Anomaly: ‘Creativity’ in the Widest Sense
Our simple aim has always been to be at the cutting edge of a changed cultural, technological, media and marketing landscape – as brands must embrace the new world to connect more meaningfully with people.
Bud Light
How can a brand authentically support underrepresented voices?
Anomaly Toronto partnered with Bud Light to produce a feature length documentary "Underplayed". Underplayed presents a portrait of the current status of the gender, ethnic, and sexuality equality issues in dance music.
Crown Royal
How can we use the voices of local communities to give back during COVID?
Anomaly served as lead creative agency for Crown Royal’s national campaign which will donate $1 to help save bars and clubs, each time someone plays “If You Want Me To Stay”.
Diet Coke
How can we use our ubiquity to encourage meaningful conversations about inclusivity?
Anomaly partnered with Diet Coke to change its packaging, ‘removing our own labels to start a conversation about labels’. The ‘unlabeled’ campaign challenges stereotypes, empowers individuality and imagines a world where people aren’t limited by the way they are labeled.
Grenfell Case
How do you force policy change - with no budget?
Three years after the tragedy that took 72 lives, we partnered with the group of survivors and bereaved families on a campaign to show support.
Jane Walker
How can a traditionally masculine brand make a powerful statement of support during Women’s History Month?
We partnered with Diageo brand, Johnnie Walker to launch The Jane Walker Edition, a limited edition of special bottles that are part of our “#WalkWithJane” program, helping nonprofits like Monumental Women, a movement to add a monument honoring America’s women suffragists to the 23 historical statures (all men) in New York’s Central Park, and She Should Run, which supports women running for public office.
Jonnie Walker
How do we stop the decline of not just a brand, but an entire category, globally?
To help Jonnie Walker reach a younger demographic, we partnered to create a dynamic and edgy visual world for the legendary brand, one that invites largely millennial, multicultural and female whisky drinkers into the world of Johnnie Walker.
Jolly Rancher
How do we drive relevance to a hard-to-get audience...with low budgets?
To help Jolly Rancher stand out, we partnered to launch the #KeepOnSucking campaign, focused on presenting the brand as one that young consumers could turn to in “sucky” situations, and a posse of fruit characters, known as the Fruit Gang, that failed in all kinds of endeavors. We took to social media, posting Jolly Rancher’s own branded content on platforms and responding to mentions of the brand in specific, personalized ways.