Get to (the) work.

Anomaly helped Ally Financial modernize and reposition themselves for Gen Z and Millennial consumers with the launch of their new brand platform Life Today. Rooted in the insight that modern financial progress is no longer a linear path with traditional milestones, the strategy shifts the brand narrative to the intersection of money and everyday moments. The campaign introduces a refreshed identity system and twitter tone, evolving Ally’s longstanding Do it Right ethos for a digitally native audience. 

Wolfgang partnered with Teremana Tequila to launch Share the Table, Share the Mana, meant to address the decline of in-person social connection. The initiative kicked off with a deceptive OOH activation on Abbott Kinney Boulevard in LA, where what appeared to be a standard billboard folded down to reveal a hidden bartender and tasting experience. Transforming the brand’s core philosophy of Mana into a facilitated social moment, the campaign takes a different approach to spirits marketing and actively positions the tequila as a tool for building real connections. 

Colle McVoy’s latest work for Dairy Queen taps into childhood nostalgia and the sweet cereals that filled so many morning memories to highlight the new Breakfast Collection. Featuring the new Choco Frosted Donut Blizzard, the Fruity Pebbles Shake and the Cinnamon Toast Crunch Dipped cone, the work asks one simple, yet vital question: What if your favorite childhood breakfast flavors showed up in a DQ treat lineup? 

72andSunny continued their work with United Airlines, this time reinforcing the brand’s deep Midwestern roots with Chicago’s Hometown Airline. Produced as a visual love letter to the city of Chicago, the brand film celebrates the city’s grit, beauty and people, highlighting the shared DNA between Chicago and United. Leaning into community pride and anchoring the narrative around the idea that you can never take the Chicago out of United, the work builds an emotionally resonant connection with its core hometown market.

Instrument, for the second consecutive year, worked with Solana to brand its flagship global event, developing the digital experience for Breakpoint 2026. Tasked with capturing the energy of one of Web3’s largest conferences, the agency designed a highly interactive, bespoke website to serve as the event’s primary digital hub. The creative execution was highlighted by a custom glitch tool that allows users to directly interact and manipulate the conference’s visual identity.

Sloane & Company partnered with the Tunnel to Towers Foundation to launch the Steel Across America campaign to commemorate the 25th anniversary of 9/11. The strategy centers around a multi-state tour, transporting a World Trade Center steel beam across 21 states to generate regional media engagement and national awareness. By mobilizing the historic artifact into a cross country activation, Sloane helped expand the foundation’s visibility beyond its traditional New York roots, driving sustained awareness and engagement leading upp to the anniversary milestone. 

MONO worked with Jelly Belly Candy Company to launch Bean Appetit, which evolved the legacy confectioner’s brand identity and positioned the product as an elevated indulgence. The brand refresh includes new packaging, a redesigned digital presence, and a series of short films that highlight the gourmet flavor profiles. Pairing the updated brand identity with the new curated flavor collections, the campaign modernizes a cultural icon to align with current and social driven snacking trends. 

72andSunny continued their ongoing work with e.l.f. Beauty Mexico to launch the second season of Descrubre e.l.f.ecto, an over the top telenovela style campaign. Kicking off with an episode title La Suegra, the four part series leans heavily into the region’s cultural affinity for soap operas. By utilizing classic tropes the episodes frame the brand’s cosmetics as the ultimate weapon in an exaggerated family feud. The highly entertaining approach successfully leverages regional viewing habits to deepen e.l.f.’s cultural relevance and engagement within the market. 

Colle McVoy developed the national A Great Start Can Change Everything campaign to elevate The Goddard School from a traditional childcare option to a premium leader in early education. Recognizing that parents are increasingly seeking developmental environments, the work emphasizes the long term impact of Goddard’s inquiry based curriculum and expert educators. By framing early education as the critical foundation for a child’s future success, the campaign shifts the category narrative away from basic daycare, driving brand consideration and supporting nationwide franchisee growth. 

72andSunny continued their work with Panera, launching the Meet Your Mom campaign for Mother’s Day. Bypassing overly sentimental holiday tropes, the social first execution features unscripted moments between Summer House star KJ Dillard, podcaster Brooke Miccio, and their respective mothers over a meal. The work anchored these authentic interactions to direct sales by turning each duo’s order into a limited time meal bundle available exclusively on the Panera app. 

SKDK partnered with over 100 former NASA astronauts to launch Astronauts for America, a new nonpartisan nonprofit dedicated to defending democracy in the US. Recognizing the universal respect commanded by space explorers, SKDK positioned the group as a highly credible, unified voice advocating for the rule of law and evidence backed decision making. The strategic, high profile national rollout successfully elevated the organization's launch, ensuring their upcoming candidate scorecards and accountability efforts carry maximum cultural and political impact.

Wolfgang worked with Jägermeister to launch the The Division of Jägermeister Dedicated to Ice Cold Shots or D.I.C.S for short. The campaign was shot inside the brand’s actual US headquarters and featured real employees, and playfully exaggerates the brand’s obsession with serving the product at exactly zero degrees fahrenheit. By inventing fictional corporate departments like Thermal Compliance, the work highlighted the brand’s real product innovations, like their cold confirming glassware and custom tap systems. 

72andSunny brought Blizzard Entertainment and iconic metal band Korn together to build hype for the new Diablo IV: Lord of Hatred expansion. What made this even more special, is that it is the band’s first new music release in four years and it matches the dark, intense legacy of the Diablo franchise. The campaign effectively merged gaming nostalgia with heavy metal energy to activate two incredibly dedicated fanbases at once. 

Anomaly and GrubHub came together to kick off its annual Gold Days promotional event, taking the GrubHub+ loyalty program and transforming it into a highly desirable lifestyle brand. The resulting Gold Digging Season campaign introduces Gary, an ordinary guy who suddenly becomes the most popular person on his block thanks to his VIP food delivery deals. Leaning into the humor of envious neighbors trying to steal a bite of his food, the work cleverly positions the membership as the ultimate social currency. The fully integrated push successfully shifted the program’s messaging from basic deal announcements toward relatable, FOMO driven storytelling.

72andSunny Amsterdam worked with Midnite, one of the UK’s fastest growing sports betting and online casinos, to launch their first major brand campaign Built Different. Stepping away from traditional sports forward betting ads, the creative instead focuses on the frustration of everyday tech failures. Contrasting these common technical difficulties with their own apps interface, the work highlights the platform’s usability and positions Midnite as a reliable alternative in a highly saturated market.

TEAM orchestrated a massive launch activation at the South Beach Wine & Food Festival to introduce A1R Water’s proprietary air-to-water technology to the US market. Tasked with educating consumers on a beverage created entirely from ambient humidity, the agency integrated the brand across 17 official festival events. By distributing over 15,000 sustainably packaged cans to a premium, hospitality focused audience, the experiential push successfully positioned the innovative hydration solution as a viable, eco-friendly alternative to traditional groundwater in a highly relevant climate. 

72andSunny and Google built a campaign that directly ties into the upcoming film The Devil Wears Prada 2 while highlighting the capabilities of Google’s AI powered “Try On in Search.” The work features Stanley Tucci and Simone Ashley in their roles as Nigel and Amari, who use Google’s virtual fitting room to resolve an outfit crisis before a gala. The digital effort was paired with real life activities that invited guests to use Google’s Try On stations inside a recreated RUNWAY closet. The work shows how the feature is an accessible, everyday tool for visual decision making. 

GALE and Buchanan’s continued their work together leading into this year’s FIFA World Cup. Tapping Latin GRAMMY winning artist and former professional player Rauw Alejandro to debut Dando Vuletas, an original track and music video that treats the upcoming World Cup as a massive, music driven family gathering. Merging soccer’s universal fandom with  Latin music, the work successfully positions the whisky brand at the center of a passionate, highly engaged community leading into the games. 

Colle McVoy partnered with Dairy Queen to launch a highly interactive campaign starring the Savannah Bananas. Anchored by the new Savannah Bananas Split Shake, the work creatively merges DQ’s iconic soft-serve flip with the team’s acrobatic playing style. Beyond national TV and social spots, the agency introduced the DQ Shake Snag, a stadium activation that rewards fans with a free treat via the DQ app whenever a spectator catches a foul ball.

Doner partnered with Bic to bring back the iconic 1970’s tagline, Flick Your Bic. With research showing that over 40% of consumers now use lighters primarily for candles, the agency pivoted the messaging away from traditional smoking to focus on everyday household moments. The campaign is anchored by a spot where flicking a lighter instantly changes the mood to reignite a couple’s romance. By adapting a heritage catchphrase to modern use cases and rolling it out across digital and retail media, the work reintroduces the classic lighter to a new generation. 

72andSunny helped Venmo continue to shift its brand perception from a simple peer-to-peer payment app to an everyday spending tool with the launch of its rewards program Venmo Stash. Starring actors and real life friends Rachel Sennott and Jordan Firstman, the duo worked directly on the campaign to ensure the dialogue felt authentic instead of scripted. Shot on 35mm film, the creative does a great job of  inserting product education into believable social moments, and shows Gen Z audiences how Venmo can be an everyday checkout option. 

Forsman & Bodenfors continued their work with Barilla Group for crisps brand Wasa, launching the world’s first Jaw Workout Gym, a physical pop up in Stockholm that is dedicated entirely to training your jaw. Embracing the moment of mewing and looksmaxxing the work transforms the simple act of eating hard crispbread into an exercise routine where every rep is a bite. By taking a digital trend and turning it into a real, interactive activation, the campaign successfully highlighted the product’s signature crunch while organically driving massive social sharing and cultural relevance. 

Anomaly teamed up with Marriott Bonvoy and Visa for a 2026 World Cup campaign starring Erling Haaland and Vinicius Júnior . Instead of a typical ad campaign, the work focused on giving fans physical access to this year’s World Cup. Anomaly rolled out over 600 real-world offers through Marriott’s rewards platform, including daily 1-point drops and ticket auctions. The biggest activation, The Sleepover Suite, will give two fans a night in a custom room inside Met Life Stadium the night before The World Cup Final. The core mechanic simply linked Visa payments and Marriott points to get fans directly to the games. 

72andSunny teamed up with MassMutual to launch the fourth iteration of the fan favorite Dynamic Duos campaign, coming out just in time for the Stanley Cup playoffs. Partnering with the NHL, the spot stars Brad Marchand, Sam Bennet and other NHL stars, placing them in humorful off-ice moments, like trash-talking during table hockey or signing a fan’s jersey with their financial advisor's phone number. By leaning into the authentic personalities of the players, the lighthearted work proves that right partnership is key to a strong financial future, successfully expanding the brand’s messaging well beyond basic life insurance. 

HarrisX worked with American Eagle when the brand faced social media backlash over its initial campaign starring Sydney Sweeney, helping them separate online noise from actual consumer sentiment. HarrisX’s data proved the controversial campaign was actually a massive commercial success, driving a 37% revenue jump and acquiring new customers in every single U.S. county. Armed with these hard facts, AEO confidently doubled down on the partnership, recently launching the 2026 Syd for Short summer campaign to continue driving record breaking sales. 

Colle McVoy partnered with Revlon to introduce Teyana Taylor as the new face of its iconic Super Lustrous lipstick line. Marking the next chapter of the Revlon Be Unforgettable campaign, the work aims to introduce the best selling heritage product to a new generation of consumers. Leaning into Taylor’s fearless authenticity, the work positioned the lipstick as a bold statement of confidence and individuality rather than just a basic beauty. The fresh, modern push updates Revlon’s legacy, proving that true glamor is about owning your vibe instead of chasing perfection.

Anomaly London  partnered with premium chauffeur service Blacklane to launch "Flow," a global brand platform that redefines the standard of luxury travel. Moving beyond the traditional focus on the vehicles themselves, the work anchored the new identity in the emotional state of the passenger, designing an experience aimed at leaving guests feeling rested, focused, and completely in control by the time they arrive. The rollout spans a refreshed visual identity, an updated booking ecosystem, and elevated in-car touchpoints. By aligning Blacklane's digital interfaces with its physical service design, the work positions the brand as a true experience-led leader in the premium market.

Instrument worked with Gradial to redesign and refresh their digital experience, transforming a complex, agent-driven platform into a clear and expressive interface. By implementing a fluid gradient language, thoughtful motion, and intentional UI moments, Instrument brought a cohesive sense of orchestration to the site, using agents entirely to build it. 

Allison Worldwide was appointed as the AOR for Covered California last summer, and recently wrapped its successful first Open Enrollment campaign, Connectors to Coverage. At a critical moment with rising healthcare costs and expiring tax credits, the Allison team moved beyond traditional awareness tactics, focusing on hyper-local, community-driven actions and events, real people storytelling, and partnerships with in-culture media. By combining urgent policy messaging with empathetic grassroots storytelling, the campaign positioned the marketplace as a trusted, essential resource for all Californians seeking reliable health coverage. Allison also helped elevate Covered California’s leadership on the national stage, positioning the nation’s first ACA marketplace as a leader in the fight for affordable healthcare. 

Colle McVoy modernized Revlon’s iconic legacy with Be Unforgettable, a bold campaign aimed at reconnecting the heritage beauty giant with a new generation. Starring country superstar Megan Morney, the work embraces “Newstalgia” by blending timeless glamour with fast paced, dynamic energy. By shifting the focus from traditional outer beauty to fierce individuality, Colle McVoy refreshed Revlon’s image to perfectly align with modern culture.

Unreasonable Studios launched The Truth & Tragedy of Moriah Wilson following the film’s premier at SXSW. The powerful original documentary, now streaming on Netflix, delivers an intimate portrait of the incredibly talented young cyclist whose life was tragically cut short. By working closely with her family and friends, the studio crafted a deeply moving narrative that transforms the unimaginable loss into an inspiring lesson on overcoming grief and the enduring power of human connection.

WNP Anomaly Alliance supported Maison Nicolas with the launch of a comprehensive new communication platform and national campaign that redefines the brand’s traditional positioning. Centered around conviviality and shared moments, the strategic refresh highlights the brand’s expanded offerings like traditional wines, non-alcoholic beverages and find delicatessen goods like chocolate. The modern, multi-channel rollout effectively updates both the in-store and media experience, successfully welcoming a broader audience to celebrate everyday moments of sharing. 

Anomaly partnered with Don Julio to launch Made to be Raised, a global marketing campaign toasting the upcoming World Cup. Tied to the release of a limited edition gold 1942 bottle designed so fans have a trophy of their own, the creative centers around a 30 second spot directed by Leigh Powis. Starring World Cup champions Thierry Henry, Tobin Heath, and Christen Press, the ad encapsulates the energy of a post World Cup celebration and was featured across linear tv, streaming, digital and OOH across the different host cities. 

Forsman & Bodenfors partnered with IFK Göteborg, Craft Sportswear, and Serneke to completely reimagine the 2026 season, launching 15 unique home jerseys. Replacing the traditional main sponsor logo, each kit pays tribute to a different Gothenburg neighborhood through custom typography inspired by local history and character. Kicking off with a design drawn from the city’s earliest maps, the campaign transforms standard game day apparel into a season-long celebration of community pride.  

Goodstuff led the media roll out for Tilda’s biggest ever masterbrand campaign, Live Like You Mean It, championing the idea that every meal deserves more quality and flavor. The nationwide rollout targets key mealtimes through high-profile TV placements like Gogglebox, alongside strategic cultural partnerships across radio and top-tier podcasts. By showing up in the places that matter, the campaign is projected to reach 65% of UK adults, successfully keeping the heritage brand top of mind for a massive modern audience. 

Movers+Shakers and e.l.f. Beauty worked together to launch Vanity Vandals, a bold new chapter in the brand’s award-winning, true crime parody universe. Starring Phoebe Dynevor, the cinematic, social first campaign tackles the highly relatable cultural phenomenon of Vanity Vandalism: where beauty products overtake vanities.  By adopting a prestige investigative format to dramatize everyday household tension, the agency successfully elevated e.l.f. 's status as an entertainment brand while sparking massive organic conversation and participation across TikTok.

Anomaly partnered with Ferrero North America to launch Go All In, the company’s first-ever campaign that spans across the Ferrero portfolio, timed perfectly for the World Cup. The new spot features seven time Super Bowl champion Tom Brady and channels his signature competitive drive into his new role as soccer’s biggest fan. Leaning into Brady’s championship energy, the creative rallies consumers around game-day watch parties while coinciding with a massive sweepstakes that offers fans a chance to win a $1M grand prize.

HUNTER led the launch of the Sam Adams’ Our City, Our Beer campaign, generating massive momentum with over 1 billion impressions and 360 placements across top-tier national and local Boston media in just two weeks. To further amplify the release, the agency secured an appearance by Boston Celtics guard Derrick White on The Tonight Show Starring Jimmy Fallon, successfully driving mainstream cultural relevance for the brand. 

Redscout partnered with Aspen Dental to disrupt the traditional dental implant market, shifting the patient journey from a stressful compromise to an empowering choice. By developing fresh brand positioning, overhauling the in-clinic consultation experience, and launching a new campaign centered on the simple joy of smiling again the agency successfully removed friction from the decision process. The strategic pivot builds patient confidence and perfectly positions Aspen Dental as the nation’s premier, trusted destination for care. 

Forsman & Bodenfors launched a new brand platform for Comviq anchored by the slogan Jättebra  (Very Good) to help them stand out in an oversaturated telecommunications market. Rejecting the industry’s tendency for overblown hype and empty promises, the creative leans into radical simplicity to highlight the provider’s reliable service, smart solutions and low prices. The result is a grounded, highly effective campaign that positions Comvig as the genuinely smart choice for consumers. 

Doner brought together two of their clients for April Fool’s Day this year. In an unexpected crossover Valley Bank and Serta introduced the Valley Bank Mattress Pocket, asserting that nothing guarantees a better night’s rest than the comfort of a Serta Perfect Sleeper combined with the financial security of Valley Bank. The unexpected collaboration successfully leveraged a fun cultural moment to drive buzz and highlight the brands in a truly memorable way. 

Movers+Shakers worked with e.l.f. Beauty to transform a niche fan behavior into a massive social moment with the launch of the limited edition (S)e.l.f. Made Lip Balm Kit. Recognizing the community’s ongoing trend of bedazzling their cosmetics, the agency crafted a highly tactile, ASMR-driven TikTok campaign. By prioritizing elevated lo-fi aesthetic over traditional polish, the strategy successfully generated over 1.5M views and proved the power of community led innovation. 

Bruce Mau Design reunited with The National Ballet of Canada to craft a dynamic design system for the company’s 75th anniversary. Instead of relying on a traditional, standalone commemorative logo, Bruce Mau Design strategically embedded the milestone into the organization’s overarching “Storyteller Brand,” utilizing “75” as a core narrative. The resulting design seamlessly honors the ballet’s historic legacy while propelling its visual identity forward for future seasons. 

Anomaly teamed up with Revolut to launch the defiant “Welcome to My Bank” campaign, enlisting UK icon Graham Norton to disrupt the stuffy status quo of traditional high-street institutions. Through a dry, witty takedown of the poetic but empty promises typical in financial advertising, the creative strips away the industry jargon. By boldly questioning what a bank should actually do, the work successfully positions Revolut as the clear, modern choice for an integrated financial future.

Colle McVoy partnered with McCormick & Company to crown Frank’s Red Hot The GOAT of hot sauce and dominate the March Madness snack season. The campaign features Ludacris and an actual rapping goat to walk fans through the ultimate buffalo chicken dip recipe. By blending celebrity star power with absurd humor, the creative successfully positions the brand as an undisputed gameday goat. 

For their first campaign with Jelly Belly, MONO elevated the iconic brand by treating its signature beans like miniature culinary experiences. Spotlighting fan-favorite flavors like Very Cherry and Strawberry Jam, the new creative encourages consumers to slow down and savor the finer flavors in life. It’s a smart strategic pivot that successfully shifts the candy from a mindless, nostalgic snack to an everyday premium treat.

Anomaly successfully bridged retro heritage and modern streetwear to relaunch PUMA's H-Street silhouette. Starring global superstar Rosé, the "Welcome to H-Street" campaign drops viewers into a surreal, kitsch-inspired suburb. By anchoring the 90s track shoe in a highly visual, pop-culture-driven narrative, the agency delivered a powerful commercial push that perfectly aligns with PUMA’s future-facing vision.

GALE partnered with the PGA Tour to develop the technological architecture for PGA TOUR Pass, a newly launched, free-to-join membership program. The platform seamlessly unifies scattered fan behaviors into a single ecosystem, delivering exclusive rewards while providing the Tour with valuable first party data to help drive engagement well past local tournament days.

72andSunny expanded the Hard Rock Bet Party campaign with a star studded roster featuring Metta World Peace, Michael Irvin and Ronaldinho. Directed by Tony Yacenda, the spot positions the sportsbook as a lively, cultural universe where sports and entertainment collide, inviting fans to celebrate and place bets together in a highly engaging and social environment. 

