuring Swedish singer Cherrie and the Tensta Gospel Choir.
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Infiniti | CPB
With most still stuck at home, CPB devised a campaign allowing consumers to test drive the Infiniti QX80 live from their couches alongside actor, rapper, singer, and songwriter of “Hamilton” fame Daveed Diggs. The event is the latest from Infiniti Now, which provides a new way for people to shop for a car on their terms – and another pandemic-era innovation from CPB, demonstrating how creative campaigns can tap into tech to meet consumers where they are at.
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Pinterest | 72andSunny
In a new campaign called “Make the World See All Beauty,” Pinterest, in partnership with creative agency 72andSunny, is starting a new conversation around beauty and representation. Launching with a film and V Magazine cover wrap, Pinterest and 10 boundary-pushing creators show us a more representative future—and the way to get there.
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When We All Vote | Anomaly
Partnering with When We All Vote, Anomaly launched a campaign to encourage young people in America to vote.
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Coors Seltzer | Activista
Activista launched Coors Seltzer a new seltzer brand committing to restore one billion gallons of water in the next year alone, and will kick-off its mission by making America's seltzer craze "water neutral" - footing the bill on 175,000 12-packs to restore the volume of seltzer consumed this summer.
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Västtrafik | Forsman & Bodenfors
This campaign from Forsman & Bodenfors for Swedish patrons of public transport encourages ‘douche bag’ behavior to keep passengers safe from the coronavirus.
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Anytime Fitness | Colle McVoy
Starting with a national TV campaign, Colle McVoy is helping reposition Anytime Fitness as a health and wellness partner – a company that helps people make a plan and stick to it, through good days and bad.
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Land O’Lakes | Colle McVoy
Colle McVoy led a collaboration with The Washington Post and used digital-only custom content to shine a light on the obstacles American Farmers face due to lack of broadband and how high-speed internet access can help feed the world.
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Pinterest | 72andSunny
A colorful new campaign from 72andSunny for Pinterest issues a call to creators, following a series of updates to the platform such as Story Pins and new creator profile tools.
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T-Mobile | Anomaly
Anomaly developed a campaign featuring T-Mobile’s 5G technology – the world’s first-ever remote tattoo, executed by a robot arm and controlled by a tattoo artist in another location.
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NFL | 72andSunny
"It Takes All of Us," the NFL's brand campaign for the 2020 season leverages the scale and power of the league to unite the country during a critical time in our nation.
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Vrbo + Hotels.com | CPB
As travel brands ramp up fall campaigns, CPB’s debut campaign for Vrbo and a new spot for Hotels.com are featured in this CMO Strategy piece from Ad Age.
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Bud Light | Anomaly
Anomaly Toronto partnered with Bud Light to produce a feature-length documentary "Underplayed". Underplayed presents a portrait of the current status of the gender, ethnic, and sexuality equality issues in dance music.
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Volvo | Forsman & Bodenfors
Forsman & Bodenfors launched for Volvo Cars highlighting the tough and relatable moments of being a parent in a humorous global campaign.
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Jeep | Doner
Jeep unveiled its new eco-friendly Wrangler 4xe, which features a plug-in hybrid powertrain, with a video that uses Carl Sagan’s description of the “Pale Blue Dot”—referring to a picture of Earth captured from the far reaches of space in 1990 by NASA’s Voyager 1. Jeep’s video comes from Doner. The brand promises to make a contribution to combat climate change for every view of the video.
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Saucony | Forsman & Bodenfors
Forced to change production plans to adapt to the pandemic—Forsman & Bodenfors produced the latest Saucony ad using remote teams and features a runner with her dog.
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Diageo: Crown Royal | Anomaly
Anomaly served as lead creative agency for Crown Royal’s national campaign which will donate $1 to help save bars and clubs, each time someone plays “If You Want Me To Stay.”
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Activision | 72andSunny
For the release of the newly remastered Tony Hawk’s Pro Skater 1 and 2, Activision partnered with creative agency 72andSunny Los Angeles to celebrate its nostalgic return with their new campaign ‘Be the GOAT.’
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Adobe Photoshop | 72andSunny
Adobe Photoshop’s new film, made in partnership with 72andSunny Los Angeles highlights where the everyday, mundane world is transformed into a “Fantastic Voyage.”
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Coca-Cola | 72andSunny
72andSunny helps spin a web of words as Coke looks to a brighter future in a campaign with George the Poet.
