Consumer Research | March 5, 2020 – Present
Knowledge is Power.
Here’s Some More Power to You from Stagwell.
Since March 5, 2020, Stagwell has teamed up with our partners at The Harris Poll to conduct weekly research regarding the impact of the COVID-19 pandemic, economic climate, and societal challenges on the American consumer, brands and business.
The world has changed, but the importance of keeping our fingers on the pulse of consumer behavior remains and we continue to share research with actionable insights. Our research empowers marketers to stay on pace with societal and attitudinal trends with ease and informs rolling go-to-market strategies.
The surveys are fielded online among a nationally representative sample of U.S adults each week. Please feel free to share with anyone you think may benefit from the knowledge. Please scroll down to view and download each report individually.
Full Report
This summary includes all accumulated waves of research from week one through most recent.
Download Part 1 (July 30, 2023 – Present)
Download Part 2 (October 7, 2022 – July 23, 2023)
Download Part 3 (January 7, 2022 – October 2, 2022)
Download Part 4 (May 26, 2021 – January 2, 2022)
Download Part 5 (October 14, 2020 – May 23, 2021)
Download Part 6 (March 5, 2020 – October 3, 2020)
October 13 - 15, 2023
This study was fielded among a nationally representative sample of 2,112 U.S. adults between October 27 - 29, 2023.
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October 20th - 22th, 2023
This study was fielded among a nationally representative sample of 2,112 U.S. adults between October 20th - October 22th, 2023.
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October 13 - 15, 2023
This study was fielded among a nationally representative sample of 2,079 U.S. adults between October 13 - 15, 2023.
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October 8 - 10, 2023
This study was fielded among a nationally representative sample of 2,061 U.S. adults between October 8 - 10, 2023.
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September 29th - October 1st, 2023
This study was fielded among a nationally representative sample of 2,105 U.S. adults between September 29th- October 1st, 2023.
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September 22nd -24th, 2023
This study was fielded among a nationally representative sample of 2,123 U.S. adults between September 22nd -24th, 2023.
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September 15th -17th, 2023
This study was fielded among a nationally representative sample of 2,096 U.S. adults between September 15th -17th, 2023.
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September 8 - 10, 2023
This study was fielded among a nationally representative sample of 2,117 U.S. adults between September 8 - 10, 2023.
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September 1 - 3, 2023
This study was fielded among a nationally representative sample of 2,055 U.S. adults between September 1 - 3, 2023.
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August 25 - 27, 2023
This study was fielded among a nationally representative sample of 2,1117 adults between August 25th - 27th, 2023.
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August 18 - 20, 2023
This study was fielded among a nationally representative sample of 1,989 U.S. adults between August 18th - 20th, 2023.
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August 11 - 13, 2023
This study was fielded among a nationally representative sample of 2,018 U.S. adults between August 11 - 13, 2023.
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July 28 -30, 2023
This study was fielded among a nationally representative sample of 2,040 U.S. adults between July 28-30th, 2023.
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July 21 - 23, 2023
This study was fielded among a nationally representative sample of 2,053 U.S. adults between July 21 - 23, 2023
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June 14 - 16,2023
This study was fielded among a nationally representative sample of 2,039 U.S. adults between July 14-16, 2023.
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July 7 - 9, 2023
This study was fielded among a nationally representative sample of 2,042 U.S. adults between July 7-9th, 2023.
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Special Report: The 2023 Axios Harris Poll 100 Corporate Reputation Findings
Today's newsletter will focus exclusively on the marketer caring for a brand's reputation and communications, legal affairs, investor relations, and others caring for the image of the C-suite. If you have time to parse these stories, you'll see that people buy brands from companies they admire; to them, corporate reputation and brand marketing are the same.
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May 26 - 28, 2023
This study was fielded among a nationally representative sample of 2,105 U.S. adults between May 26th – 28th, 2023.
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May 12 -14, 2023
This study was fielded among a nationally representative sample of 2,019 U.S. adults between May 12th – 14th, 2023.