GALE and Buchanan’s Scotch Whisky worked with Latin Grammy winner Rauw Alejandro to bring their FIFA World Cup 2026 campaign to life. The creative flips the stereotype that Latinos are loud, and instead champions that unapologetic energy as a unifying cultural force. Blending music and soccer to frame the tournament as a massive family reunion, the work deepens the brand’s authentic connection with its core demo.

Doner launched an adrenaline filled campaign for Stellantis brand Ram, bringing their iconic Nothing Stops Ram tagline to life. From high-octane truck performances to UFC knockouts to NASCAR wins and a mechanical bull, the work positions Ram perfectly as the ultimate symbol of relentless endurance and unstoppable power. 

72andSunny’s latest work for Panera debuted during the Oscars, taking the brand from a simple, quick service spot and turning the cafes into warm, creative hubs that spark inspiration. The cinematic campaign leverages top tier film talent to capture the authentic, quiet gravity of the space, adding an emotional layer to Panera’s overarching Meals platform.

Doner partnered with Wayne State University to launch Warrior Strong Is, a refreshed brand campaign designed to broadcast the school’s impact well beyond its local roots. Spotlighting real students and life changing research, the work expands the university’s storytelling to a statewide audience, strategically aiming to boost recruitment, drive external funding, and reinforce Wayne State’s identity as one of Michigan’s premier research universities. 

72andSunny helped Cadillac mark their official Australian debut ahead of the Grand Prix, with 72andSunny Sydney launching a major brand campaign that introduced the automaker's all-electric lineup. Steering clear of traditional car tropes, the creative draws visual inspiration from vintage luxury and high-end perfume ads, successfully blending the iconic American brand's mid-century cultural heritage with its modern, EV-focused future.

Veritas spearheaded the Canadian earned media strategy for Corona Cero during the Olympics, Veritas proved the power of agile PR. By deploying a real-time social listening program to spot spontaneous "golden moments" throughout the Games, the agency allowed the non-alcoholic brand to instantly activate and organically join fast-moving cultural conversations.

Forsman & Bodenfors latest work for LKAB cleverly used minimalist print to illustrate the hidden ubiquity of iron. Placing the small ad within a physically printed paper, the creative contrasted a tiny visual footprint with the brand’s huge everyday impact, taking a traditional medium and flipping it into a product demo.

Kettle partnered with WIN (Women in Innovation) to completely reimagine the non-profits digital presence. The agency developed a bold, modern platform designed to amplify WIN’s diverse offering and drive tangible results. By putting the organization's 2000+ volunteers and their impactful stories front and center, the new site perfectly positions the community for their next era of leadership and growth. 

TEAM. for the seventh consecutive year, produced the CAZADORES Tacos and Tequila event, elevating the brand’s experiential footprint with highly shareable cultural activations. Featuring a hidden Cristalino bodega speakeasy, live cantarito paintings, a socially viral loteria, the immersive execution successfully blended authentic energy with strategic, interactive moments to dominate the cultural conversation.

Instrument partnered with Sardine, an AI-powered fraud prevention and compliance platform, to completely reimagine their digital presence. By translating the company’s complex, machine-learning security capabilities into a clean, compelling user experience, the agency developed a scalable digital foundation that positions Sardine as the premier security partner for modern fintech ecosystems. 

Tinsel Experiential Design brought the Casamigos “Anything Goes” campaign to life at the Sundance Film Festival with a high-energy takeover of TAO. Ensuring every detail felt authentic to the brand, Tinsel curated everything from the drink strategy to a live performance by Benson Boone, creating a "House of Friends" that proved experiential marketing is a true commercial growth engine.

Anomaly partnered with Don Julio to celebrate the intersection of football, tequila, and culture ahead of the FIFA World Cup. Directed by Stillz and starring soccer legends Thierry Henry and Roberto Carlos, the campaign introduces a limited-edition gold bottle inspired by the World Cup trophy, perfectly positioning the spirit at the center of the beautiful game.

Movers+Shakers partnered with Planet Fitness to launch the “Planet Hype Up” social campaign, designed to keep gymgoers motivated when their momentum naturally flags. The agency brought in legendary hype man Flavor Flav to surprise members mid-workout, capturing the unscripted moments for highly shareable content across TikTok and Instagram that perfectly aligns with the brand's energetic ethos.

Colle McVoy and 3M Command™ Brand continued their “Style That Sticks™” campaign with “Cherries,” a playful new spot highlighting how personal spaces reflect our individual style. The work demonstrates how even the smallest tweaks can make a space feel brand new, proving that one simple design idea can spark creativity and transformation throughout an entire home.

Allison partnered with Lonely Planet to highlight the iconic travel brand’s modern evolution with a strategic feature in Fast Company. By showcasing how the publisher uses TikTok's channel sales partner program to reach new audiences, the agency successfully positioned the legacy brand at the cutting edge of digital commerce and modern travel inspiration.

Colle McVoy partnered with McCormick to launch the all-new McCormick Gourmet Collection nationwide. Highlighting over 70 globally sourced spices, the campaign targets culinary enthusiasts who treat flavor as a craft. By emphasizing exceptional ingredients sourced from where they grow best, the work reinforces McCormick’s leadership in premium quality and proves that a single dish has the power to transport.

Forsman & Bodenfors tapped into Gen Z's resurgent love for reading with a new global campaign for Coach, turning fully readable mini-novels into bag charms. Partnering with Penguin Random House, the agency developed a creative platform that positions these pocket-sized books—specifically selected for their themes of identity—as bold statements of self-expression. Leaning into the popularity of BookTok, the work successfully turns the stories shaping Gen Z's identities into wearable, everyday accessories.

Instrument recently led a comprehensive website redesign for Stelo by Dexcom to support its launch as a DTC glucose wearable. The new platform helps bridge the gap between medtech and everyday consumer wellness, specifically highlighting Stelo’s integration with the Oura Ring. The result is a highly engaging, future-proofed platform designed to seamlessly accommodate Stelo’s growing ecosystem of integrated health tech. 

Forsman & Bodenfors and Wasa this Valentine’s Day created a social first campaign, Go Hard On Love, as an extension of the Go Hard Wasa brand platform. The campaign encourages people to stop breadcrumbing and start hardlaunching, helping mend the image of breadcrumbs and getting us to Go Hard on Love. Partnering with dating expert Sabrina Zohar, she shares relatable content focused on clarity and intention.

JetFuel worked with Kendall-Jackson Wine Estates, the Official Wine Partner of the NBA, to build an experience worthy of NBA All Star Weekend. The event was complete with curated wine tastings, a branded court, live music, as well as athlete appearances and panel discussions. Carlos Boozer, Gabe Vincent and Jaime Jaquez were just a few of the NBA talent who stopped by the booth.

Hunter supported earned media for the Super Bowl for the Super Bowl with Meta Lab’s Oakley Glasses, positioning smart glasses at the center of one of the year’s most visible cultural moments and showing how wearables are moving from a niche utility to something that will be a part of mainstream lifestyle. 

72andSunny continued to drum up hype heading into the opening weekend of the NASCAR season, unveiling the NASCOOLER Go-Kart Cooler. The NASCOOLER is a branded cooler with a massive spoiler, and reflects the organization’s push to energize current fans and draw in new ones by leaning into the sport’s roots and unique fandom. As NASCAR faces increased competition from other motorsports, the NASCOOLER leans in to what differentiates NASCAR, the laid back vibe of the sport and drinking beers with the boys. 

Anomaly and Buffalo Wild Wings teamed up with Grammy Award winning artist, producer, songwriter, and global icon T-Pain to be featured on Let’s Go Buffalo Wild (A Pick 6 Love Song) part of their six-song Valentine’s Day Love Album. To go along with the album a full music video was produced starring T-Pain and Buffalo Wild Wing’s mascot, Hank the Buffalo, bringing the story to life in true Buffalo Wild Wing’s fashion. Part of the album roll out featured sauce-filled vinyls that swirled with B-Dubs sauce as they spin. 

GALE partnered with Don Julio to celebrate the Lunar New Year, one of the most meaningful holidays within the AAPI community, launching a limited-edition Year of the Horse 1942 bottle. To bring the celebration to life Don Julio tapped six bartenders across China, Hong Kong, Singapore, Thailand, and the Philippines to create signature drink rituals inspired by the Lunar New Year traditions. And to fully lean into the spirit of the Horse, they partnered with Siegelman Stable to create a limited edition capsule collection starring Ross Butler. 

CP+B created a campaign for Brazilian app 99, starring pop icon Ivete Sangalo during Carnival. The work highlights the evolution of the app and showcases all the different demands 99 is able to meet. Behind the scenes of the artist’s routine during Carnival, illustrating the new services that continue to be rolled out in the app that act as solutions to the various needs of Brazilians. 

72andSunny brought together the teams at Zillow and Activision, and served as the strategic partner in bringing Zillow for Warcraft to life. World of Warcraft launched in-game player housing, opening up a whole new way to live in Azeroth, so they teamed up with Zillow to celebrate two decades of world-building by fans, providing a platform that gives users the chance to fully flex their virtual worlds. 

CP+B tapped Brazilian pop star Ivete Sangalo as the new face of Guarana Antartica, Brazilian soft drink. To mark the beginning of the new partnership, the singer recreates the 1990s jingle Pipoca com Guarana, and the campaign opens a partnership that extends through 2026, with more action planned for post Carnival. Beyond showing up at the iconic street parties of Carnival, the brands plans to continue activations after festivals end, encouraging Brazilians to buy the drink. 

PRÓS brought together global retailer C&A and Coquiero Sardines, Brazil’s top-selling canned fish brand, for a product collaboration that embraces the “Sardine Summer Trend.” Adapting the trend for Brazilian culture they didn’t copy the European style that started the trend and instead leaned into a tropical aesthetic with vibrant colors, Brazilian humor and local references. The collab unfolds in two mains formats, sardine cans and t-shirts, that are intentionally designed to be collectible and desirable. 

The Crispin team helped Target tap into game day conversations on social media, bringing people together for cultural moments that feel familiar, affordable and fun! As the unofficial home base for Game Day, Target is the ultimate destination for all the hosting essentials when it comes to the Big Game. 

Goodstuff worked with Nest Pensions on their very first brand campaign, emphasizing how pensions should feel welcoming, not intimidating. Created in tandem with iconic animation studio, Aardman, who brings charm and warmth that help make pensions feel more relatable, and characters voiced by Bill Bailey, the work really makes investing for retirement feel attainable.  

Anomaly and Chevrolet put out the first of several resuscitated versions of popular campaigns from over the past century, starting with a modern interpretation of the brand’s See the USA in Your Chevrolet. The spot first ran during the Opening Ceremony of the 2026 Winter Olympics and during the Pregame Show of the Super Bowl as part of the brand’s larger plan to join in on the America 250 celebration. For the spot it was the third time General Motors has carted a Chevrolet up the 400 foot tall Castle Rock in Utah, as the brand was adamant about not using AI to generate the image. 

72andSunny pulled off a record breaking stunt with NASCAR in New York City’s Times Square, as part of the larger Hell Yeah brand refresh. To kick off the 2026 season the two built the World’s Loudest Billboard with a NASCAR engine built into the billboard, bringing the unmistakable roar of the engine to the streets of NYC. The Hell Yeah refresh highlights the instinctive, visceral energy that defines NASCAR, and also included a new spot that positions NASCAR as the destination to feel alive. 

72andSunny worked with Zillow to launch Someday Starts Today, a campaign and tagline designed to support people along every step of the home buying journey. The campaign debuted during the Grammy’s and is a reflection of Zillow’s effort to resonate with everyone no matter where they are along the home buying journey, from those who are actively moving into a new home to those who are still building the belief and confidence that they too can own a home one day. 

Wolfgang worked with Johnston & Murphy to create social, digital and in-venue execution for the brand’s sponsorship as the Official Shoe Sponsor of the Westminster Kennel Club Dog Show, leaning into the pairing of the two heritage brands. 

Anomaly worked with Bud Light for their Super Bowl spot, Keg, featuring Peyton Manning, Shane Gillis and Post Malone who go to extreme measures to ensure the wedding’s keg of Bud Light doesn’t roll away, as no celebration is complete without one. Set to Whitney Houston’s I Will Always Love You the spot shows the wedding attendees, bride & groom, plus the celebrity trio chasing the keg down a hill as it continues to roll further, and further away. The campaign also featured OOH in Seattle, Boston and San Francisco showing how people would do anything for a Bud Light. 

Anomaly and Starbucks drummed up hype for the Winter Olympics with The Coffee Run. The spot features a universal hero in all our lives: the coffee runner, in an epic, Olympics-scale journey that reinforces Starbuck’s place as the coffee house that brings us together. 

72andSunny created a telenovela-style film starring Melissa McCarthy as Melissa in Melissa for e.l.f. Beauty. The spot follows McCarthy’s frantic preparation to learn Spanish for the Bad Bunny Bowl. Playing up melodrama and exaggerated twists, the unlikely hero is e.l.f’s Glow Reviver Lip Oil, giving McCarthy the ability to roll her Rs perfectly for the year’s biggest reggaeton moment. HarrisX helped unite the campaign’s creative vision with a data backed strategy, ensuring the campaign resonated with e.l.f. 's community and cut through the noise on advertisements' biggest stage. 

Anomaly delivered Kinder Bueno’s first ever Super Bowl ad with a high stakes adventure set in space. Turning everyday No Bueno moments into Yes Bueno ones through the power of the brand’s irresistible crispy wafer, smooth chocolate coating and creamy hazelnut filling. 

Allison designed and oversaw Tillamook’s break into the Super Bowl. By brokering a deal with Fred Warner and creating custom 40-lb cheese busts for Radio Row, they drove unique earned and social content to help the brand own the snack table. Fred Warner and his fellow cheese busts made appearances across Radio Row with a feature on ESPN’s top rated The Pat McAfee Show, with sports influencer Katie Feeney and held a public grilling pop-up with chef influencer Jack Mancuso. 

Anomaly and Hunter teamed up to create an episodic series on social media for Don Julio that centered around celebrating Latin culture and helping consumers prepare for the Bad Bunny Bowl. As the only official spirits sponsor of the NFL with Spanish as its first language, the episodes featured Young Miko and Druski, as fans brushed up on their Spanish in preparation for game day. 

Colle McVoy created the campaign for Frank’s Red Hot’s Big Game presence, with hip-hop legend Ludacris and a rapping goat, as we are entering GOAT MODE. Since Frank’s is the undisputed GOAT of hot sauce, the campaign serves as a reminder to fans that when it comes to flavor, Frank’s is the main event.

Anomaly also helped Grubhub launch their first Super Bowl spot, directed by one of the preeminent directors of his generation, Yorgos Lanthimos, featuring an indulgent spread and mystery dish. The spot calls out the growing frustration consumers have with excessive fees on food delivery apps and positions Grubhub as the app who will eat the fees on all orders over $50.

Allison, JetFuel and Gold Rabbit Sports came together to lead on-ground execution of TCL’s multi-day “homegating” experience – a flagship moment for the official TV provider of the NFL. The activation was live in San Francisco and featured athletes, influencers, interactive demos of their premium TVs, and a dedicated Super Bowl watch party. Coinciding with the fan activation, Allison led Radio Row media tours with NFL Hall of Famer Charles Woodson and current kicker for the LA Chargers, Cameron Dicker. 

Hunter promoted Intuit TurboTax’s 13th appearance in the Super Bowl, helping secure coverage across consumer, entertainment and trade for the spot that features two-time academy award winner Adrien Brody as a tax expert. Hunter secured coverage in AdWeek, MediaPost, People, Forbes, Variety and other major publications. 

72andSunny and Hard Rock Bet used Gloria Gaynor’s I Will Survive to provide a comedic twist to the end of this year’s football season. Hard Rock Bet knows that fans are left heartbroken and bummed out about the end of the season, which is why the brand turned the week after the Super Bowl into a celebration for the next season of  sports with March Madness and the World Cup right around the corner. The campaign launched immediately after the Big Game ended, capitalizing on the most watched sporting event of the year. 

Colle McVoy and Dairy Queen used the buzz around speculated half time show cameos to create the Taylor & Swift Halftime Feast, using the likes of Tyrod Taylor and D’Andre Swift. To fuel engagement leading into the game, DQ invited fans to enter for a chance to score a win free food for the big game and custom merch. 

Anomaly tapped into the insight that on any given day, 75% of Americans are dehydrated but don’t even realize it. So for the brand’s first ever feature in the Big Game, they gave a voice to America’s toilets so they could tell us to look at the clearest sign of dehydration: yellow pee. 

Allison worked with Dexcom on their Radio Row presence, bringing two trusted Dexcom warriors to share their diabetes stories. Former NFL player and media personality Mike Golic Sr and New York Jets Wide Receiver AD Mitchell shared their personal stories and the essential role Dexcom products play in their day to day lives. 

Hunter coordinated a sponsorship on behalf of Amazon Eero with sports podcast Green Light with Chris Long for the Green Light HQ live podcast studio on Radio Row. Eero devices kept HQ connected and secure with strong wifi and was mentioned in podcast interviews and received dedicated social content on the Green Light channels. 

Code and Theory worked with The New York Post’s to launch their West Coast branch, The California Post. The work consisted of a 8-week, multi-platform campaign which is the brand’s largest marketing campaign in recent history. The messaging throughout the work was created in tandem with the Post’s editors to ensure the campaign’s voice was clearly theirs, and to meet Californians where they are, the Post partnered with LA Bagel brand, Yeastie Boys, to wrap food trucks in the messaging and give out free bagels.

Anomaly and Visa unveiled the campaign for this year’s Winter Olympics in Milan, featuring Olympian Mikaela Shiffrin and Paralympian Oksana Masters. The anthem style films follow the formative years of the two skiers and emphasizes the routine and networks in place that help athletes keep pushing forward, showing success is a process not an end point. The stories of Shiffrin and Oksana perfectly embody Visa’s belief in opening doors and ensuring equal opportunity for everyone. 

Forsman & Bodenfors assisted the Barilla Group’s Wasa, on an all new OOH campaign that encourages Swedes to change their everyday habits and snack spontaneously more often. Looking to establish crispbread as an alternative at all times of the day, the messaging focuses on being present in all facets of everyday life without making it any more complicated. 

Colle McVoy continued their partnership with Perdue Farms, this time with The Next Best Wing. Taking advantage of the fact that only two things truly matter in Buffalo: Football & Wings, the brand ventured up to Buffalo to test if Perdue Farms Air Fryer Ready Crispy Wings would be able to hold their own. Going from tailgaters to bar regulars to Bills Mafia, and even Buffalo Joe himself, Joe Andreessen, that after some humorful debate finally got some Buffalonians to admit that Perdue delivers The Next Best Wing.  

Assembly supported the rollout of Toyota Motor Asia’s new regional brand campaign, which spotlights three core pillars that define the brand's commitment to customers: Diversification, Service Excellence, and QDR. Assembly brought the work to market across key platforms and touchpoints.  

Anomaly’s latest ad for the Back to Starbucks platform uses the Beatles’ All Together Now to touch on the real life moments that happen in Starbucks coffeehouses across the country. The spot is shot in a documentary-esque style, and uses real customers and green apron partners instead of actors to show all the little interactions of human connection. Instead of focusing on the coffee, Together places the spotlight on Starbucks’ role as a third space and there is nowhere better to be than together. 

72andSunny helped Choice Hotels International launch their latest global marketing campaign highlighting how the brand portfolio gives guests access to unique experiences and the ability to stretch their dollar farther, especially during a time where consumers are prioritizing experiences over things. With their extensive brand portfolio and hotels across the country, Choice is able to give all types of travelers what they value on a trip. The spot also shines light on the newly rolled out Choice Privileges Loyalty Program, providing guests with even further value. 

Doner stepped into the next chapter of their ongoing partnership with Ram Trucks for the return of the iconic Ram TRX and the introduction of the first ever diesel powered version of the legendary RamPower Wagon. The two worked together to create a short film with an epic stunt that emphasizes this is more than a return, it’s a reckoning. 

Code and Theory and Amazon Ads came together to help change the perception small & medium businesses, particularly service based ones, had about the platform. Many of these businesses didn’t sell on Amazon because they assumed the platform was not built for them, representing a massive opportunity. The two set out to change that perception, with a national campaign that reframes Amazon Ads as a reliable way for any type of small business to connect with customers who are ready to go from screen to store.  

72andSunny launched a campaign for Realestate.com.au to coincide with their recent announcement as the official real estate partner of the Australian Open in a new multi-year sponsorship deal with Tennis Australia. 72andSunny helped create a bespoke campaign for the AO, with spots featuring former Australian tennis player Pat Rafter engaging with fans in the stands between sets. 

72andSunny continued supporting Panera for National Bagel Day, with the launch of the brand’s Stack & Spill jenga-esque game which dropped alongside the return of their fan favorite Bagel Stacks. To announce the return of the bagel stack and the drop of their new game, Panera tapped Bravo’s Ciara Miller and Venita Aspen. To really lean in to the whole celebration of National Bagel Day, Panera offered customers a BOGO free deal on any bagel stack. 

