Tokyo 2020 Olympics
View a collection of the network’s client campaigns, research, and other content created to coincide with the 2020 Summer Olympics.
Brands Going for Gold
Harris Brand Platform’s research report on the Tokyo 2020 Olympics, “Brands Going for Gold,” reveals the relative impact of major brands’ sponsorships, partnerships and advertisements on consumer perception and behavior following the games.
Explore our 2020 Olympics Work
Uber | Anomaly
A new campaign from Anomaly for Uber marks the brand’s Olympics ad debut and the first time the company promotes an entire suite of offerings holistically as one brand.
Dick's Sporting Goods | Anomaly
With the Olympics underway, retailer Dick’s Sporting Goods has released a wide-ranging campaign that continues its message of empowering women athletes in local communities across America. Created by agency Anomaly, “There She Is” features several women as they participate in their chosen sports set to the classic Bert Parks song of the same name.
MilkPEP | GALE
GALE built a gym behind the milk section in a supermarket so #TeamUSA athletes could be closer to what fuels them – and caught it on hidden camera.
SK-II | Forsman & Bodenfors
With the world geared up for the Tokyo Olympics, Forsman & Bodenfors and SK-II developed Beyond The Stadium, as part of the “Change Destiny” content series, shining a spotlight beyond the sporting arenas in support of women entrepreneurs in Tokyo who are fighting to keep their dreams alive.
Core Power | Doner
Doner created a new spot for protein drink Core Power following the Olympics that honors Simone Biles; not for her performance, but for her courage and “strength” in stepping away from most of her events to focus on her mental health.
Comcast | 72andSunny
72andSunny NY, in partnership with Comcast and Xfinity, created a massive campaign featuring 24 films, more than 100 print and digital assets and a Tik Tok activation with 4.4B views and counting.
Harris Poll: How to Save Olympic Viewership
With viewership of the Olympics down 36% from the Rio de Janeiro Games, The Harris Poll’s Will Johnson suggested strategies for meeting viewers where they are.