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May 5 - 7, 2023
This study was fielded among a nationally representative sample of 2,102 U.S. adults between May 5 - 7, 2023.
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April 21 - 23, 2023
This study was fielded among a nationally representative sample of 2,030 U.S. adults between April 21 -23, 2023.
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April 14 - 16, 2023
This study was fielded among a nationally representative sample of 2,103 U.S. adults between April 14th -16th, 2023.
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April 7 - 9, 2023
This study was fielded among a nationally representative sample of 2,048 U.S. adults between April 7- April 9, 2023.
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March 31- April 2, 2023
This study was fielded among a nationally representative sample of 2,022 U.S. adults between March 31- April 2, 2023.
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March 24 - 26, 2023
This study was fielded among a nationally representative sample of 2,073 U.S. adults between March 24-26, 2023
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March 17 - 19, 2023
This study was fielded among a nationally representative sample of 2,054U.S. adults between March 17 to 19, 2023.
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March 10 - 12, 2023
This study was fielded among a nationally representative sample of 1,973 U.S. adults between March 10 to 12, 2023.
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March 3 - 5, 2023
This study was fielded among a nationally representative sample of 1,996 U.S. adults between March 3 to 5, 2023.
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February 24 - 26, 2023
This study was fielded among a nationally representative sample of 1,996 U.S. adults between February 24 to 26, 2023.
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February 15 - 17, 2023
This study was fielded among a nationally representative sample of 2,047 U.S. adults between February 15 to 17, 2023.
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February 10 - 12, 2023
This study was fielded among a nationally representative sample of 1,996 U.S. adults between February 10 to 12, 2023.
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February 3 - 5, 2023
This study was fielded among a nationally representative sample of 2,053 U.S. adults between February 3rd – 5th 27th, 2023.
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January 27 - 29, 2023
This study was fielded among a nationally representative sample of 2,022 U.S. adults between January 27th to 29nd, 2023.
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January 20th - 22nd, 2023
This study was fielded among a nationally representative sample of 2,004 U.S. adults between January 20th to 22nd, 2023.
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January 14th - 15th, 2023
This study was fielded among a nationally representative sample of 2,000 U.S. adults between January 14th to 15th, 2023.
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January 6th - 8th, 2023
This study was fielded among a nationally representative sample of 2,002 U.S. adults between January 6th to 8th, 2022.
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December 9 - 11, 2022
This study was fielded among a nationally representative sample of 2,051 U.S. adults between December 9 - 11, 2022
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November 22 - 23, 2022
This study was fielded among a nationally representative sample of 2,149 U.S. adults between November 22 - 23, 2022.
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November 10 - 13, 2022
This study was fielded among a nationally representative sample of 1,980 U.S. adults between November 10 - 13, 2022.
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November 4 - 6, 2022
This study was fielded among a nationally representative sample of 2,007 U.S. adults between November 4 - 6, 2022.
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October 28 -30, 2022
This study was fielded among a nationally representative sample of 2,068 U.S. adults between October 28 - 30, 2022.
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October 21 - October 23, 2022
This study was fielded among a nationally representative sample of 2,022 U.S. adults between October 21 - 23, 2022.
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October 14 - 16, 2022
This study was fielded among a nationally representative sample of 1,999 U.S. adults between October 14 - 16, 2022.
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October 7 - 9, 2022
This study was fielded among a national representative sample of 1,950 U.S. adults between October 7 to October 9, 2022.
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September 30 - October 2, 2022
This study was fielded among a nationally representative sample of 1,998 U.S. adults between September 30 to October 2, 2022.
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September 23 - 25, 2022
This study was fielded among a nationally representative sample of 1,992 U.S. adults between September 23 to 25, 2022.
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September 16 - 18, 2022
This study was fielded among a nationally representative sample of 1,923 U.S. adults between September 16th to 18th, 2022.
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September 9 - 11, 2022
This study was fielded among a nationally representative sample of 2,046 U.S. adults between September 9 - 11, 2022.