Movers+Shakers launched a new campaign for Planet Fitness with celebrities Joe Jonas, Gabby Windey and Dylan Efron all encouraging their fans to use the gym as their secret escape during the holiday season. 

72andSunny’s newest work is for the latest collaboration between e.l.f. Beauty and H&M which reimagines some of e.l.f.’s most iconic products into fragrances. The campaign features the three new eau de parfums, which are inspired by the Power Grip Primer, Halo Glow and Camo Blend, and features an original song and music video, with unique worlds created as a representation of each scent. 

Jasper Advisors worked with Populous, the leading global design firm building the Buffalo Bills new stadium, to give CBS News an exclusive look at the new home for Bills Mafia and share insights about the groundbreaking features and community oriented approach. Populous leaders Jonathan Mallie and Scott Radecic explored the football first, fan focused design sharing exclusive details of Buffalo’s new home.  

WNP Anomaly Alliance worked with Maison Briau, the French brand who specializes in prepared seafood dishes, on their first ever TV campaign. The Maison Briau cod brandade has long been recommended by those who buy it and over the years has formed a collection of fans who adore the brand. When thinking about who the best spokesperson would be for the first national campaign, giving the floor to a true fan was the clear answer. In their first ever spot, the brand puts a fan who would never accept the product to be belittled to simply a “pre-made meal” front and center. 

Colle McVoy helped McCormick launch their new masterbrand campaign “Make your Best”spanning across programmatic, social, digital and audio meant to shift consumer’s views of the brand as a pantry staple to a daily spark of flavor. The spots feature iconic cultural food moments and memories, from “Lady and the Tramp” and “Ratatouille,” to mainstream influencers like Paris Hilton and Martha Stewart, reaching across generations. 

Anomaly partnered with Target on their most recent campaign “Wellness Perfectly Picked For You” which emphasizes that Target is the retailer for unlimited options and personalization when it comes to wellness. Target continues to position itself as the top destination for wellness products, recognizing the current consumer craze around the health and wellness space. The :30 spot shows customers shopping perfectly curated aisles and “cherry-picking” specific wellness products like David protein bars and mushroom coffee.

Doner worked in partnership with Valley Bank on their first ever, large-scale campaign “That’s How.” In an industry that has consistently failed to answer a decline in consumer trust, Valley Bank refers to themselves as a “Relationship-First Bank” that believes in personalized attention and care, creating a more rewarding banking relationship. Doner built the brand platform around the “How do I” questions we pose to ourselves each and everyday, from  “How do I buy a bigger house” to “How do I grow my business,” and places Valley Bank at the center as the relationship focused banking partner able to answer, any and every “How?” thrown their way.

Tinsel Experiential partnered with the Borealis Philanthropy on the organization’s 10 year anniversary, hosting the Diamond Dreams Ball, a two-day experience centred around Black trans excellence, community resilience, and cultural brilliance in Atlanta. Leading up to the ball programming featured an opportunity for guests to reflect, connect and tell stories from their personal experiences, as well as a community brunch. Finally the night ended with The Diamond Dreams Ball, a powerful event that was rooted in ballroom culture. The evening honored a tradition that values artistry, performance, belonging and resilience. 

Hunter assisted long-time client of theirs, Premier Protein, with the launch of their “Go Get ‘Em” Campaign where comedian Michelle Buteau encourages people to spend a little extra time in their “holiday haze.” The campaign declares January 5th as the new official start of the New Year, because who’s ready to start their resolutions on January 1st? To coincide with the campaign Premier Protein partnered with GoPuff to offer Free shakes everyday from January 5th-9th from 5 am - 9 am across six markets. The whole campaign came together with a Good Morning America integration with Michelle talking about the work live on air. 

72andSunny continued to work with E*Trade from Morgan Stanley with “The Pursuit” the latest addition to the “More to Love” campaign. Featuring a mischievous monkey and stunt performer Ashton Moio the spot emphasizes the point that E*Trade is better than ever with Morgan Stanley. For the first time, the seamlessness of managing your investments and banking all in one place are being put at the center of the message being sent. 

Code and Theory reinvented an 102-Year old icon, TIME Magazine, for the modern attention economy. TIME set out to future proof their digital experience and turn 100 years worth of archives into AI-powered innovation, so Code and Theory worked with them to develop a myriad of new updates like an AI toolbar, reimagined Person of the Year pages, daily AI audio briefings, and an on-site AI agent. More releases are set to come as Code and Theory helps TIME modernize itself. 

TEAM helped the YMCA host their groundbreaking ceremony at their new Holiday Park YMCA in Fort Lauderdale. The ceremony brought in members of the community to drum up excitement for the new addition to the neighborhood and emphasized the beginning of this transformational project for the Fort Lauderdale area. 

Movers+Shakers partnered with Planet Fitness on the brand’s sponsorship of  NYC New Year’s Eve at Times Square taking things to new heights, turning a viral cultural moment into a brand opportunity. Internet sensation Neace Robinson, aka the “Funeral Stud", had been going viral for her anthem “1, 2, 3 Release Em” which social media deemed this year’s NYE countdown. Movers+Shakers jumped on the moment and brought Neace to NYC and across just three posts generated 40M+ organic views across Planet Fitness social channels. 

72andSunny continued their work as the creative AOR for ZocDoc with the latest edition of the “You’ve Got Options” campaign. The latest spots for the campaign tap into characters from different walks of life, from goth kids to cattle auctioneers, emphasizing how no one should have to settle for the wrong doctor. The four different spots highlight the sense of relief and sometimes unexpected humor that comes with finding the perfect doctor, hitting the right balance of sensitivity and humor. 

Anomaly continued with the holiday campaign for Starbucks bringing the “Drawn Together” campaign to life with OOH builds throughout London and Manchester. The work features the drawings by Geoff McFetridge, which emulate the Sharpie drawings on coffee cups by baristas, and is meant to capture the small moments that make the holidays special. The OOH builds were ideated by Anomaly London to coincide with the global ad that first aired in November from Anomaly  

TEAM teamed up with Burger King, during Art Basel Miami, to turn a Burger King into a SpongeBob themed celebration for the launch of the restaurant’s Search for Square Pants Movie Menu. Guests were able to try the new SpongeBob themed menu items, SpongeBob and Patrick were in attendance for photo ops and everyone’s fandom was on full display with guests showing up dressed as their favorite characters from the show. 

72andSunny and the NFL’s long standing relationship continued with a new spot that puts a spin on a classic Mr. Roger’s song to deliver the important message to the world that Everyone Is Special. The work features NFL superstars, like Christian McCaffery and Michael Strahan, playing the piano and singing the song to kids from different youth organizations around the country and reinforces the community work the league does through the Inspire Change program where they support thousands of organizations that break down barriers. 

GALE and MilkPEP hosted the first-ever Swole Santa contest at this year’s SantaCon in NYC. On December 13th the two teamed up with actress and comedian Mary Beth Barone to set the record straight that Santa is more likely to be jacked than fat, especially considering all the gifts he lifts and the high-quality protein he intakes from drinking dairy milk. The Swole Stanta’s arrived in full Santa costume and were put through a series of physical challenges to crown the ultimate Swoll Santa. 

Movers+Shakers worked with Ninja’s CREAMi to create a crew of over-the-top content creators, the CREAMi Celebration Squad, to highlight and sample fan-submitted Ninja CREAMi recipes across their social media accounts. The Ninja CREAMi became a cultural phenomenon this past year with millions of organically created videos of fans showcasing their own recipes and was featured on Oprah’s Favorite Things list. The CREAMi Celebration Squad is meant to lean into the energy and fandom surrounding the product and the endless recipe possibilities. 

Anomaly continued their support of Buffalo Wild Wings with the restaurant’s first ever holiday campaign, “Hank the Halls.” The holiday spot is a stop-motion short and features Hank the Buffalo and Santa Claus, taking inspiration from old-timey Christmas specials. The opening scene shows the two sharing a Pick 6 Meal while Santa’s reindeer get into a fight over a chicken wing, ultimately leading to Hank having the fly Santa’s sleigh and save the day. To coincide with the short, the brand is also dropping a Hank the Halls Blind Box, for BWW Rewards Members where they’ll get the chance to find six different felt ornaments with characters from the short. 

Code and Theory worked with JBL to create a new editorial process and search strategy that is better oriented for “algorithmic search” and the new wave of shoppers who utilize AI tools. After providing an audit of JBL’s SEO practices, Code and Theory reimagined the brand’s website and developed an editorial content strategy that accounts for the uptick in AI tools and is best suited for LLM outputs. 

Forsman & Bodenfors assisted Swedish Newspaper, Göteborgs-Posten, in announcing their new partnership with The New York Times giving all GP subscribers digital access to the Times. To celebrate the launch, Forsman merged the two cities’ iconic statues into one, Poseidon of Liberty, and played around with different headlines for OOH that used homonyms from Swedish and English that united the two perspectives.

72andSunny Australia hosted the second round of Coffee Shop Sets with MILKLAB in Brisbane, with sets headlined by rising star DJ Cyril. Created by 72andSunny, the Coffee Shop Sets have become an established presence in the Australian cafe scene, and MILKLAB was among the first to recognize and embrace the shift happening with younger consumers who are preferring early mornings, coffee, and music over nightlife and alcohol. 

72andSunny continued their work with Venmo, this time bringing in Actor & Comedian Benito Skinner to introduce to the world Venmo Stash, the platform's all new cash back rewards program. The spot features Benito in a convertible with a pony and matching bobs, leaning into Benito’s fun and high energy spirit. 

Instrument assisted Iru with their rebrand from Kandji to the all new Iru platform. Iru is entering their villain era and Instrument was the creative mind behind the brand refresh. 

WNP Anomaly Alliance provided strategy, creation, influence, and AI support to Danone: DStudio, the in-house creative team at Danone, for their new social media campaign for Laboratoire Gallia (Danone). Meant to provide a modern spin on the typical baby formula preparation, the campaign introduces a new use “the Bib Drop” with Calisma 2 pre-measured doses, showing consumers the new way is to 1) pour the water 2) drop tabs and 3) shake the bottle. The campaign tapped 4 influencer moms, like Victoria Dalloz and Cecilia Siharaj, to share with their communities how they are “Bib Drop.” 

Locaria partnered with luxury fashion label Casablanca Paris, founded by French-Moroccan designer Charaf Tajer and known for their vibrant and elegant streetwear style, to localize and optimize their website for the French market. 

TEAM for the third year partnered with the Mobile School Pantry to help 200 families from low-income communities to shop for their Thanksgiving groceries. Mobile School Pantry was the first school pantry program in the state of Florida and plays a vital role in ensuring families across the state are empowered and have access to nutritious and healthy food. This Thanksgiving season the Mobile School Pantry assisted over 1,200 families in making sure they had all the necessary items to celebrate the holiday.

Instrument helped Google launch its Google Holiday 100, their gift guide for the upcoming holiday season showcasing 100 of the year’s trending products based on Google Trends. Instrument integrated AI for product content creation and evolving how brands tell their holiday stories.

Three Stagwell agencies, 72andSunny, Hunter and Assembly, came together to produce the new Love, Your Mind PSA from The Ad Council. The mental health campaign encourages everyone across the nation to prioritize their mental health, tapping into the driving force that is sports the campaign brings in top athletes from across all leagues featuring the likes of Paige Bueckers, Noah Lyles, Karl Anthony Towns and many more. The Love, Your Mind work is meant to inspire us all to create a game plan that prioritizes taking care of your mental health. 

Anomaly Toronto worked with Gatorade Canada on Made by It, which pays homage to the Professional Women’s Hockey League and the players who’ve had to fight for ice time and the recognition the sport deserves. Gatorade aims to address the sport research gap, where only 6% of sports science research is dedicated to women’s physiology, by bringing in 100 PWHL players into a first of its kind research program. 

Forsman & Bodenfors developed a brand new podcast series for Fáilte Ireland (the Tourism Board of Ireland) called The Bog Bodies. The series, from Discover Ireland, is an immersive exploration of some of Ireland’s most enduring mysteries as investigators travel around the country looking for what holds the answers. Episode 1, Murder Most Foul, explores one of Ireland’s most haunting archeological mysteries: Old Croghan Man and Clonycavan Man. 

Doner worked with the UPS Store on their new holiday campaign which follows a young man searching for a gift for his mom for the holidays, and just when he’s found the right gift he's asked to answer the CAPTCHA and “Verify You Are Human.” The Spot, developed by Doner and directed by Gia Coppola, is meant to inspire Gen Z to embrace the holiday season and emphasize how meaningful it is to receive a gift that someone took the time to look for and send. 

MONO supported Macy’s with their second addition of their Gift Guide Holiday campaign featuring Alison Brie as she fields questions from celebrities, like Conan Gray and husband Dave Franco, to help find the perfect gift for loved ones this holiday season. 

72andSunny’s new work for non-profit Operation Smile, We Build Hope, serves as an incredible reminder of the power advertising has. The work reframes surgical scars as a badge of honor and proof of care, meant to symbolize the lack of access many have to healthcare. The film features patients whose lives have been shaped by the access to essential surgeries they were able to receive and calls attention to the often forgotten global crisis surrounding the lack of access to basic surgery and care due to distance, infrastructure, human capital and so much more. Beyond the work itself the campaign ties in to Operation 100, a long-term initiative meant to build up 100 surgical units across 100 hospitals to increase the access to care people have. 

72andSunny worked with Guillermo Cuevas of Dunrite Leatherworks to create a fashion drop for Venmo and Taco Bell with the Venmo Taco Bellt. The limited edition item is a play on the classic “money belt,” but instead of a pouch for cash this bag comes with a specially sized pocket to fit a Taco Bell Chicken Cantina Taco. The drop coincides with Taco Bell’s promotion of offering Taco Bell Rewards members a free Chicken Cantina Taco when paying for an order with Venmo. 

Instrument worked with ARTPOWER to build their new personal finance tool, Tortoise, a platform made for artists by artists. Tortoise is meant for working artists who want to build a sustainable financial future through their practice.  The tool gives artists access to features like flexible budgeting, personalized rates to make financing more accessible for creatives, and access to the Tortoise community where artists can connect with other creatives in their field. 

72andSunny Australia worked with Stake, the Australian investment platform, to launch their new campaign Find Your Flow for ambitious Australians working towards financial freedom. The work continues upon the brand’s Onwards platform that launched in 2024 and focuses on how one can unlock the investor within them. The spot shows a confident investor where the Stake platform is the driving force giving Aussies a sense of confidence and forming their investor identity. Access alone no longer meets the desires of retail investors, customer now want every step to feel easy, intuitive, and built for them. 

Anomaly and Johnnie Walker refresh iconic “Keep Walking” campaign in an effort to win over young consumers. The original “Keep Walking” campaign was released 26 years ago targeting the eldest millennials transitioning into adulthood, today’s version is meant for the next generation: Gen Z. The 30 second spot is meant to serve as a reminder of the importance of self-expression, the ability to be creative and your own unique individual; all themes that resonate deeply with Gen Z. 

72andSunny and CarMax continued their work for the “Wanna Drive?” campaign, tapping NBA Superstar Donovan Mitchell and WNBA Rookie of the Year, Paige Bueckers. The purpose of the “Wanna Drive?” campaign is to emphasize to consumers that when shopping with CarMax and their omnichannel experience, it provides consumers with clarity, confidence and control, all words one could use to describe Donovan and Paige both on and off the court. The spot continues with the campaign's overarching theme of music, and includes a drum solo performed by Donovan Mitchell himself. 

Allison Worldwide and Tillamook combined forces again for another viral marketing moment. This time, seizing the cultural conversation around the essential ingredients for a grilled cheese: bread, cheese, and butter - or is it mayo? That’s the debate that has had the foodie community torn, and Tillamook and Allison viewed it as an opportunity to authentically insert themselves with the limited edition Tillamook x KEWPIE Butternaise.  

GALE and MilkPEP hosted the second annual Every Woman’s Marathon, a race designed by women for women. The marathon serves as a tool in advancing MilkPEP’s commitment to supporting women in sports and placing community at the center of the event. The race hosted over 4,000 runners from all 50 states, and included an additional 26,000 runners who participated virtually through Strava. For 43% of participants it was their first ever marathon run, showing just how powerful a community can be when encouraging others to be themselves. Prior to race day they also hosted a two-day wellness fair & expo meant to create even further community engagement.

Forsman & Bodenfors Singapore worked with a holiday season Filipino household staple, Jollibee, to launch their holiday campaign emphasizing how the brand has long been synonymous with family, togetherness and joy. The Joy of Christmas is Complete celebrates the evolving ways Christmas and family have come to be defined in the Philippines and wants to bring back joy into the season for everyone, no matter who or where we happen to be celebrating.

DonerNorth produced the Petro-Canada CareMakers Foundation’s “Serious Side of Care.” A 360 campaign that is meant to bring awareness and support Canada’s 8 million + family caregivers. Hitting all channels and a partnership with Gerry Dee, the campaign leveraged every medium to maximize the visibility around the campaign, and emphasize the importance of family caregiving. Veritas, DonerNorth’s sister agency, brought all the PR and work with Gerry Dee to life. 

Code and Theory assisted Amazon Ads for the third year in a row on Amazon Ads Unboxed 2025, their biggest B2B conference of the year. Tasked with ensuring that the conference content resonated with the thousands on site and the hundreds of thousands attending virtually, Code helped Amazon Ads unveil 18 brand new adtech innovations, producing 98+ animated videos for the main stage, social and PR, and brought their first-ever live product demo to the stage. 

GALE helped bring the collaboration between Cotton Incorporated, the nonprofit organization dedicated to promoting cotton as a commodity, and fashion brand Lisa Says Gah! to life. For the holiday season the brands collaborated on a collection of Announcement Tees, meant to ease the pain around uncomfortable conversations during the holidays, like “What’s your job status?” or “How is the dating life going?” The tees are 100% cotton and are designed to help you keep cool under pressure with their breathability and natural comfort. 

Doner helped bring Fairlife, the milk brand's holiday campaign to life. The spot highlights the traditions of hot chocolate and fairlife & cookies, with the campaign running across TV, audio, digital and social media. Coinciding with the holiday campaign, fairlife is surprising the most loyal fans of the brand with limited edition holiday milk glasses.   

Sloane & Company supported their client Dubai Chambers, the non-profit that unites the Dubai Chamber of Commerce, Chamber of Digital Economy, and the International Chamber all under one umbrella, at the Dubai business forum. The event showed the role Dubai is playing as a global gateway for business and innovation, and featured keynote speakers discussing the importance of strategic partnerships within the region. 

Code and Theory partnered with Qualcomm to unveil the Snapdragon Digital Chassis, a revolutionary integrated technology solution that provides a suite of hardware and software for automakers to build intelligent, connected and upgradable vehicles. Code and Theory transformed the Qualcomm Auto digital experience to create an immersive platform that allowed users to explore the different layers of technology and innovation.

72andSunny worked with Google for a new campaign for the Google Pixel starring NBA superstar Steph Curry. The spot shows Curry making the switch to a Google Pixel, despite being known for his unwavering loyalty and strict commitment to routine, suggesting that if he can shake things up then anyone can make the switch to a Google Pixel. 

Colle McVoy continued its long standing relationship with Jackson Hole Travel & Tourism with a new campaign for their award winning “Stay Wild” platform, reminding us all to step away from the screens and connect with nature. The campaign launched across social, OOH, display and video as the latest chapter in the “Stay Wild” campaign. 

Instrument helped OURA launch their newly redesigned app. The teams collaborated to produce a holistic user experience that was strategic about the design system, how the user journey looked and felt, and making sure the future of well-being was at the forefront of it all.

Kettle assisted Robinhood with HOOD Summit ‘25, which set a new standard for how the company does things. The event hosted Robinhood’s largest in-person audience yet, and featured key product launches and live demos of what investors and users could expect to be coming their way. The 2 day event showcased all that Robinhood is doing to improve their trading technology and make markets more accessible. 

Movers+Shakers worked with e.l.f. Beauty to produce a social spot for their giveaway of the “mega” version of e.l.f.’s  iconic Power Grip Primer, which during its original product launch sold out in just three minutes. While giveaways are a great way to drive audience participation, what separated this was the product itself, which left so many fans of the brand saying “I need one” and the work itself is funny and engaging. 

Yamamoto worked with Marshfield Clinic to produce a PSA about the concerns and dangers around underage drinking, emphasizing that “Drinking is no minor thing.” 

Anomaly and Starbucks continued their ongoing work with this year’s holiday campaign, “Drawn Together.” The spot pulls inspiration from the connection felt between Starbucks goers and the coffeehouse, placing emphasis on the role baristas play in forming a relationship with the community they’re a part of. Featuring animations by artist Geoff McFetridge and set to the iconic “500 Miles”, the ad follows a snowball fight between two characters who are drawn onto the Starbucks holiday cups as they find their way back to one another after being separated by other drink orders. 

