Information | Insights | Inspiration
A curated site for marketers to connect and discover the latest research, news, resources and work from the MDC family.
Latest Research
MDC and The Harris Poll have partnered to conduct research regarding the impact of the COVID-19 pandemic on the American consumer. The executive summaries that follow provide insight into current consumer attitudes and behavior and can be used to help navigate the weeks ahead. Click on the image to download and scroll across to see earlier waves of findings.
Latest Research
3.5.2020 – present
This summary includes all accumulated waves of research from week one through most recent.
4.3.2020 – 4.5.2020
This research was fielded online among a nationally representative sample of 1,993 U.S adults from April 3 - 5, 2020, as we continue to comprehend consumers mindsets as they related
to C-19.
3.28.2020 – 3.30.2020
This research was conducted between amongst 2,016 U.S. adults in an effort to understand how perceptions continue to shift as new developments with C-19 emerge.
Featured Work
Dick’s Sporting Goods | Anomaly
Google | 72andSunny
Hotels.com | CPB
Latest News
Webinar
A C-19 impact conversation with Anomaly Co-Founder Jason DeLand
The Wall Street Journal
Harris Poll’s research indicates Americans favor aggressive measures against coronavirus
The Hill
MDC CEO Mark Penn’s early perspective
on C-19
Contact us.
Ryan Linder
Global Chief Marketing Officer, EVP
rjlinder@mdc-partners.com
612.386.1748
Robyn Freye
Senior Vice President
rfreye@mdc-partners.com
619.218.7356