Get to (the) work.

A highlight of the work our agencies are creating in partnership with our clients in the face of COVID-19. All (most) produced remotely and in record time.

Latest

Featured

All

Coca-Cola | Anomaly

Coca-Cola’s first new piece of creative since the Covid-19 breakout was created by Anomaly and showcases families from around the world cooking and coming together in their own kitchens during lockdown.

David’s Bridal | Perksy

David's Bridal is evolving not amid but in spite of the global pandemic. In fact, it's reimagining wedding preparation through a bold digital transformation and has partnered with start-up consumer insights platform Persky to meet the needs of their consumers through virtual and online solutions.

Haagen Dazs | Forsman & Bodenfors

Forsman & Bodenfors launched it’s first campaign for Haagen Dazs “Don’t Hold Back” with hopes to encourage people to make the most of opportunities, particularly as countries come out of lockdown.

Pinterest | 72andSunny

Pinterest teamed up with some of the top creators on its platform on the Make a Statement Mask challenge, in collaboration with 72andSunny, aimed at encouraging Pinners to wear face masks during the coronavirus pandemic by turning those masks into vehicles of self-expression.

Domino’s | CPB

CPB's D'Arcy O'Neill, looked close to home for help producing a DIY Domino’s ad and recruited his kids to star and help build the set.

Adobe | 72andSunny

On behalf of client Adobe Stock, 72andSunny set out to prove you can’t quarantine creativity, in Adobe’s upcoming Adobe Stock Film Festival

Budweiser | Anomaly

Budweiser's puppy returns to lure drinkers back to bars

Chrysler Pacifica | Doner

Chrysler Launches ‘Pacifica Mom On Quarantine’

Västraffik | Forsman & Bodenfors

With initiative by Swedish creative agency Forsman & Bodenfors, public transit company, Västtrafik promotes social distancing during Coronavirus with new pedestrian route

Colle McVoy

Ad Council PSA from Colle McVoy for Feeding America reminds struggling families they aren't alone during the #COVID19 pandemic.

Instrument

Instrument is supporting Instagram’s Covid response by offering a destination for their 'find more to ❤' campaign, promoting the latest Live entertainment from Instagram’s Creator community.

NFL, EA, Activision | 72andSunny, Hecho Studios

72andSunny and Hecho Studios and fourteen professional sports leagues joined forces for “The Real Heroes Project” to honor the frontline workers of the COVID-19 pandemic. The historic campaign features star athletes from the NFL, the Women’s Tennis Association, EA Sports, Activision, NHL, National Women’s Soccer League and more.

McDonald’s | Doner

With Detroit being hit harder than many other areas of the nation by COVID-19, the Detroit Pistons reached out to Doner to brainstorm concepts to give back to the city during this difficult time. Doner suggested partnering with local McDonald’s Owner Operators, to support Detroit first responders and frontline workers. The “Motor City Frontline Meals” promotion provides breakfast to the vital workers that are keeping Detroit’s motor running during these trying times.

New York Life | Anomaly

Anomaly partnered with New York Life on the brand’s series Love Takes Action, this series highlights 6 people from non-profits for their work during the COVID-19 crisis.

Adobe | 72andSunny

72andSunny Los Angeles and Adobe collaborated with iconic artist Shepard Fairey and other artists and creatives worldwide to kick off ‘Honor Heroes’ – a digital art project that honours the essential workers making a difference during Covid-19. On the heels of this campaign, the two are now evolving this work into a digital art project which will run as a film on a number of broadcast, digital and social platforms - beginning last night with a spot during Jimmy Kimmel Live! on ABC.

Hotels.com | CPB

With both the travel market and wedding season on pause, Hotels.com has found a way to combine the two in its latest campaign—getting brand mascot Captain Obvious to perform marriage ceremonies online.

Quibi Case Study | Instrument

Quibi x Instrument. From branding, to show art, to marketing—learn about how Instrument partnered with Quibi to create brand experiences that felt as bold and pioneering as their product.

Trojan | 72andSunny

Just in time for World Baking Day (Sunday, May 17) Trojan Brand Condoms and 72andSunny New York created a cookbook entitled Rising Time with 69 pages of sensual baking recipes and surprisingly sexual bread photography to remind couples quarantining home together that they could be having sex right now... or while the bread rises. The free cookbook is now available on Amazon.

Masterclass | Anomaly

MasterClass and Anomaly explain how to level up and be a boss in its first brand campaign

Chubb | 72andSunny

Chubb Insurance and global creative partner 72andSunny Sydney launched a $10m COVID-19 relief fund providing essential resources in areas facing the most acute need from the pandemic.