GALE and MilkPEP continued their work of positioning the brand at the center of the current protein hype, this time with help from Scott Disick and a limited edition one of ten GLP-1 Milk Gallon that is available for purchase. Taking advantage of the viral moment paparazzi caught Disick with a GLP-1 pen, the campaign emphasizes the importance of protein intake with GLP-1 use, and how milk is a source of high-quality protein and also an indicator of which of your favorite celebrities are using GLP-1 pens. 

Doner created a Halloween inspired campaign for Hackensack Meridian Health to emphasize that staying healthy doesn’t have to be something scary and to encourage consumers to find a primary care doctor and prioritize their health year round. The campaign, Healthy Halloween, uses familiar faces from the holiday, like Dracula, to create animated shorts that highlight meaningful takeaways about preventive health and wellness.

Anomaly Berlin and Shokz came together to create The Haunted Listen, a sound experience in a remote forest in Eastern Europe where content creators were invited to experience the brand’s new headphones. Upon arrival the creators realized the experience was a horror story that they would hear but not see, with hidden speakers among the trees and Shockz’ open-ear headphones everything was carefully done to craft this horror story setting.**Since the work was produced in German markets, the article is in German.**

72andSunny worked with United Airlines to turn the tarmacs for team planes into the Runway as part of its “Football Flies United” campaign, with the help of NFL stars Pat Mahomes, Rome Odunze, Jerry Jeudy & Kyle Juszczyk. The out-of-home campaign emphasizes the growing influence athletes are playing in the fashion space, with tarmac fits that rival those of fashion week.

Anomaly created a campaign with Budweiser Canada to commemorate Alex Ovechkin’s record of 895 goals. 28 goalies who had never allowed Ovechkin to score were sent a “Budweiser Zero of 895” to honor how the leading goal scorer of all time couldn’t score on them.

Vitro captured content for Toyo Tires at their annual Trailpass Experience hosted in the San Bernardino Mountains. The free and open to the public event celebrates the outdoors and adventure of travel, and guests were treated to free workshops, a camp cooking demo, an outdoor movie, and a large product giveaway. 

72andSunny Australia and discount retailer Big W continued to put the spotlight on mothers and all that they do with this year’s holiday campaign. Set in the aisles of Big W itself, the different spots feature moms discussing all the different roles they must play during the holiday season: shopper, chef, decorator, gift wrapper, present sorter, elf on the shelf manager and everything in between. And while it can all be “really exhausting,” the unfiltered joy that comes from the holidays, makes the work worth it. 

WNP Anomaly Alliance worked with French frozen food producer, Marie Surgelés, to produce a new multi-media campaign focused on the brand’s frozen pizza, CroustiFine. The spot uses humor and the struggle for the last slice to generate buzz around the brand’s new range of thin crust frozen pizzas.

Anomaly continued their work with Tiffany & Co producing a spinoff of last year’s holiday campaign, going all in on the brand’s heritage with an emphasis on the different types of love. This holiday season’s “Love Is a Gift” stars Anya Taylor-Joy as she explores the different connections we form with loved ones, with the entire campaign embodying the Tiffany aesthetic. 

Left Field Labs built Agentforce City at this year’s Dreamforce 2025 Conference hosted by Salesforce. Agentforce City displayed how brands across industries are deploying the Agentforce, Salesforce’s platform for building and deploying AI Agents, to solve real business problems. The build was designed to represent Main Street America with 17 different “storefronts” that convention attendees were able to explore to get a further in depth view into how these different brands are taking advantage of agentic AI. 

Colle McVoy worked with 3M brand, Command, to launch a global campaign that emphasizes the creative possibilities using command strips. The campaign “Style That Sticks”  reframes Command products as tools that unlock creativity as opposed to just a tool for hanging things. The work centers around two holiday themed spots, one showing the endless Halloween decoration possibilities and the other focuses on the winter holidays and how once one person gets to decorating, everyone else joins in. 

Anomaly collaborated with Zalando to help turn the Berlin Marathon into an opportunity to celebrate the runners and the work put in to reach the finish line. Zalando was a key partner of the marathon, hosting pop-up events across the city and a “Cheer Zone” at kilometer 32.here

Goodstuff assisted Which?, the brand name for the Consumer’s Association, the UK’s largest consumer organisation advocating for informed consumer choices, as the media partner for their new brand platform “The Power in You.” The new campaign serves as a platform advocating for consumers everywhere to advocate for themselves and demand better, more informed choices. 

Left Field Labs partnered with Google Cloud to launch the AI Agent finder which is a Gemini powered discovery tool within the Google Cloud Marketplace. The new tool allows users to more easily and efficiently search for specific pre-built agents to support their job function and to extend the capabilities of their enterprise applications.  

Yamamoto worked with Security Health Plan, the health insurance provider, on their most recent campaign “Your Recipe For Better.” The work emphasizes that when presented with clear options, finding the right health insurance is easy, and that there’s no better option than Security Health Plan.  

TEAM collaborated with S&S Activewear, the leading unbranded apparel supplier who connects the world’s biggest brands with decorators, distributors, and retailers across North America. TEAM assisted the brand with their Product Premier in Scottsdale, as well as their Leadership Summit and National Sales Meeting constructing a disco rodeo. 

HUNTER partnered with Benjamin Moore to celebrate the intersection of fashion and interiors announcing the 2026 color of the year: Silhouette AF-655, a mix of espresso hues with subtle hits of charcoal. The Color of the Year announcement generated widespread media buzz and coincided with an open house that was designed by award winning luxury designer Joseph Altuzarra.

GALE and Tequila Don Julio continue their commitment to sharing Mexican culture with the world by celebrating the Day of the Dead with a global pop-up experience, called Panadería Don Julio, with one of Mexico’s most critically acclaimed bakeries Panadería Rosetta. The hero film coincides and invites people everywhere to connect with the deeper meaning of Día de Muertos and experience the artistry of Mexico.

Doner continued their ongoing work with Ram helping create their campaign coinciding with the College Football Season. The new work “Epic Launch” features White Chicks Actor, Terry Crews, who is a self proclaimed Ram super fan and Penn State Quarterback Drew Allard. Beyond the celebrity cameos the spot is a showcase for the new Ram fight song, sung by Terry. 

Assembly / Moncler
Assembly helped Moncler launch part of the brand’s biggest campaign of the year starring movie icons Robert De Niro and Al Pacino, who reflect on their decades long bond. Titled “Warmer Together”  the campaign brings Pacino and De Niro together in New York for portraits in Moncler jackets and for a couple short spots with Pacino reminding us “Friendship is the greatest thing you can have.” 

GALE partnered with Starbucks to create Pumpkin Spice Land, an exclusive game for Starbucks Rewards members to be able to search for Starbuck’s themed fun. GALE assisted in the development of the game, where the Pumpkin Spice Land world is completely hand-drawn and  authentically celebrates Starbucks Rewards members.

Crispin worked with suicide prevention and awareness non-profit Find Your Anchor, in partnership with SixDegrees.Org Kevin Bacon’s Purpose, Produced initiative, to launch the first of six pro-bono campaigns to remind those struggling with suicidal thoughts that “anchors are everywhere, you just have to start looking.” 

Anomaly and Tonies collaborated to redesign brand touchpoints, including branding and packaging, for the children's interactive audio platform. The redesign features a new wordmark and custom typeface, developed with soundwaves and motion. Anomaly also led the development of a new packaging system for the Toniebox 2 and its accessories.

Forsman & Bodenfors put out a new campaign for Swedish iron mining company LKAB that aims to show people what the mines are truly like and how iron plays an essential role in our daily lives. LKAB has long been an important member of Swedish society, but with our world becoming more technologically focused, the importance iron plays has only increased. 

Instrument worked with Iru, the AI-powered security & IT platform, to bring the brand together leading up to its initial launch. 

Colle McVoy and Target came together to celebrate the final season of Netflix’s hit show Stranger Things. Target created an immersive experience launching in-store activations and dedicated fan moments for the fifth season of Netflix’s hit show Stranger Things. To embrace the nostalgic and vintage feel of the show, which takes place in the 80s in small-town Indiana, Target launched a campaign that tapped into the brand’s archives to recreate this same feeling. 

Forsman & Bodenfors introduced a new campaign, More Time, for the affordable veterinary services provider The Irish Blue Cross. Since 1945 The Irish Blue Cross has been providing veterinary services for low income individuals, providing a helping hand to the pets who need it most. The work follows the journey of Luna, a dog who was able to spend an extra 4 years with her owner thanks to the More Time The Irish Blue Cross provides through the work they do. 

Anomaly created the first ever dedicated spot for the iconic Starbucks Pumpkin Spice Latte, emphasizing the use of real pumpkin in each drink. To celebrate the iconic drinks return for the fall season Anomaly also helped Starbucks with their nationwide OOH - including a wrap on the 7 train in NYC that went viral on TikTok.

Left Field Labs launched a major campaign for Google announcing the integration of Gemini into Google Home. Google Home’s new era is defined by four pillars: 1) Gemini for Home, optimizing the AI for the unique context of the home 2) The redesign of the Google Home app to act as the home’s command center 3) New Nest and Google Home devices powered by Gemini and 4) The introduction of Google Home Premium, whole-home subscription that unlocks Gemini Home. 

Vitro worked with JCB to spotlight the JCB Teleskid, the only skid steer with a telescopic boom. To show off the skid’s telescopic boom Vitro had a giraffe eating out of the excavator as the boom continued to rise higher. 

Kettle partnered with WIN: Women In Innovation to reimagine their digital presence. Through design they amplified  all of WIN’s offerings and created a bold platform meant to drive real results, that puts the organization’s 2000+ volunteers and their impactful stories front and center. 

Yamamoto created a video for Mission Animal Hospital, the only non-profit full service animal hospital in the United States, that was inspired by the impactful work the hospital does. The spot highlights the loving and playful sides of pets that we all know, even when not our own, Because they’re all our pets.

Colle McVoy supported Associated Bank in their promotion of its Packers Debit Mastercard which gives fans access to the ultimate game day at Lambeau with 10% off brats, 10% off beer and 15% off team gear. 

HUNTER worked with Mrs. T’s Pierogies to celebrate National Pierogi Day. For over 70 years Mrs. T’s Pierogies have proudly spelled pierogi with a “Y” instead of an “I” as one of the things that makes the brand truly unique.  In honor of the holiday Mrs. T’s Pierogies is looking for someone who will swap an “I” in their name for a “Y” (or simply add a “Y”) for the chance to win $10,000, exclusive Mrs. T’s Pierogies merch and be named the Most Valuable Pierogy-Lover. 

72andSunny’s new work for Indeed introduced Career Scout, an AI powered assistant designed to make the job search less painful and more personal. Capturing the chaos of finding a new job, the campaign features different spots that highlight common frustrations – from countless applications to pre interview nerves – to show how Indeed is providing every job seeker a helper with Career Scout. 

Doner’s new campaign for Kenvue’s Tylenol emphasizes that while pain is extremely personal, it doesn’t have to be dealt with alone. The work subtly reaffirms Tyneol’s foundation of trust by highlighting its established history as the #1 doctor recommended brand of pain reliever. 

JetFuel helped SodaStream with their Summer Taste Tour which mobilized the Made By Me campaign to New York City, Boston and Philadelphia. At the activations guests were able to create their own drinks with a SodaStream, leading to over 6,700+ custom drinks made. In addition to crafting your own flavor guests were treated to personalized take-home bottles, charm stations and interactive photo moments. 

Unreasonable Studios & Yamamoto partnered with U.S. Steel to produce the original docuseries What Makes Us Go. The docuseries features vanlife influencers Court & Nate who retrace the path of Horatio Jackson and Sewall Crocker, the first two people to successfully complete a transcontinental road trip in 1903, and celebrates travel, history and the automotive steel industry 

GALE worked with Buchanan’s to introduce Green Seal, the new luxury addition to the Blended Scotch Whisky;s portfolio. Green Seal was crafted with luxury in mind and meant to be a part of the high-energy moments of life, all as an ode to Latin culture.

Wolfgang partnered with Teremana Tequila to take the lead on shaping the vision for the first ever Share the Mana, Share the Table experience. Over 100 guests were treated to a dinner with chefs carefully crafting each dish, cocktails with Teremana and a night of true hospitality. 

Movers+Shakers worked with Motto by Hilton to launch a social content series featuring influencers Hannah Berner, Connor Wood and Kordell Beckham so the hotel brand could better connect with Gen Z and Millennial travelers. The content was shot in a videogame-esque choose-your-own-adventure style where guests were freed from boring tasks taking on “missions,” getting the opportunity to meet up with the different content creators. 

Wolfgang collaborated with Nashville's Johnston & Murphy on their Fashion Fumbles campaign, starring NFL legend Peyton Manning. The campaign, which coincided with the brand’s 175th anniversary, highlights Manning's career fashion moments, from "fumbles" to accomplishments linked to specific attire. Manning was also announced as their new brand ambassador.

Team Epiphany and Allison Worldwide partnered with Grand Marnier to present Future’s DS2 REMIXED: THE BALLET at the BAM Howard Gilman Opera house. The performance reimagined DS2 through classical ballet technique and contemporary movement - highlighting the intersection of music, dance and fashion, while positioning Grand Marnier as a true cultural innovator. The performance was complete with music by DJ ESCO, choreography by the Emmy Award-winner Ebony Williams and couture by CFDA Award-winning designer LaQuan Smith. 

Anomaly continued their work for Fanatics Sportsbook launching a campaign featuring White Lotus star Patrick Schwarzenegger to promote FanCash Spins and how fans can spin anywhere. Schwarzenegger also announced Fanatic’s October progressive FanCash Jackpot which is part of their $4 million in rewards available to users over the month of October. 

72andSunny's new Panera campaign, featuring Gilmore Girls' Jared Padalecki and Matt Czuchry, promotes the Fall Soup Menu and Fall for Your Favorites Meal. The actors' small-town charm and personalities, mirroring Rory Gilmore's boyfriends, align with Panera's cozy Autumn offerings.

Instrument worked with production software company Qualia to create the launch content for Qualia Clear, the brand’s agentic AI tool meant to streamline title and escrow.  The AI tool is built directly into the Qualia platform and brings together the necessary pieces required for Ai to drive efficient closings. The launch content emphasized the efficiency provided by the new tool and all the different complexities of the title and escrow that it can handle. 

Instrument partnered with Avis Budget Group to roll out a redesigned and refreshed website. The new site puts who Avis is front and center, with an emphasis on their commitment to making sure your travel plans are kept. The new site also highlights the brand’s ESG strategy, which is an extension of their commitment to moving the future of mobility forward, with safety, sustainability and equitability at the forefront. 

Left Field Labs launched their new Build What’s Next Initiative, an open call to solve the unsolvable with creative technology. The offer is for one organization to get the chance to break through one defining challenge using the same designers, engineers and strategists behind 3000+ products for top brands like Google and Meta. The initiative is looking for challenges with real sustenance and the opportunity to make measurable progress and change. Those selected will receive a four week sprint crafting a framework and vision for solving the challenge, free of cost, all with the goal of solving the unsolvable.  

Forsman & Bodenfors worked with Axis Communications, the security solutions company, to develop the first ever object detection orchestra. Coming together they turned Axis’s video surveillance cameras into fully playable instruments, using AI based analytics that transform objects in the cameras FOV into musical notes in real time. The experiment uses the technology to reimagine Richard Strauss’s Also Sprach Zarathustra, best known for its use in 2001: A Space Odyssey. 

72andSunnyworked with non-profit environmental organization the Surfrider Foundation, which works to protect our oceans and beaches, to launch a new platform that reminds us that The Ocean Needs More Friends. The new platform uses snark to emphasize how our oceans are under attack from drilling to fracking to plastics, and that they are in dire need of friends who will show up and support their protection.

Movers+Shakers helped Staples reintroduce the iconic Easy Button for a new campaign that highlights how the office retailer’s brand has evolved to meet the needs of consumers making life and work easier than before. The social first campaign dives into today’s typical work conversations, offering productivity tips, and makes light of the current state of LinkedIn to use humor to connect with Gen Z. 

Anomaly is helping Don Julio continue their relationship with Mexican-American designer Willy Chavarria with the release of the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle as a celebration of modern Mexico and its distinct culture. The bottle embraces Chavarria’s unique style with roses and classic Mexican iconography, and is inspired by those who live Por Amor (the love).

Instrument partnered with Asana on a major brand digital launch, helping them develop a new visual identity and design system. The new design system is  comprehensive and accessible, having standardized their UI and UX it has created an improved user experience across the platform.

Sloane & Company supported a long time client of theirs, the Tunnel to Towers Foundation which honors the sacrifices made by those who lost their lives during 9/11 and supports the families of fallen first responders, at their 24th annual from Tunnel to Towers 5k. Sloane & Company joined the organization’s media team to support the news coverage, while others participated in the event itself, all serving as a reminder of the bravery and sacrifice first responders made that day.

Sidekick worked with Thursday, the UK IRL dating event company, and Netflix’s Love Is Blind UK to host a nationwide activation bringing the show to life through speed dating, the confessional couch and surprise guest appearances. Stopping in three cities across the country, the event created a palpable buzz and led to real connections being made while maintaining the hype around the show. 

Doner’s new campaign for Hackensack Meridian Health tries to normalize colonoscopies amongst younger audiences through humor and new brand character, “Bart the Old Fart.” Bart, the witty and wise old man, urges young people to get screened for colon cancer so they too can live to be an “Old Fart like Bart.” The campaign consists of five short spots that take a new approach to promoting the importance of a colonoscopy, with the amusing and reliable Bart. 

Kettle collaborated with T-Mobile to take advantage of OpenAi’s Realtime API speech-to-speech model. Using OpenAi’s model, Kettle and T-Mobile were able to improve T-Mobile’s upgrade assistant to feel more natural and increase its conversational capabilities. When interacting with the digital assistant users will be able to treat it as a conversation with another person versus a chatbot that doesn’t possess that ability. 

Code and Theory worked with the Amazon Ads teams to launch the Seller Speedway at Amazon Accelerate, their annual seller conference. The Seller Speedway was a retro themed arcade with custom-built games meant to give a hands-on learning opportunity for conference attendees. Beyond the build for the Amazon Ads team, Code and Theory also created the keynote for Jason Richman, VP of Amazon Ads, who announced the new agentic AI creative system improving seller’s capability to create multimedia ad campaigns. 

Veritas and Unilever Food Solutions partnered for the 2025 Future Menus white paper which highlights the latest trends in the culinary industry, pulling insights from over 1600 chefs globally. The four core trends identified in the report were street food couture, borderless cuisines, culinary roots, and personalized plates. Beyond identifying the future trends, they provide inspiration and training to master the essential skills so restaurateurs and chefs can be prepared for tomorrow’s trends. 

Sidekick partnered with toothbrush brand Ordo on their latest influencer showcase meant to showcase the brand’s latest collabs with Squishmallows and Wicked, as well as showcase the new Sonic Edge toothbrush. The event was a celebration of the brand itself and the creative energy they bring to the boring category of toothbrushes.

Sloane & Company partnered with Figure, the largest non-bank provider of home equity lines of credit, for their IPO and debut on the Nasdaq, serving as a demonstration of how their financial communications experience allows them to provide guidance for complex transactions and advance business goals through strategic communication.

NRG put out a new report with Google Cloud that examines what companies are getting out of the use of generative AI. The study found that the use of AI agents has continued to become more prevalent as the ROI provided continues to increase due to new efficiencies. The conversation around AI has shifted from one of “if” it can be done to “how fast” can t be done. The rest of the report looks at the different use cases of AI, how it’s impacting businesses, and where they believe AI is going next. 

Anomaly helped Journeys’ introduce their new brand platform, “Life on Loud.” Meant to instill Gen Z with the confidence to unapologetically be themselves, the platform encourages us to embrace our individuality and creative uniqueness. Journeys partnered with artist Gus Dapperton to make a nostalgic 90s themed mall music video that emphasizes the connection the brand has to music and youth culture.

Forsman & Bodenfors Dublin’s new work for Irish convenience store chain Londis celebrates local communities and emphasizes how nothing brings people together like being a part of a team’s fandom. The campaign, “Rathbar,” highlights the chain's deep roots in local communities and the role independent retailers play across Ireland, as they know what the people want, as they too are locals.

72andSunny Australia put out their first work for Australian discount retailer, the Big W, in the all new brand campaign “How Good’s That.” The campaign highlights the daily challenges “mum’s” face and how the Big W is the go-to place to find what can make these challenges a little bit easier. The brand wanted to shift away from the typical polished version of family life shown in ads to something that felt more real and authentic, so they embraced the everyday chaos of parenting. 

Anomaly and TopGolf’s new campaign, “TopGolf Has Football,” positions the golf venue as the prime gameday destination. The two humorous spots capture the excitement felt by fans who learn “TopGolf Has Football” and are willing to drop everything to go.

Hunter and packaged seafood company, Chicken of the Sea’s, took to Time Square to promote the new Old Bay Seasoning tuna packets. The two brands brought their brand mascots to Time Square to capture a social media moment of them seeing the billboard for the first time and further amplify the new product.

