We are constantly evolving
Your RFI asked for a demonstration of agility in media during the back half of 2020. We have submitted one of our few complete media cases for 2H 2020 (while we wait for full results of other campaigns to resolve) we wanted to demonstrate our commitment to agility by sharing a small sample of work that required our agencies to pivot, create, and produce during lockdown.
Ingenuity and innovation are at our core, so when our clients needed to evolve to a new message and get it into market quickly, we evolved how we work to work within the new confines that COVID-19 brought to bear.
From creating Coca-Cola’s global summer campaign, featuring families in eight different cities across the globe (shot remotely), to pivoting Hotels.com’s Captain Obvious’ duties from travel guru to advocate for social distancing, we partnered with our clients to solve marketing challenges in new ways.
We hope this bonus content inspires you and serves as an additional proof point for the MDC x Stagwell difference.
Created in COVID
Coca-Cola
Coca-Cola’s first creative content since COVID-19 showcases families from around the world cooking and coming together in their own kitchens during lockdown. The team managed a completely remote production across eight countries to deliver a stunning story about a universal human truth during uncertain times: the need for togetherness.
Hotels.com
When planning travel during COVID, we found an obvious way to reassure consumers about making cancellations easy.
VRBO
Seeing conversations and behaviours shift from work from home, to work from anywhere, we helped VRBO pivot their message to follow suit.
We helped shine a light on a universal truth about humanity: even during our darkest times, people are searching for ways to help.
Volvo
Inspired by the extra effort in caregiving parents have experienced during lockdown, Volvo makes a promise to look after you.
H&M
After a year of wearing soft pants and slippers to work every day, the team found a poetic and optimistic way to tie fashion to self-love, to a brighter 2021.
Västtrafik
For Swedish patrons of public transport, we found a non-traditional way to encourage a behaviour to keep passengers safe from coronavirus.
Vodafone
Staying connected has never been more important to our consumers, but Vodafone came to us with an ambition to do more than just keep people talking, they wanted a role in accelerating COVID relief.
When DIY Masks started trending, we helped Pinterest capture their share of attention with user generated “statement masks” content.
Etsy
Last Christmas we helped Etsy elevate the value of personal, handmade gifts during a time when the holidays made us feel especially far apart.
New York Life
We with New York Life on the brand’s series Love Takes Action, this series highlights 6 people from non-profits for their work during the COVID-19 crisis.
Captain Morgan
Known for being a staple of raucous nights out, we helped give Captain Morgan a relevant role for raucous nights in.
Budweiser
We reintroduced one of Bud’s most iconic campaigns within a quarantine spin. This was part of a larger initiative to encouraged people to check in on their friends during isolation.