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Doner | Eric Weisberg
Eric Weisberg of Doner looks to Health & Wellness as a playbook for brands to succeed in a post-COVID-19 economy.
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GoJek | Forsman & Bodenfors
Forsman & Bodenfors Singapore launched Gojek’s first international campaign, as Southeast Asia’s leading on-demand multi-service platform expands to new markets.
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Diet Coke | Anomaly
This spot from Anomaly champions mothers and their skills in an 80s-themed ode.
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Atlassian | Instrument
Instrument launched software developer Atlassian’s Playbook site, providing guides for exercises that can be used to improve work team's health and performance - especially while working from home.
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Haagen Dazs | Forsman & Bodenfors
Forsman & Bodenfors launched its first campaign for Haagen Dazs, “Don’t Hold Back,” with hopes to encourage people to make the most of opportunities, particularly as countries come out of lockdown.
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TEAM
Introducing TEAM’s Virtual Content Studio: In today’s environment, many corporations have been scrambling to reframe the way they interact with their key audiences – indeed, the way they conduct business as a whole.
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The Greens | Relevent
Relevent, in partnership with Howard Hughes Corporation, transformed the Rooftop at Pier 17 into NYC’s premier social-distanced experience.
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Adobe | 72andSunny
On behalf of client Adobe Stock, 72andSunny set out to prove you can’t quarantine creativity, in Adobe’s upcoming Adobe Stock Film Festival
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Pinterest | 72andSunny
Pinterest teamed up with some of the top creators on its platform on the Make a Statement Mask challenge, in collaboration with 72andSunny, aimed at encouraging Pinners to wear face masks during the coronavirus pandemic by turning those masks into vehicles of self-expression.
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Domino’s | CPB
CPB's D'Arcy O'Neill looked close to home for help producing a DIY Domino’s ad and recruited his kids to star and help build the set.
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Coca-Cola | Anomaly
Coca-Cola’s first new piece of creative since the Covid-19 breakout was created by Anomaly and showcases families from around the world cooking and coming together in their own kitchens during lockdown.
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Budweiser | Anomaly
Budweiser's puppy returns to lure drinkers back to bars.
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Chrysler Pacifica | Doner
The Chrysler brand and actress Kathryn Hahn are joining forces once again for the Chrysler Pacifica in a new “Pacifica Mom on Quarantine” social video campaign.
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David’s Bridal | Perksy
David's Bridal is evolving not amid but in spite of the global pandemic. In fact, it's reimagining wedding preparation through a bold digital transformation and has partnered with start-up consumer insights platform Persky to meet the needs of its consumers through virtual and online solutions.
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Västraffik | Forsman & Bodenfors
With initiative by Swedish creative agency Forsman & Bodenfors, public transit company Västtrafik promotes social distancing during Coronavirus with a new pedestrian route.
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Colle McVoy
Ad Council PSA from Colle McVoy for Feeding America reminds struggling families they aren't alone during the Covid-19 pandemic.
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Instrument
Instrument is supporting Instagram’s Covid response by offering a destination for their 'find more to ❤' campaign, promoting the latest Live entertainment from Instagram’s Creator community.
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NFL, EA, Activision | 72andSunny, Hecho Studios
72andSunny and Hecho Studios and fourteen professional sports leagues joined forces for “The Real Heroes Project” to honor the frontline workers of the COVID-19 pandemic. The historic campaign features star athletes from the NFL, the Women’s Tennis Association, EA Sports, Activision, NHL, National Women’s Soccer League, and more.
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McDonald’s | Doner
With Detroit being hit harder than many other areas of the nation by COVID-19, the Detroit Pistons reached out to Doner to brainstorm concepts to give back to the city during this difficult time. Doner suggested partnering with local McDonald’s Owner Operators, to support Detroit first responders and frontline workers. The “Motor City Frontline Meals” promotion provides breakfast to the vital workers that are keeping Detroit’s motor running during these trying times.
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New York Life | Anomaly
Anomaly partnered with New York Life on the brand’s series Love Takes Action; this series highlights 6 people from non-profits for their work during the COVID-19 crisis.
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Adobe | 72andSunny
72andSunny Los Angeles and Adobe collaborated with iconic artist Shepard Fairey and other artists and creatives worldwide to kick off ‘Honor Heroes’ – a digital art project that honors the essential workers making a difference during Covid-19. On the heels of this campaign, the two are now evolving this work into a digital art project which will run as a film on a number of broadcast, digital, and social platforms - beginning last night with a spot during Jimmy Kimmel Live! on ABC.