Veritas supported Subway Canada with the brand’s national launch of their new Power Bowls with a fully integrated campaign that helps reposition Subway as the original better-for-you QSR. Subway also partnered with Canadian fitness icons, Hal Johnson & Joanne McLeod, to help encourage Canadians to make healthy choices and eat Subway’s new Power Bowls.

Forsman & Bodenfors partnered with Singapore beverage brand, Yeo’s, to celebrate Singapore's 60th anniversary as a country. The three day celebration invited guests to play traditional Singaporean games, Kampong Games, to foster a sense of community and give guests an opportunity to connect with one another. 

72andSunny put out another spot that is part of Lingo by Abbott’s “GetToKnowYourGlucose” campaign. This time Lingo presents Tim, and how glucose levels affect everything in life: walking, talking, sleeping. Lingo is making a continued push to emphasize the importance of glucose monitoring by educating on how it affects us on the day to day. 

Anomaly and client Visa put out new work to celebrate the start of the NFL season and highlight their fraud protection capabilities. The campaign features two spots, one that brings in star running back Christian McCaffery for “The Purchase” where he protects your purchases from being taken by scammers, and the second brings in all pro defensemen Fred Warner, TJ Watt and Kyle Hamilton to intercept shady transactions before they impact your wallet. 

Crispin launched their first work for Designer Shoe Warehouse with the new brand platform “Let Us Surprise You.” The work invites us all to remember the feeling of being a kid in a shoe store searching for new kicks and finding that surprise pair that speaks to you. Crispin led on all fronts from strategy and media, to research, design and creative; all with the purpose of trying to appeal to a younger audience. 

Code and Theory built and designed the all new coaching platform for the United States Tennis Association that gives a digital home to coaches and mentors at every level. USTA Coaching is the organization’s first national membership platform, which provides access to workshops, the ability to connect with peers, and share drills and practice plans. The USTA has an ambitious target of 35 million players in the US by 2035, and with only two out of every ten players receiving formal coaching, this a big first step in reaching their target as the platform gives more access to quality coaching. 

72andSunny created “You Better Believe It” to fire fans up for the kick off of the NFL season. Using a mix of generative AI, CGI and live action shots, 72andSunny was able to bring to life an idea that would not have been possible without these technologies. The spot features a Super Bowl parade float of all 32 teams and cuts to different cultural references for each team like Lion’s head coach Dan Campbell’s knee biting comments or the “Black Hole” fan section for the Raiders. One of the focal points for the NFL this season is to attract younger fans and in an attempt to do so they tapped influencers like the Rizzler and Druski for cameos. 

Forsman & Bodenfors helped Barilla owned crispbread brand Wasa launch their new global creative platform, “Go Hard.” Drawing heavily on the consumer insight that people are fed up with the persistent emphasis on “health” snacks and social media’s obsession with food optimization, the work leans heavily into the brand’s Swedish roots and has an approachable voice versus the typical tropes seen in the wellness space. The campaign is in light of Wasa’s push to appeal to those beyond the health-focused consumer and presents eating healthy as something that’s enjoyable and practical. 

Left Field Labs teamed up with Tiffany & Co and Meta to create an immersive AI experience at the US Open to highlight Tiffany’s long standing relationship with the tourney, having produced the championship trophies since 1987. Through the AI experience, guests were able to create personalized “trophy selfies” as if they had just won the US Open, creating a fun photo op. 

Movers+Shakers worked with Adobe to integrate the AI Adobe Firefly features into the Fantasy Premier League app and website. The integration allows fans to design their own team badges using Firefly AI powered features, marking the first time fans will truly have the ability to completely shape their club’s identity. 

Anomaly and production partner, Unreasonable Studios, launched "Watch This” for the WSL inviting everyone to experience the competitive spirit and join in on the fandom of the WSL and WSL2 with the new season having just kicked off. The campaign captures the intensity of the game and puts players personality and flair at the forefront.

Code and Theory partnered with The SCORES Network, a non-profit that serves underserved youth through after-school programs that combine soccer, poetry and community service, to launch the new campaign “Find Your Feet.” Entirely made with generative AI tools, the spot is told through the eyes of a fictional Poet-Athlete, named Marcus, who discovers his voice through writing and finds belonging on the soccer field. The spot is rooted in actual experiences of SCORES youth, showing how impactful it can be to have organizations that provide an opportunity for youth to express themselves creatively and provide community. 

Forsman & Bodenfors welcomed back black sheep Frank for Tele2’s new campaign “Born to be Cheap,” with the new message of: “You are number 1. We are Tele2.” Frank’s return marks a shift in the brand’s focus from price alone to a broader promise of service that puts the customer first.  As a challenger in the telecommunications space, Frank represents what Tele2 stands for, customer-centric service, value and accessibility. 

72andSunny shared a new brand campaign for Abbot’s Lingo glucose monitor, which launched at the US Open this year. The campaign focuses on glucose tracking as something that is relevant to more than just those who are managing diabetes. The ad emphasizes how our glucose can affect us in the short term through energy and ability to focus, and in the long run with its association with metabolic and heart health.

Kettle supported client Robinhood with their first ever international keynote, “To Catch a Token” which was a crypto chateau in Cannes, France. Kettle brought the energy, created cinematic visuals and system ready graphics, as well as providing on the ground support to help transform a French chateau into the starting of  a new chapter in crypto’s book. 

Hunter helped client King’s Hawaiian launch the ultimate cozy travel fit, inspired by the brand’s new logo and the rolls everyone loves. Those flying out of O’Hare got the chance to swap out their outfits for the soft wear set that King’s Hawaiian created along with branded travel accessories at a pop-up in the airport.

Assembly, using Snapchat’s tech, helped drive real business impact for Bloomingdale’s MENA in the luxury e-commerce space. Bloomingdale’s wanted to grow installs for their shopping app in the region, driving luxury engagement at a lower cost while maintaining their brand experience. Using dynamic ads and tCPA bidding, Assembly’s strategy led to results of +250% return on ad spend, -71% cost-to-initiate rate, and -42% cost per install.

Tinsel Experiential helped Torrid, the fastest growing plus size brand in fashion,  launch their new brand LoveSick. A selected group of influencers were invited to join the brand for a screening of the original Freaky Friday with branded cocktails and keepsake snack boxes. Guests were able to get a sneak peek at the new collection in the custom built “Look Lounge” that Tinsel put together.

Redscout partnered with Govino, the shatterproof drinkware company, to refresh the brand with a new visual identity, packaging, and brand strategy that embraces the innovative and elevated feel of the brand. The work has already led to real business impacts with nationwide sales being up 25% YTD.

Doner worked with client Jeep to introduce the all new 2026 Jeep Cherokee Hybrid. The new campaign positions Jeep as “America’s Original Influencer” highlighting the Cherokee’s 50-plus years of legacy and stars LL Cool J with lyrics from his hit song Mama Said Knock You Out.

72andSunny and CarMax put out their first piece of work together since 72 won the account earlier this year. The “Wanna Drive” campaign and new brand refresh positions CarMax as a market leader that puts customers in the driver's seat. With a car being most people’s second biggest purchase, the brand wanted to put consumers first to ease the anxiety that comes with buying a car. The campaign is going to be rolled out across platforms, but with a social first approach.

Goodstuff helped German Doner Kebab show up strong at Notting Hill Carnival this year, taking the lead on their partnership with social media personality Flashy Sillah. GDK brought flavor and fun to the streets for the annual Notting Hill Carnival, making sure the vibes were high and there were enough Doner Spring Rolls to go around for everyone.

72andSunny worked with Activision to fool the world into thinking The Guild, a robotics company in the new Black Ops 7, was actually being brought to life with a fake IPO and other fake news. The brand put up billboards across Silicon Valley promoting the fake company as “Tech You Can Trust,” and even landed “cover” stories in Wired and Forbes. All of this was done to immerse people into the world of Black Ops 7 and to drive real conversation around important themes like technology and the military industrial complex.

Allison Worldwide worked with Mercedes Benz in Singapore to bring the G-HAUS to life. Working together they created an immersive brand experience that emphasized the class associated with the G-Class of vehicles. Guests were introduced to the new all-electric G 580, which is the all electric version of the iconic G-Wagon.

Anomaly helped Chevy show up big for this year’s record-breaking MLB game at Bristol Motor Speedway with their first ever official mascot, MASH, and the Chevy Slinger which was a ‘66 Chevelle remodeled to be a pitching machine. At the game fans were able to go head-to-head against The Chevy Slinger, meet MASH the new brand mascot, and score exclusive merch done for the game.

Code and Theory partnered with Lucid Motors to ensure the brand’s luxury identity was reflected across the entire customer journey. The team rebuilt and redesigned Lucid’s marketing website from the ground up, while reimagining what the e-commerce funnel could be. In less than three months, the Lucid Motors digital showroom came to life - an experience where luxury itself takes center stage.

72andSunny helped Panera take advantage of a cultural moment the brand could never have anticipated. On Jason and Travis Kelce’s podcast, Taylor Swift revealed she has a new album coming - setting the internet ablaze, and more importantly, sparking a conversation about her love of bread, particularly sourdough. Jumping on this moment, the two came together to help Panera own the love of bread with the “Loaf Story” meal.

Hunter worked with client Ulta Beauty to activate at Lollapalooza, creating “The Beat Suite.” Hosting top editors from NYLON, Billboard and others, guests were treated to a VIP experience where they could get all the glam they needed and participated in a meet and greet with KATSEYE.

Wolfgang helped client Jägermeister create an immersive brand experience through the retro style video game “Ice Cold Justice.” The 16-bit arcade styled game challenges players to battle through five enemies with an in-game weekly leaderboard, giving bragging rights to the top five overall scorers.

Anomaly and Sky Bet have come together again for a new campaign, this time as a “love letter” to the fans. “Not For Everyone. For the Fans’” focuses on the raw passion and authentic fandom for the sport that only true fans understand. Putting the fans on the same pedestal as the players, the work gives credit to the fans for their dedication that so often goes unrecognized.

Tinsel Experiential Design partnered with Diageo’s Casamigos to activate at this year’s US Open of Surfing in Huntington Beach, California. At the competition this year fans were able to come and design their own Casamigos Friendship Bottles, using AI to help match your friend group’s vibe.

Anomaly and challenger brand Fanatics Sportsbook brought in superstar gymnast Livvy Dunne for their latest work leading up to the start of the football season. Dunne can be seen sitting in a bathtub at the 50 yard line of the Rose Bowl explaining all the different features that make Fanatics Sportsbook unique like FanCash, Gameday Guarantees and FairPlay Insurance.

72andSunny helped sportsbook Hard Rock Bet bring their fall campaign to life through the “Hard Rock Bet Party.” With six different spots the work brings together stereotypical sports fans with some of the biggest athletes like Mike Tyson, Ray Lewis and more. Set as a hard to get into house party, the spot highlights the app's bonus bet promo.

72andSunny worked with Autotrader to launch their new campaign, “Auto Intelligence Command Center,” giving a look at the company’s personalized shopping experience, powered by their car buyer’s data. Autotrader pulled in comedian Keenan Thompson to be the leader of the “AI Command Center,” showing consumers that they are the right partners for the car buying journey.

72andSunny’s new work for Panera brings in actor Chsitoper Briney from this summer’s hottest show, The Summer I Turned Pretty. This time Christopher’s love triangle consists of a salad and a sandwich instead of Belly and Jeremiah, but luckily at Panera you don’t have to choose with the You Pick Two meal at Panera.

Anomaly collaborated with Bud Light to generate excitement for the upcoming football season. Celebrating the fans' passion for the sport, Bud Light is reintroducing Team Cans, enabling enthusiasts to showcase their allegiance while enjoying a cold Bud. The new advertisement features Peyton Manning, who is depicted as a member of the NFL Airmen Brigade, calling his iconic “Omaha” audible to secure the Bud.

Gale and 21 Seeds, the award winning tequila company, came together to reintroduce the brand with a new campaign and brand platform “Flavor, For Real.” The new platform celebrates the flavor of 21SEEDS tequila, emphasizing the infusion of real fruit juice.

Anomaly’s new campaign for Amazon Ads pins two sibling car dealers owners against one another in an appeal to small businesses. “Gain the Edge” highlights how small businesses can utilize Amazon Ads to help their advertising using sophisticated ad tools that once were thought to be exclusive to big brands.

Anomaly partnered with Don Julio to lead creative oversight on the brand’s takeover of the Mercer Labs Museum of Art and Technology for Por Amor: An Immersive Tasting Experience. Guests were invited into an immersive multisensory journey that celebrated the craftsmanship behind tequila making, complete with the museum's proprietary technology. like 4D spatial sound, LED mirrored infinity rooms, and volumetric light displays.

Instrument assisted Feeld, the dating site, with their new app. Working with the team at Feeld, they came together to refresh the app turning it into a more inclusive and intuitive product experience that reflects how people actually connect.

Kettle continued their ongoing collaboration with Robinhood for GOLD 2025, one of the brand’s biggest moments of the year. Kettle developed the story told to investors with each piece being carefully crafted for the maximum impact, the digital event included a custom designed keynote, exciting product reveals, and on the fly creative production.

Veritas and Revlon teamed up to turn National Lipstick Day into a month-long celebration standing out from the typical holiday sale. Revlon activated with a consumer pop up in Toronto where guests were able to sample products and immerse themselves with the brand.

Goodstuff continues its ongoing support with German Doner Kebab, this time with a fun and responsive OOH billboard firing back at Waitrose & Partners. Supermarket chain, Waitrose & Partners, put out a billboard diminishing what a kebab truly is and in response Goodstuff helped provide the reminder to leave the kebabs to GDK.

72andSunny Australia partnered with Google on the new “Just Ask Google” campaign, highlighting how the search tool is woven into our lives turning curiosity into connection. The hero film follows a dad trying to connect with his teenage daughter who loves K-Pop, and shows how Google Search allows us to get closer to the passions of those who matter the most.

Anomaly built “The Corner,” a new European experiential platform that brings fashion, music, art, and everyday life together. Throughout the summer “The Corner” has popped up all across the region with each location being carefully crafted to spotlight the local creatives who are pushing culture and streetwear forward in these markets.

Team Epiphany teamed up again with Coca-Cola and Smart Water for their presence at Essence Fest in New Orleans. The “Summer of Uplift Block Party” invited guests into the Coca-Cola booth offering fitness opportunities, a beauty station and refreshing giveaways.

Colle McVoy developed the extensive brand refresh for La-Z-Boy, complete with a brand new logo mark, a holistic brand system that encompasses verbal and visual identity, CX strategy and an internal brand book and style guide. The new branding positions La-Z-Boy as the owners of comfort beyond furniture but within all of culture.

Consulum assisted with The Saudi Pavilion at the Expo Osaka 2025, helping bridge a connection between Saudi Arabia and Japan. As one of 150 different Pavilions fighting for attention, the Saudi build attracted nearly 2 million visitors, highlighting what Japan and Saudi share on a cultural level. With OOH and influencer activations CNN named the Pavilion one of the Top 10 most recommended pavilions to go to.

Instrument partnered with Electronic Arts (EA) to evolve the brand from a legacy game publisher to an entertainment brand that goes beyond gaming, embracing culture and creativity. Instrument built a new design system and platform that positions the company for its future.

Movers + Shakers continued their great social work with e.l.f. Beauty, jumping on a community lead moment where e.l.f. Fans were turning their Halo Glow Liquid Filler bottle into giant lip gloss. e.l.f. listened to their fans and jumped on the community lead trend resulting in 85M+ organic views, 1,000+ UGC videos, the brand’s third highest performing TikTok.

Crispin and clients Synchrony Bank put together a Fantastic Four inspired PSA around the importance of saving while also promoting the release of the new Fantastic Four film.

Assembly’s new campaign with P&O Ferries is reintroducing ferry travel to a new generation of travelers through a mix of creative media, real world experiences, and comedians Louise Young and Haley Morris. With an OOH mural in Shoreditch and a co-created mini-series with Channel 4 the work is driving young travelers to explore all the different places a ferry can take you.

GALE and MilkPEP have launched new work that gives Moms the credit they truly deserve. In “Mom’s Show Must Go On” moms are cast as the unsung heroes of our everyday lives, highlighting how moms are always entertaining and the work, creativity, stamina and energy that goes into it.

Colle McVoy released a new brand platform and campaign for Vitamix, “Only the Essential” reflecting the brand’s belief that every choice should be intentional and every blend purposeful.

Vitro worked with the USS Midway Museum to release a new, fast-paced video promoting a new exhibit in a part of the ship that used to off-limits to museum guests.

Vitro worked with home builder Thomas James Homes to release a new spot that emphasizes the simplicity in the brand’s approach to building a home.

Instrument worked with Cisco on the new website for Cisco Duo, the cloud-based identity security solution, emphasizing how Duo is the solution to defend your systems.

Create. Group partnered with Ahmed Seddiqi to mark their 75th anniversary and launch the brand’s new, bold identity. Coming together to bring their anniversary campaign to life, they released a brand film rooted in tradition that captures “the difference time makes,” which is at the heart of the new brand direction.

GALE and Buchanan’s Blended Scotch Whisky came together to announce the Whisky brand as one of the official whisky supporters of the FIFA World Cup with the Buchamión - a music fueled mobile celebration. Inspired by the iconic pregoneros of Latin America, trucks run by local vendors known for blasting announcements across local neighborhoods, the brand kicked things off with an inaugural activation in New York City before its multi-city journey for the World Cup.

Description goes hereGoodstuff helped bring Yorkshire Tea’s (Bettys & Taylors of Harrogate) brand new Cherry Bakewell Brew to life through the brand’s Stir It Up platform. The campaign gave Bakewell a full makeover, swapping baked goods for boxes of brews.

Hunter and Meta Quest partnered together to celebrate WNBA All Star Weekend by launching the first-ever WNBA pop-up store featuring immersive virtual courtside demos and limited edition merch.

Anomaly introduced HOKA’s 2025 “Together We Fly Higher” campaign, celebrating the power of community. With a nod to moments only runners would recognize, the work displays the highs and the lows of the training journey. Set to Bob Dylan’s “Shelter from the Storm” the campaign captures authentic moments runners truly experience.

GALE’s new work with Bob’s Discount Furniture is a social-first reality series inviting six real couples to trust the furniture store to have full control over their home’s design. The work shows the brand’s new approach to engaging with audiences by using humor to highlight their ability to bridge stylistic differences while putting entertainment first.

Left Field Labs partnered with Google to launch a suite of new innovative digital products. No longer do consumers need to go to the fitting room to see how something looks. With the launch of their new AI Stylist platform on Doppl Labs, users are able to visualize outfits on a virtual model of themselves.

Goodstuff and their client’s German Doner Kebab celebrated World Kebab Day by filming some organic content for upcoming campaigns and releasing the behind the scenes of the work.

Instrument partnered with AlphaSense to bring their new website to life. They turned their most visible digital touchpoint into an experience that puts the user at the forefront, builds trust, reflects the strength of the brand, and drives action.

Instrument teamed up with ServiceNow to elevate and evolve their brand. The team crafted a design system that’s both scalable and expressive, bringing clarity, consistency and character to all of the brand’s touchpoints.

WNP Anomaly Alliance for Panzani Group and this year’s Tour de France put French wheat at the center of it all, celebrating it as the true champion of the race. WNP turned French wheat into a national hero, with supporters cheering it on throughout the race. With 3 shoots and tailor made social content, French wheat received an ovation fit for the best riders.

SKDK and Targeted Victory have been working collaboratively on a multi-year effort for America250, a nonpartisan initiative meant to engage every American citizen on the 250th anniversary of the nation in 2026. For nearly three years SKDK had led project communications and strategic planning, deploying national programming to engage, educate, and unite Americans across the country. To kick off the programming they hosted a celebration at the Iowa State Fairgrounds.

Forsman & Bodenfors’ latest campaign for Lime, the electric scooter and bike-sharing company, encourages runners to “stop running in circles” and explore new routes by breaking out of their usual routines. The campaign playfully connects two seemingly opposite activities - running and riding - by showing how a quick scooter ride can complement a workout, whether it’s reaching a new starting point or winding down after a run.

Allison and the team at Tillamook once again tapped into a viral social media moment - this time involving Tiki, a NYC rescue dog whose rehabilitation journey has captured hearts on TikTok. Known for being motivated by cheese during his foster care days, Tiki became the inspiration for a playful gesture: Tillamook sent his adoptive family a 40-pound block of cheddar with Tiki’s face carved into it. The internet loved it, with fans praising Tillamook for the clever and heartfelt move.

Anomaly has launched its first campaign for Target with “All of the Above,” a back-to-school effort built around a heartfelt, relatable narrative that captures moments shared by parents, teachers, and kids. Running alongside it is a second campaign from Crispin, “Hey Mom, I’m at Target,” which takes a more playful, youth-focused approach. Aimed at college students, it’s running across social, digital, and audio platforms, and marks the first time Target has featured young content creators in its back-to-school marketing.