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September 2 - 4, 2022
This study was fielded among a nationally representative sample of 2,025 U.S. adults between September 2 - 4, 2022.
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August 19 - 21, 2022
This study was fielded among a nationally representative sample of 2,048 U.S. adults between August 19th – 21st, 2022.
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August 12 - 14, 2022
This study was fielded among a nationally representative sample of 2,048 U.S. adults between August 12 - 14, 2022.
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August 5 - 7, 2022
This study was fielded among a nationally representative sample of 1,998 U.S. adults between August 5th – 7th, 2022.
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July 22 - 24, 2022
This study was fielded among a nationally representative sample of 1,986 U.S. adults between July 22 - 24, 2022.
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July 15 - 17, 2022
This study was fielded among a nationally representative sample of 1,989 U.S. adults between July 15 - 17, 2022.
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July 8 - 10, 2022
This study was fielded among a nationally representative sample of 1,994 U.S. adults between July 8 - 10, 2022.
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May 27 - 29, 2022
This study field among a nationally representative sample of 2,075 U.S. adults between May 27 - 29, 2022
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May 13 - 15, 2022
This study was fielded among a nationally representative sample of 2,000 U.S. adults between May 13 - 15, 2022.
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May 6 - 8, 2022
This study was fielded among a nationally representative sample of 2,006 U.S. adults between May 6 - 8, 2022.
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April 22 - 24, 2022
This study was fielded among a nationally representative sample of 1,996 U.S. adults between April 22 – 24, 2022.
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April 15 - 17, 2022
This study was fielded among a nationally representative sample of 2,028 U.S. adults between April 15th – 17th, 2022.
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March 8 - 10, 2022
This study was fielded among a nationally representative sample of 2,121 U.S. adults between April 8th – 10th, 2022.
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March 1 - 3, 2022
This survey was fielded online among a nationally representative sample of 2,097 U.S. adults between April 1st to 3rd, 2022.
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March 25 - 27, 2022
This study was fielded among a nationally representative sample of 2,028 U.S. adults between March 25th – 27th, 2022.
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March 18 - 20, 2022
This survey was fielded online among a nationally representative sample of 1,998 U.S. adults between March 18th to 20th, 2022.
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March 11 - 13, 2022
This survey was fielded online among a nationally representative sample of 2,000 U.S. adults between March 11th to 13th, 2022.
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March 4 - 6, 2022
This survey (Wave 99) was fielded online among a nationally representative sample of 2,023 U.S. adults between March 4th to 6th, 2022.
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February 25 - 27, 2022
This survey (Wave 98) was fielded online among a nationally representative sample of 2,043 U.S. adults between February 25th to 27th, 2022.
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February 18 - 20, 2022
This survey (Wave 97) was fielded online among a nationally representative sample of 2,019 U.S. adults between February 11th to 13th, 2022.
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February 11 - 13, 2022
This survey (Wave 96) was fielded online among a nationally representative sample of 2,019 U.S. adults between February 11th to 13th, 2022.
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February 4 - 6, 2022
This survey (Wave 95) was fielded online among a nationally representative sample of 2,027 U.S. adults between February 4th to 6th, 2022.
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January 28 - 30, 2022
This survey (Wave 94) was fielded online among a nationally representative sample of 1,998 U.S. adults.
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January 21 - 23, 2022
This survey (Wave 93) was fielded online among a nationally representative sample of 2,120 U.S. adults.
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January 14 - 16, 2022
This survey (Wave 92) was fielded online among a nationally representative sample of 2,089 U.S. adults.
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January 7 - 9, 2022
This survey (Wave 91) was fielded online among a nationally representative sample of 2,037 U.S. adults.ption goes here
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December 30, 2021 - January 2, 2022
This survey (Wave 90) was fielded online among a nationally representative sample of 2,066 U.S. adults.
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December 10 - 12, 2021
This survey (Wave 89) was fielded online among a nationally representative sample of 1,997 U.S. adults.