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Hotels.com | CPB
With both the travel market and wedding season on pause, Hotels.com has found a way to combine the two in its latest campaign—getting brand mascot Captain Obvious to perform marriage ceremonies online.
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Quibi Case Study | Instrument
Quibi x Instrument. From branding, to show art, to marketing—learn about how Instrument partnered with Quibi to create brand experiences that felt as bold and pioneering as their product.
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Trojan | 72andSunny
Just in time for World Baking Day (Sunday, May 17) Trojan Brand Condoms and 72andSunny New York created a cookbook entitled Rising Time with 69 pages of sensual baking recipes and surprisingly sexual bread photography to remind couples quarantining home together that they could be having sex right now... or while the bread rises. The free cookbook is now available on Amazon.
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Masterclass | Anomaly
MasterClass and Anomaly explain how to level up and be a boss in its first brand campaign.
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Chubb | 72andSunny
Chubb Insurance and global creative partner 72andSunny Sydney launched a $10m COVID-19 relief fund providing essential resources in areas facing the most acute need from the pandemic.
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Los Angeles’ Mayor | 72andSunny
Los Angeles’ Mayor Eric Garcetti alongside creative agency 72andSunny Los Angeles launched the All In for LA campaign to encourage and inspire Angelenos to remain unified, vigilant, and resilient in the response to COVID-19.
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Pabst Blue Ribbon | 72andSunny
Pabst Blue Ribbon returns to advertising tapping into the creative community the brand supports in cheerful debut work from 72andSunny.
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USS Midway Museum + USAA | Vitro
American combat veterans are among the most vulnerable to the Coronavirus. As such, this group has had to rely on the help of frontline workers more than the average American. For their client, USS Midway Museum, Vitro captured veterans offering their heartfelt thanks to the people who are keeping them safe; the people who they consider heroes.
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City of Detroit | Doner
“It is the flat-out masterpiece, the first pandemic commercial to qualify as a beautiful work of art.” San Francisco Chronicle - Doner pays homage to Detroit in ‘When the Motor Stops’
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Molson Coors: MOVO | Mono
Mono and the MOVO team opened a free wine hotline for moms to scream into as a way to let go of their quarantine frustrations – the new 100-calorie wine spritzer and hotline launched just in time for Mother’s Day.
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Diageo: Captain Morgan | Anomaly
Diageo brand Captain Morgan teamed up with Anomaly to create a series of fun video spots aimed at encouraging us to embrace the silliness of virtual chats and not letting quarantine stop us from hanging out.
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The UPS Store | Doner
Doner crafted a full-page ad for The UPS Store to share thanks to store owners and associates serving their local communities.
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NFL Virtual Draft | 72andSunny
With a one-week timeframe, 72andSunny LA delivered a broadcast promo spot showcasing NFL prospects excitedly unbox DIY camera equipment provided by the league for the first-ever Virtual Draft ceremony.
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Johnson & Johnson: Listerine | Doner
It’s well known that Listerine helps fight germs. And in this new campaign from Doner, Listerine is also helping fight the spread of COVID-19, as they switch their assembly lines to produce hand sanitizer and help support first responders.
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American Airlines | CPB
From transporting medical professionals and supplies to getting people home safe, CPB helps American Airlines share the reason they fly: you.
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Budweiser | Anomaly
Buds support buds. Budweiser and Anomaly put a quarantine spin on a classic, updating the original "Whassup!" Bud spot for these current times. The spot acts as a reminder that we are #TogetherAtADistance, with a nudge to check on your buds.
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Telia | Forsman & Bodenfors
Forsman & Bodenfors partnered with Swedish telecom brand, Telia, to help family and friends stay connected with their loved ones older than 70 who have been isolated. The film was produced and shot remotely.
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Vodafone | Anomaly
Anomaly partnered with Vodafone to promote the brand’s DreamLab app which has launched a campaign to speed up COVID-19 research.
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#MariachiGram | Anomaly and Unreasonable Studios
Anomaly and Unreasonable Studios produced a charitable campaign to support Mariachi bands and share personalized #MariachiGrams, just in time for Cinco De Mayo.