JetFuel partnered alongside Huggies, Walmart, Share Our Space, and Chicago’s 101.9 The Mix to host the community’s first ever diaper drive in St.Charles. The charity event raised 150,000+ diapers, served ice cream to 600+ guests and led 700+ conversations around “diaper need,” highlighting the powerful mission at the core of this event.

Two of our agencies, Veritas and Anomaly, supported Budweiser’s Campaign meant to reaffirm the brand’s long-standing positioning within the Canadian market. The ad enlists Edmonton hockey legend, Mark Messier, to reinvigorate the identity of “Champions” that the city possesses. Part of the campaign is a limited edition “Brewed in Edmonton” and Mark Messier beer can.

Assembly partnered with South China Morning Post on their new campaign “The Way I Read the SCMP” to highlight the paper’s diversity in readers. The integrated campaign tells the story of what and when SCMP readers are engaging with content. The work reaches across multiple touchpoints, including custom-wrapped Honk Kong trams and a media strategy that amplified the voices of local leaders within the community.

Left Field Labs, at UFC X Las Vegas, helped bring Meta’s Llama photo portal into a place it has never been before. Using Meta’s AI powered style swaps, fans were able to take a picture and transform into their favorite fighter that they could then use to get an on-site haircut to match.

Description goes hereGale’s new campaign with MilkPEP brings milk into the anime universe, tapping into a cultural spaced beloved by

Gen Z. The “Milk Can Help” campaign features an anime-inspired spot that highlights how milk supports strength and growth - while playfully acknowledging what it can’t help with, like keeping you out of trouble with your parents.

Goodstuff launched its first media campaign for Wagamama after recently winning the media and buying account. The campaign supports the brand’s new creative platform, “Wagamama When,” which celebrates all the real-life moments when a Wagamama fix just feels right.

Experiential agency TEAM partnered with Floor & Decor to turn a store grand opening into a meaningful moment of community connection. Together, they created a platform that allowed local small businesses to engage directly with the neighborhood through hands-on crafts, demos, and giveaways - transforming the event into a celebration of community spirit.

Goodstuff supported Metro Bank with their new Chester store opening, handling a well thought out mix of media, targeting OOH, audio, digital display and direct mail.

Goodstuff handled the media buying and planning for clients at Yeo Valley Production with their new campaign surrounding the brand’s greek yogurt.

Forsman & Bodenfors Singapore launched a new campaign for cider brand Somersby in Asia. The work represents the first piece of establishing the brand's new global positioning centered around escaping the “nonsense” and features K-Pop star YEONJUN.

Anomaly launched a new campaign for Visa focused on its fraud prevention features. The commercial’s narrative follows Kyle, whose experience at a pasta making class in Italy leads to the creation of “The Kyle” and the subsequent opening of a new local restaurant, connecting this outcome to Visa’s fraud security.

Redscout helped the Seattle Reign, an National Women’s Soccer League team, completely transform the club’s identity and brand, stoking the flames of the fanbase returning to their fan-first identity. The brand has a bold new North Star, refined visual identity, and season campaign that honored the club’s legacy to fuel future growth for both the team and greater Seattle community.

Forsman introduced new work for Allianz Ireland centered all around “real life”, the good and the bad. The campaign was shot documentary-style on 35mm film following real families all across Ireland, creating a suite of films telling their real stories.

Veritas assisted Subway Canada roll out their 6th annual Never Miss Lunch charitable campaign, which supports children nationwide who are experiencing food insecurity. Every cookie purchased between June 16th-22nd helped Food Banks Canada fill food packs with nutritious foods, benefiting children in over 235 communities.

JetFuel brought La Crema Winery’s pop up tasting room experience to WorldPride Washington, DC this year. The activation invited guests to celebrate and connect, featuring a curated wine tasting experience, a lounge area, and a photo opp to show the spirit of Pride.

Code and Theory partnered with Qualcomm to transform their business and brand - seizing their moment to shift from a silent enabler to a tech pioneer. To capture the emerging AI and IoT landscape Code and Theory helped them transform from a B2B business to a B2D (developer) one, transforming the brand from a corporate brochure to a high-functioning, developer oriented hub.

Forsman & Bodenfors teased new work for Tele2 bringing back the brand’s mascot - poking fun at how after a nine year leave of absence, he could no longer fight the desire to return to work.

Goodstuff assisted Champion bringing attention to their exciting new partnership with the Ultimate Fighting Championship (UFC) star Tom Aspinall. In the center of Manchester, Aspinall’s home city, they put up an unmissable mural, making a statement that’s impossible to ignore.

WNP helped the Panzani Group kick off for the Tour de France, previewing the Panzani caravan on the Champs-Élysées.The preview featured a parade and a press conference highlighting the French durum wheat sector, where Panzani’s products come from.

Yamamoto supported their client Hexagon at this year's Hexagon LIVE Global 2025 in Vegas. They created an art gallery experience to emphasize that when data makes sense, it becomes a work of art. The exhibit gave visitors an opportunity to explore the immersive art and learn how Hexagon streamlines data to reveal the beauty within the bigger picture.

Create. Group partnered with Dubai Economy & Tourism to develop an innovative course portal designed to equip entrepreneurs with the necessary tools and knowledge to succeed with every step along their business journey.

What’s Next Partners, part of the Anomaly Alliance, collaborated with influencer and actor Ludovik alongside La Poste Groupe for their “Postal Connection” campaign. The campaign aims to raise awareness around the difficulties mailmen face when dealing with non-compliant and difficult to access mailboxes, encouraging the French to ensure their mailboxes are up to standard.

Forsman & Bodenfors Dublin’s new campaign with the Road Safety Authority of Ireland highlights a very important and growing issue in Ireland’s society - the acceptance of individuals driving after drinking. The work aims to get us to challenge the societal acceptance of this behavior and recognize the blood left on one’s hands for not speaking up.

Anomaly partnered with Celsius on “Live. Fit. Go” the brand’s latest campaign to date, redefining fitness through everyday stories. The multi-platform push spans TV, social, OOH, and experiential helping drive brand growth and global expansion beyond traditional gym-goers.

72andSunny collaborated with MassMutual on “The Feeling is MassMutual,” a humor-filled campaign tackling financial stress. Using talking pets and emotional moments, the work positions MassMutual as a trusted guide for consumers and advisors navigating money worries.

Crispin partnered with Synchrony on “The Lemonade Stand” a cinematic Father’s Day Film that brings emotional depth to financial storytelling. The long-form spot highlights the power of saving through a decade-long journey between a father and daughter - blending heart and purpose to inspire real-life saving habits.

72andSunny launched a new marketing campaign for Venmo, "Venmo Everything," to communicate the app's expanded purchasing capabilities. The campaign launched in early June with a 60-second commercial featuring real-life friends and 'The White Lotus' co-stars, Patrick Schwarzenegger and Aimee Lou Wood.

Anomaly and TopGolf dropped new work just in time for the summer, promoting TopGolf as the prime destination for you this summer.

Allison and DonerNorth collaborated on an integrated campaign for the restaurant brand Edo Japan. The work was developed to support the brand's entry into the U.S. market and its initial grand opening, resulting in a record setting day.

GALE launched a new campaign with Buchanan’s Scotch Whiskey, positioning the brand as the spirit of the summer and associating it with grilling.

Instrument led branding and packaging design for Astral Wellness’s new Astral Calm, a line of magnesium infused sparkling beverages.

Goodstuff supported client Alternaleaf UK on an Out-of-Home campaign to raise awareness of the potential benefits of medical cannabis. The campaign's launch was timed to coincide with parliamentary discussions about a national strategy for chronic pain, aiming to bring this health topic into public conversation.

Redscout partnered with PowerHeal to develop a new brand identity and narrative for the recovery products company. The work focused on creating an identity intended to differentiate the brand from the conventional aesthetics of its category.

Goodstuff developed a campaign for JD Sports to mark the opening of its new flagship store at The Trafford Centre. The centerpiece of the campaign was the world’s largest JD Sports duffle bag installed outside the store. The activation was supported by a comprehensive Out-of-Home campaign throughout the shopping centre, a newspaper cover wrap, and additional print and digital advertisements.

Anomaly Shanghai teamed up with Starbucks China to launch “Crafted with care in every cup,” a campaign celebrating the skill and heart of the brand’s 60,000 baristas. Centered on the idea that “The last ten feet are in our hands,” the work highlights personal barista stories through rich visuals and music, honoring the craftsmanship behind every drink and deepening customer connection across digital platforms.

72andSunny teased new work for Venmo coming soon with a short clip of White Lotus actors Patrick Schwarzenegger and Aimee Lou Wood joking about “what’s in the smoothie” a nod to the end of season 3 of the show.

Left Field Labs, in partnership with Microsoft and Code and Theory, built the “Connection Wall at Microsoft Build.” The project consisted of an AI-powered microsite and interactive installation part of the larger “Yours to Build” campaign meant to honor developers in their own language.

Doner partnered with Alabama A&M to create a powerful and visual love letter honoring the school’s storied heritage, celebrating their 150th anniversary, and advancing their promising future. The campaign invites alumni to help shape the university’s future by contributing to it and is meant to ignite their pride in the school, engaging them at a pivotal moment in its history.

Team helped Bacardi put together its North America National Sales Meeting in Las Vegas. They took the lead on everything from creative ideation to on-site production, and everything in between.

Ink, in partnership with ReachTV, put together “Taste Trip,” an eight episode series featuring bartender legend Mr. Lyan that explores food and drink around the world.

Anomaly worked with PUMA on the first of three installments of the PUMA Mostro campaign. Featuring model and tastemaker Amelia Gray, the campaign centers around her fearless style and ability to define trends which goes perfectly with the Mostro, the disruptive and utterly original shoe.

Assembly partnered with Meta and Centrepoint on a creator lead campaign centerd around Ramadan. Engaging over 20 creators as part of a full-funnel marketing strategy, the campaign drove more than just awareness as it led to increases of in-app purchase, web conversion and lift in top-of-mind awareness.

Kettle, as part of its ongoing partnership with Warby Parker, supported the launch of their new AI-powered Advisor meant to offer a new way for shoppers to buy glasses online, marking the next step in Warby Parker’s storied history in e-commerce.

Instrument launched the initial phase of their work with Solana, a leading blockchain company, at Accelerate NYC. Part of the work was the unveiling of new branding for Solana’s signature conference, Breakpoint.

HUNTER contributed to the launch of Tanqueray’s inaugural “Tanq Holiday,” paying homage to UK bank holidays and the brand’s British heritage.

Anomaly and Amazon Ads partnered to launch the “Make Media Magic” campaign. Recognizing the widespread issue of creative fatigue in the industry, the work seeks to inspire marketers by showcasing innovative approaches to media.

Assembly worked with Microsoft on “The Original Build” activation at the recent Build develop conference. Recreating a 1970s-era workspace, complete with vintage-style PCs running modern Microsoft programs, event attendees were able to participate in a timed coding challenge that revealed nostalgic content and artifacts. To round out the campaign there was also an influencer video with Linus Tech Tips building a customer modern PC with a vintage rounded shell.

Instrument partnered with Square to launch their new handheld hardware. The launch included a multi-platform storytelling series and a social-first rollout from pre-to post-launch.

Goodstuff handled media planning and buying for SMUG (Kerry Dairy Ireland), boosting brand awareness among dairy consumers who want to cut down on their saturated fats and reduce their carbon footprint.

Gale partnered with TheKey, a premium aging-in-home company, to launch the “Your Home, Your Care” campaign. The work aims to raise brand awareness and promote early planning for senior care by highlighting the advantages of aging at home and displaying how TheKey supports older adults in their familiar environments.

WNP - Anomaly Alliance created a campaign for Banzaï Noodle, the street food brand from the Panzani Group. The campaign features two short films using humor to highlight Banzaï noodles are ready in just three minutes, emphasizing saving time without having to sacrifice taste.

Goodstuff helped facilitate a partnership between Harry’s and The Buckley Podcast, timed for Father’s Day. To celebrate, Harry’s offered a “Buy One, Gift One” promotion at Tesco, where customers who buy a razor can send a free one to their father.

CP+B Brazil launched a new campaign for Motorola with Gabriel Bortoleto, the rising Brazilian F1 star, to highlight the brand’s new premium models.

Veritas supported the launch of Aura Freedom’s 2025 campaign, “Behind Closed Doors,” bringing together advocates and survivors to raise awareness about gender-based violence.

Instrument teamed up with Microsoft to reintroduce the M365 to a new generation. The initiative presents M365 as an intuitive, open tool for anyone with an idea, rather than prescriptive solutions,

Allison worked with American Crew, a leading men’s grooming brand, at the 2025 NFL Draft to create influencer-led sponsored content. The content highlighted the brand’s products and featured Vince the Barber and top prospects from this year’s draft.

The 2025 Axios Harris Poll 100 Reputation Rankings was released, highlighting the reputation of prominent American brands. The poll utilizes a framework and methodology that The Harris Poll has employed since 1999. The rankings are based on public perception of companies across various reputation dimensions.

Forsman & Bodenfors created "Seat Belters," a data-driven Spotify experience for Allianz Ireland. This initiative promotes safer driving by generating personalized playlists of calming music based on user listening habits.

Vitro launched its latest campaign for Toyo Tires, encouraging consumers to make the most of the weekends with Toyo’s durable tires.

Redscout, serving as strategic brand consultants, partnered with Brady: United Against Gun Violence, a leading national organization dedicated to advocating for stricter gun control and preventing gun violence. The work aimed to reframe gun violence not just as a political issue, but as a moral imperative that connects individuals on a human level.

Crispin worked with Samsung Electronics America to present a new definition of home as a personal, intuitive, and evolving feeling. The campaign highlight’s the personalization with their home appliances and the integration of AI into them.

Kettle redesigned the e-commerce experience for E.L.F. BEAUTY's website and app. The redesign includes updated visuals, navigation, and tools to support product launches. The updates aim to reflect the brand's community and mission.

Anomaly created a new brand identity for the top tiers of women’s professional football in England. The independent footballing organisation Women’s Professional Leagues Limited (WPLL) has rebranded to Women’s Super League Football, aligning with the top league, WSL. The second division, previously known as the Championship, has also been rebranded and will be called WSL 2 from next season. The new identity aims to express the power, fluidity, and precision of the sport, reflecting the players and fans.

Code and Theory partnered with Captain Morgan and Diageo to launch Captain Morgan Muck Pit, a brand extension intended to offer a different flavor experience and foster group connections.

72andSunny launched a new brand campaign for 1800 Tequila featuring Handshake Speakeasy, voted the World’s Best Bar of 2025. The two created a cocktail appearing in the campaign film, highlighting 1800’s focus on craftsmanship.

Forsman & Bodenfors launched a new campaign for Svenska Spel, the main sponsor of Swedish ice hockey. The campaign introduces a new jersey that unites the 399 clubs in Sweden’s national ice hockey federation. For this year’s World Championship, the campaign reimagined the Three Crowns crest, incorporating visual elements from each of the 399 club jerseys.

Anomaly released the fifth installment of its “Never Still” campaign for RIMOWA. The campaign features Jay Chou, Rosé, and Lewis Hamilton with RIMOWA suitcases.The films integrate moments of movement and stillness, with imagery captured by a global network of photographers and filmmakers.

72andSunny worked with Zillow on their newest episodic social series featuring first round draft pick and first time home buyer, Aliyah Boston. The series gives a behind the scenes documentation of Boston’s first time buying a home.

Code and Theory worked with Vrbo and Becoming rentABLE to develop a host education program. The initiative aims to assist renters in implementing low-cost accessibility upgrades, addressing the fact that less than 1% of vacation rentals are accessible despite 1 in 4 people having a disability. The program seeks to transform data into a dynamic educational experience for hosts.

Goodstuff was recently appointed by Air Up, a company known for their unique reusable water bottles that flavor water through scent, for media buying and planning. To kick off the new partnership an Out-Of-Home campaign was launched across the Transport for London Network around The Tube.

Allison and Assembly collaborated to launch Lingokids’ new U.S. campaign, The Trial. The multi-channel strategy aimed to generate discussion and highlight guilt-free screen time options for families, promoting a balanced perspective on parenting in the digital age.

Left Field Labs launched illumend, an AI-powered platform for myCOI, to streamline insurance compliance for businesses.

Forsman & Bodenfors' latest campaign for Craft Sportswear is a playful yet thought-provoking brand film that taps into one of humanity's most primal instincts: the urge to run.

Instrument collaborated with Mercury to launch the “More than Banking” campaign, which aimed to differentiate traditional banking from future trends.

72andSunny collaborated with Proximo Spirits' 1800 Tequila and Vogue to create the world’s first diamond made out of tequila, which Janelle Monáe accessorized with at the Met Gala this past year.

HUNTER secured an exclusive feature in The New York Times to promote Macy’s 50th Annual Flower Show.

Allison developed and led the Tillamook Meltdown line in response to a viral story about a child calling 911 over ice cream eaten by his mom. The campaign resulted in thousands of calls, 106 media placements and just under 1B impressions in a matter of days.

72andSunny Amsterdam partnered with Zurich Insurance on a project to simplify their customer communication globally, moving away from “Insurlish”. The initiative focused on revising insurance policy language across all customer touch points.

Goodstuff handled media planning and buying for Encona (Grace Foods UK) to commemorate fifty years of the brand. The campaign includes limited-edition bottles and summer activations in collaboration with Time Out Group plc.

Allison helped relaunch Wild Turkey 8-Year Bourbon with a targeted PR campaign. This included a brand trip that resulted in 110 media placements and 1.19 billion impressions within one month.

72andSunny created the new Hard Rock Bet “Jackpot Season” campaign. The campaign features a mockumentary-style advertisement set in a suburban home. The work highlights the potential for jackpots, ease of app use, and brand personality.

GALE collaborated with Cotton Inc. and bespoke embroidery studio Abbode on the Heirloom Collection. This limited-edition collection features 100% cotton table linens and kitchen accessories with Abbode’s hand-drawn designs. GALE and Cotton Inc. developed messaging for the project that highlights the longevity and sustainability of cotton products.

Anomaly helped Zales Jewelers launch a new era with their “Own It” brand platform, encouraging self-expression and confidence.

72andSunny, as part of their new partnership, launched the "'It Just Meals Good'" brand platform for Panera Bread. This platform introduces a positioning focused on the satisfying and connective experience of meals.

Anomaly launched the “LOVE, Chuck” campaign for Converse. The campaign, narrated by Tyler, The Creator, features various artists and creators, including Shai Gilgeous-Alexander, Alexis Sablone, Roy Wang, and Charli XCX. The campaign highlights the Chuck Taylor shoe and encourages individual expression. The campaign aims to inspire creators to pursue their passions without fear of failure.

Left Field Labs partnered with Google at the recent Google Cloud Next '25 conference to create a mad libs-style demo. The demo showcased applications of Gemini, including its use in Workspace and Google’s Agent Ecosystem, for creative and developer audiences.

Code and Theory developed an immersive audio installation for Con Edison at the 2025 NYC Earth Day Festival in Union Square. The installation featured music, spatial sound design, and recordings of Con Edison employees.

Left Field Labs created an immersive digital experience visualizing the Earth's layers through cinematic motion design, reflecting Oath Inc.'s commitment to restoring soil health.

Allison led media for Urban Land Institute’s Project Recovery, a nearly 200-page roadmap for fire recovery in Los Angeles. The effort achieved over 50 placements and 350 million impressions in under a month.

Assembly provided pro bono digital marketing support for The Earthshot Prize. This support contributes to the Prize's mission of discovering and scaling climate solutions. Assembly's teams conducted awareness efforts across APAC, Europe, India, MENA, and North America ahead of the 2025 Prize ceremony in Brazil.

Wolfgang launched a new campaign for Jägermeister titled “Call of the Cold.” The campaign highlights “Ice Cold Shots” and features the iconic Jägermeister Stag ensuring the shots are always served cold.

Goodstuff handled media buying and planning with The Hain Celestial Group and Powerleague for Sun-Pat’s latest campaign, Sun-Pat Sessions. The campaign suggests a connection between the product and football-related friendships.

Gale and Cotton Incorporated hosted the first CAKE PICNICTM in San Diego.The sold-out event utilized 100% cotton tablecloths, linens, and napkins. It featured over 160 homemade cakes, giveaways, and presented Cotton’s new collaboration with embroidery studio Abbode.

Goodstuff collaborated with JD Sports Fashion on their Forever Forward campaign. The campaign is running across out-of-home and online video platforms.

Colle McVoy launched a new campaign for McCormick & Company's Grill Mates line. The campaign focuses on the preparation and craft associated with grilling, highlighting the role of seasoning prior to cooking.

Instrument developed a new brand identity and platform for Procore Technologies, building on the company's "Build Together" tagline. The new identity is designed to reflect Procore's construction industry roots and support its vision for the sector's future.

Gale created a new advertisement for MilkPEP promoting the "Milk Cup," an esports initiative for women. The spot encourages female gamers to sign up for the program, which features an increased prize pool, expanded participation options, and a new mentorship component for the current year.