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December 3 - 5, 2021
This survey (Wave 88) was fielded online among a nationally representative sample of 2,042 U.S. adults.
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November 24 - 28, 2021
This survey (Wave 87) was fielded online among a nationally representative sample of 2,416 U.S. adults.
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November 19 - 21, 2021
This survey (Wave 86) was fielded online among a nationally representative sample of 2,053 U.S. adults.
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November 12 - 14, 2021
This survey (Wave 85) was fielded online among a nationally representative sample of 2,043 U.S. adults.
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November 5 - 7, 2021
This survey (Wave 84) was fielded online among a nationally representative sample of 2,022 U.S. adults.
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October 29 - 31, 2021
This survey (Wave 83) was fielded online among a nationally representative sample of 2,024 U.S. adults.
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October 22 - 24, 2021
This survey (Wave 82) was fielded online among a nationally representative sample of 2,010 U.S. adults.
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Special Report
The second annual Milken Institute/The Harris Poll Listening Project.
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October 8-10, 2021
This survey (Wave 80) was fielded online among a nationally representative sample of 1,967 U.S. adults.
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October 1 - 3, 2021
This survey (Wave 79) was fielded online among a nationally representative sample of 2,039 U.S. adults.
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September 24 - 27, 2021
This survey (Wave 78) was fielded online among a nationally representative sample of 2,097 U.S. adults.
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September 17 - 19, 2021
This survey (Wave 77) was fielded online among a nationally representative sample of 2,055 U.S. adults.
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September 10 - 12, 2021
This survey (Wave 76) was fielded online among a nationally representative sample of 1,920 U.S. adults.
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September 3 - 5, 2021
This survey (Wave 75) was fielded online among a nationally representative sample of 1,923 U.S. adults.
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August 27 - 29, 2021
This survey (Wave 74) was fielded online among a nationally representative sample of 1,901 U.S. adults.
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August 20 - 22, 2021
This survey (Wave 73) was fielded online among a nationally representative sample of 2,046 U.S. adults.
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August 13 - 15, 2021
This survey (Wave 72) was fielded online among a nationally representative sample of 2,043 U.S. adults.
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August 6 - 8, 2021
This survey (Wave 71) was fielded online among a nationally representative sample of 2,080 U.S. adults.
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July 30 - August 1, 2021
This survey (Wave 70) was fielded online among a nationally representative sample of 2,026 U.S. adults.
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July 23 - 25, 2021
This survey (Wave 69) was fielded online among a nationally representative sample of 2,011 U.S. adults.
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July 16 - 18, 2021
This survey (Wave 68) was fielded online among a nationally representative sample of 2,022 U.S. adults.
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July 9 - 11, 2021
This survey (Wave 67) was fielded online among a nationally representative sample of 2,003 U.S. adults.
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July 2 - 4, 2021
This survey (Wave 66) was fielded online among a nationally representative sample of 2,000 U.S. adults.
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June 25 - 27, 2021
This survey (Wave 65) was fielded online among a nationally representative sample of 1,991 U.S. adults.
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June 18 - 20, 2021
This survey (Wave 64) was fielded online among a nationally representative sample of 2,083 U.S. adults.
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June 11 - 13, 2021
This survey (Wave 63) was fielded online among a nationally representative sample of 2,015 U.S. adults.
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June 4 - 6, 2021
This survey (Wave 62) was fielded online among a nationally representative sample of 2,014 U.S. adults.
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May 26 - 28, 2021
This survey (Wave 61) was fielded online among a nationally representative sample of 1,999 U.S. adults.
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May 21 - 23, 2021
This survey (Wave 60) was fielded online among a nationally representative sample of 2,072 U.S. adults.
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April 8 - 21, 2021
This survey (Wave 59) was fielded online among a nationally representative sample of 42,935 U.S. adults.
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May 7 - 9, 2021
This survey (Wave 58) was fielded online among a nationally representative sample of 2,062 U.S. adults.