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Smirnoff | 72andSunny
Smirnoff and 72andSunny New York partnered with Former WWE Hall of Famer Dave Bautista US Women’s Soccer Team captain Megan Rapinoe, and Actress Laverne Cox to #HangOutFromHome in pivoting messaging from a planned campaign.
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Feeding America | 10 Thousand Design
Muse by Clio covered the efforts of senior designer Kelly O’Halloran who has been making artwork of recent CPG brand heroes to help raise funds for Feeding America.
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Diageo: Bulleit | Anomaly
Anomaly and Bulleit made a quarantine film to toast #newdrinkingbuddies.
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Byron Bay Brewery | 72andSunny
With the creative community in isolation at home, Byron Bay Brewery and 72andSunny Sydney present a series of original, inspirational online classes from well-known Byron Bay creators to keep Australians creating during isolation.
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Activision | 72andSunny
Through the fog of sheltering in place comes a new entertainment platform, Live From Warzone, a partnership between Activision and 72andSunny.
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NFL | 72andSunny
72andSunny worked with NFL and players in a PSA urging people to #StayHomeStayStrong.
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Google | Thank You to Health Care Workers
To thank Health Care Workers, Google, 72andSunny Amsterdam created 6 films to be shared across Europe, in the UK, Ireland, Spain, Italy, Netherlands, and Belgium. It’s the diversity of 72andSunny Amsterdam shining through that tapped into local teams to do very local work across these markets. All produced and completed in-house in 10 days.
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Hotels.com | CPB
Hotels.com’s Captain Obvious is social distancing, too.
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Dick’s Sporting Goods | Anomaly
Anomaly and Dick’s Sporting Goods lean into fan content while sports are paused… #LongLiveSport.
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Tylenol | Doner
Doner ad for Tylenol shares a message of support for healthcare professionals.
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Trojan | 72andSunny
Trojan promotes staying “safe at home” with free goodies.
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FCA Jeep | Doner
Doner, Fiat Chrysler, and OneRepublic team up for a Coronavirus response campaign.
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Nature’s Bounty | Doner
Doner and The Underground produced a timely spot for Nature’s Bounty.
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In-House | Anomaly
“Give a Sheet” initiative from Anomaly creative duo to raise funds for WHO's COVID-19 fund.
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In-House | Anomaly
Anomaly launched an open-source campaign to encourage social distancing.
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Cloudflare | Hecho Studios
Hecho partnered with Cloudflare to produce a brand campaign highlighting the work that Cloudflare’s services provide to make the internet safer and faster.
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El Pollo Loco | Vitro
Vitro crafts beautiful still photography for El Pollo Loco.
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Marmot | Yamamoto
Yamamoto completed a logo redesign and produced content for Marmot’s latest campaign #AdventureinPlace.
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Cepheid | YML
YML partnered with Cepheid to create the interface for the first rapid COVID-19 test.
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6-Foot Covers | Activista
Activista reimagined classic album covers to highlight the importance of keeping 6 feet away from each other to stop the spread of Coronavirus.
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Domino’s | CPB
Domino’s recorded an ad entirely on Zoom with a simple message: ‘We’re Hiring.’
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Infiniti | CPB
CPB's new spot for Infiniti put together with existing footage from prior shoots.
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UCSD | Vitro
UCSD Virtual Triton Day Case Study
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Jackson Hole Tourism | Colle McVoy
Colle McVoy and Jackson Hole Tourism put the planned spring campaign on hold and pivoted to messaging to reinforce the Stay Home message.
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Bacardi + Molson Coors | TEAM
Delivering a client’s purpose through changing approaches in hospitality.
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Craft | Forsmans & Bodenfors
Forsman & Bodenfors newest work for Craft Sportswear, launched in time with the world’s largest half-marathon, held in Gothenburg, Sweden. The Ultimate Guide to Gothenburg Half Marathon appeared as a full page ad in one of Sweden’s biggest newspapers and reminds runners all that’s needed to get through the race.
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Saucony | Doner
Doner launched a new campaign for Saucony, a six-week ‘Marathumb Challenge’ encouraging American’s to run more than scroll. The campaign was inspired by a study that suggests the average person scrolls 78 miles every year on their phones – the distance of three marathons.
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Jackson Hole Travel and Tourism Board | Colle McVoy
Colle McVoy launched a campaign for the Jackson Hole Travel and Tourism Board, utilizing Instagram filters to caution tourists from getting too close to wildlife – for their sake and the bears.