Key Project Resources

Deliverable Tracker (Request Access)
Creative Library (Request Access)
Value Prop (Request Access)

2/20

Announcement

2/26

Presale Comms

3/27

Launch Comms

DELIVERABLE RELEASE DATES:

2/6

Presale Email, Email footer, BZL owned social channels

LAUNCH DATES

2/15

Social Announcement – mobile is coming teaser -- for BZL owned channels - FB, Insta, Insta Stories, X, LinkedIn).

3/6

Launch Email, Email footer, Welcome Onboarding Email, TV Cross Channel Spot, Social (BZL owned FB, Insta, Insta Stories, X, LinkedIn), Door Hanger, Lawn Sign, Bill Message, Bill Insert, Radio Script, SMS/EMS Message, Push Notification, IP Targeting Assets

MID-MARCH LAUNCH:

Local Activation Readiness (Scavenger Hunt/Hot Air Balloon)

Resources

  • Phase 1 (Discovery) Deliverables

    Value Proposition

    Go-to-Market Strategy

    Messaging Framework

  • Street Fighter Mentality

    Competitive, political approach to marketing has challenger brand applicability

    Direct competitive advertising can impact volume and brand value

    Defensive marketing can be both aggressive and positive

    Lower Funnel marketing can be a safe incubator for upper funnel marketing

    Content at scale can be fast, cheap, and good (and pack a punch)