72andSunny: Reinvigorating Legacy Brands

From brand creation, to brand transformation, brand refresh and campaign platform design, we start with strategy and data first, including the truth within your product and brand to ultimately make the creative leap to tackle your challenges and deliver business results.

72andSunny

Tillamook

Challenge: Tillamook was being lumped into the broader "mass cheese" market (ie Kraft) and limited to PNW sales.
Strategy: Bring the “good food” scrutiny to the dairy category for the first time with a “dairy done right” mission
Results: 13% increase in Household Penetration in 2020. One of the fastest growing multi-category national dairy brands.

Cheerios

Challenge: Cheerios was battling a 10 year volume decline and a stigma as a “middle of the store” brand.
Strategy: Re-position Cheerios as food that is good for you and does good in the world with “Good Goes Round”.
Results: 2X positive sentiment, 20M social engagements, and first meaningful share and volume growth after 20 years of decline.

Adidas

Challenge: Adidas had fallen to #3 in the sports shoes/apparel space, with no clear POV in sport.
Strategy: Reposition Adidas as the champion of creativity in sport with “Here To Create”.
Results: 18% Increase in Global Sales. Reclaimed #2 spot in global sportswear.

Samsung

Challenge: Samsung was 5th in US mobile market, competing with Android devices in an iPhone world. Our goal was to create a 2-horse mobile race: Apple vs Samsung.
Strategy: Apple was making people wait for technology that was already available in Samsung devices. The Next Big Thing, is already here.
Results: 5th to 1st in the US Market. Yes, you read that right.

Smirnoff

Challenge: Smirnoff was fading in an increasingly crowded Vodka market filled with flashy newcomers touting exclusivity.
Strategy: Restore sophistication and edge by celebrating the brand's chequered past and infamous roots.
Results: 12% Increase in Global Sales over 8 month period!