Get to (the) work.

A highlight of the work our agencies are creating in the face of COVID-19.
All produced remotely and in record time.

NFL, EA, Activision | 72andSunny, Hecho Studios

72andSunny and Hecho Studios and fourteen professional sports leagues joined forces for “The Real Heroes Project” to honor the frontline workers of the COVID-19 pandemic. The historic campaign features star athletes from the NFL, the Women’s Tennis Association, EA Sports, Activision, NHL, National Women’s Soccer League and more.

McDonald’s | Doner

With Detroit being hit harder than many other areas of the nation by COVID-19, the Detroit Pistons reached out to Doner to brainstorm concepts to give back to the city during this difficult time. Doner suggested partnering with local McDonald’s Owner Operators, to support Detroit first responders and frontline workers. The “Motor City Frontline Meals” promotion provides breakfast to the vital workers that are keeping Detroit’s motor running during these trying times.

New York Life | Anomaly

Anomaly partnered with New York Life on the brand’s series Love Takes Action, this series highlights 6 people from non-profits for their work during the COVID-19 crisis.

Adobe | 72andSunny

72andSunny Los Angeles and Adobe collaborated with iconic artist Shepard Fairey and other artists and creatives worldwide to kick off ‘Honor Heroes’ – a digital art project that honours the essential workers making a difference during Covid-19. On the heels of this campaign, the two are now evolving this work into a digital art project which will run as a film on a number of broadcast, digital and social platforms - beginning last night with a spot during Jimmy Kimmel Live! on ABC.

Hotels.com | CPB

With both the travel market and wedding season on pause, Hotels.com has found a way to combine the two in its latest campaign—getting brand mascot Captain Obvious to perform marriage ceremonies online.

Quibi Case Study | Instrument

Quibi x Instrument. From branding, to show art, to marketing—learn about how Instrument partnered with Quibi to create brand experiences that felt as bold and pioneering as their product.

Trojan | 72andSunny

Just in time for World Baking Day (Sunday, May 17) Trojan Brand Condoms and 72andSunny New York created a cookbook entitled Rising Time with 69 pages of sensual baking recipes and surprisingly sexual bread photography to remind couples quarantining home together that they could be having sex right now... or while the bread rises. The free cookbook is now available on Amazon.

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