Tom Ford

We partnered with Tom Ford to create an aspirational brand world as powerful as the man. A world that is fearless, disruptive, surprising and elevated a world that can only be Tom Ford.

Tiffany

In partnership with Tiffany & Co., we set out to create the next chapter in the brand’s story. Through a new identity, brand platform and visual world - we took their iconic codes, modernized them, and gave the brand new meaning across all business units to bring a new relevance to an iconic global brand.

Sleek Makeup

My face. My rules, is campaign where we partnered with Sleek MakeUP to positively recognize and stand up for everyone’s right to define their own beauty, without boundaries. It’s our way of saying it's ok to be obsessed with makeup, to put whatever you want on your face, whenever and however you want. Through our campaign, we helped the Brand make it their mission to combat the judgement many of their consumers face every day; the negative stereotypes that come with a full face of makeup, or a bright red lip, or a bold brow.

Herbal Essences

Change is a natural part of life that can take many forms and emotions: from scary to invigorating, tough to empowering. But when people go through change, they often grow, and can start to see the everyday in new ways. Inspired by the stories of real women, we partnered with Herbal Essences to celebrate change, and how it manifests in women’s choices to change their hair through an intimate and heartwarming short documentary film.

Carlsberg

Yes, this really is a beauty case!

For 100+ years, the iconic brand of Carlsberg has used the best ingredients to make its world famous larger but recently consumers began to associate quality with hand-brewed craft beers. The brand was challenged with transforming the perception of their barley yeast and to make it famous again for its quality. We partnered with the brand to deliver a product and commercial innovation in an unexpected industry obsessed with premium and quality ingredients, beauty.

Beauty & Personal Care Innovation

Clients come to us with difficult strategic challenges. Here’s a collection that represents our work, especially where the solution is unclear, when ‘creativity’ in the widest sense is required.

AXE

To define the future of Axe and launch its new grooming range, we released a fully integrated, global campaign that took a progressive stance on masculinity and helped men realize that what makes them attractive is … being themselves.

Maybelline New York

We partnered with Maybelline to help modernize their brand to authentically connect with younger audiences, gain consumer relevancy, and market share by transforming digital marketing.

Tommy Hilfiger

Our relationship with Tommy spans nearly 10 years, where we’ve taken the brand from a predominantly men’s business to a true global force in women’s. Tommy is comprised of many different business units each with unique needs, consumers, and objectives. To unify the brand under one singular story, we developed a powerful global platform, created a partnership with Gigi Hadid and crafted a distinct identity that has allowed us to create breakthrough work and introduce the brand to a whole new audience.

Brilliant Design + Packaging

We work with large international corporations, visionary start-ups, innovative retailers, expansive cultural organizations, ambitious architects, city builders, and governments. We are unrelenting in our commitment to leading-edge design. Our creative work is recognized for its depth of thought, clarity of purpose, and boldness of vision This unique point of view allows us to create distinctive and unifying platforms that bring strategic clarity to brand positioning and messaging, visual identity systems, physical environments, and consumer packaging. Our passion is to bring compelling ideas to life, invigorate brands, and help businesses grow.