COVID-19 Market Insights Support

As COVID-19 developments continue to evolve, so do consumers’ perceptions and priorities.

MDC is actively engaged with the shifting mindset of consumers as news breaks. We are conducting market research to determine how the pandemic is affecting consumers’ lives and, subsequently, their perspective on brands and industries.

Our agencies continue to deliver powerful insights during this time. Making sense of these shifts in perceptions and determining the subsequent implications for brands is critically important. Our learnings inform and create actionable plans for a brand’s strategy and communications.

If you would like more information on our Market Insights offering, please contact us.

 

Our Market Insights services include:

  • COVID-19 Conversation Analyses 

  • Brand Health Surveys 

  • Channel + Persona Assessments 

  • Channel Spend Performance + Optimization 

  • Competitor + Industry Insights 

  • Customer + Stakeholder Insights 

  • Marketing Mix Modeling 

  • Traditional + Social Media Audits 

  • Trendspotting 

Featured Market Insight Partners

Allison+Partners

The COVID-19 pandemic has changed the world drastically, affecting nearly every aspect of our lives. During this trying time, organizations need help navigating this new landscape, balancing human sensitivity with an ever-changing set of guardrails to conduct profitable business.

Allison+Partners continues to follow directions from the authorities on best practices, protocols and procedures when counseling our clients. 

Click to download A+P’s COVID-19 Data and Research Products.

 

Redscout

Blog: how many facets of life are changing in the face of COVID-19?"