Knowledge is Power. Here's Some More Power to You From MDC.
Since March 5, MDC has teamed up with our partners at The Harris Poll to conduct weekly research regarding the impact of the COVID-19 pandemic, economic climate, and societal challenges on the American consumer, brands and business. The surveys are fielded online among a nationally representative sample of U.S adults each week to help you keep your finger on the pulse of this pandemic and its implications for business. Please feel free to share with anyone you think may benefit from the knowledge. Knowledge is power, now more than ever. Please scroll down to view and download each report individually.
March 5 – Present
This summary includes all accumulated waves of research from week one through most recent.
January 22 - 25
This survey (Wave 43) was fielded online among a nationally representative sample of 1,956 U.S adults.
January 15 - 17
This survey (Wave 42) was fielded online among a nationally representative sample of 1,960 U.S adults.
January 8 - 10
This survey (Wave 41) was fielded online among a nationally representative sample of 1,951 U.S adults.
December 28 - 30
This survey (Wave 40) was fielded online among a nationally representative sample of 1,967 U.S adults.
December 11 - 13
This survey (Wave 39) was fielded online among a nationally representative sample of 2,002 U.S adults.
December 4 - 6
This survey (Wave 38) was fielded online among a nationally representative sample of 1,994 U.S adults.
November 30 - December 2
This survey (Wave 37) was fielded online among a nationally representative sample of 1,980 U.S adults.
November 19 - 21
This survey (Wave 36) was fielded online among a nationally representative sample of 2,042 U.S adults.
November 11 - 13
This survey (Wave 35) was fielded online among a nationally representative sample of 1,963 U.S adults.
November 5 - 7
This survey (Wave 34) was fielded online among a nationally representative sample of 1,983 U.S adults.
October 29 - 31
This survey (Wave 33) was fielded online among a nationally representative sample of 1,954 U.S adults.
October 22 - 24
This survey (Wave 32) was fielded online among a nationally representative sample of 2,050 U.S adults.
October 14 - 17
This survey (Wave 31) was fielded online among a nationally representative sample of 2,015 U.S adults.
Special Report
The Listening Project. A global perspective to understand what socio-economic needs and challenges are most urgent today.
October 1 - 3
This survey (Wave 30) was fielded online among a nationally representative sample of 1,976 U.S adults.
September 24 - 26
This survey (Wave 29) was fielded online among a nationally representative sample of 1,971 U.S adults.
September 17 - 19
This survey (Wave 28) was fielded online among a nationally representative sample of 2,037 U.S adults.
September 10 - 12
This survey (Wave 27) was fielded online among a nationally representative sample of 2,037 U.S adults.
September 3 - 5
This survey (Wave 26) was fielded online among a nationally representative sample of 2,022 U.S adults.
Special Report
Six Months That Changed America
August 14 - 16
This survey (Wave 24) was fielded online among a nationally representative sample of 1,967 U.S adults.
August 7 - 9
This survey (Wave 23) was fielded online among a nationally representative sample of 1,995 U.S adults.
July 31 - August 1
This survey (Wave 22) was fielded online among a nationally representative sample of 1,992 U.S adults.
July 24 - 26
This survey (Wave 21) was fielded online among a nationally representative sample of 1,998 U.S adults.
July 17 - 19
This survey (Wave 20) was fielded online among a nationally representative sample of 1,970 U.S adults.
July 10 - 12
This survey (Wave 19) was fielded online among a nationally representative sample of 1,974 U.S adults.
July 2 - 4
This survey (Wave 18) was fielded online among a nationally representative sample of 1,957 U.S adults.
June 26 - 29
This survey (Wave 17) was fielded online among a nationally representative sample of 3,161 U.S adults.
June 18 - 20
This survey (Wave 16) was fielded online among a nationally representative sample of 1,962 U.S adults.
June 13 - 16
This survey (Wave 15) was fielded online among a nationally representative sample of 1,969 U.S adults.
June 6 - 8
This survey (Wave 14) was fielded online among a nationally representative sample of 1,969 U.S adults from June 6 - 8, 2020.
May 29 - 31
This survey (Wave 13) was fielded online among a nationally representative sample of 1,956 U.S adults from May 29 - 31, 2020.
May 20 - 22
This survey (Wave 12) was fielded online among a nationally representative sample of 2,032 U.S adults from May 20 - 22, 2020.
May 15 - 17
This survey (Wave 11) was fielded online among a nationally representative sample of 1,961 U.S adults from May 15 - 17, 2020.
May 8 - 10
This survey (Wave 10) was fielded online among a nationally representative sample of 2,030 U.S adults from May 8 - 10, 2020.
May 1 - 3
This survey (Wave 9) was fielded online among a nationally representative sample of 2,039 U.S adults from May 1 - 3, 2020.
April 25 - 27
This survey (Wave 8) was fielded online among a nationally representative sample of 2,050 U.S adults from April 25 - 27, 2020.
April 18 - 20
This study was fielded online among a nationally representative sample of 2,029 U.S. adults between April 18-20, 2020.
April 11 -13
This survey (Wave 6) was fielded online among a nationally representative sample of 2,013 U.S adults from April 11 - 13, 2020.
April 3 - 5
This research was fielded online among a nationally representative sample of 1,993 U.S adults from April 3 - 5, 2020, as we continue to comprehend consumers’ mindsets as they relate to C-19.
March 28 - 30
This research was conducted amongst 2,016 U.S. adults in an effort to understand how perceptions continue to shift as new developments with C-19 emerge.
March 21 - 23
The research was conducted amongst 2,023 U.S. adults as we continue to better understand their mindset and the impact these perceptions may have for brands.
March 14 - 15
The second wave of research dives deeper into American attitudes and perceptions of companies and brands in handling the pandemic, fielded among a nationally representative sample of 2,050 U.S. adults.
March 5 - 9
The summary of selected findings from The Harris Poll’s first survey on the coronavirus outbreak fielded amongst a nationally representative sample of 2,019 U.S. adults.
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