COVID-19 | Consumer Research
Knowledge is Power.
Here's Some More Power to You From MDC.
MDC Partners has teamed up with our partners at The Harris Poll to conduct research regarding the impact of the COVID-19 pandemic on the American consumer.
We want to provide support to brands that are trying to figure out their next move in real time. These surveys provide insight regarding current consumer behavior and can be used to help you navigate the next several weeks.
The surveys are fielded online among a nationally representative sample of U.S adults each week to help you keep your finger on the pulse of this pandemic and its implications for business.
Please feel free to share with anyone you think may benefit from the knowledge. Knowledge is power, now more than ever.
Please scroll down to view and download each report individually.
March 5 – Present
This summary includes all accumulated waves of research from week one through most recent.
April 3 - 5
This research was fielded online among a nationally representative sample of 1,993 U.S adults from April 3 - 5, 2020, as we continue to comprehend consumers’ mindsets as they relate to C-19.
March 28 - 30
This research was conducted amongst 2,016 U.S. adults in an effort to understand how perceptions continue to shift as new developments with C-19 emerge.
March 21 - 23
This research was conducted amongst 2,023 U.S. adults as we continue to better understand their mindset and the impact these perceptions may have for brands.
March 14 - 15
The second wave of research dives deeper into American attitudes and perceptions of companies and brands in handling the pandemic, fielded among a nationally representative sample of 2,050 U.S. adults.
March 5 - 9
The summary of selected findings from The Harris Poll’s first survey on the coronavirus outbreak fielded amongst a nationally representative sample of 2,019 U.S. adults.
You Have Questions.
MDC Has Answers.
The Harris Poll is conducting bi-weekly polling to develop this research.
If you have a specific question about your industry and/or brand you’d like addressed in our research, please enter your contact information to the right with your question. You can also let us know if there's any topic in the research you'd like to dive deeper into immediately.
Alternatively, you can also contact us to submit your question
About the Harris Poll
The Harris Poll is committed to providing the latest in public opinion polling on the Coronavirus outbreak as a free service to public health officials, media, policymakers, the business community, and the American public. We will be in the field conducting bi-weekly overnight polling among a nationally representative sample of U.S. adults on a range of different topics from the economy, healthcare, jobs, education, mental health and more as this crisis continues to unfold.
Contact Harris Poll
John Gerzema
CEO, The Harris Poll
jgerzema@harrisinsights.com
917.607.3901
Stay in the Know
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