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April 30 - May 2, 2021
This survey (Wave 57) was fielded online among a nationally representative sample of 2,096 U.S. adults.
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April 23 - 25, 2021
This survey (Wave 56) was fielded online among a nationally representative sample of 2,097 U.S. adults.
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April 16 - 18, 2021
This survey (Wave 55) was fielded online among a nationally representative sample of 2,024 U.S. adults.
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April 9 - 11, 2021
This survey (Wave 54) was fielded online among a nationally representative sample of 1,963 U.S. adults.
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April 2 - 4, 2021
This survey (Wave 53) was fielded online among a nationally representative sample of 1,943 U.S. adults.
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March 26 - 28, 2021
This survey (Wave 52) was fielded online among a nationally representative sample of 1,989 U.S. adults.
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March 19 - 21, 2021
This survey (Wave 51) was fielded online among a nationally representative sample of 1,977 U.S. adults.
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March 12 - 14, 2021
This survey (Wave 50) was fielded online among a nationally representative sample of 1,977 U.S. adults.
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March 5 - 7, 2021
This survey (Wave 49) was fielded online among a nationally representative sample of 1,963 U.S. adults.
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February 26 - 28, 2021
This survey (Wave 48) was fielded online among a nationally representative sample of 2,000 U.S. adults.
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February 19 - 21, 2021
This survey (Wave 47) was fielded online among a nationally representative sample of 1,984 U.S. adults.
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February 12 - 14, 2021
This survey (Wave 46) was fielded online among a nationally representative sample of 1,984 U.S. adults.
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February 4 - 7, 2021
This survey (Wave 45) was fielded online among a nationally representative sample of 2,043 U.S. adults.
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January 29 - 31, 2021
This survey (Wave 44) was fielded online among a nationally representative sample of 2,025 U.S. adults.
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January 22 - 25, 2021
This survey (Wave 43) was fielded online among a nationally representative sample of 1,956 U.S. adults.
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January 15 - 17, 2021
This survey (Wave 42) was fielded online among a nationally representative sample of 1,960 U.S. adults.
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January 8 - 10, 2021
This survey (Wave 41) was fielded online among a nationally representative sample of 1,951 U.S. adults.
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December 28 - 30, 2020
This survey (Wave 40) was fielded online among a nationally representative sample of 1,967 U.S. adults.
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December 11 - 13, 2020
This survey (Wave 39) was fielded online among a nationally representative sample of 2,002 U.S. adults.
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December 4 - 6, 2020
This survey (Wave 38) was fielded online among a nationally representative sample of 1,994 U.S. adults.
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November 30 - December 2, 2020
This survey (Wave 37) was fielded online among a nationally representative sample of 1,980 U.S. adults.
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November 19 - 21, 2020
This survey (Wave 36) was fielded online among a nationally representative sample of 2,042 U.S. adults.
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November 11 - 13, 2020
This survey (Wave 35) was fielded online among a nationally representative sample of 1,963 U.S. adults.
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November 5 - 7, 2020
This survey (Wave 34) was fielded online among a nationally representative sample of 1,983 U.S. adults.
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October 29 - 31, 2020
This survey (Wave 33) was fielded online among a nationally representative sample of 1,954 U.S. adults.
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October 22 - 24, 2020
This survey (Wave 32) was fielded online among a nationally representative sample of 2,050 U.S. adults.
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October 14 - 17, 2020
This survey (Wave 31) was fielded online among a nationally representative sample of 2,015 U.S. adults.
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Special Report
The Listening Project. A global perspective to understand what socio-economic needs and challenges are most urgent today.
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October 1 - 3, 2020
This survey (Wave 30) was fielded online among a nationally representative sample of 1,976 U.S. adults.
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September 24 - 26, 2020
This survey (Wave 29) was fielded online among a nationally representative sample of 1,971 U.S. adults.
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September 17 - 19, 2020
This survey (Wave 28) was fielded online among a nationally representative sample of 2,037 U.S. adults.