Colle McVoy developed a sonic identity for Perdue Food. The initiative addresses the need for brand differentiation in a competitive market, with the introduction of the audio branding strategy coinciding with Perdue’s updates to its brand mark and sustainable packaging.

HUNTER helped Baileys with media strategy announcing their new non-dairy oat-milk liqueur, securing coverage in Forbes for the product’s announcement.

Team Epiphany executed the activation for Sprite at CIAA Fan Fest continuing with Sprite’s “The World is My Yard” campaign. The space highlighted HBCU cultural elements with live artistry, interactive programming and brand experiences that connected with event attendees.

Gale created the first loyalty program for Fogo de Chão, titled “Fogo Rewards.” The rewards program features immediate benefit access for members and focuses on personalized dining experiences. As part of the launch, Fogo de Chão introduced a contest offering members the chance to win one of five Golden Coasters, which provide free dining for a year.

72andSunny Amsterdam developed a global marketing initiative for Zurich Insurance Group focusing on the company's customer service quality. The campaign addresses insurance industry perceptions by highlighting Zurich’s responsiveness and proactivity based on customer needs.

Anomaly created a debut campaign for footwear retailer Journey’s featuring a fictional teenage Bigfoot, named Jazmine, working her first retail job. The campaign appears as weekly episodes on the retailer’s TikTok page.

Wolfgang assisted Jagermeister in the creation of a humorous ad for April Fools, introducing a fictional product, the “56-in-1 wash.” The ad promotes body wash by claiming it can clean a wide range of unusual items.

72andSunny created OOH work for United Airlines targeting travelers at Chicago O’Hare International Airport. The work emphasized United’s position as Chicago’s primary airline and emphasized their loyalty program offer.

Forsman & Bodenfors shared its new campaign for Nuveen, showcasing the brand’s new creative platform, “Invest Like the Future is Watching,” and visual identity. 

72andSunny created the “Travel Truths” campaign for United Airlines Mileageplus and JPMorganChase, featuring actor Ty Burrell. The campaign promoted the benefits of traveling with the Mileageplus credit card. Ty Burrell also spoke to MediaPost about his experience on set, highlighting 72’s openness to ensuring humor was present in the ad.

Anomaly created a series of ads for Jimmy John’s, featuring actor and comedian Adam Pally, to promote the restaurant’s new fast-feeder’s toasted sandwich offerings. The spot highlights Pally’s energy and improvisational style, which the creative directors pointed to as part of why Adam was such a great fit.

Gale and MilkPEP are continuing their support of women in esports with the return of The Milk Cup, a women’s gaming competition developed with female gamers for female gamers. The tournament will feature an increased prize pool of $300,000, a new Duos format, and expanded qualification pathways. The campaign also introduces an educational component focused on providing amateur female gamers with professional development resources.

Allison provided activation and media strategy for the U.S. debut of the Balloon Museum. The agency’s work supports the museum’s expansion into the American market with its EmotionAir exhibition, which was previously live in London. The installation explores the relationship between art and human emotions through interactive inflatable artworks, sensory experiences and performance elements.

72andSunny created the “More to Love” campaign for E*TRADE from Morgan Stanley. The campaign aired during the March Madness Sweet 16 and depicted the combined potential of E*TRADE and Morgan Stanley. The spot highlights the joy in learning something new about the people you love, similar to the joy in learning all that can be done with E*TRADE from Morgan Stanley. 

Mono and Assembly led the brand relaunch for Thrivent with the “Where Money Means More” campaign, earning praise from both veteran and new advisors for its modern, inclusive appeal. 

Kettle, Warby Parker’s digital innovation partner, launched the new Warby Parker homepage. The new homepage features personalized guidance, product discovery, and virtual try-on applications. The design includes new fonts, colors and art direction, highlighting Warby Parker’s retail presence, eye care offerings, and product quality.

HUNTER produced the hero creative An Ode-R to Refs and secured media interviews for Alex Rodriguez in top outlets as part of Lysol Laundry Sanitizer’s campaign celebrating the unsung heroes in sports.

72andSunny’s new work with Zillow shows the fun of new home ownership. Set to Olivia Rodrigo, the ad follows a new home owner after being approved for a Zillow Home Loan. With home ownership seeming like a reality farther and farther away for many young people, they show a young, new owner being approved for their first home loan.

GALE and HUNTER partnered with Diageo's Tequila Don Julio and DJ Peggy Gou on the new Don Julio 194구 global product collaboration between the DJ and Don Julio. The collaboration features a limited-edition bottle designed by Peggy Gou, and is the first-ever global collaboration from Don Julio 1942.

Create. Group led an Instagram Stories campaign for Volkswagen ahead of Mother’s Day in the Middle East.

Goodstuff worked with Bloom & Wild on their Mother’s Day campaign. The campaign promoted sending flowers on Mother’s Day through Out-Of-Home sites across Lonon and Tonbridge.

With “Battle of the Bets,” 72andSunny has ignited the competitive spirit of sports fans for Hard Rock Bet. This dynamic tournament campaign lets audiences pick a side every day—from Dynasty vs. Cinderella Story, to regional and conference rivalries—with the winning side splitting the pot, creating non-stop engagement and conversation.

72andSunny has launched a new campaign for United Airlines to coincide with the start of March Madness. Titled "Either Way You’re Covered," the campaign focuses on United’s zero-fee flight change policy. The ad responds to the unpredictability of the NCAA tournament, noting that fans may need to adjust travel plans as teams advance or are eliminated.

72andSunny created a Super Bowl ad for the NFL featuring NFL players Demario Davis, Adam Thielen, and Arik Armstead. The ad focuses on players mentoring youth, highlighting the NFL's global partnerships with over 50,000 youth organizations. According to the HarrisX Index, the campaign was ranked as the top Super Bowl advertisement.

Anomaly developed a Super Bowl advertisement for Bud Light featuring Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning. The 60-second spot appeared in Bleacher Report's top-three ranking of Super Bowl advertisements for the year.

Anomaly developed Starbucks' "Hello Again" campaign for Super Bowl LIX, featuring two distinct advertisements. The pre-game spot used AC/DC's "Thunderstruck" to capture audience attention, while the post-game advertisement offered rewards members a complimentary tall coffee the day after the game. The campaign highlighted Starbucks' brand positioning during a strategic marketing moment.

Gale helped Fogo de Chão introduce their new “Fogo is Fire” campaign, celebrating the restaurant’s Brazilian heritage. The campaign features a series of reimagined songs by Brazilian singer Alexia Bomtempo – starting with her take on Johnny Cash’s “Ring of Fire.” The campaign also included the brand's first-ever merchandise debut.

Crispin partnered with Nature’s Sunshine to launch its first-ever integrated brand platform, "Be More Earth." The campaign focuses on product transparency in the supplement market, presenting a narrative that highlights the brand's commitment to quality and wellness. Through strategic visual storytelling, the initiative aims to distinguish Nature's Sunshine's approach from traditional supplement marketing.

72andSunny collaborated with the NFL on a campaign highlighting women's flag football, featuring a nostalgic '80s-inspired theme.The advertisement encouraged support for women’s flag football and advocated for its varsity-level status in all 50 states. The advertisement featured Pat McAfee, an ESPN personality, as a school principal. The campaign supported the expansion of varsity flag football, particularly in relation to its inclusion in the Olympics.

For Budweiser, Allison assisted with coverage and media strategy on “First Delivery,” a Super Bowl spot that follows a Clydesdale Foal overcoming the odds to complete a delivery. Amplified by behind‐the‐scenes content, teasers, and live segments—including an appearance on Good Morning America—the campaign helped clinch the #1 Ad Meter ranking after a decade. The ad’s blend of humor and heart has drawn significant praise in industry publications.

For GoDaddy’s return to the Super Bowl after an eight‐year hiatus, Allison captured the energy of Media Row in New Orleans. The campaign featured a “clone” of Arizona Cardinals OL Will Hernandez, symbolizing GoDaddy’s re‐entry to the Super Bowl and renewed brand energy.

Allison assisted Booking.com’s Super Bowl media strategy, highlighting how the company broke into the physical realm by transforming the legendary Madden Cruiser into a VIP experience. Repurposing the historic Greyhound bus once used by John Madden, the initiative offered a curated New Orleans getaway that blended local culture with exclusive access.

Colle McVoy delivered a Super Bowl campaign for Frank’s Red Hot featuring Paris Hilton. The ad showcased Hilton creating signature recipes and invited audience participation through a promotional contest offering cash prizes and a custom bedazzled Frank's Red Hot bottle.

Colle McVoy partnered with Perdue Chicken to launch the “Wing It” campaign, where comedian Wayne Brady delivered improvised live-stream performances during the Big Game, riffing on key moments, commercials, and viewer suggestions.

Anomaly developed a collaborative marketing initiative for Popeyes and Don Julio, introducing a limited-edition menu for the championship season. The "Championship Lineup" featured specialty items including a Don Julio Reposado-infused chicken sandwich, Louisiana Garlic wings, and a Spicy Strawberry Hibiscus lemonade. The campaign generated significant social media engagement through creator content and taste experiences.

Anomaly’s new spot “Typewriter” for Visa, which aired during the Oscars, tells the story of a woman whose vintage typewriter purchase starts a series of new career possibilities—from becoming a bestselling author to a celebrated chef.

72andSunny collaborated with Indeed to spotlight the challenges of hiring, delivering a series of ads under the banner “The World Can Work Better.” The campaign’s approach turns everyday job search struggles into a call for improvement.

72andSunny’s partnership with Cadillac brings the new campaign of “Let’s Take the Cadillac.” The campaign highlight’s the brand’s evolving identity and electric vehicle technology. The initiative positions Cadillac’s new models as a social experience that connects with consumers.

Doner teamed up with Meijer to launch the “Bring More Good to Life” campaign. The campaign leverages narrative strategies that emphasize the brand's regional identity and community-focused approach. By highlighting local connections, the campaign aims to communicate Meijer's commitment to community engagement.

72andSunny ANZ developed a marketing campaign for Afterpay that reframes consumer perspectives on buy-now-pay-later services. The "Own It" initiative explores financial decision-making for Australian consumers, presenting a narrative that emphasizes personal financial agency and strategic spending.

Forsman & Bodenfors created the “Meet the New EX30” ad for Volvo’s latest cross‐country model, showcasing everyday adventure as an extraordinary experience. The campaign explores contemporary travel experiences, presenting the vehicle as a new solution for urban and rural exploration.

72andSunny produced “Descubre e.l.f.ecto,” a telenovela‐inspired campaign for e.l.f. Beauty. The initiative explores beauty content through a narrative format, targeting digital audiences and emphasizing the brand's approach to accessible premium cosmetics.

Anomaly partnered with Zellerfeld Shoe Company to unveil the Marsmellow—a shoe that fuses art and technology through innovative 3D‐printing. The campaign’s video and narrative highlight the product’s unique design process, helping it stand out in the competitive footwear market.

72andSunny’s new ad with Zillow Home Loans takes a look at the home financing process. The campaign highlights the streamlined process of securing home financing and simplifying the customer experience.

Anomaly’s latest campaign for SkyBet celebrates the Cheltenham Festival. The ad challenges traditional sports narratives by proclaiming the true GOAT is a horse.

Instrument is spearheading the launch of the first-ever Canadian Sephora Squad program with a dedicated website. The initiative not only spotlights emerging beauty influencers but also amplifies Sephora’s commitment to community engagement and local talent, positioning the brand at the forefront of beauty innovation in Canada.

72ANZ worked with the Australian Football League on “Get In On It” — a platform that dives deep into the sport’s 160+ year heritage. The debut spot explores the rich folklore, culture, and fandom that resonate with younger audiences eager for authenticity and deeper connection.

72andSunny developed a marketing campaign for WingStop, the “Tender Soliloquy,” a spoken-word style spot featuring rapper JID.The "Tender Soliloquy" initiative explores the brand's new menu item through a musical narrative, connecting culinary innovation with contemporary artistic expression.

Anomaly re-emphasized that Buffalo Wild Wings is “America’s sports bar” ahead of March Madness with the campaign “So Many Tv’s Not Enough Eyes.” Anomaly led an initiative that highlights the challenge of keeping up with all the March Madness action and even created actual goggles worn during analysts during coverage of games.

GALE collaborated with H&R Block and Roblox to launch a tax-themed gaming activation that turns tax preparation into an interactive adventure. Guiding gamers through educational challenges and in-game rewards, the campaign targets Gen Z by transforming a typically boring topic into an engaging digital experience.

GALE and MilkPEP are taking the Every Women’s Marathon—the only U.S. marathon created for and by women—on the road to Scottsdale, Arizona. The campaign celebrates female empowerment and athleticism, inspiring participants and fans with its message of strength, community, and the relentless pursuit of personal excellence.

Allison spearheaded an earned-media project for Spritz Society, generating national headlines by spotlighting the brand's inventive flavors and visionary founders. The initiative successfully captured top-tier editorial attention and positioned Spritz Society as a trailblazer in the beverage category, celebrated for its unique approach and bold storytelling.

72andSunny Amsterdam and e.l.f. Beauty are set to transform the beauty landscape in Germany with the "e.l.f. von zehn” campaign. Germans are known for their love of good ratings, and the German community has given e.l.f. the unique "e.l.f. von zehn" rating. Chief Marketing Officer Kory Marchisotto proudly noted that this rating is something only e.l.f. can own.

GALE and MilkPEP's new campaign, "Sad Final Boss," highlights how milk's nutrients can help gamers stay focused. The ad shows the final boss talking with a therapist, emphasizing that milk's energy and focus benefits are better than typical energy drinks. This unique campaign is designed for gamers and shows how milk can help them concentrate, making it stand out in the busy market.

72andSunny collaborated with Indeed to create two humorous ads highlighting the frustrations of the hiring process. These ads effectively convey the message that everyone can do better in the job search, thanks to the creative efforts of the 72andSunny team.

Colle McVoy’s “Ban Reclining” campaign for La-Z-Boy blew up over the holidays -- from 60 million to over 2B+ impressions—with 220,000 people signing the pledge to ban reclining on airplanes.

72andSunny collaborated with client Choice Hotels International to launch their 2025 global marketing campaign. The campaign, called “Check Into More,” focuses on improving the guest experience and building brand loyalty. Keegan-Michael Key returns for the second year as the “Vacation Maximization-er,” helping travelers make the most of their stays with Choice Hotels.

72andSunny teamed up with Zocdoc for a funny campaign called ‘You’ve Got Options’ which shows how enjoyable it can be to find the right doctor. Zocdoc, an online platform for healthcare professionals, is starting 2025 with this humorous, exaggerated campaign to make the usually frustrating healthcare experience a bit more fun.

Doner created a new 15-second spot, "Game Face," for Tylenol, which highlights the brand's support for football mascots who experience physical pain. The ad airs on Fox, CBS, and NBC during playoff games, including the Super Bowl pre-show on Feb. 9. It also streams on Hulu, Max, Peacock, and Paramount+ through Feb. 15.

Forsman & Bodenfors created new ads for Craft Sportswear. They made 10 print ads over 10 weeks to show how quickly running can improve health. The ads follow one runner's progress over this time and the experiment aims to demonstrate how quickly the body responds to running, even in the short term.

Team Epiphany released its influential 20 for 20 Years roundup of people who have shaped the culture of the industry, according to co-founder and managing partner Coltrane Curtis.

GALE and Hunter collaborated with Diageo's Don Julio to celebrate Día de Muertos, honoring life and remembrance. Activations and ofrendas were brought to cities like Mumbai, LA, and Melbourne, featuring installations by artist Betsabeé Romero and floral designer Juan Rentería. Celebrations spanned Mexico, India, and the US, with more activations planned for Bogotá, Cape Town, London, and Melbourne. 

Left Field Labs launched the website redesign for Google Home, combining style and education to craft a refreshed user-friendly site. They also developed an AI-powered Media Campaign tool for Google’s Creative Lab, automating asset generation from final campaign materials.

Anomaly has partnered on Tiffany & Co.'s 2024 holiday campaign titled "With Love, Since 1837." The campaign stars House ambassador Anya Taylor-Joy as she presents the brand's heritage and festive spirit in a New York City winter wonderland.

MONO launched Macy’s new holiday campaign featuring actress Alison Brie as the Gift Guide, helping customers discover the perfect gifts for all their shopping needs at the one-stop-shop.

ARound and the LA Rams announced partnerships with Uber Eats and Princess Cruises leveraging Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.

Anomaly and Chevrolet have forged a creative partnership that shines in Chevrolet's 2024 holiday ad, with the CMO highlighting their collaboration's heartfelt storytelling and marketing impact.

GALE, in partnership with Cotton, Inc., introduced The Cool Calm Cotton Set, a 100% cotton blanket infused with Wild Brooklyn Lavender scent, aiming to bring serenity to the holiday season. The launch was celebrated with a multi-sensory event at D.S. & DURGA’s flagship store, attended by influencers, editors, and NYC tastemakers.

MONO worked with Macy’s to launch the 98th Macy’s Thanksgiving Parade as part of Macy’s “five chapters” of the holiday shopping season. A short featuring actress Allison Brie opened the parade, transitioning from the ad into the live parade via a collaboration between Macy’s, NBC, and MONO. The parade drew in an estimated 28 million viewers – more viewers than the Oscars, the Yankee-Dodgers World Series, and the most popular New Year’s Eve telecast, according to The New York Times. 

72andSunny revealed its latest OOH work for United Airlines, launching the new design system and featuring imagery showing the world through the eyes of United Employees.

Instrument and Microsoft Unlocked illustrated how cybersecurity is imperative for rural hospitals in a video and webpage showcasing how Microsoft’s AI-powered tech helps hospitals protect patient data. 

Forsman & Bodenfors London launched The Glenlivet’s bold new media campaign, celebrating what it means to Live Original and stand apart from the herd. 

Anomaly teamed up with Google Shopping to bring the ultimate holiday vibes. Starring Charli XCX and Troye Sivan, the campaign celebrates the art of out-giving—because 6 in 10 Americans see gift-giving as a (friendly) competition. 

72andSunny Amsterdam teamed up with e.l.f. to woo sports fans in a humorous new campaign starring Joey King and Lucien Laviscount. The duo face off in the ultimate hometown playoffs—meeting the parents on game day—while spotlighting e.l.f.’s Power Grip Primer.

Left Field Labs launched a refreshed digital experience for Amazon's hit series Citadel.  

Forsman & Bodenfors, in partnership with Visit Sweden, launched a global campaign to establish Sweden's brand identity as a trademark and resolve any confusion with similarly named destinations. The campaign takes a playful approach to addressing potential mix-ups with the eight other places around the world also named Sweden.

Mono was named Creative AOR for Lidl US and launched its first U.S. campaign, "The Super-est Market," just in time for the 2024 holiday season. The campaign highlights Lidl’s "Super-est" products through video, billboards, social, and more.

Anomaly revived Ally’s heartwarming “Banksgiving” campaign, with a TikTok twist. The campaign features call center associates surprising customers with no-strings-attached funds to ease financial challenges. Originally launched in 2018, the viral campaign returns after a four-year break, just in time for Thanksgiving.

Anomaly created Captain Morgan's latest global campaign, ‘Thumbs’, encourages everyone to swap screen time for quality time, and celebrates people connecting with their crew in real life.

Colle McVoy shared a new campaign for La-Z-Boy, juxtaposing the comfort of the recliner with the discomfort of in-flight reclining. The work stems from an interesting survey recently conducted by The Harris Poll on behalf of La-Z-Boy, 41 per cent of Americans would support a ban on passengers reclining their seats on domestic flights.

GALE worked with MilkPEP to create and host the Every Woman’s Marathon (EWM), where 7,000+ women flocked to Savannah for the first and only U.S. marathon designed by and for women. The event was one of the largest branded experiential events in recent history and featured cooking classes, yoga, and live performances as part of its “wellness weekend.” 

TEAM worked with the Mobile School Pantry to revamp their mobile market, giving children and families in underserved communities the opportunity to purchase healthy groceries at a discounted price. 

Goodstuff shared a new campaign for Tideford Organics, showcasing the brand’s plant-based recipes in playful platform-first short-form video across Meta and TikTok.

Description goes hereTinsel Experiential Design collaborated with Github to strategize and produce Universe24 — the brand’s event for 3,500+ developers, with 100+ sessions and 150+ speakers, focused on how the convergence of AI and security enhance the developer experience.

GALE partnered with MilkPEP to launch its Every Woman’s Marathon — the first U.S. marathon created for women by women. Over 7,000 women will run the marathon in Savannah, Georgia in under three weeks. The race was announced by U.S. poet laureate Amanda Gorman. 

GALE unveiled their latest creation for Diageo's Old Parr whisky: Let Life Flow. This campaign inspires whisky enthusiasts to break free from the mundane and embrace life's chaos. Inspired by Old Parr’s distinctive bottle, Old Parr encourages a change in perspective to enjoy life's unpredictability. This initiative marks a new era for Old Parr, inviting everyone to explore new horizons and savor every moment.

