Information + Inspiration + Insight
Welcome to The Hub, a curated site helping to push our industry forward by connecting and sharing the latest consumer research, news, resources, and work from the Stagwell family.
Year Three at Sport Beach
Sport Beach made its third appearance on the Croisette as the Official Sport Partner of the Cannes Lions International Festival of Creativity, delivering its most impactful year yet. With over 6,300 attendees and 147 speakers—including icons like Serena Williams and Billie Jean King—the beach became a dynamic hub for meaningful dialogue at the crossroads of sport, culture, and creativity. Celebrated by outlets like The New York Post and Boardroom, Sport Beach has cemented its status as a premier global marketing platform. What began as a bold idea is now a must-attend destination, where athletes, innovators, and brand leaders explore the values driving both sports and business today: resilience, reinvention, and risk.
72andSunny | Indeed
72andSunny’s new work for Indeed introduced Career Scout, an AI powered assistant designed to make the job search less painful and more personal. Capturing the chaos of finding a new job, the campaign features different spots that highlight common frustrations – from countless applications to pre-interview nerves – to show how Indeed is providing every job seeker a helper with Career Scout.
Doner | Kenvue
Doner’s new campaign for Kenvue’s Tylenol emphasizes that while pain is extremely personal, it doesn’t have to be dealt with alone. The work subtly reaffirms Tylenol’s foundation of trust by highlighting its established history as the #1 doctor recommended brand of pain reliever.
JetFuel | SodaStream
JetFuel helped SodaStream with their Summer Taste Tour which mobilized the Made By Me campaign to New York City, Boston and Philadelphia. At the activations guests were able to create their own drinks with a SodaStream, leading to over 6,700+ custom drinks made. In addition to crafting your own flavor guests were treated to personalized take-home bottles, charm stations and interactive photo moments.
Unreasonable Studios & Yamamoto| U.S. Steel
Unreasonable Studios & Yamamoto partnered with U.S. Steel to produce the original docuseries What Makes Us Go. The docuseries features vanlife influencers Court & Nate who retrace the path of Horatio Jackson and Sewall Crocker, the first two people to successfully complete a transcontinental road trip in 1903, and celebrates travel, history and the automotive steel industry
