Dear P&G
Thanks for wanting to learn more about us. As a follow-up to our conversation, we’ve included our approach to how we actviate
our network, which we look forward to discussing further, along with a clear snapshot of our diverse agency teams + recent work.
Our Operating Philosophy
Like most of our clients, we believe our brands are our greatest assets.
Our global network model is proudly built on that belief—so rather than consolidating agencies into amorphous teams, we create systems for collaboration, leverage technology to enable scale, and empower our individual agencies to bring everything they have and everything they are to a big, diverse, table.
In our experience, better creative outcomes are born from encouraging our diverse cultures, capabilities, and talent to collide rather than conform.
Our Diverse Talent
Anomaly
We’re the agency you come to when you have difficult strategic challenges, especially where the nature of the solution is unclear, when ‘creativity’ in the widest sense is required.
Observatory
We’re the agency you go to when a brand is ready to move beyond traditional upper-funnel tactics (e.g. TV advertising) to create content, experiences and campaigns that attract and engage audiences rather than interrupt them.
Wolfgang
We’re the agency you come to when your startup brand needs a big disruptive idea that positions it for growth and de-positions category leaders.
72andSunny
We’re the agency you go to when your brand needs a POV in the market and you believe creativity can help you win.