The Harris Poll: The Great Awakening
For the past year, The Harris Poll has conducted weekly research revealing the American consumer’s mindset, which is now digitally accelerated, hyper-resourceful and ever-mindful. This special event examined the collective loss, resilience, and emergence of consumerism as a result of the pandemic. Our featured speakers shared actionable insights to help inform brand and business strategies for today’s marketing decision-makers.
Scroll down to watch the recording and to download The Harris Poll’s full report.
Featured Speakers
Mark Penn, Chairman & CEO, Stagwell
John Gerzema, CEO, The Harris Poll
Tawny Saez, Director, The Harris Poll
Ryan Linder, Global Chief Marketing Officer & EVP, Stagwell
Robyn Freye, Senior Vice President, Stagwell
If you’d like to watch the recording, click here.
The Great Awakening: A year of life in the pandemic as documented by The Harris Poll
This report examines loss, resilience and emergence. The pandemic is remaking many aspects of American life that we are only now beginning to understand. From values and beliefs to routines and relationships, change is under-way across the nation. A year’s worth of data on our society reveals new priorities in how we choose to live our lives, where we want to live and work and how we choose to spend our time and money.
Companies, in trying to recover, adapt and evolve must understand the evolution of Americans, who are digitally accelerated, hyper-resourceful and ever-mindful. There will be new winners and losers in a transformed marketplace. But one thing is clear: conventional wisdom and assumptions no longer hold in a post-COVID America.