Los Angeles’ Mayor | 72andSunny

Los Angeles’ Mayor Eric Garcetti alongside creative agency 72andSunny Los Angeles launched the All

In for LA campaign to encourage and inspire Angelenos to remain unified, vigilant, and resilient in the response to COVID-19.

Pabst Blue Ribbon | 72andSunny

Pabst Blue Ribbon returns to advertising tapping into the creative community the brand supports in cheerful debut work from 72andSunny.

USS Midway Museum + USAA | Vitro

American combat veterans are among the most vulnerable to the Coronavirus. As such, this group has had to rely on the help of frontline workers more than the average American. For their client, USS Midway Museum, Vitro captured veterans offering their heartfelt thanks to the people who are keeping them safe; the people who they consider heroes.

City of Detroit | Doner

“It is the flat-out masterpiece, the first pandemic commercial to qualify as a beautiful work of art.” San Francisco Chronicle - Doner pays homage to Detroit in ‘When the Motor Stops’

Molson Coors: MOVO | Mono

Mono and the MOVO team opened a free wine hotline for moms to scream into as a way to let go of their quarantine frustrations – the new 100-calorie wine spritzer and hotline launched just in time for Mother’s Day.

Diageo: Captain Morgan | Anomaly

Diageo brand Captain Morgan teamed up with Anomaly to create a series of fun video spots aimed at encouraging us to embrace the silliness of virtual chats and not letting quarantine stop us from hanging out.

The UPS Store | Doner

Doner crafted a full-page ad for The UPS Store to share thanks to store owners and associates serving their local communities.

NFL Virtual Draft | 72andSunny

With a one week timeframe, 72andSunny LA delivered a broadcast promo spot showcasing NFL prospects excitedly unbox DIY camera equipment provided by the league for the first-ever Virtual Draft ceremony.

Johnson & Johnson: Listerine | Doner

It’s well known that Listerine helps fight germs. And in this new campaign from Doner, Listerine is also helping fight the spread of COVID-19, as they switch their assembly lines to produce hand sanitizer and help support first responders.

American Airlines | CPB

From transporting medical professionals and supplies to getting people home safe, CPB helps American Airlines share the reason they fly: you.

Budweiser | Anomaly

Buds support buds. Budweiser and Anomaly put a quarantine spin on a classic, updating the original "Whassup!" Bud spot for these current times. The spot acts as a reminder that we are #TogetherAtADistance, with a nudge to check on your buds.

Telia | Forsman & Bodenfors

Forsman & Bodenfors partnered with Swedish telecom brand, Telia, to help family and friends stay connected with their loved ones older than 70 who have been isolated. The film was produced and shot remotely.

Vodafone | Anomaly

Anomaly partnered with Vodafone to promote the brand’s DreamLab app which has launched a campaign to speed up COVID-19 research.

#MariachiGram | Anomaly and Unreasonable Studios

Anomaly and Unreasonable Studios produced a charitable campaign to support Mariachi bands and share personalised #MariachiGrams, just in time for Cinco De Mayo.

Smirnoff | 72andSunny

Smirnoff and 72andSunny New York partnered with Former WWE Hall of Famer, Dave Bautista, US Women’s Soccer Team captain, Megan Rapinoe and Actress, Laverne Cox to #HangOutFromHome in pivoting messaging from a planned campaign.

Feeding America | 10 Thousand Design

Muse by Clio covered the efforts of senior designer Kelly O’Halloran who has been making artwork of recent CPG brand heroes to help raise funds for Feeding America.

Diageo: Bulleit | Anomaly

Anomaly and Bulleit made a quarantine film to toast #newdrinkingbuddies.

Byron Bay Brewery | 72andSunny

With the creative community in isolation at home, Byron Bay Brewery and 72andSunny Sydney present a series of original, inspirational online classes from well known Byron Bay creators to keep Australians creating during isolation.

Activision | 72andSunny

Through the fog of sheltering in place comes a new entertainment platform, Live From Warzone, a partnership between Activision and 72andSunny.

NFL | 72andSunny

72andSunny worked with NFL and players in a PSA urging people to #StayHomeStayStrong

Google | Thank You to Health Care Workers

To thank Health Care Workers Google, 72andSunny Amsterdam created 6 films to be shared across Europe, in the UK, Ireland, Spain, Italy, Netherlands and Belgium. It’s the diversity of 72andSunny Amsterdam shining through that tapped into local teams to do very local work across these markets. All produced and completed in-house in 10 days.