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September 10 - 12, 2020
This survey (Wave 27) was fielded online among a nationally representative sample of 2,037 U.S. adults.
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September 3 - 5, 2020
This survey (Wave 26) was fielded online among a nationally representative sample of 2,022 U.S. adults.
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August 21 - 23, 2020
This survey (Wave 25) was fielded online among a nationally representative sample of 1,962 U.S. adults.
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Special Report
Six Months That Changed America
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August 14 - 16, 2020
This survey (Wave 24) was fielded online among a nationally representative sample of 1,967 U.S. adults.
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August 7 - 9, 2020
This survey (Wave 23) was fielded online among a nationally representative sample of 1,995 U.S. adults.
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July 31 - August 1, 2020
This survey (Wave 22) was fielded online among a nationally representative sample of 1,992 U.S. adults.
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July 24 - 26, 2020
This survey (Wave 21) was fielded online among a nationally representative sample of 1,998 U.S. adults.
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July 17 - 19, 2020
This survey (Wave 20) was fielded online among a nationally representative sample of 1,970 U.S. adults.
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July 10 - 12, 2020
This survey (Wave 19) was fielded online among a nationally representative sample of 1,974 U.S. adults.
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July 2 - 4, 2020
This survey (Wave 18) was fielded online among a nationally representative sample of 1,957 U.S. adults.
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June 26 - 29, 2020
This survey (Wave 17) was fielded online among a nationally representative sample of 3,161 U.S. adults.
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June 18 - 20, 2020
This survey (Wave 16) was fielded online among a nationally representative sample of 1,962 U.S. adults.
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June 13 - 16, 2020
This survey (Wave 15) was fielded online among a nationally representative sample of 1,969 U.S. adults.
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June 6 - 8, 2020
This survey (Wave 14) was fielded online among a nationally representative sample of 1,969 U.S. adults.
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May 29 - 31, 2020
This survey (Wave 13) was fielded online among a nationally representative sample of 1,956 U.S. adults.
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May 20 - 22, 2020
This survey (Wave 12) was fielded online among a nationally representative sample of 2,032 U.S. adults.
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May 15 - 17, 2020
This survey (Wave 11) was fielded online among a nationally representative sample of 1,961 U.S. adults.
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May 8 - 10, 2020
This survey (Wave 10) was fielded online among a nationally representative sample of 2,030 U.S. adults.
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May 1 - 3, 2020
This survey (Wave 9) was fielded online among a nationally representative sample of 2,039 U.S. adults.
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April 25 - 27, 2020
This survey (Wave 8) was fielded online among a nationally representative sample of 2,050 U.S. adults.
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April 18 - 20, 2020
This study was fielded online among a nationally representative sample of 2,029 U.S. adults.
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April 3 - 5, 2020
This research was fielded online among a nationally representative sample of 1,993 U.S. adults, as we continue to comprehend consumers’ mindsets as they relate to C-19.
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March 28 - 30, 2020
This research was conducted amongst 2,016 U.S. adults in an effort to understand how perceptions continue to shift as new developments with C-19 emerge.
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March 21 - 23, 2020
This research was conducted amongst 2,023 U.S. adults as we continue to better understand their mindset and the impact these perceptions may have for brands.
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March 14 - 15, 2020
This second wave of research dives deeper into American attitudes and perceptions of companies and brands in handling the pandemic, fielded among a nationally representative sample of 2,050 U.S. adults.
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February 24 - 26, 2023.
This study was fielded among a nationally representative sample of 1,996 U.S. adults between February 24 to 26, 2023.
About The Harris Poll
The Harris Poll is committed to providing the latest in public opinion polling on the Coronavirus outbreak as a free service to public health officials, media, policymakers, the business community, and the American public. We are in the field conducting bi-weekly overnight polling among a nationally representative sample of U.S. adults on a range of different topics from the economy, healthcare, jobs, education, mental health and more as this crisis continues to unfold.
Contact Harris Poll
John Gerzema
CEO, The Harris Poll
jgerzema@harrisinsights.com
917.607.3901