GALE shared its latest campaign for MilkPep, turning kid struggles into superhero moments and connecting moms by showing how milk keeps kids healthy. 

Harris Poll brought its annual Corporate Reputation Quotient® study to the Canadian marketplace with the launch of the Harris Poll Canada 50. Surveying over 5,500 Canadians, the study offers a comprehensive ranking of perceptions of the “most visible” companies in Canada.

Anomaly and Amazon Ads gave Brooklyn small businesses the Hollywood treatment with posters displayed around NYC's Penn Station. Designed to drive interest and foot traffic, the posters gave each business a starring role, similar to premium OOH placements for blockbuster films.

72andSunny continues to build excitement for the highly anticipated launch of Call of Duty: Black Ops 6, with The Replacer now claiming the title of People's Sexiest Man Alive as part of the latest phase in the campaign.

HUNTER brought together Keegan-Michael Key and Lysol to celebrate the sixth anniversary of the brand’s HERE for Health Schools Program, donating science kits to Title I schools.  

72andSunny partnered with United Airlines for the third edition of its “Good Leads Way” campaign, sharing what the world’s biggest airline can deliver for its customers. 

Instrument partnered with the ŌURA team to redefine their entire website, transforming the shopping experience and showcasing the features of its new Oura Ring 4. 

GALE teamed up with MilkPEP to host The Milk Cup finals, a landmark women's Fortnite tournament, earning 2.7M streams and over 5M viewers — elevating women in Esports

Forsman & Bodenfors and Therabody have joined forces once again to launch a sequel to their innovative 2023 campaign, "The Workout Called Life." In this second chapter, they present two unique 30-second spots, crafted to beautifully capture the wellness advantages and impact of its revolutionary Theragun product line.

The Kettle team collaborated with The Legal Aid Society on the "Do NYC Justice" campaign. The campaign is a community resource guide for New York City that provides information on housing, job training, mental health services, and more. 

Crispin partnered with Target with the launch of a new line of pet products called The Cuddle Collab. Crispin created a reality TV-style social content and national ads starring Bull Terrier mascot Bullseye promote product collections designed with popular pet creators.

72andSunny launched its latest campaign with client Blizzard Entertainment for action role-playing game, Diablo. In the new cinematic campaign, ‘Ballad of Blood” features Camila Cabello singing a haunting cover of the Who. The campaign launched globally in 30 different markets across, EMEA, LATAM and APAC on premium streaming services, YouTube and Paid Social.

Code and Theory teamed up with TIAA on their newest web experience launch, TIAA’s Lifetime Income interactive experience. The launch is part of a larger digital transformation to make a complex landscape easier to navigate and ensure people have the tools to make informed decisions about their futures. 

Code and Theory partnered with YETI to design and engineer a customer-centric e-commerce experience that educates, inspires, and converts at scale, transforming a humble cooler company into an e-commerce giant.

Code and Theory teamed up with the NFL to redesign the league's app and deliver the ultimate, video-first fan experience. By elevating its mobile app experience — from design to content and functionality — Code and Theory helped the NFL simultaneously drive more fan loyalty, bring in a broader swath of new fans, and grow its emerging NFL+ streaming product, the NFL's D2C service to watch in-market and national games.

Code and Theory partnered with NBC to redesign its "Big Board" for election coverage. With public trust in news declining, the goal was to build a data-driven platform that delivers real-time insights with accuracy on live TV. Launched in January 2024, the Big Board enhances NBC’s coverage by allowing on-air talent to present complex political updates with clarity and speed, helping restore public confidence in election reporting.

Learn how GALE helped Buchanan’s become the fastest-growing whisky in the US. They celebrated the strength of dual identities and made Buchanan's — an immigrant Scotch whisky brand with a century-long history among older Hispanic-Americans — appealing to the new generation.

72andSunny teamed up with Call of Duty to bring back The Replacer in their latest campaign for Black Ops 6. The iconic character returns to handle everyday tasks so players can keep gaming, delivering dead-pan humor and action-packed fun for fans eager to dive into the new release. The campaign kicked off in the US and with roll out globally across 30 markets.

KWT Global partnered with The Botanist to launch their newest high-proof gin, The Botanist Distiller's Strength. To celebrate, they collaborated with VinePair and 50 bartenders to create Negroni Nation, a regional recipe book. KWT Global executed a 360 strategy for the NYC launch at Mister Paradise, featuring exclusive tastings.

72andSunny's latest social campaign for United Airlines, Good Leads the Way, spotlights three heartfelt "real good stories" from passengers. Each story highlights inspiring moments of kindness and connection experienced with United, reinforcing the airline's commitment to customer care and community. 

Anomaly unveiled a new campaign to mark the debut of RIMOWA’s Original Bag, a unisex handbag inspired by  RIMOWA’s iconic suitcases. The launch film features four global talents supermodel Liu Wen, rapper Central Cee, journalist and creative director IB Kamara, and photographer Larissa Hofmann.

Code and Theory partnered with TechCrunch to launch a reimagined website, introducing new features like a modern design system, streamlined navigation, and enhanced tools to deliver major stories and events to readers in real time.

72andSunny launched its debut campaign for Venmo, "What's Your Venmo?" The campaign elevates the diverse ways Venmo’s users connect, transact, and engage with their finances – reminding them of Venmo’s suite of products and shifting the perception of Venmo beyond just a way to send and receive money.

72andSunny created a new Sleep Number campaign and teamed up with NFL star Matthew Stafford and his wife to talk the benefits of having a smart bed.

Team Epiphany collaborated with Sensodyne to launch its new Clinical White toothpaste through "Sensicast," a video podcast. Hosted by Julissa Bermudez and Letty Peniche, the podcast featured Dr. Karla Soto, who discussed dentists' role in boosting confidence and promoting self-care, along with conversations about early dentist experiences and the myth of "perfectly white teeth."

Doner collaborated with Hackensack Meridian Health for National Alcohol and Drug Addiction Recovery Month on the "Enough is Enough" campaign, highlighting moments recovery center patients decided to seek help.

Seeing a strategic opportunity to make one of most popular sporting events sparkle during the U.S. Open, Anomaly worked alongside Zales and Price to launch a collection of tennis-inspired jewelry. The collection included necklaces and bracelets, plus a diamond-embellished tennis racquet on display during the tournament.

72andSunny’s newest campaign for NFL+ the football league’s app, introduced the world a new character, a football know it all in khaki shorts. Promoting the apps features such as latest news, stats and insights to stay ahead of the game.

Anomaly partnered with Diageo’s Crown Royal for the fourth year as the official whisky sponsor of the NFL with its ‘Kick Off with Crown’ (KOWC) program debuting the launch of the Crown Royal Rig. This season, the Crown Royal Rig, a larger-than-life 18-wheeler, will tour NFL stadiums and American cities to spread generosity with an epic tailgate.

72andSunny’s created,  ‘New Ways to Search’ campaign, launched last year with a focus on showcasing how Google’s visual search capabilities can enhance everyday life. The latest installment of the campaign sees Beetlejuice’s Bob giving his shrunken head the beauty influencer treatment – just in time for the movie’s premiere.

72andSunny’s first campaign for Barbie features children playing with their Barbie dolls in imaginative activities, unleashing the power of what can be achieve through imaginative play, building up to the Barbie tagline “You Can Be Anything.“

HUNTER helped Amazon launch an integrated campaign including media interviews, social content and a hero video introducing “S-I-Y" (Smartify It Yourself) — a take on the classic D-I-Y trend using Alexa and smart home devices.

Aston Martin unveiled the new Vanquish at the Venice International Film Festival. Anomaly created the integrated launch campaign “Veni. Vidi. Vanquish.”  to announce the new vehicle’s entrance to market.

Code and Theory partnered with the NFL to redesign the NFL app just in time for the 2024 season kickoff, modernizing it for millions of fans.

Nick Saban is known to many as one of the winningest college football coaches of all time (ROLL TIDE), as much as for his serious demeanor. Vrbo and Anomaly lean into that persona to make Saban an unwelcoming property host, demonstrating why staying at a Vrbo (host-free) is the right choice. 

Colle McVoy launched a campaign for the Jackson Hole Travel and Tourism Board, utilizing Instagram filters to caution tourists from getting too close to wildlife – for their sake and the bears. 

72andSunny ANZ helped Google Australia launch the Pixel 9, emphasizing the Pixel’s AI capabilities and how they can be used to draw inspiration from the surrounding environment.

Left Field Labs partnered with Salesforce on their upcoming Dreamforce. Left Field Labs created Agentforce, an experience that, will be at the heart of this year’s event, showcasing the cutting-edge ways Salesforce’s new platform can elevate sales and marketing through powerful AI integration.

Anomaly's newest spots for Buffalo Wild Wings, pairs former Philadelphia Eagle, Jason Kelce with Hank the buffalo. The campaign also includes a limited-edition t-shirt and a list of Kelce's menu picks to enjoy while watching games. 

Code and Theory’s latest collaboration with YETI provides fans a new way to engage with the brand they love. Gear Locker provides a virtual storage space for all the gear fans are adventuring with, making it easy to discover new products, collections, and online content while gaining digital stickers along the way.

ARound introduced a pioneering in-stadium AR experience for Minnesota United FC in collaboration with Target. This represents the first-ever use of stadium AR technology during an MLS pregame celebration, raising the bar for fan engagement at Allianz Field.

Left Field Labs partnered with Google to imagine a future where rival phones become best friends and go on the world's greatest AI road trip together. That was the spirit behind Google's "Best Phones Forever" which asked users what adventures they'd like to see this unlikely pair go on. Left Field Labs designed a generative content engine powered by a stack of AI models that created mini-episodes of fans' responses within minutes.

72andSunny’s kickoff campaign for the NFL’s 2024-2025 season tells rousing 'Football Country' stories, traveling across the U.S. and beyond, while focusing on the league’s growth areas.

72andSunny partnered with Hard Rock Bet to launch “Roll With Us” starring ambassador Post Malone, for a new campaign that aims to demystify sports betting, even for the most inexperienced gamblers.

Instrument partnered with Uber for Business to launch their first brand campaign and prove to travel managers everywhere that no matter what they’re up against, “We got you.”  

Movers+Shakers helped Tinder bring to life its “Long Story Shorts” campaign, rom-com reenactments of six real-life Tinder success stories on Instagram and TikTok. 

GALE launched The Milk Cup in collaboration with MilkPEP, a Fortnite tournament with the largest prize pool for women in North America. The tournament achieved three live broadcasts, 2.6 million views, and 7.41 million impressions.

Macy’s launched a new campaign, Summer’s Greatest Hits, to celebrate the beginning of summer. The campaign extends to online and in-store experiences.

The Olympics double as a stage for some of the most innovative marketing activations of the year. As we pass the torch from SPORT BEACH to the Olympics, several of Stagwell’s agencies, including Allison, Anomaly, Doner, The Harris Poll, Veritas, and 72andSunny, collaborated with clients BIC, Canadian Tire, Comcast, Core Power, Rimowa, and Speedo, to create work surrounding the Paris 2024 Olympic games.

Movers + Shakers collaborated with e.l.f Cosmetics to produce parody video “Hot Girl Walk Championship” featuring Olympian Gabby Douglas and actor Patrick Warburton. The video promotes the Power Grip Dewy Setting Spray and marks e.l.f’s partnership with fitness organization Hot Girl Walk.  

While Bic and others are focused on Big Snoop in Paris at the Olympics, Crispin and 19 Crimes turned their eyes to Lil Snoop. Lil Snoop embarked on a once-in-a-lifetime journey, spreading the word about the beloved Cali by Snoop Wine to Parisians and beyond. Fans can follow Lil Snoop updates from Crispin at Treasury Wine Estates on 19 Crimes social media channels.

Yamamoto helped Lineage celebrate their Nasdaq debut with a branded activation event, producing an AR tour of Lineage’s warehouse and three billboard animations displayed across Nasdaq Tower and Times Square.

Going for the gold with Lysol! Earlier this year, HUNTER helped launch Lysol Laundry Sanitizer’s new initiative by partnering with baseball legend Alex Rodriguez to celebrate the unsung heroes of the team: equipment managers. With the campaign’s viral success on social, it’s now set for TV debut. Keep an eye out for “The Lost Bet”

Team Epiphany worked with Netflix to promote one of their latest movies, Beverly Hills Cop: Axel F. The team produced a 10-foot tall custom boombox that played the iconic Axel F theme song and made appearances at two major events and cities, starting with the Ford Fireworks Festival in Detroit. Next, the boombox traveled to Calgary Stampede in Canada. At both stops, guests participated in Beverly Hills Cop trivia in order to win branded bomber jackets, t-shirts, hats, and bandanas.

Forsman & Bodenfors in Singapore and partner Yeo’s launched the latest campaign “Refresh Your Dreams” campaign. Celebrating Singapore’s 59th birthday by spotlighting The New Pioneers – young Singaporeans who embody the spirit of a new generation and defying traditional notions of success, a national focus recently highlighted by Singapore’s Prime Minister.

Left Field Labs launched “Best Phones Forever” with Google, which takes Google Pixel users on an AI road trip in a first-of-its-kind social activation.

Anomaly revived the Pill People to launch the new Beats Pill speaker in four different new ads starring the Beats Pill Dudes.

Assembly and Doner collaborated with The UPS Store and Sphere Studios to create an immersive Sphere experience, which was featured at The UPS Store's recent biennial convention. Together, they produced two advertisements that were displayed on the exterior of the Sphere in July.

Doner and Bic lit up the advertising world with "Lit Games," a playful take on Olympic coverage featuring none other than Snoop Dogg and Martha Stewart.

72andSunny and Comcast introduced the first of several spots this Olympic season. This is the Sportsmanship Effect emphasizes that some things are bigger than winning.

Left Field Labs celebrated the finale of Amazon Prime’s “The Boys” with a look back at their work building immersive experiences that brought fans closer to the “heroes” in the show than ever before in recent months.

GALE partnered with MilkPEP for its “Hey Mama” campaign, which portrays the chaotic realities of motherhood and underscores the benefits of dairy milk for busy moms.

Doner partnered with Ram Trucks to launch a new global marketing campaign for summer movie ‘Twisters’ featuring actor Glen Powell and a disaster relief blood drive.

Bruce Mau Design created a new visual identity and logo for The National Ballet of Canada, marking the nearly 75-year-old institution’s first rebrand in almost two decades.

TopGolf Agency of Record, Anomaly debuted the latest ‘Come Play Around’ campaign with the introduction of two new brand ambassadors, puppets expertly crafted by Jim Henson Creature Shop.

72andSunny partnered with client, United on the airlines rebooted safety video, The video, “Safety in Motion” was filmed inside a life-sized, airplane-inspired sequential reaction machine, with a creative concept designed to capture and keep the attention of even the most frequent fliers.

Anomaly, creative AOR for HOKA developed a new brand anthem for the Fly Human Fly campaign. “Bird’s Eye” which highlights HOKA's origins in Mont Blanc and the concept of joyful human flight. The 60-second spot depicts how HOKA footwear enables people to feel like they can fly, seen through the eyes of a bird.

Forsman & Bodenfors have created an innovative campaign for Craft Sportswear that features a unique, ever-changing logo. This logo, designed for Craft Social Run, reacts to running data from STRAVA. By integrating a custom API, the logo dynamically changes based on the runner’s average pace and distance, visualizing this data within the letter 'U' of the logo.

Anomaly launched its second campaign for global fintech brand Revolut to shake up Ireland’s outdated banking system. With only 5% of people switching banks due to perceived similarities, the campaign, “The Salary,” shot in an abandoned Irish bank, features the line “The Salary Wants Out of Old Banks.”

This new campaign from 72andSunny Amsterdam for Under Armour, celebrates the greatest teams the world has never seen. Against the backdrop of Elite football and shiny superstars Under Armour puts onto the big stage the lifeblood of English football: its youth, its grassroots teams and culture.

Left Field Labs delivered a flawless event, livestream, custom event site and developer game for Google’s annual developer conference, Google I/O.

Instrument launched the first phase of its work to redesign a new shopping experience for health technology company Oura. The brand is best known for the Oura Ring, a smart ring used to track sleep and physical activity.

Anomaly new spot for Amazon Ads presents a scenario of a marketerer whose product launch gets completely upstaged by a competitor. The campaign will appear across OLV, social, digital and print in the U.S., U.K., Canada, Germany, France, Italy, Spain, and Mexico, as well as Amazon owned video and digital display channels, including Prime Video, Freevee, Fire TV and Amazon.com.

Doner worked with Hackensack Meridian Health to launch a new campaign entitled “Ready for Every Body.” The campaign introduces a new way to engage with women about their health and shows there’s no women’s health care without care for each woman.

72andSunny created a new live action trailer for Call of Duty’s Black Ops 6 game, teasing the game ahead of the launch at Xbox Games Showcase in June.

New work from Anomaly promotes Rimowa’s Original Cabin case, in a journey from factory to adventures.

On May 6, Team Epiphany helped the American Cancer Society launch its VOICES of Black Women Study to improve health outcomes for the next generation. For the past 10 months, Team Epiphany has been working in partnership with ACS to develop the VOICES strategy, creative and execution. Black women continue to have the highest death rate + shortest survival of any racial or ethnic group in the U.S. for most cancers. ACS has an ambition to enroll over 100,000 Black women who have not been diagnosed with cancer. The VOICES study will partner with communities of Black women and cross-disciplinary experts in Black women’s health to better understand the experiences that may affect the risk of developing or dying from cancer.

Crispin Brazil became the first Brazilian agency to project onto the Sphere in Las Vegas, bringing an activation for the Guaraná Antarctica brand that honors the legacy of former Formula 1 driver Ayrton Senna, who passed away 30 years ago during an F1 race and is still one of the country's greatest idols.

Code and Theory led the rebrand of global education and talent solutions company ETS, unveiling a design to amplify its focus on “enabling future readiness” across society.

GALE's first work for Cotton Incorporated highlights how Cotton embodies real life— moments spent with friends, embracing life's joys and unwinding in comfort.

72andSunny teamed up with new partner Champion to launch the “No Permission” campaign, born of the unique insight that some of Gen Z’s favorite brands all made their early designs on Champion Blanks. The new collection debuted at the Brooklyn Museum.

National Research Group partnered with TikTok to release new findings on bicultural consumer expectations and shed light on what creates higher effectiveness when advertising to young Hispanics on their platform.

Anomaly launched a new campaign and brand refresh for Liquid I.V., Tear.Pour.Live.More., introduces Liquid I.V.’s new packaging and brand identity, the first brand update since its launch in 2012.

Forsman & Bodenfors created a new film in partnership with the Guinness Storehouse, Ireland’s number one visitor attraction. “There’s No Place Like D8”, is an ode to the amazing people and local businesses in Dublin 8, the neighbourhood that Guinness Storehouse calls home.

Hard Rock and GALE launched a star-studded campaign featuring a reimagined cover of The Beatles’ “Come Together”. The new campaign stars Lionel Messi, Noah Kahan, John Legend, and Shakira, highlighting Hard Rock hotels, casinos, and cafes around the world and supporting the global launch of a one-of-a-kind loyalty program, Unity by Hard Rock.

Forsman created a campaign for leading video makers, Axis Communications and captured a hockey game from INSIDE the ICE.

Doner’s new campaign for Jiffy Lube demonstrates how much the brand ‘car’ for cars – as they care about all the details needed to look after customers and their cars.

In celebration of Earth Day, Instrument worked with Microsoft to create an immersive experience for “The Rhythms of the Rainforest.” The collaboration was part of a collective journey to preserve the extraordinary planet we call home — through the power of bioacoustics (aka nature’s sounds) and artificial intelligence.

New film for Zillow from 72andSunny, shares the journey of a family searching for a new home.

GALE released a three-part docuseries, “Running Sucks,” with MilkPep and Vox Media as they continue their efforts to amplify women’s stories and promote gender equity in sports.

Wolfgang worked with Johnston & Murphy to create the premium lifestyle brand’s latest campaign titled “Not Your Dad’s Shoe Company.” The campaign aims to reshape customers’ perception of the company.

Doner created Tylenol’s newest campaign called Gentleglide, which highlights the brand’s new pill-coating technology.

Anomaly created a three-part content series for Expedia Liverpool FC's official travel partner. 'Finding Liverpool', takes a close-up and personal look at the club's global family and its impact across the world.

GALE and MilkPEP announced a landmark women’s Fortnite gaming tournament to help change the fact that women are almost half of gamers but only 5% of professional gamers, with none in the top 500 highest earners.

Allison worked with MyEyeDr.com on a highly successful activation related to the solar eclipse, announcing a partnership with Prevent Blindness about safe viewing.

72andSunny created a spoof romcom movie trailer, The One Under the Sun, for Cerave to bring awareness to the importance of wearing SPF every day.

Forsman & Bodenfors partnered with Guinness 0.0 for their St Patrick’s Day celebrations, and the big reveal that St Patrick wore blue – not green.

Anomaly debuted its new campaign for Chewy sharing the highs and lows of pet parenting.